• Asia pacific journal of information systems
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• 제29권3호
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• pp.468-488
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• 2019

As the growth of online travel agencies (hereafter OTAs) accelerates, competition among hotels to gain exposure on the first page of OTA websites, and the financial burden, such as commissions hotels have to pay in return, are increasing. Therefore, to facilitate successful management in the tourism industry, it is important to establish what makes people continue the practice of using OTAs to book rooms in hotels and other accommodation outlets. By adopting the heuristic-systematic model (HSM), this study explores the factors that drive consumers' continued use of OTA and classifies them into heuristic cues (brand awareness, cost saving, and scarcity message) and systematic cues (recommendation quality and the ability to provide reputation). Furthermore, we divided the sample based on the location of hotels within and outside Korea, and investigated the different roles of the cues between two models. The results are expected to provide theoretical and practical implications for both OTAs and hotels.

• 농촌지도와개발
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• 제19권4호
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• pp.833-857
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• 2012

본 연구는 스마트폰화 된 관광환경이라는 새로운 IT 패러다임의 변화에 맞추어 농촌지역 방문객 및 스마트폰 사용자들에게 농촌어메니티자원 정보서비스를 실시간으로 제공하고 사용자의 만족도를 향상시킬 목적으로 실시되었다. 이러한 목적을 위해, 관광정보 모바일 서비스 이용자 600명을 대상으로 선호하는 콘텐츠 항목, 형태 등을 조사, 결과 분석하여 농촌어메니티 자원정보의 콘텐츠, 스마트폰의 활용방법, 서비스 방안 등을 도출하고, 농촌마을 1개소를 대상으로 스마트폰 기술이 적용된 모바일 콘텐츠를 구축하였다. 이를 통해 농촌어메니티자원에 대한 서비스 구축을 위한 기초자료를 제시하고, 국민들에게 스마트폰을 이용한 실시간 농촌정보를 제공함으로써 농촌정보 이용자들의 만족도 제고에 기여하고자 한다. 또한 농촌어메니티자원 정보서비스의 위치기반 모바일 정보서비스 확대를 통한 농촌지역 활성화에 도움이 될 것으로 사료된다.

• International Journal of Internet, Broadcasting and Communication
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• 제10권3호
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• pp.98-103
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• 2018

Globally, medical tourism draws attention as a national growth engine industry, and is actively expanding. Current medical tourism leans towards large hospitals making it difficult to attract new users. Users collect the information for medical tourism through various paths in order to receive medical consultations and customized tour services. To expand medical tourism to small and medium sized hospitals, it is necessary to have customized medical consultations, tours and interpreter services, which are the key elements of medical tourism. This paper suggests services that users can use to match medical consultations and find tours and interpreters they want at the same time. This paper suggests ways to provide integrated services based on the information experienced by users, combining the required items from the perspectives of each user, hospital and guide. To match the content provided by hospitals and guides with experience information from users systematically, this study suggests the convergence plan for a service model that can match the experience information between users and hospitals, between users and guides and between hospitals and guides systematically by operating the data in the universal container.

• International Journal of Internet, Broadcasting and Communication
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• 제10권3호
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• pp.115-120
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• 2018

Current medical tourism is focused on the services of large hospitals and it is hard to find ways to attract the users. Users collect information for medical tourism through various paths in order to receive the medical consultations and customized tour services. To expand medical tourism to small and medium sized hospitals, it is necessary to have the customized medical consultations, tours and interpreter services, which are the key elements of medical tourism. This study suggests ways to provide the services based on information on medical consultations, tours and interpreter services that users had experienced directly, and also based on the platform for the essential items integrated from users, hospitals and guides' viewpoints. With information on hospitals that provide medical consultations and guides who are able to provide professional services in translation, interpretation and customized tour, users may accumulate and share the information about hospitals and customized tours verified by other users from the integrated platform. To match the contents provided by hospitals and guides with information experienced by users into a system, this study suggests the construction plan for the service model that can match the experience information between users and hospitals, between users and guides and between hospitals and guides systematically by operating the data in the universal container.

• 한국IT서비스학회지
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• 제20권5호
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• pp.29-41
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• 2021

The spread of COVID-19 has been changed the tourism industry. Travelers changed their traveling style and started to consider congestion of the spot for their health and safety. In Jeju, a famous tourist destination in South Korea, managing the congestion of tourists has become an important issue. This example introduces the Jeju Tourism Organization's development of a system as a smart tourism information service that manages congestion in real-time big data. Combining with congestion theory and behavior immune system, we would like to assure the necessity of the system. Also, by analyzing the system, we understand how deducing congestion information from big data and the new paradigm of the tourism industry combined with congestion theory. Data was collected by Korea's telecommunication company SKT to develop the system. The paper explains the reason for choosing the company and the pros of data quality. We expect this system to be a solution for any other city in the world under a similar situation. Finally, several suggestions for the system are included to promote and better future usage.

• 경영정보학연구
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• 제21권2호
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• pp.1-27
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• 2019

정보기술의 발전으로 스마트한 관광서비스가 가능해졌는데, 관광산업이 기존 산업 범위를 벗어나 다른 산업과 융합을 통해 새로운 비즈니스 모델이 지속적으로 창출되기 위해서는 관광객들의 소비유형, 서비스 이용패턴 등을 정확히 이해하도록 빅데이터를 이해하고 활용하는 것이 필요하다. 본 연구는 제주 스마트 관광 활성화 방안을 제시하고자 제주도를 방문한 국내외 관광객의 카드사용 데이터와 위치기반 데이터를 기반으로 관광 빅데이터 분석을 수행하였다. 분석결과 사드의 영향으로 중국인 관광객의 제주도 방문율이 감소한 것을 알 수 있다. 소비현황분석 결과, 공항과 면세점이 위치한 북부지역에서 중국인 관광객 소비 대부분이 발생하고 있으며, 다른 지역에서의 중국인 관광객 소비수준은 매우 낮게 나타났다. 제주시 구도심 및 서귀포시 지역 경제는 전반적인 정체를 보이며, 정책 변화가 없는 한, 현재 지역 특성에 따른 소비트렌드 및 성장성이 유지될 전망이다. 셋째, 젊은 관광객의 고객 수뿐만 아니라 소비금액 비중도 증가하는 추세로, 젊은 세대들이 한 공간에서 먹고, 마시고, 쇼핑할 수 있는 제주도 복합쇼핑몰 설립으로 지속적 유입을 유도할 수 있는 방안 마련이 필요하다. 마지막으로 제주도의 와이파이 경로 분석을 통해, 관광객의 이동경로를 파악하여 날씨, 쇼핑, 편의시설, 교통 등 생활밀착형 서비스를 제공할 필요가 있다. 이러한 분석결과를 토대로 제주 관광객의 관광 행동을 이해하고 활성화 방안을 위한 공공정책과 마케팅 전략을 제시하였다.

• 산경연구논집
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• 제12권7호
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• pp.27-39
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• 2021

Purpose: The researchers reviewed the previous studies on the psychological anxiety and economic damage during the recent COVID-19 pandemic to understand the satisfaction, awareness and attitude of the residents in Jeju, Korea. Research design, data and methodology: 215 samples based on self-reported survey were collected for path analysis focused on controlling variables in demographic characteristics in PLS-SEM using Smart PLS 3.0. Results: The researchers found the Satisfaction with COVID-19 Prevention Measures and the Awareness of Tourism Crisis affect Attitude toward Tourism of the residents with the explanatory power (R² = 0.209). Age was found to be the only significant controlling variable in this model for the Awareness of Tourism Crisis to Attitude toward Tourism. Conclusions: The attitude toward tourism is influenced by the level of satisfaction of the prevention service for COVID-19 as well as the awareness of the crisis. Residents have different level of the tourism crisis awareness by the status of their economic activities while there is no differences in all age groups for satisfaction in the quarantine service. The study suggests that the importance of the public health service should be preferentially concerned for residents to have stable economic activities where the tourism is the major industry.

• 한국조리학회지
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• 제23권4호
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• pp.22-32
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• 2017

The purpose of this study was to explore awareness of food tourism using big data analysis. For this, this study collected data containing 'food tourism' keywords from google web search, google news, and google scholar during one year from January 1 to December 31, 2016. Data were collected by using SCTM (Smart Crawling & Text Mining), a data collecting and processing program. From those data, degree centrality and eigenvector centrality were analyzed by utilizing packaged NetDraw along with UCINET 6. The result showed that the web visibility of 'core service' and 'social marketing' was high. In addition, the web visibility was also high for destination, such as rural, place, ireland and heritage; 'socioeconomic circumstance' related words, such as economy, region, public, policy, and industry. Convergence of iterated correlations showed 4 clustered named 'core service', 'social marketing', 'destinations' and 'social environment'. It is expected that this diagnosis on food tourism according to changes in international business environment by using these web information will be a foundation of baseline data useful for establishing food tourism marketing strategies.

• International Journal of Internet, Broadcasting and Communication
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• 제15권3호
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• pp.1-7
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• 2023

Since the first outbreak of COVID-19 in 2019, it has caused a huge blow to the restaurant industry. However, as social distancing was lifted as of April 2022, the restaurant industry gradually recovered, and as a result, interest in restaurant start-ups increased. Therefore, in this paper, big data analysis was conducted by selecting "restaurant start-up" as a key keyword through social media big data analysis using Textom and then conducting word frequency and CONCOR analysis. The collection period of keywords was selected from May 1, 2022 to May 23, 2023, after the lifting of social distancing due to COVID-19, and based on the analysis, the development of a restaurant start-up consulting chatbot service is proposed.

• Asia pacific journal of information systems
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• 제29권3호
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• pp.407-413
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• 2019

This editorial on 'Smart Services and Internet of Things (IoT)' focuses on the topics related to the applications of IoT to consumer products and services, which have become 'smarter' thanks to IoT. This special issue explores, in different ways, the phenomena of smart services and the role of IoT in business innovation across different contexts such as product-service system, car auction, tourism industry, communicating platform, online travel agency, self-service retail, and bike sharing. We hope that this special issue will provide a significant step forward in enabling researchers and practitioners to understand smart services and IoT.