• KSII Transactions on Internet and Information Systems (TIIS)
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• v.15 no.10
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• pp.3571-3587
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• 2021

For accurately analysing and forecasting the social networks of China's political, economic and social power elites, it is necessary to develop a database that collates their information. The development of such a database involves three stages: data definition, data collection and data quality maintenance. The present study recommends distinctive solutions in overcoming the challenges that occur in existing comparable databases. We used organizational and event factors to identify the Chinese power elites to be included in the database, and used their memberships, social relations and interactions in combination with flows data collection methodologies to determine the associations between them. The system can be used to determine the optimal relationship path (i.e., the shortest path) to reach a target elite and to identify of the most important power elite in a social network (e.g., degree, closeness and eigenvector centrality) or a community (e.g., a clique or a cluster). We have used three social network analysis tools (i.e., R, UCINET and NetMiner) in order to find the important nodes in the network. We compared the results of centrality rankings of each tool. We found that all three tools are providing slightly different results of centrality. This is because different tools use different algorithms and even within the same tool there are various libraries which provide the same functionality (i.e., ggraph, igraph and sna in R that provide the different function to calculate centrality). As there are chances that the results may not be the same (i.e. centrality rankings indicating the most important nodes can be varied), we recommend a comparison test using different tools to get accurate results.

• The Korean Journal of Applied Statistics
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• v.31 no.5
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• pp.655-665
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• 2018

Social network services (SNS) have become the most common tool for the communication of public and private opinions as well as public issues; consequently, one may form or drive public opinions to advocate by spreading positive content using SNS. Controversy for survey data based opinion poll accuracy continues in relation to response rate or sampling methodology. This study suggests complementary measures that additionally consider the sentiment analysis results of unstructured data on a social network by data crawling and sentiment dictionary adjustment process. The suggested method shows the improvement of prediction accuracy by decreasing error rates.

• Journal of Digital Convergence
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• v.14 no.10
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• pp.137-145
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• 2016

The explosive growth of social networking services based on smart devices popularize these relationships and activities online in accordance with the far larger impact of this on the real life offline, the interest and importance for the online activity is increasing. In this study, factors affecting the SNS activity are defined by object, user, influence direction, influence distance and proposed a method to measure organic terms in effect between the SNS users. Influence Direction and Influence Strength (or Distance) are elaborated by using the existing influence measurement element such as structured data - the number of friends, the difference between the number of contacts - and the new influence measurement element such as unstructured data - gap between the former time and the latter time, preference and type of response behavior - that occur in social network service. In addition, the system for collecting and analysing data for measuring influence from social network service and the process model on the method for measuring influence is tested by using sample data on Facebook and explained the implementation probability.

• Korean Journal of Human Ecology
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• v.21 no.5
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• pp.929-945
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• 2012

This study examined structured social network types and their relationship to quality on life satisfaction of older adults. Respondents were 418 adults aged 60 or older living alone or as couples. The data was analyzed using K-means cluster analysis. Four networks types were identified: diverse, friend-neighbor focused, family focused, and restricted. Life satisfaction was highest for individuals in the diverse network group and lowest for individuals in the restricted network group. Stepwise multiple regression analysis indicated that life satisfaction of the elderly was affected by the diverse network, family focused network, the relationship quality with children, the relationship quality with neighbors, and the relationship quality with relatives. Results suggested that having diverse social network in close proximity is very important in old age and structural network types may have important practical implications for improving the quality of life among the elderly.

• Journal of Information Technology Applications and Management
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• v.23 no.2
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• pp.97-112
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• 2016

Many studies have pointed out that trust is the most important component of social capital. Although there have been lots of attempts to measure level of trust between members of community, it is hard to find studies which examine trust from the standpoint of structural aspects. Because of the recent rapid growth of SNS and openness trend on members and their friendship information, it became possible to understand the structure of trust relationships among users in SNS. This study aims to facilitate interpersonal trust by comparing the structure of the trust network among social network users. For this purpose, it proposes a method to explore the structure of trust network and strategies to evolve toward more open structure. In experiments to distinguish structure of trust network with three social network communities, it is discovered that ADVOGATO has characteristics of open and collective network together whereas EPINION and FILMTRUST have collective and open characteristics respectively.

• KSII Transactions on Internet and Information Systems (TIIS)
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• v.15 no.2
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• pp.540-557
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• 2021

Privacy vulnerability of social networks is one of the major concerns for social science research and business analysis. Most existing studies which mainly focus on un-weighted network graph, have designed various privacy models similar to k-anonymity to prevent data disclosure of vertex attributes or relationships, but they may be suffered from serious problems of huge information loss and significant modification of key properties of the network structure. Furthermore, there still lacks further considerations of privacy protection for important sensitive edges in weighted social networks. To address this problem, this paper proposes a privacy preserving method to protect sensitive weighted edges. Firstly, the sensitive edges are differentiated from weighted edges according to the edge betweenness centrality, which evaluates the importance of entities in social network. Then, the perturbation operations are used to preserve the privacy of weighted social network by adding some pseudo-edges or modifying specific edge weights, so that the bottleneck problem of information flow can be well resolved in key area of the social network. Experimental results show that the proposed method can not only effectively preserve the sensitive edges with lower computation cost, but also maintain the stability of the network structures. Further, the capability of defending against malicious attacks to important sensitive edges has been greatly improved.

• Journal of the Korean Home Economics Association
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• v.33 no.3
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• pp.43-57
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• 1995

The purpose of this study is to explore the characteristics of interaction between the social support network and the korean eldery and to provide information on the structure and function of the social network which influences the life satisfaction in the aged. The sample of this study was selected from the elderly living in korean urban and rural areas. 213 out of urban respondent and 350 out of rural respondent were selected as data sources. The methodological instrument was the questionnaire. The major findings of this study can be summarized as follows : 1. most of the elderly had the relationship with all kinds of social support network-family, kin, neighbors and friends. 2. the elderly having contact with all kinds of the social support network showed the highest life satisfaction. 3. the size, the frequency and the distance weren't important factors in influencing the family, the kin and the neighbors support network in the urban elderly. In the rural elderly the size was an important factor in all the support network. Also the frequency had effect upon all networks except the neighbors and the distance had significant effect upon the family support network. 4. In the urban elderly the friends support network had the positive correlation with life satisfaction. the rural elderly having contact with all kinds of the social support network showed high life satisfaction.

• International Journal of Advanced Culture Technology
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• v.11 no.4
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• pp.279-285
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• 2023

This study provides academic implications by considering trends of domestic research regarding therapy for Mental disorder schizophrenia and psychosocial. For the analysis of this study, text mining with the use of R program and social network analysis method have been used and 65 papers have been collected The result of this study is as follows. First, collected data were visualized through analysis of keywords by using word cloud method. Second, keywords such as intervention, schizophrenia, research, patients, program, effect, society, mind, ability, function were recorded with highest frequency resulted from keyword frequency analysis. Third, LDA (latent Dirichlet allocation) topic modeling result showed that classified into 3 keywords: patient, subjects, intervention of psychosocial, efficacy of interventions. Fourth, the social network analysis results derived connectivity, closeness centrality, betweennes centrality. In conclusion, this study presents significant results as it provided basic rehabilitation data for schizophrenia and psychosocial therapy through new research methods by analyzing with big data method by proposing the results through visualization from seeking research trends of schizophrenia and psychosocial therapy through text mining and social network analysis.

• International Journal of Computer Science & Network Security
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• v.24 no.1
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• pp.71-84
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• 2024

This paper presents a critical analysis of the current application of big data in higher education and how Learning Analytics (LA), and Educational Data Mining (EDM) are helping to shape learning in higher education institutions that have applied the concepts successfully. An extensive literature review of Learning Analytics, Educational Data Mining, Learning Management Systems, Informal Learning and Online Social Networks are presented to understand their usage and trends in higher education pedagogy taking advantage of 21st century educational technologies and platforms. The roles of and benefits of these technologies in teaching and learning are critically examined. Imperatively, this study provides vital information for education stakeholders on the significance of establishing a teaching and learning agenda that takes advantage of today's educational relevant technologies to promote teaching and learning while also acknowledging the difficulties of 21st-century learning. Aside from the roles and benefits of these technologies, the review highlights major challenges and research needs apparent in the use and application of these technologies. It appears that there is lack of research understanding in the challenges and utilization of data effectively for learning analytics, despite the massive educational data generated by high institutions. Also due to the growing importance of LA, there appears to be a serious lack of academic research that explore the application and impact of LA in high institution, especially in the context of informal online social network learning. In addition, high institution managers seem not to understand the emerging trends of LA which could be useful in the running of higher education. Though LA is viewed as a complex and expensive technology that will culturally change the future of high institution, the question that comes to mind is whether the use of LA in relation to informal learning in online social network is really what is expected? A study to analyze and evaluate the elements that influence high usage of OSN is also needed in the African context. It is high time African Universities paid attention to the application and use of these technologies to create a simplified learning approach occasioned by the use of these technologies.

• The Journal of Information Systems
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• v.32 no.2
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• pp.177-190
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• 2023

Purpose Recently, as a new business marketing tool, short form content focused on fun and interest has been shared as hashtags. By extracting positive and negative keywords from media audiences through comment analysis of social media news, various stakeholders aim to quickly and easily grasp users' opinions on major news. Design/methodology/approach YouTube videos were searched using the YouTube Data API and the results were collected. Video comments were crawled and implemented as HTML elements, and the collection results were checked on the web page. The collected data consisted of video thumbnails, titles, contents, and comments. Comments were word tokenized with the R program, comparing positive and negative dictionaries, and then quantifying polarity. In addition, social network analysis was conducted using divided positive and negative comments, and the results of centrality analysis and visualization were confirmed. Findings Social media users' opinions on issue news were confirmed by analyzing and visualizing the centrality of keywords through social network analysis by dividing comments into positive and negative. As a result of the analysis, it was found that negative objective reviews had the highest effect on information usefulness. In this way, previous studies have been reaffirmed that online negative information has a strong effect on personal decision-making. Corporate marketers will analyze user comments on social network services (SNS) to detect negative opinions about products or corporate images, which will serve as an opportunity to satisfy customers' needs.