• Title/Summary/Keyword: Slow fashion

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남성용 하절기 아웃도어 집업 티셔츠 디자인 개발 (Development of the zip-up T-shirt design for men's outdoor clothing in summer)

  • 김고운;김윤
    • 복식문화연구
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    • 제28권1호
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    • pp.131-145
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    • 2020
  • As the population of consumers of outdoor wear expands, there is increasing interest among consumers in trendy lifestyle outdoor. Accordingly, it is essential to develop designs that are drawn from outdoor wear. This can be limited to traditional mountaineering suits, and designs developed from men's outdoor zip-up T-shirts, which are highly utilized in everyday life, are very important. This study developed the design of a summer zip-up T-shirt for men with both functional and aesthetic qualities. Visual images of foreign brands and domestic outdoor-focused T-shirts from the spring/summer seasons of 2013-2019 were collected to analyze the following modeling elements: silhouettes, details, colors, materials, and prints. In addition, the design concept was derived by analyzing presentations from the global outdoor trade Fairs (2013-2019). To develop a sustainable eco-friendly outdoor summer T-shirt for men, the concept was derived according to three categories: eco-friendly, sportism-expressed active elements of sports, and an outro-concept of urban town wear as an outdoor lifestyle. Thus, a total of 12 styles of design were developed. High utilization of the outdoor wear T-shirts (which are also popular as lifestyle wear), is an important aspect of building a segmented lineup of the slow-growing outdoor wear market and supports expansion of the scope of theoretical research on outdoor wear design.

Revitalizing Department Store Shopping Value and In-store Experiences: A Case Study on Debenhams and Selfridges

  • Claridge, Christina;Hur, Eunsuk
    • 패션비즈니스
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    • 제25권6호
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    • pp.81-101
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    • 2021
  • Traditional department stores have been struggling to attract customers for several years. Many retail stores have closed in recent years, even before the COVID-19 pandemic. The reinvention of in-store shopping value and experience is imperative to attract customers and reinvigorate retail business. The purpose of this study was to discover which in-store components can improve customer experiences and loyalty while also identifying dissatisfaction issues in consumer experiences in department stores. The data was collected from two consumer groups-luxury department store (Selfridges) customers and mid-market department store (Debenhams) customers-to identify the types of value and experiences they seek most often. The findings showed that to enhance their store patronage, Debenhams should reposition their brand image in a way that allows customers to connect with their self-image and lifestyle by improving efficiency and convenience and prioritizing the utilitarian and social value types. By contrast, Selfridges should enhancetheir store atmosphere, visual merchandising and sensory experiences by maximizing slow retailing experiences and emphasizing the aspirational self-concept image for symbolic and hedonic value. This research uncovered the existence of numerous overlappingvalue dimensions, each of which contributed to the enhancement of the others. Several young customers expressed their support for ecologically responsible, cost-effective second-hand luxury products. Instead of focusing merely on conventional value dimensions, department retailers should determine how environmental and ethical objectives can be fulfilled. This study explained how department stores can craft their in-store environments to appeal to their customers' preferred value types to ensure success in a competitive market.

1990년대 남성복 소재에 나타난 조형성에 관한 연구 (A Study on the Formativeness of Materials of Man′Fashion in 1990′s)

  • 이효진;류근영
    • 복식문화연구
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    • 제8권6호
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    • pp.806-821
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    • 2000
  • Each and everything named fashion together with clothes were limited in the boundary of women and men's wear has been slow and narrow in changing speed compared to women's, even there are some differences in accordance time. But maintaining the basic features, men's wear in the latter 20th century has undergone diverse change in the part of materials such as various synthetic fiber, glass, metal, artificial leather and the see-through fabric able to seeing the body wearing the clothes. Therefore, the aim and definition of this study is to present the systematic framework giving help to develop men's wear design newer and more various by considering moulding of materials which existing men's wear could not show up and by grasping material trend of men's clothes in 1990s. The results of the study were summarized as follows : (1) Material containing lustering is categorized as Velvet, Silk, Lustering materials by synthetic fiber and Lustering materials by additional substance. The Velvet generally acknowledged having something to feel womanly image shows the bisexual character coexisting feature of men and women after grafting with men'fashion. The Silk was endowed the role as means of pleasure to express beyond boundary of sex breaking the existing consciousness which men should wear male clothes, not considering differences between men and women. The lustering made by synthetic fiber expressed modern sensitivity aesthetically to the suit. The lustering materials made by additional substance is seen mixed masculine character with womanly character. (2) See-through materials are acknowledged as decadence beauty caused by expanding subjective awareness in beauty. (3) Materials by the sorts of Net is categorized as Lace, Knit The Lace expression seemed to emphases the human liberation of men and women and the humanity from liberation of subjecthood. The Knit can be felt both woman's image and man's image as bisexual image, not raising only one side sex. (4) Elastic materials offered the opportunity to approve exposure in a time when exposure of men's body was not granted ethically. (5) Leather was shown as indication of social status and inferiority and expression of collective resistance against sexual stagnation of men and women.

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SPA 브랜드의 마케팅 성공요인 탐색 -근거이론을 중심으로- (Exploratory Study on the Success Factors of SPA Brands from Marketing Perspectives -Based on Grounded Theory-)

  • 김경란;양수진
    • 한국의류학회지
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    • 제39권2호
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    • pp.190-203
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    • 2015
  • The fashion industry has been rearranged by Global SPA brands (like ZARA and H&M), which are powerful retailers that integrate the value chain ranging from manufacturing to sales. SPA brands can offer good quality of clothing at a reasonable price by cutting the margin between the supply chain. They are also called fast fashions since they make expedited efforts to respond to market trends and consumers. Despite the slow growth of the fashion industry in Korea, as global SPA brands rapidly expand market share, traditional fashion companies have launched several SPA brands such as MIXXO and SPAO (E-LAND), 8SECONDS (CHEIL INDUSTRIES). The few academic studies on this subject are focused on the analysis of secondary data such as news and books. The current research is qualitative and empirical attempts to explore the success factor of SPA brands with analysis of 1:1 in-depth interviews with experts who have worked for global SPAs such as Uniqlo, H&M, and ZARA, based on the grounded theory. The main phenomenon was shown to be that global SPA brands were popular since they offer a variety of products with a large assortment at reasonable and cheap prices in a large scale and multifunctional retail store. Most of them displayed main phenomena that can be realized due to the purchasing cycle of clothing that is shorter with consumers' regarding clothing as consumables. Global SPA brands had three types of marketing strategy: sellable product, sales strategy according to consumer response, and multifunctional stores. Each global SPA brand developed marketing strategies based on core competency and national conditions. The three success factors shorten the consumer decision making process of clothing. This study concludes with implications for practitioners of SPA brands born in Korea.

K-$\omega$ 난류방정식을 위한 다중격자기법의 수렴성 연구 (Convergence Study of Multigrid Method for K-$\omega$ Turbulence Equations)

  • 박수형;성춘호;권장혁;이승수
    • 한국전산유체공학회지
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    • 제7권4호
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    • pp.19-27
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    • 2002
  • An efficient implicit multigrid method is presented for the Navier-Stokes and k-ω turbulence equations. Freezing and limiting strategies are applied to improve the robustness and convergence of the multigrid method. The eddy viscosity and strongly nonlinear production terms of turbulence are frozen in the coarser grids by passing down the values without update of them. The turbulence equations together with the Navier-Stokes equations, however, are consecutively solved on the coarser grids in a loosely coupled fashion. A simple limit for k is also introduced to circumvent slow-down of convergence. Numerical results for the unseparated and separated transonic airfoil flows show that all computations converge well without any robustness problem and the computing time is reduced to a factor of about 3 by the present multigrid method.

압축성 유동을 위한 $k-{\omega}$ 난류방정식의 수렴성 연구 (Convergence Study of $k-{\omega}$ Turbulence Equations for Compressible Flows)

  • 박수형;성춘호;권장혁;이승수
    • 대한기계학회:학술대회논문집
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    • 대한기계학회 2002년도 학술대회지
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    • pp.31-34
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    • 2002
  • An efficient implicit multigrid method is presented for the Navier-Stokes and $k-{\omega}$ turbulence equations. Freezing and limiting strategies are applied to improve the robustness and convergence of the multigrid method. The eddy viscosity and strongly nonlinear production terms of turbulence are frozen in the coarser grids by passing down the values without update of them. The turbulence equations together with the Navier-Stokes equations, however, are consecutively solved on the coarser grids in a loosely coupled fashion. A simple limit for k is also introduced to circumvent slow-down of convergence. Numerical results for the unseparated and separated transonic airfoil flows show that all computations converge well without any robustness problem and the computing time is reduced to a factor of about 3 by the present multigrid method.

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온라인 의류쇼핑에서 서비스 실패 경험 후 쇼핑채널의 회복노력에 따른 채널만족도 (Service Failure, Service Recovery Activity and Satisfaction with Online Shopping Channel of Apparel Products)

  • 강은정;이규혜
    • 디지털융복합연구
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    • 제11권2호
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    • pp.115-125
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    • 2013
  • 본 연구에서는 의류제품 온라인쇼핑 후 실패를 경험한 소비자가 쇼핑채널에서 제공하는 다양한 서비스 회복노력을 경험한 후 느끼게 되는 만족도에 대하여 알아보고, 또한 의류 소비자가 평소에 온라인 쇼핑에 대하여 지각하는 혜택과 위험이 서비스회복노력 경험 후 채널에 대한 만족도 평가에 어떠한 영향을 미치는가를 알아보고자 하였다. 서울 시내 남녀 대학생을 대상으로 온라인 쇼핑을 통해 의류제품을 구매할 때에 예상되는 서비스 주요 실패 유형과 온라인 쇼핑채널 운영자가 제공하는 서비스 회복유형별 만족도 그리고 채널경향에 대한 전반적인 관계를 조사하여 분석한 결과 의류제품의 온라인 쇼핑에서 나타날 수 있는 주요 서비스 실패 유형은 맞음새, 잘못된 제품정보, 제품결함, 재고부족, 느린 배송으로 나타났다. 소비자가 서비스 실패 유형에 따라 소비자가 만족하는 회복 유형에 다른 영향을 주는 것을 확인 할 수 있었다. 소비자는 서비스 실패를 경험하게 되면 기본적으로 채널전환의 욕구를 가지며 이와 같은 채널전환 경향은 서비스 회복노력에 대한 만족도가 낮을 때 더 강한 것으로 나타났다. 반면, 지각된 위험에 따른 고저 집단의 만족도 차이는 미비하게 나타났다.

Adaptive Logarithmic Increase Congestion Control Algorithm for Satellite Networks

  • Shin, Minsu;Park, Mankyu;Oh, Deockgil;Kim, Byungchul;Lee, Jaeyong
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • 제8권8호
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    • pp.2796-2813
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    • 2014
  • This paper presents a new algorithm called the adaptive logarithmic increase and adaptive decrease algorithm (A-LIAD), which mainly addresses the Round-Trip Time (RTT) fairness problem in satellite networks with a very high propagation delay as an alternative to the current TCP congestion control algorithm. We defined a new increasing function in the fashion of a logarithm depending on the increasing factor ${\alpha}$, which is different from the other logarithmic increase algorithm adopting a fixed value of ${\alpha}$ = 2 leading to a binary increase. In A-LIAD, the ${\alpha}$ value is derived in the RTT function through the analysis. With the modification of the increasing function applied for the congestion avoidance phase, a hybrid scheme is also presented for the slow start phase. From this hybrid scheme, we can avoid an overshooting problem during a slow start phase even without a SACK option. To verify the feasibility of the algorithm for deployment in a high-speed and long-distance network, several aspects are evaluated through an NS-2 simulation. We performed simulations for intra- and interfairness as well as utilization in different conditions of varying RTT, bandwidth, and PER. From these simulations, we showed that although A-LIAD is not the best in all aspects, it provides a competitive performance in almost all aspects, especially in the start-up and packet loss impact, and thus can be an alternative TCP congestion control algorithm for high BDP networks including a satellite network.

패션점포 내 배경음악과 광고사진이 소비자의 정서 및 접근행동에 미치는 영향 (Effect of Atmospheric Music and Advertising Photo on Consumers' Emotional State and Approach Behavior in Fashion Store)

  • 기현명;이유리
    • 마케팅과학연구
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    • 제16권3호
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    • pp.39-60
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    • 2006
  • 본 연구는 점포 내 배경음악과 광고사진이 소비자의 정서 및 행동에 미치는 영향에 관한 실험적 연구로서 비디오 시뮬레이션을 통한 실험적 방법을 이용하였다. 매장 내 배경음악의 템포 효과와 광고사진 분위기의 효과를 검증하기 위하여 국내 중 저가 영 캐주얼 의류 브랜드 매장 한 곳을 선택하여 비디오 촬영한 후, 2 (빠른 템포 vs. 느린 템포) ${\times}$2 (섹시한 사진 분위기 밝고 경쾌한 사진 분위기) 요인 설계를 이용하여 4개 의 자극물을 조작하였다. 또한 음악 및 사진 자극이 제공되지 않은 자극물을 포함, 통제 집단을 구성하였다. 총 289개의 설문의 수집되었으며, 연구 결과는 다음과 같다. 첫째, 통제집단과 각 4개의 실험 집단과의 비교 분석 결과, 점포 내 배경음악과 광고사진이 없는 통제집단은 정서적, 행동적 반응 모두에서 가장 낮은 점수를 보였다. 따라서 배경음악과 광고사진의 유무는 소비자의 정서적, 행동적 반응에 영향을 미친다고 하겠다. 둘째, 점포 내 배경음악의 템포 및 광고사진 분위기와 소비자의 점포 내 긍정적 정서상태와의 관계를 분석한 결과, 배경음악의 템포에 의한 차이는 유의하지 않았으나, 광고사진의 분위기 차이에 따른 점포 내 소비자의 긍정적인 정서상태의 차이는 유의하였다 셋째, 소비자의 점포내 긍정적인 정서상태는 소비자의 긍정적 접근행동에 유의한 영향을 미치는 것으로 나타났다. 상품 자체의 품질이나 다양성, 상품의 가격과 같은 직접적인 상품 요인 외에 배경음악과 광고사진 같은 점포 내의 분위기 요소들이 소비자들에게 즉각적이고 감정적인 반응을 불러일으켜 상품 자체 요인으로는 설명되지 않는 소비자들의 점포 내 구매행동에 영향을 미치는 중요 변수임을 발견하였다.

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A Study on Dyeing Properties and Color Research of Knitted Fabric and by Scoria

  • Chung, In-Hee
    • 패션비즈니스
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    • 제11권3호
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    • pp.79-86
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    • 2007
  • The purpose of this study is to understand the dyeing properties and color analysis of fabrics knitted with ramie, cotton, wool and acrylic by using scoria and to analyze whether the knitted fabrics can be used for industrialization by measuring color fastness after and before sliver-nano process. The following is the conclusions. Firstly, when ramie fabric regarding cotton, wool and acrylic was dyed at the temperature of $50^{\circ}C$ for fifteen minutes by using 10, 25, 50, 100g/ $\ell$ of scoria, dyeing absorption gradually increased up to 50g/ $\ell$, and over the point of 50g/ $\ell$ it showed slow increase. Secondly, regarding saturation, among ramie fabric, wool, cotton and acrylic, wool appears as the lowest brightness. Therefore, it can be dyed with bright color and the highest value. In terms of the value of chromaticity, wool also emerges as the lowest brightness. On the contrary, acrylic showed the lightest red as it had the value of the smallest b. Cotton takes the lightest yellow as the b value of the cotton showed the smallest. Thus, scoria dyestuff is a material that showed strong red and yellow on knitted fabric mixed with wool that is the biggest a. b value. Thirdly, in terms of dyeing fastness, sunlight fastness did not show noticeable differences before and after silver-nano processes, but in terms of washing and friction fastness, the material processed by silver-nano indicated that all knitted fabrics are over 4-5 point. which means silver-nano process can be effective for the industrial applications. As mentioned above, as a result of dyeing knitted fabrics with scoria, this study found a possibility of dyeing in the fabric materials, and if there is deeper dyeing experiments, fastness experiments and speculations, it might be possible to be a big issue just like loess and charcoal.