• 한국정보시스템학회지:정보시스템연구
• /
• 제26권3호
• /
• pp.211-228
• /
• 2017

Purpose This study proposes a research model based on Expectation-Confirmation theory in order to investigate impacts of three variables(expectation confirmation, social interaction, and perceived usefulness) on continuous intention to uss SNS in MICE industry. Design/methodology/approach A survey approach was used in order to measure each latent variable in the research model. A total of 140 responses were collected from actual users of SNS in MICE industry. A structural equation modeling with SmartPLS 2.0 was conducted in order to analyze each relationship in the proposed research model. Findings The results indicated the expectation confirmation had a positive impact on the perceived usefulness, social interaction, and satisfaction. Second, perceived usefulness had a significant positive impact on satisfaction and continuous intention to use SNS in MICE industry. Thrid, social interaction had a positive influence on both satisfaction and continuous intention to use SNS in MICE industry. Finally, the relationship between satisfaction and continuous intention in SNS of MICE industry was fully supported.

• 한국정보시스템학회지:정보시스템연구
• /
• 제29권1호
• /
• pp.137-158
• /
• 2020

Purpose This study aims to analyze how entrepreneurs' morality affects entrepreneurship and social responsibility. The purpose of this study is to analyze the differences of entrepreneurship and social responsibility on corporate financial performance and social performance by measuring entrepreneurial morality index. Design/methodology/approach The research model is based on the existing literature related to morality, entrepreneurship, social responsibility, and corporate performance. In order to verify the research model, empirical analysis was conducted. The collected data were analyzed by Smart-pls 2.0 based on the structural equation model based measurement model verification and the structural model verification two - step approach. Using the bootstrapping method of PLS, 500 samples were constructed and hypothesis verification was performed. Findings The results of this study are as follows. In the case of general manufacturing companies, business people are more focused on improving corporate performance than morality, and have a somewhat consistent effect with entrepreneurial spirit that does not have a space of morality. When entrepreneurship is strengthened, financial performance and social performance. Business entrepreneurs in social enterprises are more aware of social responsibility than entrepreneurship, so they achieve both financial performance and social performance at the same time. As a result of this study, it was found that there is a difference in perception depending on the morality of the business people, entrepreneurship, social bookkeeping, and management performance according to the type of company.

• 한국정보시스템학회지:정보시스템연구
• /
• 제32권4호
• /
• pp.163-188
• /
• 2023

Purpose The study examines the impact of the level of anthropomorphism (both in appearance and behavior) of virtual humans on user liking. It investigates whether this relationship is mediated by social comparison experiences, with the moderated mediation effect of users' desire for self-improvement. Design/methodology/approach A between-groups experimental design was employed to examine the impact of different levels of appearance(low/mid/high) and behavior(low/high) anthropomorphism on user liking of virtual humans. The experiment was conducted in an online environment, and participants were randomly exposed to one of six stimuli, which were Instagram-like posts. Findings The results indicate that as virtual humans become more anthropomorphic, they have a positive impact on user liking. However, once the level of anthropomorphism in appearance reaches a certain point (mid vs high), there is no significant difference in user liking. Users who perceive virtual humans as highly anthropomorphic tend to engage in more social comparison experiences, which positively affects their liking for these virtual humans. Conversely, individuals with a high desire for self-improvement found that the positive effect of appearance anthropomorphism on liking through social comparison experiences was reduced. The study extends the application of social comparison theory by examining its impact on influencer marketing with virtual beings. It provides valuable insights for the formulation of influencer marketing strategies using virtual humans.

• 한국조경학회지
• /
• 제17권1호
• /
• pp.17-27
• /
• 1989

^x Good Planning, design, and maintenance will be the product of a Process which considers both the nature of man and the nature of nature. Recentry, we emphasize how social and psycological theory, behavioral studios, and community participation may contribute to practical decision making and to the development of appropriate form for human use at all scales of Landscape Architecture. The main purpose of this study was to develop more rational and user oriented theory of urban park planning, design, and maintenance in terms of social - behavioral approach. Study sites were Jungang, Dalsung, Duryu, and Apsan park, where were located Daegu city. In this study, user satisfaction determinants of each park, which were useful for park planning, design and maintenance, were discovered. Privacy and territoriality were examined as an important factors for design a park road examined as an important factors to design a Path and a comfortable space in urban park.

• 아태비즈니스연구
• /
• 제12권3호
• /
• pp.271-280
• /
• 2021

Purpose - This research aims to investigate the influence of social exclusion on conspicuous consumption. Specifically this research suggested that the influence of social exclusion on conspicuous consumption would be different depending on consumers' psychological characteristics such as internal attribution tendency and self-esteem. Design/methodology/approach - The experiment was conducted to verify hypotheses. 110 sample data were collected from the experiment and SPSS PROCESS Macro was used for data analysis. Findings - The result revealed that the interaction effect of social exclusion and internal attribution was significant. Specifically, social exclusion had on positive impact on conspicuous consumption for consumers with high level of internal attribution tendency. In addition, conspicuous consumption was pronounced for consumers having both high level of internal attribution and low level of self-esteem. Research implications or Originality - The result is expected to expand the research scope on social exclusion and conspicuous consumption, and provide practical implications for marketers.

• 한국정보시스템학회지:정보시스템연구
• /
• 제30권2호
• /
• pp.29-56
• /
• 2021

Purpose Cyber deviance of adolescents has become a serious social problem. With a widespread use of smartphones, incidents of cyber deviance have increased in Korea and both quantitative and qualitative damages such as suicide and depression are increasing. Research has been conducted to understand diverse factors that explain adolescents' delinquency in cyber space. However, most previous studies have focused on a single theory or perspective. Therefore, this study aims to comprehensively analyze motivations of juvenile cyber deviance and to develop a predictive model for delinquent adolescents by integrating four different theories on cyber deviance. Design/methodology/approach By using data from Korean Children & Youth Panel Survey 2010, this study extracts 27 potential factors for cyber deivance based on four background theories including general strain, social learning, social bonding, and routine activity theories. Then this study employs econometric analysis to empirically assess the impact of potential factors and utilizes a machine learning approach to predict the likelihood of cyber deviance by adolescents. Findings This study found that general strain factors as well as social learning factors have positive effects on cyber deviance. Routine activity-related factors such as real-life delinquent behaviors and online activities also positively influence the likelihood of cyber diviance. On the other hand, social bonding factors such as community commitment and attachment to community lessen the likelihood of cyber deviance while social factors related to school activities are found to have positive impacts on cyber deviance. This study also found a predictive model using a deep learning algorithm indicates the highest prediction performance. This study contributes to the prevention of cyber deviance of teenagers in practice by understanding motivations for adolescents' delinquency and predicting potential cyber deviants.

• 지능정보연구
• /
• 제29권1호
• /
• pp.397-412
• /
• 2023

소셜 로봇이 인간의 일상생활에 자리매김하기 위해서는 소셜 로봇의 기술적 구현과 소셜 로봇을 바라보는 인간의 심리를 함께 고려하는 것이 중요하다. 본 연구는 소셜 로봇의 외형 디자인에 대해 소비자가 느끼는 감성에 기반하여 잠재적인 소셜 로봇 군집을 도출하고, 각 군집이 갖는 중요한 디자인적 특징 및 감성 차이를 식별 및 비교하고자 하였다. 소셜 로봇에 대해 소비자가 느끼는 감성을 측정 및 평가하기 위한 소셜 로봇 감성 프레임워크를 구축하고, 감성공학적 접근방법인 의미분별척도법에 기반해 소셜 로봇 디자인 감성을 평가하였다. 감성 평가 결과를 토대로 다차원 척도법과 K-means 군집분석을 실시하여 30개의 소셜 로봇을 4개의 군집으로 분류하였으며, 각 군집 별 디자인 요소의 특징을 확인하고, 소비자 감성을 비교 분석하였다. 각 군집 별로 도출된 디자인적 특징 및 감성 차이를 바탕으로 인간중심적 관점에서 성공적인 소셜 로봇 디자인 및 개발을 위한 전략적 방향을 제언하였다.

• 대한건축학회논문집:계획계
• /
• 제34권4호
• /
• pp.77-85
• /
• 2018

Rapid urbanization has fostered development of modern cities. Although Conventional zoning played its role to control urban development, it also segregated land uses and created homogeneous development pattern. Mega cities with satellite bed towns has not shown their unique identity and characters. In order to develop comprehensive approach which may bring social and physical enhancement can be difficult to achieve by considering city as a two dimensions. On contrary, extensive analysis and proposals require an approach which can perceive city with three dimensions. Form-Based Codes (FBCs) are appeared as an alternative to conventional zoning with different design process and principles. FBCs approach urban place with three dimension and giving priority to form rather than land use. The purpose of this study was to analyze the necessity of FBCs and its concept, components and how this would change urban characteristics in the aspects of architectural design through analysis on 4 case studies for zoning codes of US cities. Through comparison of components in Form-Based Codes of 4 different cases, this study can show the reasons for differences in application of Form-Based Codes and how detailed components would play a role to establish better urban environments.

• 유통과학연구
• /
• 제22권4호
• /
• pp.1-10
• /
• 2024

Purpose: This study is aimed to introduce the application of phantom approach with structural equation modelling method for online learning. By integrating these innovative methodologies, the research seeks to advance the understanding of how the phantom approach can effectively complement and augment structural equation modeling techniques. Research design, data and methodology: A theoretical framework of Technology Acceptance Model (TAM) was modified and updated. A questionnaire was developed and used to extract information from 189 instructors who used online learning as their primary medium. The Covariance Based Structural Equation Modelling (CBSEM) was applied to test the direct effects and the phantom approach is used to handle the 2 mediators in the model. Results:social influence, perceived usefulness, and perceived ease of use exerted discernible impacts on instructors' intentionsto engage in online learning. These findings illuminate the intricate dynamics influencing instructor behavior within the realm of online education, underscoring the significance of various factors in shaping their intentions. Conclusions: In additions, the perceived usefulness and perceived ease of use had mediated the effect of social influence and instructor intention using phantom approach. Therefore, one can have concluded that this modified model was also confirmed, thereby reinforcing distribution strategies to online learning and overall education presence.

• 한국정보시스템학회지:정보시스템연구
• /
• 제26권2호
• /
• pp.63-83
• /
• 2017

Purpose: In Korea, market size of social commerce has been increased steadily and highly, but profits of social commerce companies have been decreased because of excessive marketing cost. To overcome this stagnant market environment, new marketing strategy that could attract customers and make customers continue to use social commerce is required instead of cost consuming marketing strategy. The purpose of this study is to investigate the relationship among characteristics of social commerce - that is, economic value and information quality - usefulness, enjoyment, satisfaction and repurchase intention by applying motivation theory to the area of social commerce. Design/Methodology/Approach: Previous researches have been studied by applying Expectation-Confirmation Model (ECM), Theory of Planned Behavior (TPB), Technology Acceptance Model (TAM) and Stimulus-Organism-Response (S-O-R) Model, although there are many studies related with customer acceptance model in the field of e-commerce. However, there is not so many studies in applying motivation theory. So this study adopts new approach to examine why customers use social commerce based on motivation theory. Thus, this study adopts economic value and information quality as antecedents, and then customers will perceive extrinsic and intrinsic motivation; usefulness is extrinsic and enjoyment is intrinsic, and adopts satisfaction and repurchase intention as a dependent variable. The data of questionnaire were collected from customers who have experience to buy something in social commerce. 228 questionnaires as data unit of individual level were collected using random sampling. Findings: This study proved empirically that the relationship between antecedents and motivation factors has a positive influence, and motivation factors also have a positive influence on repurchase intention through satisfaction. This study provides the managers an insight that social commerce companies should pay more attention to improve customer satisfaction in order to increase higher performance in repurchase intention of social commerce.