• 한국식품조리과학회지
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• 제20권2호
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• pp.187-195
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• 2004

The aim of this study was to test the different situational characteristics of family restaurant choice. Accordingly, this study measured the important factors influencing family restaurant choice between university student's situational characteristics. In this study, the important factors were food presentation-related, facility-related, food quality ＆ value-related and service-related factors. The findings from this study were as follows. Results of analyzing the validity and the internal consistency of important factors showed that the convergent and discriminant validitys of important factors are supported, and cronbach's alpha showed that the internal consistency of important factors is supported. It was found that groups of different situational characteristics perceived that facility factor was significantly important factor influencing their family restaurant choice. It was found that the important factor was statistically significant with regard to the difference situational characteristics. Finally, the results of the study provide seine insights into the market-oriented types of foodservice marketing strategies or tactics to enable family restaurant to effectively manage and more competitive.

• 한국심리학회지 : 문화 및 사회문제
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• 제19권3호
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• pp.367-388
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• 2013

본 연구에서는 운전 시뮬레이션을 통해 구현된 위험 운전상황에서 운전자의 문화성향(개인주의 문화성향과 집단주의 문화성향)에 따른 귀인양식(상대운전자의 운전태도를 포함한 성향 귀인 또는 도로여건 등을 포함한 상황귀인)에서의 차이를 비교하였다. 실험참가자들의 문화성향은 Singelis 등(1995)의 문화성향 척도를 사용하여 분류하였고, 위험 운전상황은 상대운전자에 의한 갑작스러운 끼어들기와 급정거 상황으로 나누어 제시하되, 각각의 위험 운전상황은 상대운전자의 의도가 분명히 드러나는 조건과 도로여건 등과 같은 상황변인이 강조되는 방식으로 시나리오 조건을 다시 구분하였다. 본 연구의 결과를 요약하면 다음과 같다. 첫째, 전반적으로 살펴보면 '급정거: 상황강조' 시나리오 조건을 제외한 모든 시나리오 조건에서 실험참가자들의 귀인점수는 상황귀인 점수보다는 성향귀인 점수가 더 높았다. 둘째, 실험참가자들의 문화성향을 동시에 고려할 경우 문화성향의 유형에 따라 매우 상이한 결과를 보였다. 즉, '끼어들기: 성향강조' 시나리오 조건을 제외한 모든 시나리오 조건들에서 개인주의 문화성향 집단의 경우에는 시나리오 유형과 상관없이 상대운전자의 성향요인으로 귀인하는 경향이 강했던 반면, 집단주의 문화성향의 집단의 경우 상황요인에 대한 귀인점수가 높아져 성향귀인 점수와 상황귀인 점수 사이에서의 차이가 감소하였다. 본 연구의 시사점과 추후의 연구주제 및 연구방법에 대해 논의하였다.

• 한국의류학회지
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• 제30권2호
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• pp.233-244
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• 2006

The purpose of this study is to examine the effects of situational involvement on impulse buying of clothing products in cable TV home shopping. Data were obtained from 235 women aged between 20 and 50 living in Seoul metropolitan area who have bought apparel products on impulse through cable TV. The data were analyzed using factor analysis, cluster analysis, MANOVA, and Chi-square analysis. By factor analysis, two factors of situational involvement factors were identified: Emotional Involvement and Cognitive Involvement. Based on situational involvement, consumers were classified into four groups; High Involvement, Low Involvement, Cognitive Involvement, and Emotional Involvement groups. These groups showed different decision making styles. The situational involvement groups were also different in terms of demographic characteristics, purchase behaviors, types of impulse purchase products, and responses to marketing stimuli. The findings of this study provide useful information for retails of Cable TV home shopping. Retailers may need to make useful marketing efforts for each types of situational involvement.

• 통상정보연구
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• 제11권2호
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• pp.329-342
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• 2009

The purpose of this study was to identify the issues which how situational constraints of negotiation affect outcomes. To achieve the purpose of this research, a multiple regression model was set up to identify the relationships between situational constraints of negotiation and negotiation outcome on international trade contracts. To implement the study, empirical questionnaires were collected from Korean business men who have actually conducted international trade with foreign firms. Reliability analysis and factor analysis were used to assess the reliability and validity of research variables. and multiple regression analysis were used for testing the relationships between situational constraints of negotiation and negotiation outcome. From this study, following results were identified; i) situational constraints of negotiation effects on negotiation outcomes ii) arbitrary and continuous situations affect significantly positive on negotiation outcomes iii) submissive situations affect significantly negative effects on negotiation outcomes In conclusion, participant of negotiation and their managers try to promote negotiation situation toward to arbitrary and continuous situations if they have any availability.

• 대한가정학회지
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• 제48권8호
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• pp.99-111
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• 2010

The purpose of this study was to identify the factors, which influence impulsive buying at duty-free shops. This involved an investigation into the effects of demographic characteristics, the types of purchased items, and the situational and emotional factors affecting impulsive purchasing behaviour in consumers, who had bought items from duty free shops in the past three years. The findings are as follows. Firstly, while beverage and cosmetic items were found to encourage impulse buying, in general demographic variables and type of product had only a slight influence. Secondly, the situational factors of price benefits, overseas luxury branding, and ease of access in the duty free shopping area all had a definite positive influence. Thirdly, with regard to emotional factors, positive emotion was found to have strong augmenting effect on impulsive purchasing. The findings can be used in the development of educational materials to prevent impulsive purchasing and promote sensible consumer behaviour.

• 무역학회지
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• 제47권3호
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• pp.111-128
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• 2022

This study tried to verify the effect of situational consumer animosity on consumer attitudes and behaviors with the moderating effect of cultural internalization. For this purpose, 460 valid survey data were collected from Koreans. The causal and regulatory relationships between the variables were analyzed through confirmatory factor analysis and structural model analysis using AMOS with the collected data. It was confirmed that the national situational animosity had a negative effect on quality evaluation, while personal situational animosity did not. Also, the positive relationship between quality evaluation and purchase intention was confirmed. In addition, it was found that internalization of individual culture moderates the effect of quality evaluation on purchase intention.

• 디지털융복합연구
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• 제16권6호
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• pp.105-115
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• 2018

정보통신기술의 발달, 스마트폰의 보편화, 정부의 규제완화 등에 힘입어 모바일 간편 결제서비스가 주요한 금융서비스로 빠르게 성장하고 있다. 이에 본 연구는 모바일 간편 결제서비스 이용의도에 어떤 요인들이 영향을 미치는지를 실증분석을 통해 살펴보고자 하며, 총 386명의 자료를 수집하여 AMOS 22.0을 이용해 분석하였다. 연구결과, 기술적 특성(상대적 이점, 보안성), 개인 특성(자기효능감), 상황적 특성(기존서비스신뢰, 기존서비스만족)이 지각된 가치에 정(+)의 영향을 미치는 것으로 나타났다. 또한, 지각된 가치는 모바일 간편 결제서비스 이용의도에 정(+)의 영향을 미치는 것으로 나타났다. 마지막으로 주관적 규범은 지각된 가치와 모바일 간편 결제서비스 이용의도 간의 관계를 강화하는 것으로 나타났다. 본 연구의 결과는 모바일 간편 결제서비스 관련 기업과 관련 연구 분야에 유용한 정보를 제공할 수 있을 것으로 기대한다.

• 한국의류학회지
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• 제18권4호
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• pp.536-548
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• 1994

The puprpose of this study were to investigate the conceptual framework of situational variables on clothing types, to find out the relationship between situational variables and personality characteristics, and to determine the effects of situational variables on clothing purchase types. A Questionnaire was developed based on the previous studies. Data was collected from 530 women living Pusan and analyzed by the factor analysis, person correlation, and discriminant analysis. The results of this study were as following; Communication situations and purchasing situations were found out to be different on clothing purchase types. In planning purchase, consumers were affected by printed and tele-communication information search and were affected by interpersonal information search in unplanning purchase. In impulseing purchase, consumers were affected by store information search. It was found out that consumers with high rational clothing involvements were affected by only the purchasing situations when they would buy clothing, but consumers with high emotional clothing involvements were affected by the communication situations as well as the purchase situations. Consumers with high self monitoring traits were not affected by the communication situations and mostly the purchasing situations. Results showed that the purchasing situation was the most significant variables in clothing purchase behavior, communication situating or purchasing situations were differently influenced on clothing purchase types.

• 한국환경과학회지
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• 제27권12호
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• pp.1195-1203
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• 2018

Many consumers intend to make environmentally purchase. However, this is not always what occurs. A gap exists between consumer intentions to purchase environmentally friendly products and their actual purchase behavior. In this study, we examined the effect of situational factors such as price sensitivity, product quality perception, and label trust on the relationship between purchase intention and purchase behavior for environmentally friendly products. First, we conducted a theoretical consideration through a review of literature on price sensitivity, product quality perception, label trust, purchase intention and purchase behavior. Based on the literature review, we designed a structural model and developed the hypotheses. Next, we collected data using a survey and processed them statistically in order to verify the hypotheses. A total of 213 samples were collected and the data were analyzed using a structural equation model (LISREL 8.70). The results suggest that the situational factor of label trust has a moderating effect on the relationship between purchase intention and purchase behavior for environmentally friendly products. However, price sensitivity and product quality perception have no moderating effect. This means that trust in labels is important when consumers want to buy environmentally friendly products. Although this study has some limitations, it is expected that it will positively trigger follow-up research.

• 자동차안전학회지
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• 제14권4호
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• pp.70-76
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• 2022

This paper investigates the effects of age, gender, and situational factors on take-over performance in automated driving. The existing automated driving systems still consider a driver as a fallback-ready user who is receptive to take-over requests. Thus, we need to understand the impact of situations and human factors on take-over performance. 34 drivers drove on a simulated track, consisting of one baseline and four event scenarios. The data, including the brake reaction time and the standard deviation of lane position, and physiological data, including the heart rate and skin conductance, were collected. The analysis was performed using repeated-measures ANOVA. The results showed that there were significant age, gender, and situational differences in the takeover performance and mental workload. Findings from this study indicated that older drivers may face risks due to their degraded driving performance, and female drivers may have a negative experience on automated driving.