• Title/Summary/Keyword: Social Network service

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The Influences of Identity and Disclosure on Use Intentions in Social Network Services: Focusing on Interpersonal Process Model of Intimacy (정체성과 개방성이 소셜 네트워크 서비스 사용의도에 미치는 영향 : 친밀감 대인관계 과정 모델을 중심으로)

  • Joun, Youhee;Lee, Daeyong;Chung, Namho;Koo, Chulmo
    • Knowledge Management Research
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    • v.15 no.2
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    • pp.1-21
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    • 2014
  • In this study we adopted Interpersonal Process Model of Intimacy to study SNS use intention. First, we investigated the effects of personal identity, social identity and intimacy. Second, we tested the influences of self-disclosure, partner disclosure on perceived partner responsiveness. Third, we measured the relationship between perceived partner responsiveness and intimacy. Lastly, we investigated the effects of intimacy, perceived partner responsiveness and use intention. A total of 232 final respondents were collected from users of Social Network Services in 2011. The results revealed several important findings. First, we found that social identity had a significant and positive effect on intimacy. However, personal identity showed insignificant effect toward intimacy. Moreover, self-disclosure and partner disclosure had a positive effects on perceived partner responsiveness. perceived partner responsiveness showed a positive effect on both intimacy and use intention. Lastly, intimacy had significant effect on use intention.

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The Influence of Social Supports on Intention to Use of Brands' SNS Page (사회적 지원기능이 브랜드 개설 SNS 페이지 소비자 수용에 미치는 영향에 관한 연구)

  • Lee, Yoon-Jae;Lee, Jeong-Hoon
    • Journal of Information Technology Applications and Management
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    • v.22 no.1
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    • pp.17-36
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    • 2015
  • Many companies are now trying to utilize SNS (social network service) by building it as marketing communication platform that delivers marketing messages and builds customer relationship. This study investigates the factors affecting consumers' intention to use of brand's SNS identity page (e.g., fan page in Facebook). It specifically focuses on four social support functions -self-esteem, informational, emotional and social networking support-in virtual space. Research model attempts to explore the impact of social supports on brands' SNS identity page adoption with modified technology acceptance model which includes perceived usefulness, ease of use and enjoyment. Empirical study adopts SEM (structural equation modelling) to test research model. The result indicates that perceived ease of use is influenced by informational support, and perceived usefulness is influenced by informational, emotional, and self-esteem support. And perceived enjoyment is influenced by emotional support. In addition, it reveals that there were no significant effects of social networking support on both perceived usefulness and enjoyment. These findings provide managerial implications for attracting potential and actual customers to brand's SNS identity page. And it also suggests the importance of managing sociability in brand's SNS identity page to make it as marketing communication platform.

A Post-Management System of Digital Assets on Social network Services (소셜 네트워크 서비스에 게시된 디지털 자산의 사후 관리 시스템)

  • Moon, Wonsuk;Kim, Seoksoo
    • Journal of Digital Convergence
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    • v.13 no.3
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    • pp.209-214
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    • 2015
  • Social network services such as Facebook and Flickr is a very useful service that was the foundation of the Internet. If a state in which the Internet is connected, music, photos, and us to be able to share it freely post such as documents. However, even when the digital information posted in such social network services the user has died, and have been published, it is also used for people who do not intend the bad purposes some problems can occur. Facebook is trying to apply the findings Jed R. Brubaker of UC Irvine University in order to solve this problem. However, in Korea, such efforts, not much appears for now. Therefore, we proposed a method that can be managed by delegated Facebook, safely a Delegator digital information posted on social networking services such as Flickr. Our proposed system, as compared with Jed R. Brubaker and Jeong-Kyung Moon is executed previous studies, we studied a method proposed by the appropriate compensates points shortage is passed through the future research. And I consider to have been proposed a method to safely use posted digital assets in a social network service.

A Study on Personal Experience Knowledge Evaluation Model for Knowledge Service (지식서비스를 위한 개인경험지식 분석 평가 모델 연구)

  • Kim, Yu-Doo;Joo, In-Hak;Park, Yun-Kyung;Moon, Il-Young;Kwon, Oh-Young
    • Journal of the Korea Institute of Information and Communication Engineering
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    • v.17 no.8
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    • pp.1865-1872
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    • 2013
  • The social network services are grown rapidly through dissemination of smart devices. Therefore, increasing the data exponentially because many people use web services. Using these big data, it will be needed study of providing customized knowledge. So in this paper, we had collected data of 40 people for implementation of knowledge service using big data during one month. Based on these data, we had inferred information of location and moving type, and evaluated accuracy. Through that we had studied personal experience knowledge evaluation model for knowledge service.

Fandom-Persona Design based on Social Network Analysis (소셜 네트워크 분석을 이용한 팬덤 페르소나 디자인)

  • Sul, Sanghun;Seong, Kihun
    • Journal of Internet Computing and Services
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    • v.20 no.5
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    • pp.87-94
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    • 2019
  • In this paper, the method of analyzing the unformatted data of consumers accumulated on social networks in the era of the Fourth Industrial Revolution by utilizing data from the service design and social psychology aspects was proposed. First, the fandom phenomenon, which shows subjective and collective behavior in a space on a social network rather than physical space, was defined from a data service perspective. The fandom model has been transformed into a collective level of customer Persona that has been analyzed at a personal level in traditional service design, and social network analysis that analyzes consumers' big data has been presented as an efficient way to pattern and visually analyze it. Consumer data collected through social leasing were pre-processed by column based on correlation, stability, missing, and ID-ness. Based on the above data, the company's brand strategy was divided into active and passive interventions and the effect of this strategic attitude on the growth direction of the consumer's fandom community was analyzed. To this end, the fandom model of consumers was proposed by dividing it into four strategies that the brand strategy had: stand-alone, decentralized, integrated and centralized, and the fandom shape of consumers was proposed as a growth model analysis technique that analyzes changes over time.

Social Network Spam Detection using Recursive Structure Features (소셜 네트워크 상에서의 재귀적 네트워크 구조 특성을 활용한 스팸탐지 기법)

  • Jang, Boyeon;Jeong, Sihyun;Kim, Chongkwon
    • Journal of KIISE
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    • v.44 no.11
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    • pp.1231-1235
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    • 2017
  • Given the network structure in online social network, it is important to determine a way to distinguish spam accounts from the network features. In online social network, the service provider attempts to detect social spamming to maintain their service quality. However the spammer group changes their strategies to avoid being detected. Even though the spammer attempts to act as legitimate users, certain distinguishable structural features are not easily changed. In this paper, we investigate a way to generate meaningful network structure features, and suggest spammer detection method using recursive structural features. From a result of real-world dataset experiment, we found that the proposed algorithm could improve the classification performance by about 8%.

Development of The Korean Trust Index for Social Network Services (한국의 소셜네트워크서비스 신뢰지수 KTI 설계)

  • Kim, Yukyong;Jhee, Eun-Wha;Shin, Yongtae
    • Journal of Internet Computing and Services
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    • v.15 no.6
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    • pp.35-45
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    • 2014
  • Due to the spread of unreliable online information on the social network services, the users are faced with a difficult problem for determining if the information is trustworthy or not. At present, the users should make a decision by themselves throughly for the trustworthiness of the information. Therefore, we need a way to systematically evaluate the trustworthiness of information on the social network services. In this paper, we design a trust index, called KTI (Korean Trust Index for SNS), as a criterion for measuring the trust degree of the information on the social network services. Using KTI, the users are readily able to determine whether the information is trustworthy. Consequently, we can estimate the social trust degree based on the variation of KTI. This paper derives the various factors affecting trust from the properties of the social network services, and proposes a model to evaluate the trustworthiness of information that is directly produced and distributed over the online network. Quantifying the trust degree of the information on the social network services allows the users to make efficient use of the social network.

TwittsIn: Twitter Friend Notification Service for Mobile Devices Using Place Recognition (TwittsIn: 장소 인식을 이용한 모바일 트위터 친구 알림 서비스)

  • Chang, Lae-Young;Lee, Min-Kyu;Cho, Jun-Hee;Han, Dong-Soo
    • Journal of KIISE:Computing Practices and Letters
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    • v.16 no.7
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    • pp.814-818
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    • 2010
  • Online social networking services help people to migrate social networks from offline to online. Twitter, which has achieved incredible growth, showed that an online social networking service without offline bases can become large and successful. In this paper, we propose a twitter friend notification service using user‘s twitter messages and place recognizing technology. When there is a friend in user‘s nearby place, the service notifies the information to the users. Through the friend notification service, a user can easily extend his online social network to offline.

Development of User Based Recommender System using Social Network for u-Healthcare (사회 네트워크를 이용한 사용자 기반 유헬스케어 서비스 추천 시스템 개발)

  • Kim, Hyea-Kyeong;Choi, Il-Young;Ha, Ki-Mok;Kim, Jae-Kyeong
    • Journal of Intelligence and Information Systems
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    • v.16 no.3
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    • pp.181-199
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    • 2010
  • As rapid progress of population aging and strong interest in health, the demand for new healthcare service is increasing. Until now healthcare service has provided post treatment by face-to-face manner. But according to related researches, proactive treatment is resulted to be more effective for preventing diseases. Particularly, the existing healthcare services have limitations in preventing and managing metabolic syndrome such a lifestyle disease, because the cause of metabolic syndrome is related to life habit. As the advent of ubiquitous technology, patients with the metabolic syndrome can improve life habit such as poor eating habits and physical inactivity without the constraints of time and space through u-healthcare service. Therefore, lots of researches for u-healthcare service focus on providing the personalized healthcare service for preventing and managing metabolic syndrome. For example, Kim et al.(2010) have proposed a healthcare model for providing the customized calories and rates of nutrition factors by analyzing the user's preference in foods. Lee et al.(2010) have suggested the customized diet recommendation service considering the basic information, vital signs, family history of diseases and food preferences to prevent and manage coronary heart disease. And, Kim and Han(2004) have demonstrated that the web-based nutrition counseling has effects on food intake and lipids of patients with hyperlipidemia. However, the existing researches for u-healthcare service focus on providing the predefined one-way u-healthcare service. Thus, users have a tendency to easily lose interest in improving life habit. To solve such a problem of u-healthcare service, this research suggests a u-healthcare recommender system which is based on collaborative filtering principle and social network. This research follows the principle of collaborative filtering, but preserves local networks (consisting of small group of similar neighbors) for target users to recommend context aware healthcare services. Our research is consisted of the following five steps. In the first step, user profile is created using the usage history data for improvement in life habit. And then, a set of users known as neighbors is formed by the degree of similarity between the users, which is calculated by Pearson correlation coefficient. In the second step, the target user obtains service information from his/her neighbors. In the third step, recommendation list of top-N service is generated for the target user. Making the list, we use the multi-filtering based on user's psychological context information and body mass index (BMI) information for the detailed recommendation. In the fourth step, the personal information, which is the history of the usage service, is updated when the target user uses the recommended service. In the final step, a social network is reformed to continually provide qualified recommendation. For example, the neighbors may be excluded from the social network if the target user doesn't like the recommendation list received from them. That is, this step updates each user's neighbors locally, so maintains the updated local neighbors always to give context aware recommendation in real time. The characteristics of our research as follows. First, we develop the u-healthcare recommender system for improving life habit such as poor eating habits and physical inactivity. Second, the proposed recommender system uses autonomous collaboration, which enables users to prevent dropping and not to lose user's interest in improving life habit. Third, the reformation of the social network is automated to maintain the quality of recommendation. Finally, this research has implemented a mobile prototype system using JAVA and Microsoft Access2007 to recommend the prescribed foods and exercises for chronic disease prevention, which are provided by A university medical center. This research intends to prevent diseases such as chronic illnesses and to improve user's lifestyle through providing context aware and personalized food and exercise services with the help of similar users'experience and knowledge. We expect that the user of this system can improve their life habit with the help of handheld mobile smart phone, because it uses autonomous collaboration to arouse interest in healthcare.

A Trend of Social TV System for Research and Implementation (소셜 TV 시스템의 연구 개발 동향)

  • Kim, Yu-Doo;Moon, Il-Young
    • Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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    • 2010.05a
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    • pp.73-75
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    • 2010
  • Current communication and broadcasting services are moved to integrated convergence service. So IPTV(Internet Protocol based TeleVision) services are growth rapidly. Traditional TV were provide simplex service. but IPTV will provide duplex service that is possible of interaction with TV and audience. Therefore current researches are focusing the Social TV service. at this point, we see the trend of Social TV system for research and implementation.

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