• The Journal of Asian Finance, Economics and Business
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• 제8권8호
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• pp.583-592
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• 2021

This study examines social identity and self-identity as the antecedents of the theory of planned behavior (TPB) model in predicting purchase intention of certified coffee, whereas perceived trustworthiness (PT) is evaluated whether it directly affects intention and/or indirectly through attitude. In addition, ethics and luxury are investigated as the salient beliefs affecting attitude formation in this regard. A face-to-face survey was conducted with 727 coffee consumers in Thailand. Confirmatory factor analysis is applied to assess the adequacy of the model, followed by structural equation modeling to evaluate the hypotheses proposed for the relationships between constructs in an extended TPB model. The results confirm that self-identity is the most influential antecedent on attitude when compared to social identity, and attitude, in turn, is the strongest determinant in predicting purchase intention. PT has a direct positive effect on purchase intention, meanwhile, ethical, luxury beliefs, and PT are confirmed to portrait the attitude formation. As such the marketing campaigns can address manipulating consumers' beliefs on both ethical and luxury aspects as well as PT, along with consumers' social identity and self-identity to fortify a positive attitude toward certified coffee. Then the actual purchase behavior can be foreseen based on empirical evidence.

• 한국게임학회 논문지
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• 제20권5호
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• pp.65-76
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• 2020

본 논문은 MMORPG 'World of Warcraft: Classic'의 게임 구조 분석을 통하여 협력과 호혜성이 발생하는 메커니즘을 탐구했다. MMORPG는 사회적 상호작용이 활발히 일어나는 게임 장르이다. 이는 협력 메커니즘이 잘 드러나는 장이라는 것을 알려준다. 본 논문은 진화 심리학과 인류학, 사회 심리학을 기반으로 협력 구조를 파악하였으며 이를 위해 유저들을 참여 관찰했다. 인스턴스 던전, 명확한 역할 구분, 아이템, 아이템 귀속, 루팅, 커뮤니티 사이트, 유저 상태창을 분석하여 고정성, 지연된 상호 이득성, 공정성, 전시성이라는 협력 메커니즘을 도출했다. 이를 통해 MMORPG에서 어떤 게임의 구조가 호혜성 유지에 중요한 역할을 하는지 밝히고자 했으며 게임 기획에서 협력 설계의 아이디어를 제공했다는 것에 의의가 있다.

• 동굴
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• 제74호
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• pp.73-77
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• 2006

기술과학기술시추동경제여사회발전적동력, 촉진국제과기교류여합작시추동동북아지구경제발전적중요도경지일. 정부화민간적과기교류여합작시국제과기교류여합작적양익, 양자상호보충(兩者相互補充), 결일불가(缺一不可), 위촉진동북아지구경제여사회적발전, 건의(建議) : 충분발휘대학재동북아지구과기교류여합작중적주도작용 ; 충분발휘요저성재동북아지구과기교류여합작중적중요작용.

• 유통과학연구
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• 제12권4호
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• pp.65-72
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• 2014

Purpose - Because of the emphasis on the necessity of academic-industrial cooperation between companies and universities, there are various ongoing academic-industrial cooperation programs led by the government. As government actively supports such cooperation as policy,and universities vitalize new technology development, academic-industrial cooperation between companies and universities is being recognized as an important growth engine for companies the competitiveness of academic-industrial cooperation is also attracting more interest. The government has vitalized human resource fostering, practical R&D, and technology transfer to companies since 2012 by executing a "leading university fostering project for academic-industrial cooperation." Based on an organic interlink among universities, industry, and research institutes, the government also created and is promoting several models of such cooperation between companies and universities to support shared growth of industry and local universities. The purpose of academic-industrial cooperation is growth and benefit fromtechnology development, technical cooperation, and technology transfer between companies and universities. Research design, data, and methodology - As more academic-industrial cooperation efforts are ledby companies due to the limitation in technology-focused commercialization cooperation, the academic-industrial cooperation system became fragmented and it is losing the potential for future advancement. Specifically, as differences between universities grow, academic-industrial cooperation between companies and universities based on new technology from universities is finding difficulty advancing,while systematic support from companies to enhance the performance of businesses created by academic-industrial cooperation is also insufficient. Accordingly, this study established a growth model for the advancement of academic-industrial cooperation between companies and universities and suggested a plan to strengthen the competitiveness and promote the future advancementof academic-industrial cooperation between companies and universities by analyzing the current situation of such cooperation and diagnosing its issues. Results - This study explored the concept and current status of academic-industrial cooperation relationships and analyzed related issues. For such cooperative organizations to be competitive, the employment environment of professional human resources for academic-industrial cooperation should be improved and measures to secure professional resources should be taken as early as possible. Though the academic-industrial cooperation now is being led by government, there is a limitation based on business models, which require creation of profit; however, an academic-industrial cooperation model still cannot stand alone without the support of government. This study also pointed out that a having only a plan to build competitiveness of companies and universities for academic-industrial cooperation is not sufficient. Conclusions - In order to increase the competitiveness of academic-industrial cooperation, a detailed growth-sharing model for academic-industrial cooperation should be developed, and there should be more joint development processes for the advancement of such cooperation in which the need for technology development can be verified in advance. In addition, beyond focusing on technology-focused academic-industrial cooperation, a network between companies and universities searching for ideas for academic-industrial cooperation in the fields of human and social aspects should be created. A new academic-industrial model linking current cooperation between companies and universities to the local area should be built based on such academic-industrial cooperation in human and social fields.

• 디지털융복합연구
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• 제14권4호
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• pp.193-200
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• 2016

본 연구는 체험관광객의 관광 소셜미디어 채널의 중요도를 분석하였다. 선행연구를 바탕으로 관광 소셜미디어 채널의 요인을 관광커뮤니케이션 모델, 관광협업모델, 관광콘텐츠공유모델, 관광엔터테인먼트모델 등으로 분류하였다. 계층적 의사결정 방법인 AHP를 이용하여 실증 분석한 결과, 중요도의 측정결과로서 관광커뮤니케이션모델이 상대적으로 가장 주요한 요인으로 도출되었으며, 관광콘텐츠공유모델, 관광협업모델, 관광엔터테인먼트모델 등의 순으로 중요도가 높은 것으로 나타났다. 또한 관광 소셜미디어 채널의 유형 14개의 전체평가요소 우선순위에서 관광커뮤니케이션영역의 소셜네트워킹의 중요도가 가장 높게 나타났으며, 다음으로 관광협업영역의 소셜뉴스, 관광커뮤니케이션영역의 마이크로블로그 등의 순으로 나타났다. 분석결과를 통해 체험관광객의 소셜미디어 채널 효율성 증대 및 활용 전략에 기여할 수 있을 것이다.

• 사회복지연구
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• 제42권3호
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• pp.381-407
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• 2011

본 연구는 사회복지조직의 사회적 자본을 연구하는 연구자들이 활용할 수 있는 타당하고 신뢰도가 높은 사회적 자본 척도를 구성하여 적용해 봄으로써 사회복지조직 간 사회적 자본 수준의 차이가 나는지 살펴보는 연구이다. 이를 위해 전국 15개 시·도의 사회복지조직을 대상으로 우편 설문조사를 실시한 후, 잠재평균분석을 실시하였다. 본 연구의 주요 결과는 다음과 같다. 첫째, 탐색적 요인분석과 확인적 요인분석 결과, 본 연구에서 구성한 사회적 자본 척도는 타당하고 신뢰로운 것으로 나타났다. 둘째, 분석 수준에 대한 검토 결과, 사회적 자본 변수는 조직 수준에서 해석 가능함이 확인되었다. 셋째, 사회적 자본의 형태 동일성, 측정 동일성, 절편 동일성 확인결과, 본 연구에서 개발한 사회적 자본 척도는 사회복지조직에 공통적으로 적용 가능한 것으로 나타났다. 마지막으로, 잠재평균분석을 통하여 사회적 자본의 하위 지표인 네트워크 연결성, 비전 설정 및 공유, 호혜적 규범, 신뢰 및 협력, 단체참여에 대한 사회복지조직 간 차이를 살펴본 결과, 네트워크 연결성, 호혜적 규범, 신뢰 및 협력, 단체참여에 있어 조직 간 통계적으로 유의미한 차이가 발견되었으나, 비전 설정 및 공유에 있어서는 조직 간 통계적으로 유의미한 차이가 발견되지 않았다. 이상의 결과를 바탕으로 사회복지 조직관리에 필요한 시사점을 도출하였다.

• 한국산학기술학회논문지
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• 제15권3호
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• pp.1436-1441
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• 2014

사회적 기업은 최근 많은 관심을 받고 있으며 경제 부문에 있어 중요한 경제적 사회적 기여를 하고 있다. 많은 실제적 노력과 학문적 연구를 통하여 그 영역을 넓히고 있는 실정이다. 본 연구에서는 사회적 기업의 성과에 영향을 미치는 주요 인자들을 설정하였으며 (사회적 기업가정신, 관계지향형 조직문화, 정부지원정책) 사회적 기업의 경제적 성과와 사회적 성과 두가지 변수를 종속변수로, 그리고 사회적 기업의 규모 및 성숙도를 제어변수로 두었다. 107개의 사회적기업의 설문조사 데이터를 바탕으로 총 6개의 가설을 검증하여 실제 사회적 기업의 경제적 및 사회적 성과에 기여하는 변수들을 확인할 수 있었다. 본 연구를 통하여 지역밀착형 기업문화와 정부지원정책이 효율적이고 성공적인 사회적기업 성과 창출에 주요한 요소가 됨을 확인할 수 있었다.

• 융합경영연구
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• 제12권3호
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• pp.35-42
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• 2024

Purpose This study aims to investigate the correlation of social skills and metacognition among university students participating in service-learning programs. Also by evaluating the satisfaction of college students participating in service learning, this research seeks to understand the impact of this program on learning experiences. Research design, data and methodology: The research period spans two semesters, each comprising 15 weeks, from March 2, 2023, to December 20, 2023. Detailed procedures, including planning, preparation, data collection, analysis, and organization, cover activities conducted over the course of 30 weeks. These activities encompass various stages, from initial classroom planning with designated English storybooks to reflection and feedback sessions aimed at continuous development. Data collection methods include surveys, interviews, and observations, allowing for a comprehensive examination of social skills and metacognition among participating students. Results: The results show significant correlations between social skills and metacognition, such as the correlation between knowledge and statistics (r = 0.759, p < .01), the moderate correlation between cooperation and knowledge (r = 0.532, p < .01), the moderate correlation between statistics and cooperation (r = 0.539, p < .01), and the correlation between self-regulation and assertion (r = 0.278, p < .001). The average score of the satisfaction of college students participating in service learning was 4.8 out of 5. Conclusions: This study highlights the significant role of service-learning in boosting social skills and metacognition among university students. This study enhances the academic understanding of the relationships between social skills, metacognition, and service-learning programs, contributing to the expansion of both theoretical and practical knowledge in the field.

• 유통과학연구
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• 제12권6호
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• pp.31-39
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• 2014

Purpose - Environmental issues, climatic changes, and greenhouse gases are problems to be solved at a global level. With an increased emphasis on the environmental and social responsibility of the management of companies, the manner in which companies approach quality-oriented culture and their individual sustainability management are being discussed as truly important issues to help them secure their competitiveness and growth strategies. This study proposes strategic directions to help manufacturers not only in expanding their competitive quality-oriented company culture but also in strengthening their sustainability management abilities. This study conducts a literature review and empirical research to examine how significantly the variables of a quality-oriented company culture, customer-centered management, and process-centered and supply chain management-centered cooperation affect sustainability management performance in relation to economic profitability, environmental integrity, and social responsibility. Research design, data, and methodology - To verify research models and hypotheses, the study examined 170 companies using a questionnaire survey conducted over six weeks, and involved the performance of data analysis on 146 samples. Questionnaire responses were calibrated based on a Likert scale. The study used the Smart PLS 2.0 program designed for PLS (partial least squares), an analysis instrument of SEM (structural equation modeling). The study then verified empirical research hypotheses working on reliability analysis, validity analysis, factorial analysis, and path analysis. Results - Among the nine hypotheses, four are accepted and the rest are rejected. A quality-oriented company culture focusing on customer-centered management significantly influenced the maintainability management performance of environmental integrity and social responsibility, while economic profitability was dismissed. A process-focused quality-oriented company culture was significantly concerned with economic profitability but not with environmental integrity or social responsibility. A supply-chain cooperative company culture had a significant effect on economic profitability but not on environmental integrity or social responsibility. Conclusion - This study proposes strategic directions to help manufacturers expand their competitive quality-oriented company culture as well as strengthen abilities with sustainability management. It conducts a literature review and empirical research to examine how significantly the variables of quality-oriented company culture, customer-centered management, and process-centered and supply chain management-centered cooperation affect sustainability management performance in relation to economic profitability, environmental integrity, and social responsibility. There are two main conclusions. First, companies should consider the need for social responsibility management and environmental transparent management-focused maintainability management as avenues to create new markets and business, thereby helping the companies secure a reputation for having a customer and process-centered quality-oriented company culture by creating shared values between supply chains and enabling win-win situations through cooperation. Second, we are marching towards a creative win-win era from a society of conflicts and ruptures. Companies should understand that social responsibility management and supply chain management (SCM)-focused cooperation are the foundations of sustainable development, as they try to improve their culture while pursuing both win-win relationships with interested parties and equity in various conflictive relations.

• 한국산학기술학회논문지
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• 제18권4호
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• pp.560-569
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• 2017

스포츠센터 지도자는 자신만의 구체적이고 체계적인 자기관리 방안이 요구되는 것이 필수적이며, 특히 스스로를 조절하고 통제 및 노력하는 자기관리는 스포츠센터 지도자들의 자질 중 중요한 요소일 뿐만 아니라 스포츠 활동 참여자에게 중요한 영향을 미치기 때문에 심도 있는 연구가 이루어져야 할 것이다. 따라서 본 연구는 스포츠센터 지도자의 자기관리가 미래핵심역량과 사회적 기술척도에 어떠한 영향을 미치는지 알아보고 우수한 지도자 발굴 및 육성을 위한 기초적인 자료를 제공하고자 한다. 이에 따라 다음과 같은 결론을 얻을 수 있었다. 첫째, 자기관리가 미래핵심역량에 미치는 영향에서 자기관리의 대인관리, 훈련관리, 신체관리 요인은 미래핵심역량의 인지적, 정의적, 사회적 요인에 유의한 영향을 미친다. 둘째, 자기관리가 사회적기술 척도에 미치는 영향에서 자기관리의 대인관리, 훈련관리, 신체관리 요인은 사회적 기술척도의 자기주장, 자아통제, 협동에 유의한 영향을 미친다. 셋째, 미래핵심역량이 사회적기술 척도에 미치는 영향에서 미래핵심역량의 인지적, 정의적, 사회적 요인은 사회적 기술척도의 자기주장, 자아통제, 협동에 유의한 영향을 미친다. 이를 종합적으로 살펴보면 지도자들 개개인의 특성과 환경을 고려하여 자기관리행동에 적합하고 효율적인 방안을 강구하고, 동료 지도자를 비롯한 회원들과의 원만한 관계를 유지하여 지도자의 자기관리와 사회적 기술을 향상시키기 위한 노력이 중요하다고 사료된다.