• Title/Summary/Keyword: Social Design Approach

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Strategic Culture Marketing Enhancing Brand Image and Customers' Loyalty - Focusing on Multi-dimensional approach for Companies, Consumers, and Other Subjects - (브랜드의 이미지와 충성도를 높이는 문화마케팅 전략에 관한 연구 -기업, 소비자, 지원대상의 다차원적 접근을 중심으로-)

  • Lee, Yun-Kyung;Shin, Kyu-Hee;Hwang, Sun-Jin
    • Journal of the Korean Society of Costume
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    • v.59 no.5
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    • pp.167-179
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    • 2009
  • The purposes of this study were to explore the influence on fashion brand image and brand loyalty according to fit of the fashion brand with cultural art field, motivation in culture marketing of the apparel company, and involvement of the consumers in art activities. The subjects ware 274 male and female in 20s and 30s living in Seoul and Gyeonggi area. The study was obtained through the use of an experimental design which was $2{\times}[2{\times}2]$ mixed factorial design. The summary main results were as follows. First, as far as the effect of the three variables on the social contribution image of the fashion brand, the results of the 3-way interaction are positive. Second, as far as the effect of the three variables on the product image of the fashion brand, the data suggests that only the main-effect of motivation in culture marketing of the apparel company is meaningfully positive. Third, as far as the effect of the three variables on fashion brand loyalty, both fit of the fashion brand with cultural art field and involvement of the consumers in art activities variables show positive results.

A study on the possibilites of Journalism as a cartoon (만화의 시사저널리즘으로서의 가능성 연구(Yellow Journalism으로서의 MAD를 중심으로))

  • 오유미;정성환
    • Archives of design research
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    • v.16 no.3
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    • pp.41-50
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    • 2003
  • Cartoons as one of visual art forms seek the essence of an, which is creation. They also have great ripple effects as popular art and culture. Cartoons as a communication tool by means of visual image give a better understanding thanks to its function of combining messages and animation. That is why cartoons have a unique place in journalism as the function of delivering facts through messages and pictures. MAD, a cartoon magazine for current issues, reveals and harshly criticize social contradictions, thereby eliciting readers'positive response. To effectively utilize cartoons, an approach in phases should be taken. First, different genres should be compared and embraced. And then, when the genre of cartoons enters the stage of expansion or growth, cartoons will become a new visual information medium from the perspective of communication in society and from the perspective of journalism, and literature, design and art in academia.

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A Study on the Diachronic and Synchronic Structure of the Concept of Place in Korean Architecture - Focused on the Korean Architectural Discourse during Around 1990s - (한국건축에서 장소성 개념의 변천과 의미구조에 대한 연구 - 1990년대 전후의 한국건축담론을 중심으로 -)

  • Kim, In-Sung
    • Korean Institute of Interior Design Journal
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    • v.24 no.1
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    • pp.124-132
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    • 2015
  • This study investigated the complex meanings of the concept of place and their periodical changes in the Korean architectural discourse. For that, the study surveyed almost every articles in majour 3 Korean architectural magazines during around 1990s, when the Korean architects and theorists concerned the 'place' as an alternative of the modernists' 'space'. 60 selected articles were organized in a table in a chronological order together with their keywords and category codes. The 8 categories reflecting 8 issues of 'place' were suggested in the study after the analysis of selected articles' contents. The categories were structured by two axes which were 4-grade scale axis influences by C. Norberg-Schultz' approach, and 'architecture-human' axis following the 'structure-action' division by A. Giddens. After the analysis of the diachronic and synchronic tables, the study tried to establish a structure model of the concept of place in Korean architectural context, which consisted of architectural terms such as environment, social system, context, identity, landscape, community, Materiality, and residence. This final result could be useful for both architects and theorists who might try to apply the idea of 'place' without erstwhile confusion on their design or research by examining the detailed contents of the concept.

Expressive Characteristics of Subversive Appropriation in Kim kwang soo's Architectural Design (김광수 건축디자인의 전복적 전유 표현특성)

  • Park, Young-Tae
    • Korean Institute of Interior Design Journal
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    • v.27 no.1
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    • pp.97-108
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    • 2018
  • This study is based on the way Kim Kwang Soo works, which reveals a strong expressive tone that is rare in Korean architecture. His work is not decorative and symbolic representation of the intention of positive amusement. Therefore, the following noteworthy points will arise. The various phenomena associated with architecture and society are researched and analyzed in a critical manner. So, it creates and expresses its own formal logic. In this study, the theory of the subversive appropriation theory was identified by using the expressive characteristics of engagement. The study was based on a conceptual framework for the overturning of the mimesis, which Benjamin and Adorno have described. From this, this study summarizes Kim Kwang Soo's nihilistic attitude, finding boundaries and crack points, and subversive expression as a new form of architectural formal logic as main characteristics of interpretation of works. The characteristics of subversive expression of Kim Kwang Soo architecture derived from this are as follows. It does not take an ideological approach to the dismantling of the internalization of traditional Korean architecture. Popular culture and social phenomena are used as materials for expression. These are structured sensibly with appropriated formal logic. Finally, the architectural position adhered to the limit of performativity was recognized as the dimension of new meaning generation.

A Study on Theoretical Approach for the Residential Satisfaction Index Based on the Apartment Housing (공동주택 주거만족도의 체계적인 분류를 위한 이론적 연구)

  • Kim, Eun-Hee;Seo, Chee-Ho
    • Korean Institute of Interior Design Journal
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    • v.17 no.1
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    • pp.50-59
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    • 2008
  • The study aims to establish the systematic residential satisfaction index which reflected perception of high rise residents are demand on the Apartment housing. Apartment house is developed to reduce the housing shortage caused by urbanism after industrialization in Korea. It has increased constantly since the 1970s and has become the most common residential type of Korean city dwellers. It shows Korean dwelling pattern and culture. Furthermore, it can be an index of private wealth. The main purpose of the thesis is the highlight on systematic planning process for actual users' needs. In other words, city planners are eager to reflect each individual preference when he/she designs a house. More practical and accurate research in user's satisfaction of housing can be helpful to overcome limitations of city planner's personal preference which can't provide certain evidences. First, the study has carried out the survey of importance of design elements which were selected on the basis of the results of the POE, Residential Quality, Quality Of Life which were carried out for the same subject. Then, the data were analyzed by SPSS 12+ program package in terms of frequency, factor analysis and reliability analysis. The results reveals that the Residential Satisfaction Index of Apartment housing are consisted of 8 factors which had been sorted out in factor analysis which can be interpreted to be closely related to the Physical, Social psychological and General environment.

Research on the Characters of Apartment Complex Public Space -Based on apartment complexes in Ulsan- (주상복합아파트 공적공간의 특성에 관한 연구 -울산광역시 주상복합아파트를 중심으로-)

  • Jung, Ji-Hyang;Lee, Ok-Sun
    • Korean Institute of Interior Design Journal
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    • v.17 no.1
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    • pp.11-18
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    • 2008
  • With recent trends, multi-purpose building is becoming an important thing to have significant effect on the space of multi-purpose apartment (public living place) with the interest in health and sports and social trend of "well-being." The purpose of this study is to provide the meaning of spatial function and role multi-purpose building by finding the spatial composition and constitutional characteristics and analyzing the spatial design of those apartments. Method of the study is to summary the spatial composition and constitutional characteristics by materials of building approval and pamphlets in model houses as there is no case of multi-purpose apartment completed in Ulsan. Among many factors of inner space, approachability, openness and amenity are selected by pre-research and it is analyzed to confirm if these factors are applied and planned appropriately. Based on analyzed materials, the study identifies the spatial composition and constitutional characteristics of the space of multi-purpose building that is planning to be constructed in Ulsan and suggests the problem and improvements. The space of multi-purpose apartment should be purposed to accommodate daily activities and has the meaning of existence when it is provided appropriately. In addition, the space should be designed to provide various functions and purposes for cultural enhancement of citizen in the apartment.

A Study on Development of Policy Attributes Taxonomy for Data-based Decision Making (데이터기반 의사결정을 위한 정책 및 사업 속성 분류체계 개발 연구)

  • Kim, Sarang
    • The Journal of Information Systems
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    • v.29 no.3
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    • pp.1-34
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    • 2020
  • Purpose Due to the complexity of policy environment in modern society, it is accepted as common basics of policy design to mix up a variety of policy instruments aiming the multiple functions. However, under the current situation of written-down policy specification, not only the public officers but also the policy researchers cannot easily grasp such frameworks as policy portfolio. The purpose of this study is to develop "Policy Attributes Taxonomy" identifying and classifying the public programs to help making decisions for allocative efficiency with effectiveness-based information. Design/methodology/approach To figure out the main scheme and classification criteria of Policy Attributes Taxonomy which represents characteristics of public policies, previous theories and researches on policy components were explored. In addition, to test taxonomic feasibility of certain information system, a set of "Feasibility Standards" was drawn from "requirements for well-organized criteria" of eminent taxonomy literatures. Finally, current government classification system in the area of social service was tested to visualize the application of Taxonomy and Standards. Findings Program Taxonomy Schemes were set including "policy goals", "policy targets", "policy tools", "logical relation" and "delivery system". Each program and project could be condensed into these attributes, making their design more easily distinguishable. Policy portfolio could be readily made out by extracting certain characteristics according to this scheme. Moreover, this taxonomy could be used for rearrangement of present "Program Budget System" or estimation of "Basic Income".

School Building Remodeling Suggestion Responding to the Different Needs of Users - Case study under 'School Restroom Environment Remodeling Project in Seoul' - (사용자의 이용 요구 차이를 반영한 학교건축물의 개·보수 계획 - 서울시 학교 화장실 개·보수 사업 시행 사례 -)

  • Lee, Eunjoo
    • Journal of the Korean Institute of Educational Facilities
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    • v.25 no.3
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    • pp.13-24
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    • 2018
  • Unlike other educational spaces in school facilities, restrooms have remained unpleasant spaces without reflecting the change in social awareness and students' lifestyle. In the process of the 'School Restroom Environment Remodeling Project in Seoul' by means of "user participatory design method", this study aimed to suggest a design of the school restroom environment responding to the different needs of actual users, who are students and school staffs. By surveying them, it was revealed that they have a variety of respective behavioral patterns and spatial needs according to their status, gender, age and working period. Implications of this study are as follows; First, it is necessary to establish a separate restroom facility standards that respond to the characteristics of elementary school students. Second, there should be an expansive approach to widely accommodate with the users' needs that were found out through 'user participation', more than just repairing pre-existing space. Third, it needs to have critical review of the maintenance and operation system itself as well as the improvement of the school restroom environment.

Product Development Process for Ethical Fashion Design - Fair trade system approach - (윤리적 패션디자인을 위한 상품개발 프로세스 - 공정무역 시스템 관점에서 -)

  • Jang, Namkyung
    • Journal of the Korean Society of Costume
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    • v.63 no.1
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    • pp.16-26
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    • 2013
  • This study seeks solutions for two conflict values from the fair trade, one being fulfilling environment and social responsibility and the other being suggesting stylish designs within a reasonable price range. The purposes of this study were to establish fair-trade fashion product development process by investigating practices in fashion product development process within fair-trade company, and to identify the characteristics of fair-trade fashion product development. Qualitative research method was employed. Participant observation and in-depth interviews were conducted with practitioners working in fairtradekorea, Ltd. and producers in Bangladesh, from which case studies were compiled. The results were as follows: The case study provided evidence that fair-trade fashion product development has the same steps as practiced in general fashion brands, but has different characteristics such as fair-trade products going through a much slower process which led to early planning, having producer-centered product development, concentrating on spring/summer products, having a high cost structure, and having unpredictable quality control. Study implications and future research avenues are also discussed.

A Work Analysis of MVRDV based on Architectural Thinking System and the Datascape(1992-2006) (MVRDV의 건축적 사유방식과 데이터스케이프를 기반으로 한 작품 특성 분석(1992-2006))

  • Park, Hyun-Ok
    • Journal of The Korean Digital Architecture Interior Association
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    • v.7 no.2
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    • pp.9-17
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    • 2007
  • After 20th century, The using of data tend to important in a sphere of architecture. The recent European including MVRDV, Rem Koolhaas, Van Verkel and Zaha Hadid tend to the their own design strategy based on the objective data. This architectural design method leads to make new paradigm of contemporary architecture. For the purpose of the understanding a part of new architecture paradigm(datascping), I will analyze the relation of Thing system and Formation system in 36 works of MVRDV from 1992 to 2006. As a results are as follows. The purpose The results of this research are as follows: First, The physical and social elements(Thinking system) are density of site, networking, lighting & vista, micro-climate, energy, noise & vibration, life style, city, communication and variety. Second, The Formation system is layering & stacking, open & close, folding & extending and eco-friendly design. Finally, the major matrix of MVRDV's works is pragmatic and systematic approach to the lighting, climate and variety of community.

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