Browse > Article
http://dx.doi.org/10.7233/jksc.2013.63.1.016

Product Development Process for Ethical Fashion Design - Fair trade system approach -  

Jang, Namkyung (Dept. of Textile & Fashion Design, Hansei University)
Publication Information
Journal of the Korean Society of Costume / v.63, no.1, 2013 , pp. 16-26 More about this Journal
Abstract
This study seeks solutions for two conflict values from the fair trade, one being fulfilling environment and social responsibility and the other being suggesting stylish designs within a reasonable price range. The purposes of this study were to establish fair-trade fashion product development process by investigating practices in fashion product development process within fair-trade company, and to identify the characteristics of fair-trade fashion product development. Qualitative research method was employed. Participant observation and in-depth interviews were conducted with practitioners working in fairtradekorea, Ltd. and producers in Bangladesh, from which case studies were compiled. The results were as follows: The case study provided evidence that fair-trade fashion product development has the same steps as practiced in general fashion brands, but has different characteristics such as fair-trade products going through a much slower process which led to early planning, having producer-centered product development, concentrating on spring/summer products, having a high cost structure, and having unpredictable quality control. Study implications and future research avenues are also discussed.
Keywords
ethical fashion design; fair trade; product development;
Citations & Related Records
Times Cited By KSCI : 11  (Citation Analysis)
연도 인용수 순위
1 안수경, 류은정 (2011), 국내 패션기업의 CSR 활동 - 기업 웹사이트를 중심으로-, 한국의류학회지, 35(4), pp. 455-465.   과학기술학회마을   DOI   ScienceOn
2 고현진 (2010), 패션기업의 공익 추구 현상, 한국의류학회지, 34(10), pp. 1717-1730.   과학기술학회마을   DOI   ScienceOn
3 전지현 (2011), 패션기업의 사회적 책임활동이 기업이미지와 구매의도에 미치는 영향, 한국의류학회지, 35(5), pp. 547-560.   과학기술학회마을   DOI   ScienceOn
4 이정임, 신수연 (2011), 패션 기업의 CSR 활동에 대한 인지적 적합성이 소비자 추천 및 구매의도에 미치는 영향, 한국의류학회지, 35(7), pp. 816-827.   과학기술학회마을   DOI   ScienceOn
5 이승희, 김보영 (2011), 사회책임적 패션 기업에 대한 소비자 태도에 관한 연구, 한국디자인문화학회지, 17(1), pp. 424-434.
6 Paulins, V. & Hillery, J. (2009), Ethics in the fashion industry, NY: Fairchild, p. 123.
7 Littrell, M. & Dickson, M. (1998), Fair trade performance in a competitive market, Clothing and Textiles Research Journal, 16(4), pp. 176-189.   DOI
8 Littrell, M., Dickson, M. & Park, H. (2008), Personalization of fair trade apparel, Clothing and Textiles Research Journal, 27(2), pp. 143-160.   DOI
9 Strawn, S. & Littrell, M. (2006), Beyond capabilities: A case study of three artisan enterprises in India, Clothing and Textiles Research Journal, 24(3), pp. 207-213.   DOI
10 Littrell, M. & Dickson, M. (2006), Employment with a socially responsible business: Worker capabilities and quality of life, Clothing and Textiles Research Journal, 24(3), pp. 192-206.   DOI
11 Lincoln, Y. S. & Guba, E. G. (1985), Naturalistic Inquiry, CA: Sage Publications, pp. 82-145.
12 Patton, M. Q. (1990), Qualitative Evaluation and Research Methods, London: Sage Publications, p. 187.
13 Regan, C. L., Kincade, D. H. & Sheldon, G. (1997), Applicability of the engineering design process theory in the apparel design process, Clothing and Textiles Research Journal, 16(1), pp. 36-46.
14 이호정, 정송향 (2010), 패션머천다이징 실제, 서울: 교학연구사, pp. 165-176.
15 장남경, 김윤정, 주잔나 (2007), 패션산업에서의 친환경 디자인, 복식문화연구, 15(6), pp. 952-964.   과학기술학회마을
16 하승연, 박재옥 (2009), 친환경 디자인의 개념정립에 따른 가치 분석, 복식, 59(9), pp. 146-162.   과학기술학회마을
17 Dickson, M., Loker, S. & Scjman, M. (2009), Social Responsibility in the Global Apparel Industry, NY: Fairchild, p. 83.
18 Dickson, M. A. & Eckman, M. (2006), Social Responsibility: The concept as defined by apparel and textile scholars, Clothing and Textile Research Journal, 24(3), pp. 178-191.   DOI   ScienceOn
19 Fletcher, K. (2008), Sustainable Fashion and Textiles: Design Journeys, UK: Earthscan Publications Ltd, p. 162.
20 Hethorn, J. & Ulasewicz, C. (2008), Sustainable Fashion Why Now?, NY: Fairchild Books, p. 361.
21 츠치야 하루요 (2006), 생산자와 소비자의 새로운 만남, 윤리적인 소비의 발전, 공정무역 아시아 여성포럼 자유무역을 넘어 희망의 대안을 짜는 여성들 자료집, 서울: 여성환경연대.
22 "10 Standards of Fair Trade", World Fair Trade Organization. retrieved 2011, Jan. 2, from http://www.wfto.com
23 최현실 (2007), 여성을 위한 국제적 대안 경제 -공정무 역, 소액대출, 사회적 기업을 중심으로-, 여성학연구, 17(1), pp. 21-49.
24 "Clean Clothes Campaign", retrieved 2011, Feb. 15, from http://www.cleanclothes.org
25 "Ethical Fashion Forum", retrieved 2011, Nov. 6, fro m http://www.ethicalfashionforum.com
26 고현진 (2010), 윤리적 패션디자인, 복식, 60(8), pp. 151-167.
27 장남경 (2011), 윤리적 패션디자인을 위한 실천 방안, 기초조형학연구, 12(6), pp. 349-359.
28 김미금, 박희정 간호섭 (2010), 현대 패션 브랜드에 나타난 친환경 경향 연구, 패션비즈니스, 14(4), pp. 185-199.   과학기술학회마을
29 박혜원, 조민영 (2009), 로하스패션디자인 유형에 따른 특성 연구, 한국의류학회지, 33(10), pp. 1575-1589.   과학기술학회마을   DOI   ScienceOn
30 채혜숙 (2009), 지속가능한 느린 디자인 특성과 현대 패션의 상관성에 관한 연구, 한국의류학회지, 32(4), pp. 531-542.
31 박수민, 유영선 (2008), 2000년대 그린디자인에 나타난 로하스의 패션특성 분석, 한국의류학회지, 32(2), pp. 307-318.   과학기술학회마을   DOI   ScienceOn
32 이연희, 이현아, 박재옥 (2007), 현대패션에 표현된 지속가능한 느린 디자인, 한국의류학회지, 31(1), pp. 1-32.   과학기술학회마을   DOI   ScienceOn
33 Esty, D. & Winston, A. (2006), Green to Gold. New Heaven, New Haven: Yale University Press, p. 28.