• 제목/요약/키워드: Social Comparison Theory

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전략적 관점에서 본 기업 자원과 역량이 자율규제 순응에 미치는 영향에 관한 연구 (An Exploratory Study Regarding the Effects of Corporate Resources and Perceptions toward Environmental Regulations on Willingness to Accept Self-regulation Programs: From Strategic Views)

  • 조춘한;김재근;이태식
    • 벤처창업연구
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    • 제8권4호
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    • pp.81-93
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    • 2013
  • 본 연구는 기업의 전략적 관점에서 본 기업 자원과 역량이 자율규제 순응에 미치는 영향에 대해서 설명을 하기 위해서 탄소성적표지제도라는 자율규제의 구체적인 예를 들어 기업의 전략수립과 실천이라는 맥락에서 그 순응 의도의 차이를 설명하고자 한다. 잠재적으로 경제적 그리고 사회적 성과를 동시에 달성할 수 있는 자율규제의 경우 그 순응 여부를 결정할 때 기업이 처한 상황에 따라 의사결정의 수준이 달라질 것으로 가설을 설정하였다. 즉 자율규제를 비전략적 과제로 보는 경우 단기적으로 예상되는 기대편익과 비용의 비교를 통해 순응 여부를 결정할 것이며 반면 전략적 과제로 보는 경우 환경규제에 대한 기업 인식의 유형에 따라 결정이 달라질 것이라는 가설을 설정하였다. 아울러 저량(stock)의 개념으로서 기업의 자원과 역량이 특정 규제인식의 조성에 그리고 단기적 기대편익과 비용에 어떤 영향을 주는지를 연구하였다. 그 결과 대부분 통계적으로 의미 있는 관계를 파악하였으며 자원 및 역량은 규범적 그리고 사회적 인식에 정의 영향을 그리고 경제적 인식에 부의 영향을 미치는 것으로 나타났다. 아울러 규범적 인식만이 순응의도의 의미 있는 정의 영향을 미쳤다.

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또래집단의 비행경험이 초등학생 비행경험에 미치는 영향: 공격성의 매개효과를 중심으로 -남녀 초등학생 비교- (The impact of exposure to peer delinquency in elementary school students and the mediating effect of aggression: Comparison between male and female elementary school students)

  • 이상훈;최보람;김성희;정규형
    • 한국아동복지학
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    • 제58호
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    • pp.205-229
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    • 2017
  • 본 연구의 목적은 성별에 따른 초등학생 또래집단의 비행경험이 초등학생 비행경험에 미치는 영향을 살펴보고, 공격성의 매개적 역할 차이가 있는지 검증하는데 있다. 이를 위해 한국보건사회연구원에서 실시하고 있는 한국복지패널자료(KoWePS) 중 10차(2015년) 아동부가조사 자료 458명(남학생 220명, 여학생 238명) 사례를 활용해 분석하였다. 연구의 이론적 배경으로는 Bandura의 사회학습이론과 Akers의 사회학습이론, Sutherland의 차별적 접촉이론의 학습기제가 적용되었다. 분석 결과 첫째, 성별에 따른 초등학생의 또래집단 비행경험, 공격성, 비행 경험의 차이는 통계적으로 유의미하게 나타나지 않았다. 둘째, 남학생의 또래집단의 비행경험은 자신의 비행경험에 통계적으로 유의미한 영향을 미치는 것으로 나타났으나 여학생은 영향을 미치지 않는 것으로 분석되었다. 셋째, 남학생의 경우 공격성이 또래집단 비행경험과 자신의 비행경험 간의 관계에서 매개효과가 있는 것으로 나타났으나, 여학생의 경우 매개효과가 없는 것으로 분석되었다. 본 연구의 결과를 바탕으로 초등학생의 비행 문제에 악영향을 미치는 또래집단의 비행경험 접촉 빈도 및 공격성을 낮추기 위한 실천적, 정책적 개입 방안을 제시하고자 한다.

과학기술사적 관점에서 바라본 4 체액설(體液說)과 사상의학(四象醫學) 이론 체계의 비교 연구 (A comparative study on Humor theory and Sasang Constitutional Medicine from the viewpoint of science and technology history)

  • 백진웅
    • 대한한의학원전학회지
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    • 제25권3호
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    • pp.13-22
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    • 2012
  • Objective : This study was conducted to compare Sasang Constitutional Medicine (SCM) and Four Humor Theory (FHT). Method : 1. The theoretical comparison was focused on the central pillars of both theories, i.e., the theories of Hippocrates and his successor Galenos as well as Lee Je-ma. 2. Research papers on SCM and FHT were collected as follows. First, relevant papers were searched for using several electronic databases: Pubmed (http://www.pubmed.org.), NDSL (http://www.ndsl.kr/index.do), KISS (http://kiss.ksstudy.com), and RISS (http://www.riss4u.net.). Keywords were 'Sasang', 'constitution', 'constitutional medicine', 'humor theory', 'Hippokrates', 'Galenos', and "Dongeuisusebowon".In addition, relevant papers were searched for using the websites of The Korean Society for the History of Medicine(http://medhist.kams.or.kr), The Korean society of Oriental medical classics (http://www.wonjeon.or.kr), The Society of Sasang Constitutional Medicine (http://www.esasang.or.kr/new_home/main.htm),and The Korean Association of Oriental Medical Physiology (http://www.ksomp.or.kr). As a result, a total of 32 papers were included in the final selection. Result & Conclusion : In this study, a comparison was made between FHT and SCM in terms of physiology, pathology and therapy. We showedthat the theories share similarities as well as differences. However, in a practical sense, the two should be characterized based on their differences rather than their similarities. In conclusion, the two have something in common, but overall, they are remarkably different from each other.

한국 학생의 로봇에 대한 태도: 국제비교 및 태도형성에 관하여 (Korean Students' Attitudes Towards Robots: Two Survey Studies)

  • 신나민;김상아
    • 로봇학회논문지
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    • 제4권1호
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    • pp.10-16
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    • 2009
  • This paper is concerned with Korean students' attitudes towards robots, presenting two survey studies. The first study was concerned with a group of college students, taking the perspective of international comparison. Data were collected by administering an online survey, where 106 volunteer students had participated. In the survey, the Negative Attitude towards Robot Scale(NARS) was adopted to compare the Korean students' scores with those of multi-national groups (U.S.A, Germany, Netherland, Japan, Mexico, and China) who responded to the same scale in Bartneck et al.'s research. The analysis of the data reveals that Korean students tend to be more concerned about social impacts that robots might bring to future society and are very conscious about the uncertain influences of robots on human life. The second study investigated factors that may affect K-12 students' attitudes towards robots, with survey data garnered from 298 elementary, middle, and high school students. The data were analyzed by the method of multiple regression analysis to test the hypothesis that a student's gender, age, the extent of interest in robots, and the extent of experiences with robots may influence his or her attitude towards robots. The hypothesis was partially supported in that variables of a student's gender, age, and the extent of interest in robots were statistically significant with regard to the attitude variable. Given the results, this paper suggests three points of discussions to better understand Korean students' attitudes towards robots: social and cultural context, individual differences, and theory of mind.

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Information Sources of Reference Used by Male College Students for Casual Wear Purchase Decisions

  • Shin, Su-Yun
    • The International Journal of Costume Culture
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    • 제2권1호
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    • pp.77-86
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    • 1999
  • This study was designed to identify the information sources of reference used by male college students. Theoretical framework is based upon social comparison theory, reference group theory, and Kotler's model of personal and non-personal sources of reference. The subjects were 287 male college students. The questionnaire were distributed to the school area and the commercial area such as Shinchon, Myung-Dong, and Apkujung-Dong in Seoul. Means, standard deviation, frequency, T-test, one-way ANOVA, and Duncan's multiple range test were applied for the analyses of data. The result of hyporthesis 1 showed that male college student utilize personal and non-personal sources of reference indiscriminately. The result of hypothesis 2 showed that male college students consult the socially high-proximal group such as a girl friend(a lover) and mother most actively. The result of hypothesis 3 found that male college students use position media most actively, especially in-store displays, followed by print media and broadcast media.

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국내 섬유패션산업의 사회적 책임 경영에 관한 연구 -웹사이트상의 정보공시 현황을 중심으로- (Corporate Social Responsibility Practices of the Textiles and Apparel Industry -Content Analysis of Website Disclosures-)

  • 이민정;마윤진;이민선
    • 패션비즈니스
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    • 제21권1호
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    • pp.45-57
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    • 2017
  • This study explored the current implementation status of corporate social responsibility (CSR) among textiles and apparel manufacturers and retailers in Korea, based on the Triple Bottom Line (TBL). We also investigated the provision of information related to CSR practices on the websites of companies. A quantitative content analysis was conducted to analyze the website disclosures of 61 listed companies categorized in the textiles, apparel, shoes, and luxury industry. Analysis was focused on the presence, accessibility, and the level of CSR website disclosure. Seven themes emerged by applying the constant comparison analysis. Using Scott's formula for pi, a high level of inter-coder reliability was achieved, ranging from 0.91 to 0.97. Regarding the three dimensions of CSR suggested in TBL, economic dimension was relatively more emphasized in the website disclosures of most companies, compared to social and environment dimensions. Website disclosures were further investigated, based on the product categories of each company. Limitations of this study and suggestions for future studies are discussed.

포럼 참가자의 사회적 비교학습이 학습효과에 미치는 영향에 대한 실증분석: 참가자 특성을 중심으로 (An Empirical Study Upon How Social Comparative Learning of Forum Participants Affects Learning Effects with Emphasis on Participants' Characteristic)

  • 최은수;김철원
    • 지식경영연구
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    • 제17권2호
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    • pp.131-163
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    • 2016
  • The purpose of this study is to empirically analyze how social comparative learning of forum participants affects learning effects with an emphasis on participants' characteristics. As today's society is changing at a fast pace, the desire for new knowledge and information has grown accordingly. To quench this thirst for knowledge and information, seminars, symposiums, conferences, forums, conventions, exhibitions, and more are taking place as part of knowledge sharing events across the world. Also, the increased need for knowledge and information exchange has led the development and growth of the convention industry and Meetings, Incentives, Conferences, and Events (Exhibitions)(MICE) industry. Especially, forum is a type of event which invites professionals and specialists to discuss diverse topics and share their knowledge and experience with the audience. The participants utilize it as an opportunity to get close to information providers and enjoy the pleasure of knowledge exchange. However, there have been few empirical analyses on who the participants are, why they attend forum, how they pick up and learn new information and knowledge, and what kinds of learning effects they achieve after the event. This paper is to analyze how social comparative learning of the forum's participants influences learning effects based on Albert Bandura's Social Learning Theory (1977, 1997, 1982. 2001) and Leon Festinger's Social Comparative Theory (1950, 1954). By dividing the participants into two groups, one with high level of self-efficacy and the other with low level of self-efficacy, we have examined the differences in learning effects between the two groups using them as moderating variables. This study was conducted in 'MBN Y Forum 2016,' which is one of the most representative knowledge exchange forums of South Korea. An online survey was distributed out and, 1,307(39.2%) out of the total participants of 3,338 have completed the survey. The survey included questions about whether the participants have gained positive or negative motivations by comparing themselves to the speakers (upward comparison learning) and other participants (lateral comparison learning). The results have shown the quality of messages that the speakers are presenting as knowledge providers is the most significant factor that acts on learning effects. Particularly, the participants had higher levels of self-efficacy and self-esteem than average people. They had a clear goal to learn from the speakers (upward comparison) and received positive motivations from them. In other words, no negative learning effects had been found. This presents a managerial implication that having a qualified speaker is necessary for a forum to be successful. On the other hand, the results from the comparison with the other participants (lateral comparison) were different. The participants were likely to compare themselves to the other participants through observational learning. They could compare listening attitudes, language skills, or capabilities to ask a question. The results have showed the participants received positive motivations from the lateral group but at the same time were jealous of abilities of the others. When the quality of a question by a participant is not good enough, it can have a negative influence on the participants' learning effects. The first group with high levels of self-efficacy and self-esteem had no correlation to negative learning effects from the speakers. They rather had a strong desire to learn from the speakers. On the contrary, the participants perceived the lateral group as a learning subset and competitor. The second group with low levels of self-efficacy and self-esteem saw the quasi-group as a rival. This presents that the individual learning effects can be different depending on the participants' characteristics.

지식이전행위, 어떻게 측정해야 하나? -제공자와 수용자의 관점 비교 (How Should We Measure Knowledge Transfer? : Comparison of the Knowledge source's and the Recipient's Perspectives)

  • 강민형
    • 지식경영연구
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    • 제12권2호
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    • pp.1-16
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    • 2011
  • This study examined the influence of the antecedents of knowledge transfer from both the knowledge source's and recipient's perspectives using a social network survey. Prior research usually focused on either perspective of the knowledge source or recipient, thus could not include both. Analyzing the responses from 335 R&D employees of the five firms, the study showed that all antecedents of knowledge transfer - reward, reciprocity, subjective norm, and perceived behavioral control - are influential on knowledge transfer from the knowledge source's perspective. However, from the knowledge recipient's perspective, perceived behavioral control was influential on the quality of knowledge transfer and subjective norm was on the number of knowledge recipients. Expected reward and reciprocity did not show significant influence. This study proved that the necessity of considering both the knowledge source's and the recipient's perspectives when measuring knowledge transfer and the importance of intrinsic motivations, such as subjective norm and perceived behavioral control.

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서구의 비지배적 의학이한의학의 전략 선택에 주는 시사점 -영미의 정골요법과 카이로프락틱의 전문직화 전략을 중심으로- (The guidelines for Oriental medicine's strategy from unauthoritative Western Medical Service -Comparison between The Osteopathology in the Western and the Professionalization of Chiropractic in Korea)

  • 권오민;안상우
    • 한국의사학회지
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    • 제21권1호
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    • pp.29-36
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    • 2008
  • The professionalization of unauthoritative medical service has been progressed over time, transforming based on the motive, strategy and the social environment of the medical society. Osteopathology and Chiropractic have been professionalized in totally different steps, even though their basic philosophy and the theory are very much the same. The historical suggestions of these osteolopathology and chiropractic in England and United States is that the economical conditions and the point of view that society has on the relationship between human and medicines affect decisively on the social transformation of the community. Observations through these examples will provide many informations as a source on political measures for a medical society to decide for its future direction.

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농업경영정보시스템 사용의도에 미치는 사회심리학적 요인 분석: 우수농업경영정보시스템을 중심으로 (An Analysis of Social-Psychological Factors that Influence the Intention to Use the Agricultural Information System "LFcenter System")

  • 홍희연;문정훈;유철우;최영찬
    • 농촌지도와개발
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    • 제15권4호
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    • pp.659-681
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    • 2008
  • The purpose of this study is to empirically analyze factors that influence farm managers' intentions to use an agricultural farm management information systems. It focused on "LFcenter System," a leading information system operated by the Rural Development Administration for farm management. Participants of this study are classified into two groups: a group of leading farm managers and a group fo regular farm managers. A total of 192 survey samples on users' intentions are collected; 85 samples from leading farm managers and 107 from regular farm managers. The theoretical background of this study is developed based on Theory of Reasoned Action(TRA), Technology Acceptance Model(TAM), Diffusion of Innovation(DOI), Social Cognitive Theory(SCT), and Theory of Planned Behavior(TPB). Partial Least Squares(PLS) method is used to test a proposed Structural Equation Model(SEM), including nine hypotheses. The differences between two groups are investigated using Smith-Satterthwait test. The findings from this study are: First of all, in terms of average comparison of most variables used in this study, a group of leading farm managers shows higher value that the other group in most cases. Second, hypothesis tests how that "subjective norms", "goal to study", "perceived usefulness", "perceived enjoyment", and "intention to use" significantly influence the intention to use an agricultural management information system in the group of leading farm managers. However, "subjective norms", "goal to study", "perceived ease of use", "perceived usefulness", "perceived enjoyment", and "intention to use" turned out to significantly influence the intention to use an agricultural management information system in the group of regular farms managers. Based on the results of Smith-Satterthwait test, compared with a group of leading farms managers, the impact of "goal to study" on "intention to use" is significantly stronger. On the other hand, in the group of leading farms managers, "perceived usefulness" and "perceived enjoyment" turned out to be main drivers of "intention to use."

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