• Title/Summary/Keyword: Social Diversity

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Service Quality Factors Affecting Satisfaction and Repurchase Intention of Social Commerce (소셜커머스의 만족도와 재구매의도에 영향을 미치는 서비스품질요인)

  • Jin, Guo-Shan;Lee, Jong-Ho
    • The Journal of the Korea Contents Association
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    • v.12 no.3
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    • pp.311-321
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    • 2012
  • This study derived from 5 variables(information, product diversity, communication possibility, responsiveness, price) of service quality on social commerce from literature studies and set up the research model and hypotheses. The 167 questionnaires are used in this analysis. The results were as follows: first, all the variables had positive influences upon satisfaction except responsiveness. Second, all the variables had positive influences upon repurchase intention except price. Third, the satisfaction of social commerce had a positive influence upon repurchase intention. This study suggested the strategic implications to induce customers satisfaction and repurchase intention after analyzing critical factors about service quality of social commerce.

The Impact of Mobile Commerce Quality on Customer Satisfaction and Repurchase Intention (모바일 커머스 만족과 불만족, 지속사용의도에 미치는 영향요인에 관한 연구)

  • Jang, Mi-Ri;Lim, Dong-Ho
    • The Journal of Korea Institute of Information, Electronics, and Communication Technology
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    • v.11 no.2
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    • pp.195-203
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    • 2018
  • With the explosion of SNS(social network services) users, the social commerce market has emerged as a new consumer market, and will continue to grow in recent years. Despite the market environment, however, studies are lacking as to the causes of frustration that are hurting social commerce activation. This study is based on the 'Hezbollah' 2 Factor Theory and is a study of social commerce users' satisfaction and frustration factors. For this purpose, social commerce site characteristics and user characteristics were first derived from interviews and literature reviews to confirm their relationship to satisfaction and dissatisfied products. The results showed that the price discount rate, diversity, regional infrastructure, and e-commerce familiarity resulted in the impact on the definition of satisfaction, while the price discount rate, interoperability and innovation resulted in the definition of unsatisfactory goods. It also showed that satisfaction affects the definition of intended use. In particular, the price discount rate was found to be the only factor affecting the definition of unsatisfactory as well as affecting the definition of satisfaction.

Studies on Executions of Brand Activism: Focused on In-depth Interviews with Brand Managers (브랜드 액티비즘의 구현방식 연구: 브랜드 담당자의 심층 인터뷰를 중심으로)

  • Park, Hayoung;Lee, Cheolhan
    • The Journal of the Korea Contents Association
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    • v.21 no.10
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    • pp.194-203
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    • 2021
  • With the spread of Corona virus l spreading to the uncertainty of society, consumers request more active social responsibility programs. In other words, it is manifest that corporate brands are required to pursue the public interests. Consumers go beyond the corporate social responsibility programs and support corporate's involvement to solve the social problems and they consume the brand accordingly. Thus, the companies respond to the consumers' request as a form of brand activism, or the new social marketing form in which the companies set the brand as an individual and seek the solutions of social issues. In this study, five experienced experts in the area were recruited to conduct in-depth interviews and how brand activism was practiced worldwide. The results reveal that brand activism is actively practiced with the support of consumers in the area of support for the small business, anti-racism efforts, gender diversity and equality, and sustainability.

Changes in Korean Families and Child Development (한국 가족의 변화와 아동의 삶의 질)

  • Han, Gyoung-Hae;Lee, Jeong-Hwa;Chin, Mee-Jung
    • Korean Journal of Child Studies
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    • v.30 no.6
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    • pp.1-14
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    • 2009
  • Korean families have been undergone tremendous changes during the past three decades with societal changes. Korean families become smaller, diverse, and multi-cultural. These family changes challenge child development research. Family is not just an intimate relationship. Family is also a structural environment, a system linking micro and macro system, an institution, and an ideology. Consequently, researchers need to pay attention to various ways family influence child development and take into account family as a whole unit. Researchers are also challenged to make a stance regarding family changes and diversity. Temporality is another important issue in studying how family development and child development interact. In terms of public policy, social services should be developed to cope with the new social risks from family changes and to mitigate a growing developmental gap among the children of families with different economic classes.

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A Study on the Artists who Cooperated with Textile Industry - focused on 1900~1925- (20C초 섬유 산업에 기여한 예술가들에 대한 연구 -1900년에서 1925년을 중심으로-)

  • 이순재
    • Journal of the Korean Society of Clothing and Textiles
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    • v.21 no.5
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    • pp.821-834
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    • 1997
  • The purpose of this study is to clarify the different types of cooperation between the textile industries and the artists at the beginning of the 20th century in relation to the social background which motivated the artists. Therefore, this study tries to analyse the interactions between the cooperation and the movement of social reform of the period and describe the various phase of artistic expression as a result of artists' view point of the society. The results are as follows; 1. There are two different standpoints toward the cooperation. The one conceives the different role of artists in relation to society and the other tries to enlarge the field of expression as an artistic challenge. 2. The different standpoint engenders significant diversity in its development, result and decline. 3. The raise of new artist group "designer" who reconciles the art and the industry as vocation diminishes the need of direct participations of artists. 4. The spirit of the time has changed and emphasised more the conceptual part of the art than the properties of matter. It provides less favorable condition for the cooperation. The cooperation between the art and the industry is a significant resource of the textile and clothing design. The interaction is not limited to visual effect but partakes in the solutions of the common artistic or social problems. problems.

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A study of business model research knowledge structure based on social network analysis (사회네트워크 분석을 활용한 비즈니스 모델 지식구조 분석)

  • Ryu, Jae hong;choi, Jinho
    • Knowledge Management Research
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    • v.19 no.2
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    • pp.47-68
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    • 2018
  • Business environment is shifting from industrial economy to knowledge based economy. Enterprises go through numerous trials for successful management in changing environment. Along with trial tests, research area has been growing simultaneously. Unlike initial research which focused on basic concepts such as: form of business model and success points. Current research emphasizes on actualization of business that enterprises plan, which brought academic research with perplex form of knowledge structure. On the other hand, there is limitation in understanding business model systematically due to preceding research primarily centered on analyzing definition and case study. In order to analyze knowledge structure, this study utilized social network analysis based on "relationship". For the analysis, 13,412 keywords were extracted from 36years worth of article or research related to business model stored in SCOPUS database. From the analysis, it was shown core research subject was INNOVATION and the number of co-authors has increased due to the academic diversity. Business model research is divided into five sub-categories (E-commerce, SMEs, sustainability, open-source, and e-book). Through cognitive map analysis on each of research characteristics of sub-category, it has shown that E-commerce, SMEs, sustainability, and open-source are core categories.

A Study on Analysis of Intelligent Video Surveillance Systems for Societal Security (사회안전을 위한 지능형 영상감시분석시스템)

  • Kang, Heau-Jo
    • Journal of Digital Contents Society
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    • v.17 no.4
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    • pp.273-278
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    • 2016
  • Disasters are linked with some attributes of modern society in diversity, complexity and unpredictability, so various approach and remedies of them will appease the nation's anxiety upon them. For this reason, in this paper we review the building plans and its application and its application Province pros and cons of intelligent video surveillance analysis system for social security, the future proposed service is the safety of people while performing a comprehensive urban traffic control functions as a video monitoring system for social security and to ensure, to prevent crime and accidents, it is to crack down on criminal offenses in advance expected to protect the property of citizens and public facilities.

The internet perceived risk segments: clothing benefits sought, internet shopping attitude, and internet purchase intention (인터넷 위험지각 집단의 의복추구혜택, 인터넷 쇼핑태도 및 구매의도)

  • 황진숙
    • Journal of the Korean Society of Clothing and Textiles
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    • v.27 no.7
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    • pp.746-757
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    • 2003
  • The purpose of this study was to investigate the internet perceived risk segments in regard to clothing benefits sought, internet shopping attitude, and internet purchase intention. The subjects used for the study were 210 male and 338 female college students. The internet perceived risk consisted of size/defect risk, social psychological risk, privacy risk, delivery risk, and price risk. The clothing benefits sought had impression improvement, fashion, individuality, figure flaws compensation, and comfort factors. The results showed that consumers were segmented by four groups based on internet perceived risk factors : 1) privacy risk group, 2) size risk group. 3) low risk group, and 4) price/social psychological risk group. The four segmented groups differed in regard to clothing benefits sought, internet shopping attitude, and internet purchase intention. For example, in regard to clothing benefits sought, the price/social Psychological risk group sought fashion more than other groups. The low risk group considered figure flaws compensation benefit less important than other groups. Concerning internet shopping attitude, the low risk group had more favorable altitude toward trust, safety, diversity, exchange/return attributes of internet shopping than other groups. The privacy risk group had more favorable attitude toward convenience and price attributes of internet shopping. Regarding internet purchase intention, the low risk group had higher intention to purchase formal, casual, and sportswear. The size risk group had higher intention to purchase fashion accessories. Further group differences and implications of the results were discussed.

Approaches to and Issues in Research on Multi-Cultural Family Homes (다문화가정 주거의 연구를 위한 접근방법과 쟁점)

  • Hong, Hyung Ock
    • Human Ecology Research
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    • v.51 no.6
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    • pp.649-663
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    • 2013
  • As cultural diversity has gained a great deal of attention and the social fabric of Korean society is redefined, the number of studies on multi-cultural family homes has been growing in the area of human ecology, but relevant research is rarely found on the subject of housing. While the emphasis of housing research is on multidisciplinary approaches and empirical research is highly valued, a theoretical and methodological platform for discussing the new rising agenda of multi-cultural family homes is lacking. The purpose of this study was to explore approaches to and to discuss the issues in research for multi-cultural family homes in terms of housing theories and multidisciplinary approaches. To understand the housing related needs of multi-cultural families, this study highlights social constructionism, the ecological perspective, and feminist epistemology. These three multidisciplinary approaches were useful for generating an ontological analysis of multi-cultural family homes. Further, this study highlights two housing related theories, the microsociological and housing pathways approaches, for dealing with multi-cultural family homes. In conclusion, the five approaches were useful for exploring issues in housing research on multi-cultural family homes with appropriate research methods like hermeneutics, quantitative, and qualitative methods, and field research. Insights into using perspectives and holistic approaches might be useful for solving the problems of multi-cultural family homes in Korea.

A Study on the Education Program Using Presidential Archives Based on the NIE (대통령기록물을 활용한 NIE 기반 교육프로그램 개발)

  • Lee, Neung Geum;Kim, Yong;Kim, Geon
    • Journal of the Korean BIBLIA Society for library and Information Science
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    • v.26 no.2
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    • pp.107-127
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    • 2015
  • This study aims to develop the education program of the presidential archives based on the NIE for social studies. Especially, this study provided an opportunity to develop information processing capacity through newspapers reflecting rapidly changing social environment for users of presidential archives. With the process, it provides an opportunity for users to develop information literacy, which has become a necessity in information society. Through the education program students may have various experiences, wider perspective and diversity with self-directed learning. To perform the goal, this study proposed an education program using presidential archives based on NIE and an applied case.