• The Journal of Society for e-Business Studies
• /
• v.16 no.1
• /
• pp.17-34
• /
• 2011

Because the mobile services is composed of heterogeneous attributes, it is hard to find out customer's potential needs and more difficult to analyze customer's satisfaction factors toward mobile services. Therefore, this study approached this issue from a new viewpoint and applied Kano Model in analyzing customer's satisfaction and dissatisfaction factors toward mobile services. By using Kano Model, it tried to find out how differently customers perceive the mobile services. Firstly, we found out perception gaps of Korean and American customers toward mobile services. While Korean customers perceived most mobile services as indifferent service attributes, American customers perceived them as attractive service attributes. We could find main reasons of these perception differences from different national backgrounds and adoption rates of smart phones between two countries. Secondly, based on TRI scores, we categorized subjects into four groups and named as Pioneers, Explorers, Skeptics and Laggards. And then we examined the perception differences to mobile services among four groups. We found that there were no significant perception differences among four groups.

• Journal of the HCI Society of Korea
• /
• v.9 no.1
• /
• pp.1-9
• /
• 2014

Use of smart phones and other means allowed ready access to social networking service (SNS) and its users have explosively increased. In the meantime, Facebook which has the largest user community has caused various social problems due to its conservative privacy policy; yet its users are continuously increasing and committed to the service although its privacy policy has not so much changed. In this research, we studied the irony of increasing popularity of Facebook despite its negative privacy policy in the light of its users' double-sided desire. That is, users use Facebook because they are curious about other users' personal information and activities although they are at the same time anxious about public exposure of their own personal information and activities. To test this conjecture, we investigated users' double-sided desire (privacy protection, viewing others' activities) using questionnaire and reverse scenario test and confirmed that proper balance of privacy protection and activity exposure is an important contributor to continued popularity of Facebook. Much research studied SNS focusing on self-presentation that is on the side of self-exposure. This research highlights the importance of balance keeping between hide-and-seek for SNS companies such as Facebook in the use of privacy policy.

• Journal of the Korea Academia-Industrial cooperation Society
• /
• v.20 no.11
• /
• pp.469-478
• /
• 2019

Car-sharing services have been settled on as a new type of public transportation owing to their enhanced convenience, expanded awareness of practical consumption patterns, the inspiration for environmental conscientiousness, and the diffusion of smart phones following the economic crisis. With development of the market, many people have started using such services. However, security is still an issue. Damage is expected since IDs and passwords are required for log-in when renting and controlling the vehicles. The protocol suggested in this study uses bio-information, providing an optimized service, and convenient (but strong) authentication with various service-provider clouds registering car big data about users through brokers. If using the techniques suggested here, it is feasible to reduce the exposure of the bio-information, and to receive service from multiple service-provider clouds through one particular broker. In addition, the proposed protocol reduces public key operations and session key storage by 20% on mobile devices, compared to existing car-sharing platforms, and because it provides convenient, but strong, authentication (and therefore constitutes a secure channel), it is possible to proceed with secure communications. It is anticipated that the techniques suggested in this study will enhance secure communications and user convenience in the future car-sharing-service cloud environment.

• Journal of the Korea Academia-Industrial cooperation Society
• /
• v.21 no.2
• /
• pp.259-267
• /
• 2020

This study investigates the educational needs of parents of elementary school children, who use smartphones for emergencies. This is a descriptive cross-sectional study, and data of 200 parents of students under the 6th grade was collected from October 17 to 27, 2017. The study results indicate that 67.5% parents visited the emergency department due to a child's emergency accident. Of these, 74% respondents replied that they were unaware of how to deal with the emergency at that instance. Most parents had never received education, and were using smart-phones to acquire information on first aid. Ed. Notes: Do you mean education in general (i.e. Most parents were uneducated) or do you mean 'education for emergencies'? Please revise for more clarity. Parents' demand for education on child emergency response scored high, with an average of 3.40 (±0.42) out of 4 points. Among the educational categories, "the management of foreign body airway obstruction and cardiopulmonary resuscitation (CPR)" scored the highest average for educational needs (3.64±0.52). This research provides baseline information for understanding the educational needs of parents for first aid for the child. Our findings indicate that the smartphone is potentially an effective educational tool for parents.

• The Journal of the Korea Contents Association
• /
• v.20 no.5
• /
• pp.303-317
• /
• 2020

As the penetration rate of smart phones has spread and functions have been developed variously, a new advertising medium called mobile advertising has emerged. In addition, various mobile advertisements targeting teenagers, where most of their daily lives are conducted using smartphones, have been activated. Adolescents in the modern society called Generation Z have the longest time to use a smartphone among age groups. Even during the economic downturn, adolescent consumers are an important consumer group that can overcome the economic recession, so mobile advertisements targeting their purchasing power are being created like a flood. Therefore, in this study, the influence of mobile advertisement characteristics and personal characteristics on purchasing attitudes for adolescents using smartphones was identified, and how this was linked to purchasing behavior again. To conduct the research, a survey was conducted on 324 high school students using smartphones, and the results are as follows: First, the higher the recognition of convenience in mobile advertising characteristics and brand preferences, the higher the brand preference. Characteristics and brand trust had a positive effect on acceptance as the awareness of convenience, information, and entertainment increased. Third, the influence of adolescents' personal characteristics on purchasing attitudes had a positive effect on brand preferences by pursuit of fashion, pursuit of personality, and practical pursuit. Fourth, as a result of analyzing the relationship between purchase attitude and purchase behavior, it was verified that brand preference and brand trust among purchase attitude have a positive influence on purchase behavior. This study has significance in that it has grasped the influence of mobile advertising on purchasing behavior among teenagers who are rapidly growing as mobile consumers.

• Journal of the Korea Academia-Industrial cooperation Society
• /
• v.18 no.11
• /
• pp.46-52
• /
• 2017

Along with the expansion of areas in which ICT and Internet of Things (IoT) devices are utilized, open source software has recently expanded its scope of applications to include computers, smart phones, and IoT devices. Hence, as the scope of open source software applications has varied, there have been increasing malicious attempts to attack the weaknesses of open source software. In order to address this issue, various secure coding programs have been developed. Nevertheless, numerous vulnerabilities are still left unhandled. This paper provides some methods to handle newly raised weaknesses based on the analysis of histories and patterns of previous open source vulnerabilities. Through this study, we have designed a weaknesses analysis system that utilizes weakness histories and pattern learning, and we tested the performance of the system by implementing a prototype model. For five vulnerability categories, the average vulnerability detection time was shortened by about 1.61 sec, and the average detection accuracy was improved by 44%. This paper can provide help for researchers studying the areas of weaknesses analysis and for developers utilizing secure coding for weaknesses analysis.

• Cartoon and Animation Studies
• /
• s.40
• /
• pp.423-442
• /
• 2015

In a digital environment that is keep in change content from smart phones to tablet PC are a social network service is holding deep place in our lives. Social networking applications has building a network and communication with others than other application, it means that Social networking applications are sharing not only personal purpose in that trend of variety and competition of these social networks can be expected to trend and be developed thru analysis of user certification. this study of social network service application is proposed to developing of application thru analyze the two-effective application which is high ranked in google store. the theoretical foundation was set based on the seven elements of the social network service of the information structures designed by Jean Smith. This study proceeded analysis is for the functional elements of Facebook and Instagram, and the advantages and disadvantages through survey research. As a result of the empirical analysis to user of Instagram and face book of communication, identity, satisfaction for the group are equally. Instagram is about the presence, reputation, and Facebook has had a high level of satisfaction for each sharing and relationship. Facebook got high satisfaction from sharing features, but user feel of discomfort in the randomly showing advertising content. Instagram is not showing off advertise on common page of content, it is good point to be complementary to facebook. And, Instagram hashtag is good for convenience, but satisfaction is high with Facebook. in order to increase the satisfaction of Instagram, it is necessary to consider the main advantage of the communication and the functional aspects of the share from facebook.

• The Journal of the Institute of Internet, Broadcasting and Communication
• /
• v.17 no.6
• /
• pp.121-126
• /
• 2017

Recently, a lot of people use touch-pen devices such as smart phones and tab computers. To generate the picture and text, a user can give input or control the touch-pen device through simple or multi-touch gestures by touching the screen with a special stylus pen and/or one or more fingers. The accuracy and response time from the moment of contact with the touch board is very important to the touch device. Therefore, research is needed to find a way of removing the noise included in the touch signal quickly and efficiently. In this paper, we propose a method for removing a noise mixed in with a touch point coordinate which has been caused by a input pen on the touch screen. For effective filtering, the fast sampling of the coordinate corresponding to the noise from the input signal is required primarily. Secondly the total compensation of the touch coordinates using the characteristics of the B-Spline curve is applied to correct coordinates of the points. This method can ensure a real-time response than other algorithms. The applied performance evaluation method is comparing error pixels with evaluation values by dividing 10 intervals on the touch pad diagonally. Usually the average error is 7.1 pixels but our proposed method shows an average 4.1 errors. Therefore, our proposed touch pen method can express the input signal on the coordinates more correctly.

• Journal of the Institute of Electronics and Information Engineers
• /
• v.51 no.3
• /
• pp.61-71
• /
• 2014

As the occupancy rate of the flash memory increases in the storage media market for the embedded system and the semi-conductor industry grows, the demand and supply of flash memory is increasing by a big margin. They are especially used in large quantity in the smart phones, tablets, PC, SSD and Soc(System on Chip) etc. The flash memory is divided into the NOR type and NAND type according to the cell arrangement structure and the NAND type is divided into the SLC(Single Level Cell) and MLC(Multi Level Cell) according to the number of bits that can be stored in each cell. Many tests have been performed on NOR type such as BIST(Bulit-In Self Test) and BIRA(Bulit-In Redundancy Analysis) etc, but there is little study on the NAND type. For the case of the existing BIST, the test can be proceeded using external equipments like ATE of high price. However, this paper is an attempt for the improvement of credibility and harvest rate of the system by proposing the BIST for the MLC NAND type flash memory of Finite State Machine structure on which the pattern test can be performed without external equipment since the necessary patterns are embedded in the interior and which uses the MLC NAND March(x) algorithm and pattern which had been proposed for the MLC NAND type flash memory.

• Journal of the Institute of Electronics Engineers of Korea SD
• /
• v.47 no.7
• /
• pp.52-60
• /
• 2010

In this paper, we propose a dynamic power management framework for multi-core systems. We reduced the power consumption of multi-core processors such as Intel Centrino Duo and ARM11 MPCore, which have been used at the consumer electronics and personal computer market. Each processor uses a different technique to save its power usage, but there is no embedded multi-core processor which has a precise power control mechanism such as dynamic voltage scaling technique. The proposed dynamic power management framework is suitable for smart phones which have an operating system to provide multi-processing capability. Basically, our framework follows an intuitive idea that reducing the power consumption of idle cores is the most effective way to save the overall power consumption of a multi-core processor. We could minimize the energy consumption used by idle cores with application-targeted policies that reflect the characteristics of active workloads. We defined some properties of an application to analyze the performance requirement in real time and automated the management process to verify the result quickly. We tested the proposed framework with popular processors such as Intel Centrino Duo and ARM11 MPCore, and were able to find that our framework dynamically reduced the power consumption of multi-core processors and satisfied the performance requirement of each program.