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Measuring the Important Factors Influencing Family Restaurant Choice  

강종헌 (순천대학교 조리과학과)
김정미 (순천대학교 조리과학과)
Publication Information
Korean journal of food and cookery science / v.20, no.2, 2004 , pp. 187-195 More about this Journal
Abstract
The aim of this study was to test the different situational characteristics of family restaurant choice. Accordingly, this study measured the important factors influencing family restaurant choice between university student's situational characteristics. In this study, the important factors were food presentation-related, facility-related, food quality ＆ value-related and service-related factors. The findings from this study were as follows. Results of analyzing the validity and the internal consistency of important factors showed that the convergent and discriminant validitys of important factors are supported, and cronbach's alpha showed that the internal consistency of important factors is supported. It was found that groups of different situational characteristics perceived that facility factor was significantly important factor influencing their family restaurant choice. It was found that the important factor was statistically significant with regard to the difference situational characteristics. Finally, the results of the study provide seine insights into the market-oriented types of foodservice marketing strategies or tactics to enable family restaurant to effectively manage and more competitive.
Keywords
situational characteristics; family restaurant choice; important factors;
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Times Cited By KSCI : 2  (Citation Analysis)
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