• Asia Marketing Journal
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• v.16 no.2
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• pp.15-38
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• 2014

This paper explores the influence of pursuing goals on customer channel preference in Chinese rural market. With the rapid change in distribution channels and increase in multi-channels, it is necessary to understand the preference for channel choice as well as product choice. This study empirically validated the conceptual framework of the relationship between the pursuing goals and customer channel choice proposed by Balasubramanian, Raghunathan, and Mahajan (2005). Based on the survey data of 232 fertilizer customers in Chinese rural market, this study explores how economic, social, and psychological pursuing goals can impact customer channel preference by mediating variables of product utility and process utility. The results indicate that pursuing goals positively related with product utility and process utility, and product / process utility can mediate the relationship between pursuing goals and customer channel preference positively. Consequently, we can conclude that customers' economic-social-psychological pursuing goals can directly influence customer channel preference via their purchase process utility and product utility. This result also implies that product utility is effective on process utility during consumer's buying decision making, and process utility and product utility are not mutually independent. Therefore, purchase process utility is a "latent driving force" on customer's channel choice decision.

• Journal of Fashion Business
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• v.17 no.6
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• pp.44-59
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• 2013

The modern people do express their personalities by appearance and actively use the appearance as the social tools, and the attractive appearance largely does influence the human relationship. As the appearance's importance is being magnified, the attractive appearance and favourable impression is an important standard for job performance and social position, and used as the way to reach the social goal. This study does investigate the design's kind and character of the beard which belongs to the male exclusive property and compare the differences of the impression's formation according to the beard design. The empirical results confirmed that the male beard design formated the various impressions according to the designs and their mutual relationship existed. Therefore, the beard is a symbol of maleness and an expression for the social position and personal character, whereas it possesses the very important meaning as the influencing factor on the impression's change. First, the pre stimuli were finished through the pre survey for composition of questionnaire in order to evaluate the impression after selection of experimental models and beard types for measuring instruments. Second, sixty three university students were surveyed by pre stimuli and questionnaire as pre experiment, and afterwards the measuring instruments and experimental design were revised. Third, the stimuli completed (nine beard designs) were intentionally well distributed as questionnaire by sex and ages in Seoul metropolitan and her environment. and the factorial analysis and the coefficient of Cronbach's ${\alpha}$ for reliability test were completed for questionnaire's validity using SPSS/PC+ Window Ver. 12.0.

• Journal of Korean society of Dental Hygiene
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• v.13 no.1
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• pp.45-60
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• 2013

Objectives : The number of North Korean refugees is remarkably increasing nowadays and there are many social and cultural issues related to their settlements in Korea. Stereotyping of group is generally unique and has influences on emotions and behaviors. The aim of this study was to investigate the relationship among stereotyping, emotion and service behavior of South Korean dentist towards North Korean refugee. Methods : Questionnaires for stereotyping, emotions and service behaviors were devised based on previous researches. Two-hundred and eighteen Korean dentists were randomly chosen and questionnaires were distributed. Correlation analysis, reliability analysis and primary component analysis were performed. Student t-test and one-way ANOVA were done to elucidate differences according to demographic factors. To examine the relationship among constructs, regression analysis was performed. Results : Stereotyping, emotions, and service behaviors are significantly related each other construct. South Korean dentists' stereotyping and emotions toward North Korean refugees are significantly different from those toward South Korean but service behavioral intentions were not different according to any demographic factor. Conclusions : The results imply that more contacts and education system are necessary to South Korean dentists to change their negative stereotyping and emotions toward North Korean refugees although their service behaviors are not affected at the moment.

• Korean Journal of Culture and Social Issue
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• v.15 no.1
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• pp.133-153
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• 2009

Two empirical studies were conducted to examine what determines the happiness of Korean adolescents. In Study 1, 155 high school students were asked to describe situations where they felt happy. Content analysis was conducted for their responses, which led to three categories, physical (economy, health and appearance), psychological (self-related responses, rest and leasure, and religion), and social one (haman relationship including family, friendship, etc, and social achievement). In Study 2, 450 high school students rated themselves on each of 88 happiness items developed through the responses obtained in Study 1. Factor analysis created 10 happiness factors labeled familial relationship, individuality, academic performance, religion, dating friends, appearance, self-discovery, economy, friendships, and psychological composure. These findings were compared with those findings about the middle-aged and the old-aged, and discussed on the developmental and cultural perspective.

• The Journal of Information Systems
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• v.16 no.1
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• pp.159-178
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• 2007

As generalization of using PC and the Internet information technology (IT) users in organizations are not passive clients but active producers of information services. One of the reasons for the change of users' role is social interactions with other users and IT department staffs. That is, users can find and develop new functions and usefulness of IT, especially, Web-based ones through communication with other users or IT department staffs. The objective of this study is to investigate the relationship between IT department service quality and social interactions with other users. For this purpose, we suggest a research model based on adaptive structuration theory (AST), which is to explain the changes in social structure (rules and resources) of IT by social interactions, as well as service quality theory. Our model's exogenous variable is service quality which is a second-order factor consisting of reliability, responsiveness, assurance, and empathy. As endogenous variables, we adopt two variables for appropriateness of using IT, faithfulness of appropriation and consensus on appropriation. Finally, dependent variables of ow model are usefulness and ease of use which can be considered as attitude on IT as well as other variables for appropriateness. For empirical test our model is applied to users of groupware and ERP in organizations and analyzed by partial least square. In result, all hypotheses suggested in our model are supported statistically.

• Journal of The Korean Digital Architecture Interior Association
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• v.13 no.3
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• pp.15-23
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• 2013

As a succeeding analysis on the variables' significance to 'Quality of Life(QOL)'(Kim, Dong-Yoon, 2012a), which has a purpose of trying to enhance the intersubjectiveness by means of quantitive methods to find the factors on the QOL, this study aims at finding the time serial change in the deciding factors to deepen the related researches on the theme. Using the similar statistical methods such as multiple regression and factor analysis for "2012 Seoul Survey" this study shows two similar points and one differentia. The similarities include the fact that five subcategories of happiness have relative statistical importance in the order of (1)financial condition, (2)health condition, (3)social activities, (4)community relationship and (5)family life and the fact that the five subcategories are conceptually different from the 5 deciding factors, which means the possibility to improve the survey design. And the difference is the 5 factors such as (1) social trust - amenities, (2)cultural life, (3)social indiscrimination - hope for elevation, (4)sharing - giving and (5)community spirit which are largely different from preceding study. Although only the first two factors have statistical significance this result has a implication that they reflect the new paradigm of social capital and the essential necessity of human survival; sharing-community-culture.

• The Korean Journal of Health Service Management
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• v.8 no.2
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• pp.127-137
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• 2014

The purpose of this study is to investigate the relationship between behavior patterns(DISC) and direct indirect of social support from dental hygienists. The data used in this study were obtained from 171 dental hygienists who have been working on dental hospital or clinic in Pusan and Gyeongsangnam-do from 1st July to 30th August in 2011. In the level of direct indirect of social support according to subjects' general characteristics, higher educational level and non-religion was related with higher in direct of social support(p<0.05), and hygienists who worked in general hospital was related with higher indirect of social support(p<0.01). According to between behavior patterns(DISC) and indirect social support, these score were that I-type 3.55, D-type 3.53, C-type 3.41, and S-type 3.36. All behavior patterns(DISC) were similar with the indirect support. In direct support these score were that S-type 2.98 I-type 2.95, D-type and C-type 2.91. In frequency of behavior patterns(DISC), these were that I-type 56.7%, S-type 16.4%, C-type 14%, and D-type 12.9%. In correlation between factors, direction social support was correlated with I-type(p<.01) and C-type(p<.01) of behavior patterns(DISC). On based on these results, if the change of working environment, working condition will improve social support of dental hygienists. And education program have to developed for dental hygienists.

• Journal of Industrial Convergence
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• v.20 no.5
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• pp.21-28
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• 2022

Unlike previous studies, this study looked at the effect of the ideological tendencies of local government heads on the social welfare budget as a longitudinal study. This study was made possible by the election of the head of a progressive group in Gumi-si, a stronghold of conservatives, after the implementation of the local self-government system. Therefore, in this study, the change process of the political ideological orientation of Gumi-si's heads and the social welfare budget by year were listed and time-series analysis was conducted using actual cases of Gumi-si, Gyeongbuk for more than 12 years. As a result of the analysis, first, as in the cross-sectional analysis, in the longitudinal study, the change in the rate of increase in the social welfare budget according to the political ideological tendencies of the head of the local government showed a meaningful difference. Second, as in the previous cross-sectional analysis, the social welfare budget increased in the year before the election. Third, the same change in the growth rate as in the second did not appear at the end of the third elected term. All studies on the relationship between the political ideological tendencies of local government heads (including local councils) and the social welfare budget have been cross-sectional. However, this study has great implications in terms of the results of the first longitudinal cross-sectional analysis.

• Korean Journal of Social Welfare Studies
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• v.45 no.2
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• pp.65-97
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• 2014

This research aims to figure the different perceptions on the organization-public relationship between military officials and the locals, and the perception on the support military family welfare. In order to analyse their subject point of view, 217 career soldiers and the 191 local residents surveyed during 3 weeks from 10th February to 28th February, 2014. The results getting from this research were as to follows; First of all, the perception on the military organization-public relationship towards local community is more positive in the military officials(M=5.39) than the locals(M=4.99), but different from the two groups(t=6.93, p<.001). Moreover, there exists statistically significant different in every sub-factors and it means the mutual perception consistency is low. Second, the perception on the support from the locals towards military family welfare of military(M=5.38) is higher(t=6.93, p<.001) than the perception of the locals (M=4.76) and it is statistically significant. Third, the a regression coefficient which indicates the impact on the perception on support military family welfare through the change of organization-public relationship shows statistically significant (${\beta}=.82$(p<.001)). As a result, the perception on the military organization-public relationship of the locals has significant prediction power to the perception on the support military family welfare. And when the perception on the military organization-public relationship of the localsis higher, the perception on the support military family welfare has been changed positively.

• Journal of Families and Better Life
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• v.22 no.6 s.72
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• pp.201-218
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• 2004

The factors that affect the adjustment of the siblings of handicapped children were explored in this study. More specifically, how social and demographic variables affect the burdens the handicapped children's siblings experience, and how such burdens affect their adjustment in school and in the family were examined. The participants of this research were 139 students in elementary schools and middle schools, who have one or more handicapped siblings. The participants were recruited through their handicapped siblings who received services from social wet(are facilities in Daejon and Chungchong area. The scales used in this study were the measurement or Burdens for Handicapped children's siblings (Lee, Yoon Hwa, 2002), FACES (Olson et al, 1986). and The Measurement of Children's Adjustment in the School (Lim Jung Soon, 1993). The data were analyzed by frequency, percentage, average. standard deviation, T-test, one-way ANOVA, and multiple linear regression. 'rho results show that handicapped children's siblings have no difficulty in adjusting in the family if they have a religion, an elderly mother, and a high family income. They have no difficulty in adjusting in the family and in school, as long as they have no or little negative change in family relationship, low psychological burden, and no negative relational change for the handicapped sibling. Father's age and the family income their the only factors that affect their adjustment in school.