• Journal of Families and Better Life
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• v.31 no.4
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• pp.33-45
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• 2013

This paper proposes strategy development to improve the management of Multicultural Family Support Centers by analyzing four Multicultural Family Support Centers (MFSCs) in Chungcheongnam-do. The research was conducted from September 2012 to January 2013. Future directions for the four MFSCs are established based on a SWOT analysis on both the internal and external environments of the centers. Various strategic directions for the four MFSCs were identified based on these analyses. For center A (urban type, college contract type), the strategic directions included the specialization strategy, systemization strategy, empowerment strategy, standardization strategy, and achievement maximization strategy. The strategic directions for center B (urban-rural combined type, social welfare center contract type) included the improvement of multiculture awareness, specialization strategy, human resource development strategy, and networking strategy. For center C (farming and fishing community type, direct management type by local authority), the strategic directions included the specialization strategy, activation strategy, qualification strategy, and networking strategy. For center D (farming and fishing community type, social welfare center contract type), the strategic directions included the specialization strategy, business standardization strategy, human resource development strategy, and network expansion strategy. The suggested management strategy development for the four MFSCs can provide implications for the management of MFSCs in other areas in Korea.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2014.10a
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• pp.609-611
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• 2014

Was developed of the web service in Due to the dissemination for IT skills development and smart appliances. In particular, Social network service for should be able to communicate feel free to a user across without distinguishing between production and consumption information in contrast to the existing web service. And strengthen to the information sharing relationships between existing human relation and new human relation. In this paper, a social network service in providing a social networking from users using their communication and information sharing is used to collect and analyze in the keyword. And a design of recommended system of movies for appropriate keyword.

• Journal of the Korea Society of Computer and Information
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• v.24 no.7
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• pp.53-60
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• 2019

With the gradual in-depth use of social elements, music social networking has attracted more and more attention and discussion in the industry. Therefore, starting from the user experience theory and purchase intention theory, this paper explores the mechanism of user social experience and purchase intention in mobile music applications, and adds the mediating role of brand attachment on the basis of literature research. Based on previous studies on user experience measurement of social network and evaluation report of mobile music applications in the industry, and combined with in-depth interviews of users, whether the user experience of mobile music applications, which pays more and more attention to social elements, has an impact on purchase intention or not? What specific social experience can help form purchase intention? Are mediating variables at work? In practice, a total of 398 formal questionnaires were collected to obtain first-hand data. Later, reliability analysis, factor analysis and structural equation model test were carried out successively to verify the hypothesis. According to the results of empirical research, firstly, content experience, atmosphere experience and interactive experience in users' social experience of mobile music applications have a significant impact on brand attachment, secondly, atmosphere experience has a significant impact on purchase intention, and thirdly, brand attachment has a significant impact on users' purchase intention. Fourthly, brand attachment plays an intermediary role in the relationship between users' atmosphere experience and content experience and purchase intention. Based on the above research conclusions, the author puts forward corresponding marketing strategy Suggestions, which have certain guiding significance for mobile music applications to improve users' purchase intention, and have certain reference significance for the development of mobile music applications and the expansion of business model.

• Journal of the Korean Society of Costume
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• v.62 no.8
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• pp.134-148
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• 2012

Social commerce is not only a new form of shopping malls that did not exist in the past, but also a new form of media as it gets combined with social networking services. The purpose of this study is to analyze the influence of clothing involvement on the relationship between shopping values, attitudes, and purchase intentions of consumers in the group-buying type of social commerce. A specialized Internet survey company carried out the survey targeting consumers in their 20s and 30s with experience of purchasing fashion products using group-buying type of social commerce. A total of 200 questionnaires were used for the final analysis. Descriptive statistics, factor analysis, t-test, and regression analysis were conducted by using SPSS 12.0 and AMOS 19.0. The results are as follows. First, diversity/informativeness, impulse/accumulation, price, convenience, reliability, interaction, and adventure were identified as shopping value dimensions. Second, especially in cases of diversity/informativeness, price, and interaction, there were significant differences between the high involvement group and the low involvement group. Third, five of the categories, which were diversity/informativeness, price, convenience, reliability, and interaction, had significant influence on attitude and purchase intention. When the attitude variable was included with shopping value as independent variables in the regression model to predict purchase intention, the attitude variable presented a full mediating effect or a partial mediating effect between shopping value and purchase intention. Also, the relationship among shopping value, attitude, and purchase intention was different to some degree according to the level of consumer clothing involvement.

• The Journal of the Korea Contents Association
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• v.9 no.6
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• pp.309-324
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• 2009

The purpose of this study, decision factors about network characteristics among Social Welfare service organizations and individuals are defined to obtain proper empirical bases for building systematic human service network in the local community bases. As results of analysis, Firstly The order of density is shown as follows the information exchange, the client refer, the resource exchange. Secondly The result about the analysis whether the level factor of the organizational members and organizations affect positively is summarized as follows.it is shown that the number of meeting, organizational type, the prior experience of networking affect positively.

• Journal of Digital Convergence
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• v.12 no.10
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• pp.243-252
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• 2014

Many researches about the effect on politics, economics and Sociocultural phenomenon using the social media are in progress. Authors utilized NAVER Trend most famous web browsing service in korea, NAVER Blog social media, NAVER Cafe service and Open Data(API) and also used temperature, humidity index data of Korea Meteorological Administration. This study analyzed a change of the public's emotion in korea using Cluster analysis of vocabulary of taste among its of feelings and senses. K-means clustering was followed by decision of the number of groups which was used Chi-square goodness of fit test and ward analysis. Eight groups was made and it represented sensitive vocabulary. By Discriminant analysis, eight groups decided by Cluster analysis has 98.9% accuracy. The change of the public's emotion has capability to predict people's activity so they can share sensibility and a bond of sympathy developed between them.

• Journal of Digital Convergence
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• v.15 no.7
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• pp.479-487
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• 2017

The purpose of this study was to identify the most influential soccer players by appling social network analysis. The subjects were the German national soccer team and the Korean national soccer team participated in the 2016 Brazil World Cup. The pass collected data provided by FIFA were analyzed by social network analysis using the Ucinet6 program and pass success rate. The results are as follows. First, the soccer player with a lot of passes had a high connection centrality in pass-through networks and high proximity. Second, the German national soccer team has appeared key players as Phillip Lahm and Kroos player, and a key player of the Korean national soccer team was Ki,S.Y. Third, the German national soccer team's quantitative indicator value of proximity center and pass success rate appeared higher than the Korean national soccer team's.

• Knowledge Management Research
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• v.17 no.4
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• pp.129-145
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• 2016

Nowadays, owing to the diffusion of smartphones and the growth of social networking services (SNS), the number of people who share their life with other SNS users by posting photos is increasing. The number of Instagram users has been particularly increasing since Instagram started its service in 2010. Compared to other SNS such as Facebook and Twitter, Instagram runs its service by focusing solely on photos, which is a major differentiation factor compared with other existing SNS. Previous studies, however, do not examine SNS that focus on photo sharing adequately. Therefore, we establish a hypothesis relating to the motivations behind a user's photo sharing attitude and posting intention through Instagram. Moreover, this will be achieved by employing TRA(Theory of Reasoned Action) and focusing on intrinsic and extrinsic motivations. The analysis results show that intrinsic motivation influences a user's sharing attitude and subjective norms. Apart from this, Instagram's expressivity influences a user's photo sharing attitude and posting intention.

• Journal of Information Technology Applications and Management
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• v.20 no.1
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• pp.53-66
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• 2013

Social reason was mostly the motivation for using Facebook among Generation Y, but results on Generation X were still inconclusive due to limited studies. By using content analysis of 93 participants' written statements gathered on April to May 2012, this study compared motivations among Facebookers from two generations. The study finds that Generation X and Y shared similar motivations. The majority of both generations use Facebook to keep in touch with their friends, as well as to seek updated information. A smaller number use Facebook for entertainment, online business, and self-expression. In addition, participants were willing to continue using Facebook in the future despite the fact that they had Twitter accounts.

• Journal of Families and Better Life
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• v.35 no.2
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• pp.1-16
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• 2017

The purpose of this study was to investigate adolescents' individual and microsystem variables including relationships with parents and friends affecting adolescents' experiences of mobile social networking site (SNS) cyberbullying based on the human ecological perspective. Data came from 344 middle school students who lived with both their parents in the Seoul and Gyunggi areas. A multiple regression analysis showed that adolescents' characteristics, relationships with parents, and friends were associated with their experiences of mobile SNS cyberbullying. These findings suggest that good relationships with parents could be protective factors for adolescents to reduce mobile SNS cyberbullying. However, adolescents' characteristics including aggression, depression, and delinquent peers were positively associated with adolescents' experiences of mobile SNS cyberbullying. This study highlights that various environments are closely related to adolescent development.