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A Study on the Critical Factors Affecting Investment Decision on TIPS (민간주도형 기술창업지원 팁스(TIPS) 투자의사 결정요인에 관한 연구)

  • Goh, Byeong Ki;Park, Sol Ip;Kim, Da Hye;Sung, Chang Soo
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.17 no.5
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    • pp.31-47
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    • 2022
  • The TIPS, a representative public-private cooperative project to revitalize the start-up ecosystem, is a government supported policy that promotes successful commercialization through various start-up support for technology-based startups. The purpose of this study is to analyze the investment decision factors of the TIPS program and to derive priorities. In order to achieve the research purpose, first, the investment decision factors were derived through literature analysis, a Delphi surveys were conducted on investors and experts participating in the evaluation of the TIPS program, and an AHP analysis was conducted on 20 VCs to empirically analyze the priority of factors on investment decisions. As a result of the analysis, the importance of critical factors was confirmed in the order of entrepreneurs(team) > market > product/service > finance > network. The importance of detailed factors was found in the order of entrepreneur's reliability and authenticity > market growth and scalability > team members' expertise and capabilities > adequacy of current market size > new market creation. This study presented the capabilities of technology-based startups preparing to participate in the TIPS program by deriving factors that influence investment decisions from an investor's perspective and comparing and analyzing the importance. It is also meaningful that basic data on determinants of private-led investment decision-making were presented to stake-holders such as venture capital, accelerator, and start-up support institutions.

Application for Identification of Food Raw Materials by PCR using Universal Primer (일반 프라이머를 이용한 PCR의 식품원료 진위 판별에 적용)

  • Park, Yong-Chjun;Jin, Sang-Ook;Lim, Ji-Young;Kim, Kyu-Heon;Lee, Jae-Hwang;Cho, Tae-Yong;Lee, Hwa-Jung;Han, Sang-Bae;Lee, Sang-Jae;Lee, Kwang-Ho;Yoon, Hae-Seong
    • Journal of Food Hygiene and Safety
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    • v.27 no.3
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    • pp.317-324
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    • 2012
  • In order to determine an authenticity of food ingredient, we used DNA barcode method by universal primers. For identification of animal food ingredients, LCO1490/HCO2198 and VF2/FISH R2 designed for amplifying cytochrome c oxidase subunit1 (CO1) region and L14724/H15915 for cytochrome b (cyt b) region on mitochondrial DNA were used. Livestock (cow, pig, goat, sheep, a horse and deer) was amplified by LCO1490/HCO 2198, VF2/FISH R2 and L14724/H15915 primers. Poultry (chicken, duck, turkey and ostrich) was amplified by LCO1490/HCO 2198 and VF2/FISH R2 primers. But, Fishes (walleye pollack, herring, codfish, blue codfish, trout, tuna and rockfish) were only amplified by VF2/FISH R2 primers. For plant food ingredients, 3 types of primers (trnH/psbA, rpoB 1F/4R and rbcL 1F/724R) have been used an intergenic spacer, a RNA polymerase beta subunit and a ribulose bisphosphate carboxylase region on plastid, respectively. Garlic, onion, radish, green tea and spinach were amplified by trnH/psbA, rpoB 1F/4R and rbcL 1F/724R. The PCR product sizes were same by rpoB 1F/4R and rbcL 1F/724R but, the PCR product size using trnH/psbA primer was different with others for plants each. We established PCR condition and universal primer selection for 17 item's raw materials for foods and determine base sequences aim to PCR products in this study. This study can apply to determine an authenticity of foods through making an comparison between databases and base sequences in gene bank. Therefore, DNA barcode method using universal primers can be a useful for species identification techniques not only raw materials but also processed foods that are difficult to analyze by chemical analysis.

Identifying the Causal Relationships of Appearance Management through an Analysis of One's Own Clothing and Wearing Experiences over a 10-day Period (10일 동안 선택한 자신의 의복 및 착용 경험의 분석을 통한 외모관리에 대한 관련성 연구)

  • Moody, Wendy;Kinderman, Peter;Sinha, Pammi;You, Kyung-Sook
    • Journal of the Korean Society of Clothing and Textiles
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    • v.33 no.6
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    • pp.841-852
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    • 2009
  • The aim of the study was to quantify and explore the causal relationships of appearance management through an analysis of one's own clothing and wearing experience, namely clothing preference, personality factors, emotion and mood, newness, familiarity of one's own clothing, and social interaction. Explorative quantitative and qualitative research was carried out using a uniformly composed sample of 10 size 12 females. A personality questionnaire was completed a short while prior to the study. A 10 day ‘wearing diary’ was administered to record where and when outfits were worn. Two questionnaires were completed measure emotion and mood, prior to changing into clothing (a daily baseline), and when they were wearing or changed clothing (dynamic mood). Qualitative information was recorded and included their thoughts and feelings other than the questionnaires, along with photographs that were taken by participants. Preference, social and newness ratings for each outfit worn were recorded after the 10 day period. SPSS analysis identified relationships and linear regression analysis identified preference indicators. Thematic analysis identified 9 themes regarding the management of mood, personality and social factors when wearing one's own clothing. The results indicated strong relationships between emotion, mood, personality and preference and how much newness and different levels of social interaction influence these factors. Participants tended to match their mood and personality with their clothing choices but in some cases also compensated. This research recognises the value of consumer psychological processes involved in appearance management, and has implications for further research into product involvement, post-purchase behaviour and retail strategies for personal shoppers.

Characterization of Bacterial Community in the Ecosystem Amended with Phenol (페놀이 첨가된 생태계에서 세균 군집구조 변화의 분석)

  • 김진복;김치경;안태석;송홍규;이동훈
    • Korean Journal of Microbiology
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    • v.37 no.1
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    • pp.72-79
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    • 2001
  • The effect of phenol on the change of bacterial community in the effluent water from a wastewater treatment plant was analyzed by PCR and terminal restriction fragment length polymorphism (T-RFLP). The fragments of 16S rDNA were amplified by PCR with bacterial primers, where one of the primers was biotinylated at the 5'-end. After digestion with restriction enzymes, HaeIII and AluI, the biotinylated terminal restriction tragments (T-RFs) of the digested products were selectively isolated by using streptavidin paramagnetic particles. The single-stranded DNA of T-RFs was separated by electrophoresis on a polyacrylamide gel and detected by silver staining technique. When 10 standard strains were analyzed by our method, each strain had a unique T-RF which corresponded to the calculated size from the known sequences of RDP database. The T-RFLP fingerprint generated from the effluent water was very complex, and the predominant T-RFs corresponded to members of the genus Acinetobacter, Bacillus and Pseudomonas. In addition, the perturbation of bacterial community was observed when phenol was added to the sample at the final concentration of 250 $l^{-1}$. The number of T-RFs increased and the major bacterial population could be assigned to the genus Acinetobacter, Comamonas, Cytophaga and Pseudomonas. A intense band assigned to the putative genera of Acinetobacter and Cytophaga was eluted, amplified, and sequenced. The nucleotide sequence of the T-RF showed close relationship with the sequence of Acinetobacter junii.

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Analysis the Use of Concrete Fine Aggregates of Coal Gasification Slag (콘크리트용 잔골재로서 석탄가스화 용융슬래그(CGS)의 활용성 분석)

  • Park, Kyung-Taek;Han, Min-Cheol;Hyun, Seung-Yong
    • Journal of the Korean Recycled Construction Resources Institute
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    • v.7 no.2
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    • pp.101-108
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    • 2019
  • This study is analysis of the utilization as a concrete fine aggregate on CGS, a by-product of Integrated coal gasification combined cycle(IGCC). That is, in KS F 2527 "Concrete aggregate," properties of 1~12times to CGS were evaluated, focusing on quality items corresponding to natural aggregate sand(NS) and melted slag aggregate sand(MS). As a result, the distribution of grain shape, safety and expansion were all satisfied with KS standards by physical properties, but the quality was unstable at 7~12times of water absorption ratio and absolute dry density. The particle size distribution was unstable due to asymmetry distribution of coarse particles, and particles were too thick for 7~12times. The passing ratio of 0.08mm sieve was also out of the KS standard at part factor of 7~12times, but chloride content, clay contents, coal and lignite were all satisfactory. Meanwhile, chemical composition was satisfactory except for $SO_3$ in 1~6times, and content and amount of harmful substances were all within the specified value except for F in 7~12times. As a result of SEM analysis, the surface quality and porosity were 7~12times more than 1~6times, and it was the quality was degraded. Therefore, it is necessary to reduce the quality deviation by using separate measures in order to utilize it as concrete aggregate in the future, and if it is premixed with fine quality aggregate, it will contribute positively to solve aggregate supply shortage and utilize circulation resources.

A Study on the Application of Packaging and Augmented Reality as a Marketing Tool (마케팅도구로서 증강현실과 패키징 분야 적용에 관한 고찰)

  • Kim, Jongseo;Ko, Euisuk;Lee, Hakrae;Shim, Woncheol;Kang, Wookgun;Kim, Jaineung
    • KOREAN JOURNAL OF PACKAGING SCIENCE & TECHNOLOGY
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    • v.25 no.2
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    • pp.37-45
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    • 2019
  • Packaging protects products and delivers information to consumers, and interacts with consumers using various technologies such as NFC and QR Code. Recently, augmented reality technology is widely used in the marketing field, and augmented reality market is expected to continue to grow according to Gartner Hype cycle. However, augmented reality is only used by a few companies in the packaging field. By applying augmented reality to packaging, companies can move away from the limited packaging size and provide consumers with more information about their products. In addition, augmented reality can improve the understanding of the product to consumers by interacting with consumers through a variety of content, and positively attract consumers' interest in the brand. Therefore, this study summarized the definition, characteristics, advantages, and market status of packaging and augmented reality, and analyzed the characteristics and cases of content types of augmented reality. As a result, we confirmed the characteristics of marketing using augmented reality, and especially the necessity of applying augmented reality as a marketing tool in the field of packaging.

Current Research Trends for Recovery of Rare Earth Elements Contained in Coal Ash (석탄재에 포함된 희토류 회수 연구동향)

  • Kim, Young-Jin;Choi, Moon-Kwan;Seo, Jun-Hyung;Kim, Byung-Ryeol;Cho, Kye-Hong
    • Resources Recycling
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    • v.29 no.6
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    • pp.3-14
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    • 2020
  • This study aims to introduce and review on the recovery technologies of rare earth elements(REEs) from coal ash. Many researchers have been carried out by various beneficiation processes, such as particle size separation, magnetic separation, specific gravity, and flotation to recover rare earth elements from coal ash generated from Pulverized Coal(PC) boiler. Through the beneficiation process, it was confirmed that concentration of rare earth elements was much lower than the 4,700 ppm, and that additional enrichment treatment through wet process was needed for the products recovered after the beneficiation process. It was confirmed that the rare earth elements contained in coal ash were applied to the leaching process after pretreatment such as alkali-fusion to improve leaching efficiency. Although beneficiation and leaching methods have been studied, its optimum recovery technologies for rare earth elements not been confirmed up to now, research on the recovery of rare earth contained in coal ash is reported to continue. In case of Korea, the technology for the recovery of rare earth elements from coal ash and coal by-product could not been confirmed up to present. In these reasons, it is urgent to develop technologies such as beneficiation and leaching process continuously.

An Exploratory Study on the Advertising Skepticism and Avoiding of Youtube Users based on Media Platform (미디어 플랫폼 유튜브 이용자의 광고 회의주의와 광고 회피 현상에 대한 고찰)

  • Sun, Min-Jae;Kim, Joon-Seok;Na, Woon-Bong
    • Journal of Korea Entertainment Industry Association
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    • v.14 no.6
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    • pp.61-76
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    • 2020
  • As the media environment changes rapidly, the size of the online advertising market is growing rapidly. However, consumer's trustfulness in online advertising is much lower than that of old media, and there is also a phenomenon of advertising avoidance. Thus, in this study, advertising skepticism, advertising appeals, involvement, and FCB Grid theory were used to provide Youtube and advertisers with implications for advertising strategies. It was intended to provide a way to lower consumer advertising avoidance. As a result of Research 1, consumers with high advertising avoidance showed low advertising attitudes, brand attitudes, and attitudes toward products. In addition, there was no difference in gender, and when the frequency of online video viewing decreased and the age increased, advertising avoidance increased. Research 2 shows that consumers with high levels of advertising skepticism showed a high level of advertising attitude when the level of involvement was low and transformational appeal was high. In the FCB Grid model, consumers with high levels of advertising skepticism are found to be suitable for transformational appeal advertising. These results mean that Youtube and advertisers should think important about advertising skepticism, which is the cause of advertising avoidance, and that consumers with high levels of advertising skepticism should be presented with advertisements suitable for each type of product in the online advertising market.

Identification of Raw Materials in Processed Meat Products by PCR Using Species-Specific Primer (종 특이 프라이머를 이용한 식육가공품의 사용원료 판별법)

  • Park, Yong-Chjun;Ahn, Chi-Young;Jin, Sang-Ook;Lim, Ji-Young;Kim, Kyu-Heon;Lee, Jae-Hwang;Cho, Tae-Yong;Lee, Hwa-Jung;Park, Kun-Sang;Yoon, Hae-Sung
    • Journal of Food Hygiene and Safety
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    • v.27 no.1
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    • pp.68-73
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    • 2012
  • In this study, a method was developed using molecular biological technique to distinguish an authenticity of meats for processed meat products. The genes for distinction of species about meats targeted at 12S or 16S genes in mitochondrial DNA and the species-specific primers were designed by that PCR products' size was around 200bp for applying to processed products. The target materials were 10 species of livestock products and it checked whether expected PCR products were created or not by electrophoresis after PCR using species-specific primers. The results of PCR for beef, pork, goat meat, mutton, venison, and horse meat were 131, 138, 168, 144, 191, and 142 bp each. The expected PCR products were confirmed at 281, 186, 174, and 238 bp for chicken, duck, turkeymeat, and ostrich. Also, non-specific PCR products were not detected in similar species by species-specific primers. The method using primers developed in this study confirm to be applicable for composite seasoning including beefs and processed meat products including pork and chicken. Therefore, this method may apply to distinguish an authenticity of meats for various processed products.

Joint Characteristics in Sedimentary Rocks of Gyeongsang Supergroup (경상누층군 퇴적암의 절리 특성 연구)

  • Chang, Tae-Woo;Son, Byeong-Kook
    • The Journal of Engineering Geology
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    • v.19 no.3
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    • pp.351-363
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    • 2009
  • Two orthogonal joint sets develop well only in sandstone beds in the sandstone-mudstone sequences of Gumi and Dasa outcrops within Cretaceous Gyeongsang Basin. And various joint data are similar in the beds of the same thickness in both outcrops, meaning that the joint sets were homogeneously produced by extensional deformation in the same regional stress field. Most of joints in the sandstone beds are orthogonal to, and confined by bed boundaries, which are believed to be formed by hydrofracturing during consolidation after burial. Two orthogonal joint sets are considered to be almost coeval on the basis of mutual abutting relationship which makes up fracture grid-lock and a product of rapid switching of ${\sigma}_2$ and ${\sigma}_3$ axes with constant ${\sigma}_1$ direction oriented to vertical. The joint sets in the sandstone beds show planar surfaces, parallel orientations and regular spacing, with joint spacing linearly proportional to bed thickness. The spacing distributions of the joints seem to correspond to log-normal to almost normal distribution in most of the beds. But multilayer joints do not display regular spacing and dominant size. Either joint set in this study is characterized by a high level of joint density and a saturated spacing distribution as indicated by the mode/mean ratio values and the Cv(coefficient of variance) values. Joint aperture tends to increase with the vertical length of the joints controlled by bed thickness.