• 가정과삶의질연구
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• 제31권4호
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• pp.33-45
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• 2013

This paper proposes strategy development to improve the management of Multicultural Family Support Centers by analyzing four Multicultural Family Support Centers (MFSCs) in Chungcheongnam-do. The research was conducted from September 2012 to January 2013. Future directions for the four MFSCs are established based on a SWOT analysis on both the internal and external environments of the centers. Various strategic directions for the four MFSCs were identified based on these analyses. For center A (urban type, college contract type), the strategic directions included the specialization strategy, systemization strategy, empowerment strategy, standardization strategy, and achievement maximization strategy. The strategic directions for center B (urban-rural combined type, social welfare center contract type) included the improvement of multiculture awareness, specialization strategy, human resource development strategy, and networking strategy. For center C (farming and fishing community type, direct management type by local authority), the strategic directions included the specialization strategy, activation strategy, qualification strategy, and networking strategy. For center D (farming and fishing community type, social welfare center contract type), the strategic directions included the specialization strategy, business standardization strategy, human resource development strategy, and network expansion strategy. The suggested management strategy development for the four MFSCs can provide implications for the management of MFSCs in other areas in Korea.

• 한국정보통신학회:학술대회논문집
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• 한국정보통신학회 2014년도 추계학술대회
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• pp.609-611
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• 2014

IT 기술 발전과 스마트 기기의 보급으로 인해 다양한 웹 서비스가 개발되었다. 특히, 소셜 네트워크 서비스는 기존 웹 서비스와 달리 정보의 생산과 소비의 구별이 없으며 사용자들 간에 자유롭게 의사를 소통할 수 있게 한다. 그리고 정보 공유, 기존 인간관계와 새로운 인간관계들을 형성을 강화시켜준다. 본 논문에서는 소셜 네트워크 서비스가 제공하는 사회적 관계망을 사용하여 사용자들의 의사소통과 정보 공유에 사용되는 키워드를 수집하고 분석한다. 그리고 키워드에 적합한 영화들을 추천하는 시스템을 설계한다.

• 한국컴퓨터정보학회논문지
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• 제24권7호
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• pp.53-60
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• 2019

With the gradual in-depth use of social elements, music social networking has attracted more and more attention and discussion in the industry. Therefore, starting from the user experience theory and purchase intention theory, this paper explores the mechanism of user social experience and purchase intention in mobile music applications, and adds the mediating role of brand attachment on the basis of literature research. Based on previous studies on user experience measurement of social network and evaluation report of mobile music applications in the industry, and combined with in-depth interviews of users, whether the user experience of mobile music applications, which pays more and more attention to social elements, has an impact on purchase intention or not? What specific social experience can help form purchase intention? Are mediating variables at work? In practice, a total of 398 formal questionnaires were collected to obtain first-hand data. Later, reliability analysis, factor analysis and structural equation model test were carried out successively to verify the hypothesis. According to the results of empirical research, firstly, content experience, atmosphere experience and interactive experience in users' social experience of mobile music applications have a significant impact on brand attachment, secondly, atmosphere experience has a significant impact on purchase intention, and thirdly, brand attachment has a significant impact on users' purchase intention. Fourthly, brand attachment plays an intermediary role in the relationship between users' atmosphere experience and content experience and purchase intention. Based on the above research conclusions, the author puts forward corresponding marketing strategy Suggestions, which have certain guiding significance for mobile music applications to improve users' purchase intention, and have certain reference significance for the development of mobile music applications and the expansion of business model.

• 복식
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• 제62권8호
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• pp.134-148
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• 2012

Social commerce is not only a new form of shopping malls that did not exist in the past, but also a new form of media as it gets combined with social networking services. The purpose of this study is to analyze the influence of clothing involvement on the relationship between shopping values, attitudes, and purchase intentions of consumers in the group-buying type of social commerce. A specialized Internet survey company carried out the survey targeting consumers in their 20s and 30s with experience of purchasing fashion products using group-buying type of social commerce. A total of 200 questionnaires were used for the final analysis. Descriptive statistics, factor analysis, t-test, and regression analysis were conducted by using SPSS 12.0 and AMOS 19.0. The results are as follows. First, diversity/informativeness, impulse/accumulation, price, convenience, reliability, interaction, and adventure were identified as shopping value dimensions. Second, especially in cases of diversity/informativeness, price, and interaction, there were significant differences between the high involvement group and the low involvement group. Third, five of the categories, which were diversity/informativeness, price, convenience, reliability, and interaction, had significant influence on attitude and purchase intention. When the attitude variable was included with shopping value as independent variables in the regression model to predict purchase intention, the attitude variable presented a full mediating effect or a partial mediating effect between shopping value and purchase intention. Also, the relationship among shopping value, attitude, and purchase intention was different to some degree according to the level of consumer clothing involvement.

• 한국콘텐츠학회논문지
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• 제9권6호
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• pp.309-324
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• 2009

본 연구는 사회복지서비스 조직간 네트워크의 구조적인 특성과 이러한 특성에 미치는 영향요인을 알아보고자 하는데 그 목적이 있다. 또한 네트워크 내용별 특성과 중심적인 역할을 하는 기관이 어떠한 기관인지를 살펴보고자 하였다. 이를 통해 사회복지서비스 조직간 관계를 규명하고 클라이언트 중심의 효과적인 서비스 전달을 위한 조정과 통합의 방안을 제시하는데 있어 기초자료를 제공함에 있다. 분석결과, 내용별 네트워크의 상대적인 활발성 순서는 정보교환, 클라이언트의뢰, 자원교환의 순으로 나타났으며, 개별기관의 네트워크 성향에 미치는 요인들로는 선행 이론들 중 직위, 모임수, 조직유형, 네트워크 경험 등의 유의미한 영향력이 경험적으로 일부 인정 되었다.

• 디지털융복합연구
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• 제12권10호
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• pp.243-252
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• 2014

소셜 미디어 데이터를 통해 파급되는 형태를 분석하여 국내 외 정치, 경제, 보건, 사회 문화현상을 대응하고자 하는 연구가 활발히 진행 중이다. 본 연구는 한국인이 가장 많이 사용하는 검색 서비스인 검색 정보를 알 수 있는 네이버 트렌드와 소셜 데이터인 네이버 블로그, 네이버 카페와 Open Data(API)를 사용하고 기상청의 온도, 습도 데이터를 사용하였다. 사람의 감성을 나타내는 감정 어휘와 감각을 표현하는 감각어휘 중 미각 어휘를 분석하여 대중의의 감성 활동 변화를 연구하였다. 적합도 검증과 계층적 군집분석으로 군집의 개수를 정하여 비 계층적 군집분석으로 군집화 하였다. 군집분석 결과 8개의 군집으로 군집화되어 감성어휘를 알 수 있었다. 판별분석에 의하면, 군집분석에서 결정된 8개의 그룹은 98.9% 정확성을 갖는 것으로 나타났다. 본 연구에서 연구한 감성 활동 변화는 온도와 습도에 의해 감성 활동을 예측 할 수 있어 감성을 공유하고 대중의 기분을 파악하여 서로 공감대를 형성 할 수 있다.

• 디지털융복합연구
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• 제15권7호
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• pp.479-487
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• 2017

본 연구의 목적은 사회연결망 분석을 축구경기에 적용하여 가장 영향력 있는 선수를 파악하는데 목적이 있다. 연구대상은 2014 브라질월드컵에 참가한 독일 축구 국가대표팀과 대한민국 축구 국가대표팀이며, FIFA에서 제공한 선수별 패스 데이터를 수집하고 Ucinet 6 프로그램을 사용하여 사회연결망분석과 패스 성공률을 분석하였다. 연구결과 다음과 같은 결론을 얻었다. 첫째, 패스를 많이 주고받은 선수는 패스 연결 네트워크에서 연결 중심성이 높았고, 선수들과의 근접 중심성도 높게 나왔다. 둘째, 독일은 LAHM과 KROOS가 주요 선수로 나타났으며, 대한민국은 KI.S.Y 선수가 주요 선수로 나타났다. 셋째, 근접 중심성과 패스 성공률의 정량적 지표는 독일이 대한민국에 비하여 높은 것으로 나타났다.

• 지식경영연구
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• 제17권4호
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• pp.129-145
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• 2016

Nowadays, owing to the diffusion of smartphones and the growth of social networking services (SNS), the number of people who share their life with other SNS users by posting photos is increasing. The number of Instagram users has been particularly increasing since Instagram started its service in 2010. Compared to other SNS such as Facebook and Twitter, Instagram runs its service by focusing solely on photos, which is a major differentiation factor compared with other existing SNS. Previous studies, however, do not examine SNS that focus on photo sharing adequately. Therefore, we establish a hypothesis relating to the motivations behind a user's photo sharing attitude and posting intention through Instagram. Moreover, this will be achieved by employing TRA(Theory of Reasoned Action) and focusing on intrinsic and extrinsic motivations. The analysis results show that intrinsic motivation influences a user's sharing attitude and subjective norms. Apart from this, Instagram's expressivity influences a user's photo sharing attitude and posting intention.

• Journal of Information Technology Applications and Management
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• 제20권1호
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• pp.53-66
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• 2013

Social reason was mostly the motivation for using Facebook among Generation Y, but results on Generation X were still inconclusive due to limited studies. By using content analysis of 93 participants' written statements gathered on April to May 2012, this study compared motivations among Facebookers from two generations. The study finds that Generation X and Y shared similar motivations. The majority of both generations use Facebook to keep in touch with their friends, as well as to seek updated information. A smaller number use Facebook for entertainment, online business, and self-expression. In addition, participants were willing to continue using Facebook in the future despite the fact that they had Twitter accounts.

• 가정과삶의질연구
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• 제35권2호
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• pp.1-16
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• 2017

The purpose of this study was to investigate adolescents' individual and microsystem variables including relationships with parents and friends affecting adolescents' experiences of mobile social networking site (SNS) cyberbullying based on the human ecological perspective. Data came from 344 middle school students who lived with both their parents in the Seoul and Gyunggi areas. A multiple regression analysis showed that adolescents' characteristics, relationships with parents, and friends were associated with their experiences of mobile SNS cyberbullying. These findings suggest that good relationships with parents could be protective factors for adolescents to reduce mobile SNS cyberbullying. However, adolescents' characteristics including aggression, depression, and delinquent peers were positively associated with adolescents' experiences of mobile SNS cyberbullying. This study highlights that various environments are closely related to adolescent development.