• International Journal of Computer Science & Network Security
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• v.22 no.1
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• pp.77-84
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• 2022

The study highlights the features and trends of digital marketing for international business. To achieve these goals, the authors used a systematic approach that allows a comprehensive approach to the object of study, as well as used general and specific methods of scientific knowledge on the application of digital marketing for international business. The dynamics of the number of users of social networks in the world is analyzed, which allowed us to conclude about the steady trend of increasing the number of users of the Internet and social networks, as well as the time spent by users on social networks. The study of the dynamics of the number of users of social networks provides increased efficiency in the use of digital marketing tools to enhance international business. The most effective digital marketing tools for international business, including artificial intelligence, conversational marketing, chatbots, personalization, video marketing, live shopping, social media stories, interactive content, omnic marketing, augmented reality and technology immersion, native advertising, green marketing and mobile commerce.

• SUVANNABHUMI
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• v.13 no.1
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• pp.7-33
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• 2021

With a view to contributing to the epistemological and methodological debates in Southeast Asian Studies, the aim of this paper is to examine critically the epistemic concepts and approaches in the social sciences and then to seek an epistemic reflexivity and its potential methodological applications to Southeast Asian Studies. Although the field of social sciences has attempted to search for a means of tackling the ontological and epistemological dilemmas in its major paradigms, Southeast Asian Studies still demands a more 'actor-centered' epistemic account of reflexive interaction between actors and social structures. Bearing in mind the need for a more 'actor-centered' epistemic approach, this paper continues to discuss the 'epistemic reflexivity' in the social sciences and its potential applications to Southeast Asian Studies. In this paper, I will consider 'epistemic reflexivity' as an alternative methodological orientation. It emerges as interlinked with the ontological standpoint of what is called 'reflexive approaches' and its application to the detailed 'reflexive methodology' which I am proposing in this paper. In doing so, this paper discusses the autobiographical experiences of the author arising from his ethnographic field research in North Sulawesi, Indonesia and their implication for a reflexive methodology in Southeast Asian Studies. In conclusion, the paper argues that we need a 'more actor-centered' epistemic framework to compensate for the epistemological and methodological dilemmas in the social sciences and the alternative framework will equip Southeast Asian Studies with a reflexive methodology relevant to the life-dynamics of the social world in the process of developing its inquiries, methodological technics, analysis, and validation.

• International Journal of Advanced Culture Technology
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• v.8 no.3
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• pp.247-253
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• 2020

It has emerged Food-content among various forms of 1-person media through social media. Food-content influencer also market products through 1-person media, generating revenue through increased views and subscribers of 1-person media. It also sells products through sponsorship. In general, there is a profit structure through 1-person media viewing, but research on how restaurant companies generate profits directly through food-content is insufficient. In addition, research on converting subscribers to consumers through food-contents is minimal. In this paper, we propose an experiential application system based on the behavior of food-content creators. The proposed system collects and categorizes food-content information, and maps between highly related words to organize into keyword categories. The ontology tag-based concept network applied to the proposed system connects representative information by pre-extracting/mapping information related to information requests among a wide range of data. This method maps relevant food-content information to provide the user with data collected/storage in the form of an application. The user uses the application while watching the food eaten by the influencer and creator. And, it is meaningful that the user could be provided is provided with information about the food they want to eat.

• Journal of the Society of Disaster Information
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• v.4 no.2
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• pp.138-154
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• 2008

The conventional non-dig underground structure building method which made an appearance to reduce the social and environmental costs and maximize the efficiency of the social overhead capital facilities could not help being uneconomical because of many problems such as unnecessary excessive excavation, water leakage, obstacle interference, difficulty of curvilinear application and connection complexity between propelled and injected bodies due to indiscriminate application of small and large circular steel pipes without consideration of the site conditions. The T.S.T.M, in which a protruded square tube is applied as a propulsion and injection body in a design that considered site conditions such as ground condition, depth of soil and live load, was able to be economical as it solved the problems of water resistance, minimization of obstacle interference and curvilinearity, and we can see that it can be applied to all grounds by utilizing or complementing the target ground in terms of engineering. Also in configuring the transverse section, it is possible to not only secure excellent structural safety but also implement all of the above engineering characteristics not only in the square cross section but also in the arch cross section, so it was possible to build structures on any section or ground, and we could confirm the LCC reduction effect and the VE effect.

• The Journal of Asian Finance, Economics and Business
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• v.8 no.2
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• pp.1025-1032
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• 2021

The study investigates factors affecting the loyalty of Food Delivery Application (FDA) service in Thailand. This study employs quantitative research methodology with a non-probability sampling method to draw 510 FDA samples from the FDA users in Thailand. The online questionnaires with a Cronbach's alpha coefficient of 0.886 were used as a research tool to collect data from samples. By using the Structural Equation Modeling (SEM) to analyze data, the results show that trustworthiness, social influence, system design, and task-technology fit affect the user's technology acceptance, which also show the significant relationship with the loyalty of FDA users in Thailand. The study checks the harmony with the statistics; χ2 = 258.686, df. =160, χ2/df. = 1.616, p-value = 0.050, CMIN/DF = 1.616, GFI = 0.960, AGFI = 0.969, TLI = 0.953, CFI = 0.965, RMSEA = 0.047, significant level at 0.05, along with testing the weight factor. In conclusion, the research model was harmonious with the empirical data at the significant level 0.05. The finding of this study suggested that the FDA service provider might apply this research finding to develop a greater understanding of the FDA's customer loyalty, as well as determine marketing strategies, identify opportunities, and create a competitive advantage in the future.

• Smart Media Journal
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• v.12 no.5
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• pp.102-110
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• 2023

In the regular evaluation of engineering education accreditation, there should be almost no deficiencies in the program educational objectives, but they are occurring frequently. From the regular evaluation in 2021, the second deficiency is judged as conditional certification. This paper presents an example of the application of the program education goal adequacy review system considering changes in the social environment with a relatively low understanding of educational goal setting while preparing for the engineering education certification system and certification evaluation. In addition, application cases are presented focusing on the certification criteria, engineering education certification judgment guide, and self-study report form for the linkage application between detailed certification criteria in revising and improving educational goals.

• The Journal of Economics, Marketing and Management
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• v.12 no.1
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• pp.29-38
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• 2024

Purpose: The purpose of this study is to explore the perceptions of millennials and Generation Z regarding AI applications in marketing, an area that has been rarely explored in previous researches. This study formulated research questions how millennials and Generation Z perceive the impact of brand image, AI-assistant customer service, affective factor, immersive experience, cognitive factor social factor and competitiveness of products and brands on overall attitude through the lens of AI applications in marketing. Additionally, this study also explored the influence of overall attitudes on satisfaction, intention to use, and loyalty towards AI applications. Research design, data and methodology: To gather data, this study employed an online survey conducted in collaboration with a reputable research organization. This study utilized factor analysis, ANOVA, and regression analysis for data analysis. Results: The findings revealed that the impact of brand image, AI-assistant customer service, and competitiveness on attitude demonstrated significance in both millennials and generation Z cohorts. The study identified that cognitive and social factors significantly influenced attitudes among millennials, whereas affective and immersive experiences showed significance in influencing attitudes among Generation Z. Conclusions: The findings offer valuable managerial implications, shedding light on the application of AI in marketing with distinct perspectives between millennials and Generation Z.

• The Journal of the Korea Contents Association
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• v.17 no.7
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• pp.371-383
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• 2017

The aim of this paper is to investigate adjusting process of trade-off relationship between economic growth and income distribution in China which is established by mixed with social and market-oriented economic systems. The characteristic nature of social welfare index in urban and rural regions in China is examined by employing principal component analysis. Empirical evidences reveal that unlike national wide or urban region, the increases of income contribute to improve social well-being in rural region, but not social welfare index. Accordingly, it can be said that although social well-being in rural region seems to be harmful because of weakly organized social welfare index, the potentiality exists to improve social well-being by increased income. Taken all together, the results signifies that the mixed economic system such as China might distribute its increased income appropriately, however, the distributional system is hardly operated to improve social welfare index. And thus the distributional system has to be amended to enhance social well-being in China.

• Korean Journal of Social Welfare
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• v.39
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• pp.41-73
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• 1999

There are few studies on the estimation of social expenditures, since few efforts so far have been made to introduce and study social expenditures based on OECD standards. Previous studies focused on the total amount based on ILO and IMF criteria, which is limited in the estimation of social expenditures by function and in detail. Accordingly, government and research institutes have faced difficulties from the lack of relevant statistics in establishing policies and performing research. This study, therefore, aims to develop an estimation model for social expenditures, and define the scope of the social security scheme and finances. In the process of developing this model, the accuracy of the scale of social expenditures estimated according to OECD criterion was also considered. Specifically, efforts were made to secure transparency of estimation through omission or duplication of expenditures. The estimation of Korea's social expenditures is applied to this model. The estimates for the year 1997 revealed 30,918.2 billion Won or 6.82% of GDP, which is a 20.8% increase per annum.

• Journal of the Korean Regional Science Association
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• v.36 no.1
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• pp.69-88
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• 2020

There has been an increasing attention to social diversity within communities. Previous studies suggest that social diversity is positively related to social trust and social capital that are intimately related to quality of life. Because of the controversy on social segregation that is an opposite concept of social diversity and is a factor negatively affecting quality of life, more studies on the association between social diversity and quality of life should be undertaken. This study employs a multilevel model to examine the association between social capital and quality of life. We analyzed the association using both the pooled sample and samples splitted based on social class. The empirical result shows that the occupational diversity positively affects quality of life while the income diversity negatively affects quality of life. These results provide useful policy implications for setting urban policy directions.