• Journal of Information Technology Applications and Management
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• v.19 no.3
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• pp.69-84
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• 2012

A web site focused on a specific product brand so called product-brand web site has become one major marketing tool as such product-brand web site provides chances for customers to experience the detailed information of the specific brand as well as emphatic the image of the brand. The purpose of this research is to examine the influence of the product-brand web site on the formation of attitude toward the product brand. Subjects of this study are users of two web sites of leading sanitary product brands. The result shows that not only emotion, playfulness and convenience perceived from the web site but also existing attitude toward the brand influence the attitude toward the web site. Further, the attitude toward the web site in turn affects attitude toward the image of the brand. The importance of this study is in its conceptualization and empirical verification of the relationship between the product-brand web site and the reputation of a brand.

• Journal of the Korean Society of Costume
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• v.55 no.3 s.93
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• pp.19-32
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• 2005

Internet shopping has transformed our daily lives as well as the pattern of consumption. In the word, the development and the growth of online shopping site have led to new pattern of consumption. This applies in particular to clothing, among the product on sale, on the internet. The purpose of this research is to analyze the characteristic of colors and images on internet fashion soho mall web site, and to provide efficient color information which is usefull in color planning and suitable for brand image on fashion web site. 147 color sample used by 40 fashion soho mall web site were collected and analyzed. The results of this study are as follows. First, dominant color on fashion web site is static color as black and it's ratio is 33$\%$. Second, G color is not used. Third, Hue and tone mainly used It tone of P color except V tone. And the color image on internet fashion soho mall web site are modern, chic, dandy, formal. Results from analyzing the fashion soho mall Web site. it is important to unity the company's image but its more important to make a color plan considering the sites feature and the customers's sensitivity.

• Journal of Fashion Business
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• v.16 no.6
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• pp.127-143
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• 2012

This study aims to derive the sensitive image analysing the color tones based on the web-sites of cosmetic brand and to know how the web-site color tones and the color tone image as visual factor for information transfer do influence the effective communication. 10 cosmetic brand web-sites are selected based on the pre survey, and the main page color tones of cosmetic brand web-site are analyzed by Color Catch and Munsell Conversion program, whereas the composition of color tones and color image such as the main trend colors, secondary colors, accent colors and etc are analyzed by a graphic professional program 'Adobe Photoshop'. 5 color tone groups are classified as Black&White, Green&White, Blue&White, Purple&White and Red&White according to the color distribution chart, and the emotional language is derived applying them to the pre research and IRI image scale. The color association is empirically analyzed by a survey method. The study results finally show Black&White is proper for expression of high quality and modern image, Green&White for pure and clean image, Blue&White for cool and transparent image, Purple&White for mysterious and elegant image respectively. This study results are necessary for plan of color delivering the strong transferring power of visual information the time when to make the effective web-sites, and it hopefully will be utilized as the basic data for the color marketing to actively express the brand identity and to satisfy the consumers' sensitivity.

• International conference on construction engineering and project management
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• 2015.10a
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• pp.333-335
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• 2015

A computer vision-based scene recognition algorithm is proposed for monitoring construction sites. The system analyzes images acquired from a surveillance camera to separate regions and classify them as building, ground, and hole. Mean shift image segmentation algorithm is tested for separating meaningful regions of construction site images. The system would benefit current monitoring practices in that information extracted from images could embrace an environmental context.

• KSII Transactions on Internet and Information Systems (TIIS)
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• v.14 no.3
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• pp.1043-1064
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• 2020

A kind of Subjective Imaging Effect Assessment (SIEA) method and its applications on intelligent imaging terminal design in engineering site are presented. First, some visual assessment indices are used to characterize the imaging effect: the image brightness, the image brightness uniformity, the color image contrast, the image edge blur, the image color difference, the image saturation, the image noise, and the integrated imaging effect index. A linear weighted function is employed to carry out the SIEA computation and the Analytic Hierarchy Process (AHP) technique is used to estimate its weights. Second, a SIEA software is developed. It can play images after the settings of assessment index or assessment reaction time, etc. Third, two cases are used to illustrate the application effects of proposed method: the image enhancement system design for surveillance camera and the imaging environment perception system design for intelligent lighting terminal. A Prior Sequential Stimulus (PSS) experiment is proposed to improve the evaluation stability of SIEA method. Many experiment results have shown the proposed method can realize a stable system design or parameters setting for the intelligent imaging terminal in engineering site.

• Journal of Korea Society of Digital Industry and Information Management
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• v.4 no.3
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• pp.103-114
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• 2008

This study is to find a foundation of building customer's attachment to internet site and understand the structural cause and effect relationship between customer's attachment and trust ; Once being formated attachment to internet-site, become Trust on the internet-site. Empirical study have been carried out by using structural equation model to find those relationship and the result and its implication are following. First, Customer's self-image Congruence have an influence on attachment to internet site and as origin nature, secure attachment is also one of critical foundations of attachment to the site. Second, Customer's activities for community have an effect on the attachment significantly but interaction between customer and the site have tiny effect on love to the site. Third, the love to the site could be one of critical elements to perceive the trust to the site but only interested in the site wouldn't effect on the trust. Except for those elements mentioned above, as a foundation of building the attachment, interaction and self-image congruence have directly effect on the trust.

• International Commerce and Information Review
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• v.8 no.4
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• pp.3-22
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• 2006

Recently, the use of digital contents and demand have been increased with expanding users of internet. Thus, the importance of digital contents distribution site's has been increased that deal in commercially. The model that measuring acceptance of web sites is studying lively, however, the web sites that dealing and distributing specific goods to be called digital contents have insufficient theoretical base and model about acceptance of customers. Also, the research that acceptance of existing commercial web sites have limitation to explain systematically which influence on acceptance of digital contents distribution sites. Because, those research connect directly the feature of web sites, the purchase of web sites or the feature of buyers and acceptance. For that reason, it's hard to reflect the feature of digital contents. In this research, to measure customers' acceptance of web sites that distribute digital image, it is based on Technology Acceptance Model by Davis. This research find out the significant cause from survey by users of digital image distribution site. and TAM which has been adapted the analyzation of new site's acceptance can explain the state of digital image distribution site use. This research let us know the evaluation of digital image distribution site and operating strategy as a new business model.

• Proceedings of the KSRS Conference
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• 2008.10a
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• pp.281-284
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• 2008

Due to the remarkable development of the GIS and spatial information technology, the information on the national land and scientific management are disseminated. According to the result of research for an efficient analysis of forest site, it presents distinguishing of satellite image and methodology of TPI (Topographic Position Index). The prediction of forest site distribution through this research, specified Gyeongju-si area, gives an effect to distinguishing honor system through Quickbird image with the resolution 0.6m. Furthermore it was carried out through TPI grid that is abstracted by DEM, slope of study area and type of topography, as well as it put its operation on analysis and verification of relativity between the result of prediction on forest site distribution and the field survey report. It distinguishes distribution of country rock that importantly effects to producing of soil, using 1: 5000 forest maps and grasping distribution type of soil using satellite image and TPI, it is supposed to provide a foundation of the result on prediction of forest site. With the GIS techniques of analysis, inclination of discussion, altitude, etc, and using high resolution satellite image and TPI, it is considered to be capable to provide more exact basis information of forest resources, management of forest management both in rational and efficient.

• Korean Journal of Remote Sensing
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• v.37 no.2
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• pp.305-319
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• 2021

The overseas calibration sites such as Mongolia used for Korea Multi-purpose Satellite (KOMPSAT-5 or K5), have a disadvantage in that maintenance and repair costs are high and immediate response is difficult when an unexpected problem occurs. Accordingly, the necessity of establishing a domestic SAR calibration site was suggested, but the progress of related research is insignificant. In this paper, we investigated what conditions should be satisfied in terms of backscattering characteristics to construct a site for SAR satellite image quality evaluation and calibration. First of all, it was selected first by applying general indicators such as accessibility and availability among places recommended as satellite image calibration candidate sitesin Korea. Next, three places, site A (Goheung-gun, Jeollanam-do), site B (Jeonju-si, Jeollabuk-do), and site C (Daedeok Research Complex, Daejeon), were selected as the final candidates because they are relatively wide and easy to install AT or CR. Site A, located in Goheung-gun, Jeollanam-do, was best considered in terms of slope measurements, minimum site area to obtain ISLR, uniformity of DN values and backscatter coefficients, interference by strong reflectors, and backscatter clutter level.

• Journal of Korean Society for Quality Management
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• v.45 no.2
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• pp.275-292
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• 2017

Purpose: This study is designed to explore web-site service quality factors in job information site for high quality human resource, and to test relationship among web service quality, image, user satisfaction, relationship quality, and loyalty intention. Methods: A survey tool was questionnaire that had obtained validity and reliability through literature survey and pretest survey, and sample 214 was analyzed through SEM using SPSS21.0 and AMOS21.0. Results: Web design and information offer affect Image and user satisfaction. Also, relationship quality turned out to be an important mediator between image and loyalty intention and between customer satisfaction and loyalty intention. Conclusion: This study shows that two factors in via of relationship quality, were important factors that related companies have to emphasize to raise performance, Also, in order to raise loyalty intention of customer, marketer should exert to well manage relationship quality having significance as a mediator.