• Title/Summary/Keyword: Social Media Impact

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The Impact of Quality of Corporate Twitters on Customer Satisfaction and Brand Loyalty : Focused on Telecommunication Firms' Twitters for Call Centers (기업형 트위터의 품질이 고객만족과 브랜드 충성도에 미치는 영향 : 국내 통신사의 고객센터 트위터를 중심으로)

  • Whang, Jaehoon;Lee, Dahoon;Shin, Taeksoo
    • Journal of Information Technology Applications and Management
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    • v.22 no.2
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    • pp.123-148
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    • 2015
  • Today the mobile devices including smart phones have influenced on the users' daily activities in the mobile internet society, and the expansion of social media has also affected on the purchasing behavior of consumers. This study examines whether the quality of corporate twitter, a typical social network service for call centers influences on the customer satisfaction, and brand loyalty. In order to achieve the research goal, the quality of twitter has been divided into four variables; information quality, service quality, system quality, and social quality. The results of our empirical analysis show that the three variables except service quality have significantly influenced on the customer satisfaction and the customer satisfaction also significantly has a casual effect on the brand loyalty. The empirical results are expected as a guideline to contribute on the practical improvement of customer service, satisfaction, and brand loyalty through corporate social network services such as corporate twitters in the future.

Determinants of Successful Online Education Services : Focusing on Social Capital and Service Quality (온라인 교육 서비스의 재구매 의도에 영향을 미치는 요인 분석 : 사회자본과 서비스품질을 중심으로)

  • Kim, Kun-Ah;Yun, Hae-Jung;Lee, Choong-C.
    • Journal of Information Technology Applications and Management
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    • v.17 no.2
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    • pp.155-173
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    • 2010
  • Although online education service markets are growing fast, previous studies have been limited to the studies on media types or system qualities of online education. In order to provide timely implications for online education service providers to maintain and increase the number of users, other factors such as interactivity and community perspectives should be considered. In this study, social capital and service quality were adopted as antecedents of learning motivation. Also, service quality dimensions, as well as learning motivation, were chosen to examine its impact on intention to repurchase of online education services. Research findings show that structural and cognitive dimensions of social capital are proved as antecedents of relational capital; structural and relational social capital positively influence on learning motivation; tangibility positively makes impact on learning motivation; and intention to repurchase is positively influenced by responsiveness and learning motivation. Practical implications based on the research findings are presented.

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Revitalization Plan and Value of Social Network Service in the Business Organization (기업조직 내 소셜 미디어 서비스 활용의 가치 제고 및 활성화 방안)

  • Kim, Dong-Hyun;Seo, Hyun-Shik;Kim, Hyung-Joon;Lee, Bong-Gyou
    • The KIPS Transactions:PartD
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    • v.18D no.4
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    • pp.275-286
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    • 2011
  • The purpose of this study is to find the beneficial plan for business success by the advantage of social media service in the business organization. There is few research for applying social media on a variety of fields in business organization although many companies are trying to find the way for its application. Hence, this study identifies the possibility for the utilization of social media services, and it also finds the plan for their effective application. The social relationship is created by increasing communications between users of social media service. The research model is established on the basis of the hypothesis that the social relationship affects knowledge share, pursuit of ego, social participation, amusement. To maximize the impact of results, the research was conducted on the basis of the target on two groups including the business men and non-business men who use social media services. As results of the research, the business men tend to appeal their impression based on sharing knowledge with anonymous people. Also, it is necessary to make a social participation to a management participation, and to utilize the social media in the organization by including amusement to its function. This research is expected to have significant implication to companies which wants to apply social media services in the future.

Effects of Family, Friends, and Social Media Pressures on Acceptance of Cosmetic Surgical Procedures via Internalization and Appearance Satisfaction (가족, 친구, 소셜 미디어 압박이 내면화와 외모 만족도를 통해 성형수술 수용 정도에 미치는 영향)

  • Lee, Minsun;Lee, Hyun-Hwa
    • Journal of the Korean Society of Clothing and Textiles
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    • v.43 no.5
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    • pp.620-633
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    • 2019
  • The popularity of cosmetic procedures has increased over the past decade. Korean consumers have shown different levels of demand for the two types of cosmetic procedures (surgical and nonsurgical). This study examines the effect of appearance pressure from family, friends, and social media on the internalization and face/body satisfaction that can determine the levels of acceptance for each cosmetic procedure among young Korean females. Data was collected from 379 females in their 20s and 30s, using an online survey questionnaire. Statistical analysis were performed using SPSS 24.0 and AMOS. The results indicated that only social media pressure significantly influenced young women's internalization of attractive appearance. Internalization was negatively associated with face and body satisfaction. Face satisfaction was negatively related to the acceptance of cosmetic surgical and nonsurgical procedures; however, body satisfaction was not related to the acceptance of cosmetic surgical and nonsurgical procedures. This study highlights the significant importance of social media and its powerful impact on developing young women's body image perceptions.

The Changes of Consumption Behavior in Bengkulu, Indonesia: Case of Purchasing Corona Prevention Products Through Indirect Ditribution Channel

  • Hayu, Rina Suthia;Sulistiyawan, Edy;Salim, Muhartini
    • Journal of Distribution Science
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    • v.19 no.11
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    • pp.27-36
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    • 2021
  • Purpose: COVID-19, government regulation and social media have changed many aspects of life including consumption behavior. The influence of social media by spreading massive news about COVID-19 also have the impact toward emotions threat, perceived risk, and perceived value of consumption behavior in Bengkulu Province, Indonesia. This research aims to analyze the extent to which changes in the consumption behavior, mainly for purchasing of corona prevention products through indirect distribution channels. Research design, data and methodology: This research was descriptive quantitative using the IPA method with sample of people in Bengkulu Province. This study obtained 208 respondent data from questionnaires and tested the validity and reliability with corrected-item total correlation method. Results: The study found that COVID-19 pandemic and government regulation variable were in quadrant II, in quadrant III there were social media variable, emotions threat and perceived risk. Meanwhile, in quadrant IV there were perceived value variable. Conclusions: The findings indicated that COVID-19 and government regulation are the most variable that influence people to buy corona prevention product, meanwhile perceived value is the less influence variable. Therefore, government and marketers have to prepare strategic plan in order to raise people awareness to avoid corona by buying corona prevention product.

Continuous usage intention of social media as an online information distribution channels

  • YASA, Ni Nyoman Kerti;RAHMAYANTI, Putu Laksmita Dewi;WITARSANA, I Gusti Agung Gede;ANDIKA, Ary Wira;MUNA, Nilna;SUGIANINGRAT, Ida Ayu Putu Widani;Martaleni, Martaleni
    • Journal of Distribution Science
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    • v.19 no.5
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    • pp.49-60
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    • 2021
  • Purpose: This study aimed to explore the variables that may play a significant role in inducing Facebook users to use Facebook as online information distribution channels continuously. Research design, data, and methodology: The population of this study are all Facebook users who have actively used Facebook as a social media as online information distribution for at least one year. Purposive sampling technique was used in this study and 290 respondents were enrolled. The data was collected using a questionnaire and further analyzed with path analysis and SEM-PLS approach. Result: The results showed that perceived ease of use, perceived critical mass, perceived enjoyment, and perceived information intelligence have a positive and a significant effect towards perceived usefulness. Perceived usefulness also has a positive and significant effect on users' attitude, and users' attitude has a positive and significant effect on intentions to use Facebook continuously among its users. Conclusions: Hence, it is important for Facebook as an online information distribution channel to maintain its perceived usefulness in order to create a positive impact on its users' and induce Facebook users' to use social media continuously.

Impact of Short Message Service (SMS) and Social Media on Sexual Intercourse of High School Students in Cambodia

  • Pahn, Jihyon;Yang, Youngran
    • Research in Community and Public Health Nursing
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    • v.30 no.2
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    • pp.150-160
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    • 2019
  • Purpose: This study was conducted to investigate the relationship between short message service and social media use, and sexual intercourse of high school students in Cambodia. Methods: Four hundred and eighty-three high school students from three schools in rural provinces were interviewed with structured questionnaires. Results: Sexual intercourse was found significantly more frequent among male students than among female students (p=.001), among alcohol drinkers than among non-drinkers (p<.001), among those who were not taking pictures with mobile phones than among those who were (p=.045), and among those who were exchanging SMS between boyfriend and girlfriend than among those who were not (p=.006). The students who were sending SMS by mobile phones were 5.83 times as likely to have sexual intercourse as their counterparts (p=.020), who were taking pictures with mobile phone were 0.04 times as likely as those who were not (p=.045) and the odds ratio was 15.19 times as high in alcohol drinkers as in non-drinkers (p=.001). Conclusions: Efforts should be made to encourage positive and effective use of social media among adolescents to maintain their sexual health.

A Study on the Effectiveness of Video Advertisements Generated by Social Media Users: Centered on Video Content Type and Information Framework (소셜미디어 사용자가 만드는 동영상 광고효과에 관한 연구: 동영상 콘텐츠 유형 및 정보 프레임워크 중심으로)

  • Zhang, Ning;KIM, Chee-yong
    • Journal of Korea Multimedia Society
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    • v.25 no.1
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    • pp.103-113
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    • 2022
  • Based on the information framework and regulatory focus theory, this paper verifies the impact on the advertising effect when the matching effect forms between the video advertising content type (Information Type, Entertainment Type) and the information framework (Promotional, Prevention) and the regulatory focus (Promotion Orientation, Prevention Orientation) in social media. In order to verify, after selecting of the experimental subjects and finishing the prior investigation of the experimental operation, four video advertisements and formal experiments were performed. The experimental results showed that first, the content type affects the advertising effect of the video and the information framework; when the information video matches the preventive information framework, it will have a more obvious positive effect on the advertising effect; when the entertainment video matches the promotion information framework, it will have a more obvious positive effect on the advertising effect. Second, with the two matches of video content type and information framework, the entertainment-oriented video has a more obvious positive effect for the information-oriented video audience; the above results enrich user created content research and improve the quality and communication efficiency of video in social media.

FakedBits- Detecting Fake Information on Social Platforms using Multi-Modal Features

  • Dilip Kumar, Sharma;Bhuvanesh, Singh;Saurabh, Agarwal;Hyunsung, Kim;Raj, Sharma
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • v.17 no.1
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    • pp.51-73
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    • 2023
  • Social media play a significant role in communicating information across the globe, connecting with loved ones, getting the news, communicating ideas, etc. However, a group of people uses social media to spread fake information, which has a bad impact on society. Therefore, minimizing fake news and its detection are the two primary challenges that need to be addressed. This paper presents a multi-modal deep learning technique to address the above challenges. The proposed modal can use and process visual and textual features. Therefore, it has the ability to detect fake information from visual and textual data. We used EfficientNetB0 and a sentence transformer, respectively, for detecting counterfeit images and for textural learning. Feature embedding is performed at individual channels, whilst fusion is done at the last classification layer. The late fusion is applied intentionally to mitigate the noisy data that are generated by multi-modalities. Extensive experiments are conducted, and performance is evaluated against state-of-the-art methods. Three real-world benchmark datasets, such as MediaEval (Twitter), Weibo, and Fakeddit, are used for experimentation. Result reveals that the proposed modal outperformed the state-of-the-art methods and achieved an accuracy of 86.48%, 82.50%, and 88.80%, respectively, for MediaEval (Twitter), Weibo, and Fakeddit datasets.

The Impact of Social Media on the Relationship Between Entrepreneurs' Tacit Knowledge and Creativity (소셜미디어 활용이 창업자의 암묵적 지식과 창의성의 관계에 미치는 영향)

  • Park, Joo-Yeon;Im, Il;Sung, Chang-Soo
    • Management & Information Systems Review
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    • v.35 no.2
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    • pp.255-271
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    • 2016
  • The purpose of this research is to analyze the relationship between tacit knowledge and creativity in early stage entrepreneurial ventures in which knowledge could be competitive asset. This study also analyze the moderating effect of social media use on the relationship of tacit knowledge and creativity. From total of 129 survey analysis, this study finds the positive relationship between tacit knowledge and creativity. The result also shows that social media has a moderating effect on the relationship between tacit knowledge and creativity with a negative path coefficient. That is, social media can reduce the positive effect of tacit knowledge on creativity. This research implies importance of tacit knowledge in early stage entrepreneurial ventures and suggests social media usage to improve creativity.

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