The Research Journal of the Costume Culture (복식문화연구)

The Costume Culture Association (복식문화학회)
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Development of the zip-up T-shirt design for men's outdoor clothing in summer

남성용 하절기 아웃도어 집업 티셔츠 디자인 개발

  • Kim, Koh Woon (Dept. of Fashion Design, Myongji University) ;
  • Kim, Yoon (Dept. of Fashion Design, Duksung Women's University)
  • 김고운 (명지대학교 패션디자인전공) ;
  • 김윤 (덕성여자대학교 의상디자인학과)
  • Received : 2020.01.15
  • Accepted : 2020.02.08
  • Published : 2020.02.29
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Abstract

As the population of consumers of outdoor wear expands, there is increasing interest among consumers in trendy lifestyle outdoor. Accordingly, it is essential to develop designs that are drawn from outdoor wear. This can be limited to traditional mountaineering suits, and designs developed from men's outdoor zip-up T-shirts, which are highly utilized in everyday life, are very important. This study developed the design of a summer zip-up T-shirt for men with both functional and aesthetic qualities. Visual images of foreign brands and domestic outdoor-focused T-shirts from the spring/summer seasons of 2013-2019 were collected to analyze the following modeling elements: silhouettes, details, colors, materials, and prints. In addition, the design concept was derived by analyzing presentations from the global outdoor trade Fairs (2013-2019). To develop a sustainable eco-friendly outdoor summer T-shirt for men, the concept was derived according to three categories: eco-friendly, sportism-expressed active elements of sports, and an outro-concept of urban town wear as an outdoor lifestyle. Thus, a total of 12 styles of design were developed. High utilization of the outdoor wear T-shirts (which are also popular as lifestyle wear), is an important aspect of building a segmented lineup of the slow-growing outdoor wear market and supports expansion of the scope of theoretical research on outdoor wear design.

Keywords

References

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