• Asia Marketing Journal
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• 제16권2호
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• pp.15-38
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• 2014

This paper explores the influence of pursuing goals on customer channel preference in Chinese rural market. With the rapid change in distribution channels and increase in multi-channels, it is necessary to understand the preference for channel choice as well as product choice. This study empirically validated the conceptual framework of the relationship between the pursuing goals and customer channel choice proposed by Balasubramanian, Raghunathan, and Mahajan (2005). Based on the survey data of 232 fertilizer customers in Chinese rural market, this study explores how economic, social, and psychological pursuing goals can impact customer channel preference by mediating variables of product utility and process utility. The results indicate that pursuing goals positively related with product utility and process utility, and product / process utility can mediate the relationship between pursuing goals and customer channel preference positively. Consequently, we can conclude that customers' economic-social-psychological pursuing goals can directly influence customer channel preference via their purchase process utility and product utility. This result also implies that product utility is effective on process utility during consumer's buying decision making, and process utility and product utility are not mutually independent. Therefore, purchase process utility is a "latent driving force" on customer's channel choice decision.

• 패션비즈니스
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• 제17권6호
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• pp.44-59
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• 2013

The modern people do express their personalities by appearance and actively use the appearance as the social tools, and the attractive appearance largely does influence the human relationship. As the appearance's importance is being magnified, the attractive appearance and favourable impression is an important standard for job performance and social position, and used as the way to reach the social goal. This study does investigate the design's kind and character of the beard which belongs to the male exclusive property and compare the differences of the impression's formation according to the beard design. The empirical results confirmed that the male beard design formated the various impressions according to the designs and their mutual relationship existed. Therefore, the beard is a symbol of maleness and an expression for the social position and personal character, whereas it possesses the very important meaning as the influencing factor on the impression's change. First, the pre stimuli were finished through the pre survey for composition of questionnaire in order to evaluate the impression after selection of experimental models and beard types for measuring instruments. Second, sixty three university students were surveyed by pre stimuli and questionnaire as pre experiment, and afterwards the measuring instruments and experimental design were revised. Third, the stimuli completed (nine beard designs) were intentionally well distributed as questionnaire by sex and ages in Seoul metropolitan and her environment. and the factorial analysis and the coefficient of Cronbach's ${\alpha}$ for reliability test were completed for questionnaire's validity using SPSS/PC+ Window Ver. 12.0.

• 한국치위생학회지
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• 제13권1호
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• pp.45-60
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• 2013

Objectives : The number of North Korean refugees is remarkably increasing nowadays and there are many social and cultural issues related to their settlements in Korea. Stereotyping of group is generally unique and has influences on emotions and behaviors. The aim of this study was to investigate the relationship among stereotyping, emotion and service behavior of South Korean dentist towards North Korean refugee. Methods : Questionnaires for stereotyping, emotions and service behaviors were devised based on previous researches. Two-hundred and eighteen Korean dentists were randomly chosen and questionnaires were distributed. Correlation analysis, reliability analysis and primary component analysis were performed. Student t-test and one-way ANOVA were done to elucidate differences according to demographic factors. To examine the relationship among constructs, regression analysis was performed. Results : Stereotyping, emotions, and service behaviors are significantly related each other construct. South Korean dentists' stereotyping and emotions toward North Korean refugees are significantly different from those toward South Korean but service behavioral intentions were not different according to any demographic factor. Conclusions : The results imply that more contacts and education system are necessary to South Korean dentists to change their negative stereotyping and emotions toward North Korean refugees although their service behaviors are not affected at the moment.

• 한국심리학회지 : 문화 및 사회문제
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• 제15권1호
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• pp.133-153
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• 2009

본 연구에서는 한국청소년들의 행복을 구성하는 요인이 무엇인지를 알아보기 위해 2개의 경험적 연구를 수행했다. 연구 1에서 개방형 질문지를 이용하여 155명의 고등학생에게 자신이 행복하다고 느끼는 상황을 기술하도록 했다. 그 응답의 내용을 분석한 결과, 물질적 측면에서는 경제, 건강, 외모, 심리적 측면에서는 자아 관련 내용, 휴식 및 여가 그리고 종교, 사회적 측면에서는 가족, 이성친구, 동성친구 등 다양한 대인관계 및 사회적 성취의 내용이 들어있었다. 연구 2에서는 이러한 반응에 기초하여 행복을 측정하는 문항을 구성하여 450명의 고등학생들로부터 양적인 자료를 수집하였다. 요인분석결과, 총 10개의 행복구성요인(가족관계, 개성, 성적, 종교, 이성친구, 외모, 자기발견, 경제력, 우정관계, 심리적 여유)이 도출되었으며, 이러한 요인은 타당한 것으로 나타났다. 이러한 결과를 기존의 중년기 및 노년기에 관한 결과와 비교하여 논의하였다.

• 한국정보시스템학회지:정보시스템연구
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• 제16권1호
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• pp.159-178
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• 2007

As generalization of using PC and the Internet information technology (IT) users in organizations are not passive clients but active producers of information services. One of the reasons for the change of users' role is social interactions with other users and IT department staffs. That is, users can find and develop new functions and usefulness of IT, especially, Web-based ones through communication with other users or IT department staffs. The objective of this study is to investigate the relationship between IT department service quality and social interactions with other users. For this purpose, we suggest a research model based on adaptive structuration theory (AST), which is to explain the changes in social structure (rules and resources) of IT by social interactions, as well as service quality theory. Our model's exogenous variable is service quality which is a second-order factor consisting of reliability, responsiveness, assurance, and empathy. As endogenous variables, we adopt two variables for appropriateness of using IT, faithfulness of appropriation and consensus on appropriation. Finally, dependent variables of ow model are usefulness and ease of use which can be considered as attitude on IT as well as other variables for appropriateness. For empirical test our model is applied to users of groupware and ERP in organizations and analyzed by partial least square. In result, all hypotheses suggested in our model are supported statistically.

• 한국디지털건축인테리어학회논문집
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• 제13권3호
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• pp.15-23
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• 2013

As a succeeding analysis on the variables' significance to 'Quality of Life(QOL)'(Kim, Dong-Yoon, 2012a), which has a purpose of trying to enhance the intersubjectiveness by means of quantitive methods to find the factors on the QOL, this study aims at finding the time serial change in the deciding factors to deepen the related researches on the theme. Using the similar statistical methods such as multiple regression and factor analysis for "2012 Seoul Survey" this study shows two similar points and one differentia. The similarities include the fact that five subcategories of happiness have relative statistical importance in the order of (1)financial condition, (2)health condition, (3)social activities, (4)community relationship and (5)family life and the fact that the five subcategories are conceptually different from the 5 deciding factors, which means the possibility to improve the survey design. And the difference is the 5 factors such as (1) social trust - amenities, (2)cultural life, (3)social indiscrimination - hope for elevation, (4)sharing - giving and (5)community spirit which are largely different from preceding study. Although only the first two factors have statistical significance this result has a implication that they reflect the new paradigm of social capital and the essential necessity of human survival; sharing-community-culture.

• 보건의료산업학회지
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• 제8권2호
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• pp.127-137
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• 2014

The purpose of this study is to investigate the relationship between behavior patterns(DISC) and direct indirect of social support from dental hygienists. The data used in this study were obtained from 171 dental hygienists who have been working on dental hospital or clinic in Pusan and Gyeongsangnam-do from 1st July to 30th August in 2011. In the level of direct indirect of social support according to subjects' general characteristics, higher educational level and non-religion was related with higher in direct of social support(p<0.05), and hygienists who worked in general hospital was related with higher indirect of social support(p<0.01). According to between behavior patterns(DISC) and indirect social support, these score were that I-type 3.55, D-type 3.53, C-type 3.41, and S-type 3.36. All behavior patterns(DISC) were similar with the indirect support. In direct support these score were that S-type 2.98 I-type 2.95, D-type and C-type 2.91. In frequency of behavior patterns(DISC), these were that I-type 56.7%, S-type 16.4%, C-type 14%, and D-type 12.9%. In correlation between factors, direction social support was correlated with I-type(p<.01) and C-type(p<.01) of behavior patterns(DISC). On based on these results, if the change of working environment, working condition will improve social support of dental hygienists. And education program have to developed for dental hygienists.

• 사회복지연구
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• 제45권2호
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• pp.65-97
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• 2014

본 연구는 군 간부와 지역사회 주민 간 조직-공중 관계성과 군 가족복지지원 욕구 인식 및 영향력을 알아보는 것이 목적이다. 연구 대상은 군 간부 217명, 지역주민 191명이며, 2014년 2월 10일부터 2월 28일까지 약 3주간에 걸쳐 설문조사를 실시하였다. 본 연구의 결과는 다음과 같다. 첫째, 지역사회에 대한 군 조직-공중 관계성은 군 간부의 인식(M=5.39)이 지역사회 주민의 인식(M=4.99)보다 더 긍정적이지만 차이가 있는 것으로 나타났다(t=6.93, p<.001). 또한 모든 하위요인에서 통계적으로 유의미한 차이가 있어 상호인식의 일치도가 낮은 것으로 나타났다. 둘째, 군 가족복지에 대한 지역사회지원 인식에 있어서 군 간부의 인식(M=5.38)이 지역사회 주민의 인식(M=4.76)보다 통계적으로 유의미하게(t=6.93, p<.001) 높은 것으로 나타났다. 셋째, 조직-공중 관계성의 변화가 군 가족복지지원 욕구 인식에 미치는 영향을 알아본 결과, 회귀계수 ${\beta}=.82$(p<.001)로 통계적으로 유의미한 영향력이 있는 것으로 나타났다. 결과적으로, 지역사회 주민의 군 조직-공중 관계성 인식은 군 가족복지지원 욕구 인식에 유의미한 예측력이 있으며, 지역사회 주민의 조직-공중 관계성 인식이 높을수록 군 가족복지지원 욕구 인식이 긍정적으로 변화함을 알 수 있었다.

• 산업융합연구
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• 제20권5호
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• pp.21-28
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• 2022

본 연구는 기존의 연구들과 달리 지자체장의 이념적 성향이 사회복지예산에 미치는 영향을 종적 연구로 살펴보았다. 이러한 연구는 지방자치제가 실시된 이후로 보수의 아성인 구미시에서 진보성향의 단체장이 당선됨으로써 가능하게 된 것이다. 따라서 본 연구에서는 경북 구미시의 12년 이상의 실제 사례를 가지고 구미시 지자체장의 정치적 이념성향의 변화과정과 연도별 사회복지예산을 나열하고 시계열분석을 실시하였다. 분석결과 첫째, 횡단면 분석과 마찬가지로 종단면 연구에서도 지자체장의 정치적 이념성향에 따른 사회복지예산의 증가율변화는 의미 있는 차이를 보였다. 둘째, 기존의 횡단면 분석결과와 같이 선거가 있기 전 해에 사회복지예산의 증가율이 높게 나타났다. 셋째, 두 번째와 같은 증가율의 변화는 한 사람의 3선이 종료되는 해에는 나타나지 않았다. 지금까지의 지자체장(지방의회 포함)의 정치적 이념성향과 사회복지예산의 관계에 관한 모든 연구들은 횡단면적으로 이루어져 왔다. 그러나 본 연구는 최초의 종단면 분석결과라는 측면에서 시사점이 매우 크다고 할 수 있다.

• 가정과삶의질연구
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• 제22권6호
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• pp.201-218
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• 2004

The factors that affect the adjustment of the siblings of handicapped children were explored in this study. More specifically, how social and demographic variables affect the burdens the handicapped children's siblings experience, and how such burdens affect their adjustment in school and in the family were examined. The participants of this research were 139 students in elementary schools and middle schools, who have one or more handicapped siblings. The participants were recruited through their handicapped siblings who received services from social wet(are facilities in Daejon and Chungchong area. The scales used in this study were the measurement or Burdens for Handicapped children's siblings (Lee, Yoon Hwa, 2002), FACES (Olson et al, 1986). and The Measurement of Children's Adjustment in the School (Lim Jung Soon, 1993). The data were analyzed by frequency, percentage, average. standard deviation, T-test, one-way ANOVA, and multiple linear regression. 'rho results show that handicapped children's siblings have no difficulty in adjusting in the family if they have a religion, an elderly mother, and a high family income. They have no difficulty in adjusting in the family and in school, as long as they have no or little negative change in family relationship, low psychological burden, and no negative relational change for the handicapped sibling. Father's age and the family income their the only factors that affect their adjustment in school.