• Title/Summary/Keyword: Simplicity

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The Research on the Product's Aesthetic Influential Factors of Simplicity/Complexity and Applying functions to Its Shape, and the Consumers' Preferences Related to Them (심미적 영향요소인 단순/복잡과 제품 형태의 기능 표현 지각 그리고 선호도의 관계)

  • Cho Kwang-Soo
    • Science of Emotion and Sensibility
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    • v.8 no.1
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    • pp.63-74
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    • 2005
  • This research basically defines that relationship among simplicity/complexity, other product aesthetics and consumer preference. The goal of this research is to find answer 'How much the simplicity/complexity influence expressed functional shapes on products?' and 'What is relationship between simplicity/complexity and consumer preference?' This is process that first we make categorize products by analysis, and second we analyze each category group for fading propensity from consumers, and finally we verify through design process.

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A Study on Women′s Dress of Song Dynasty (宋代 女子服飾에 대한 考察)

  • 이순자
    • The Research Journal of the Costume Culture
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    • v.3 no.2
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    • pp.215-240
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    • 1995
  • Costumes of Song Dynasty developed after the patterns of the Tang. The rise of idealist philosophy in the Song Dynasty had a great impact on the life of the people, Under the influence of this ideology, people's views on aesthetics changed considerable. In architecture, for example, white washed walls and black tiles came into fashion. balustrades, pillars and roof beams were left unpainted so as to retain the true colour of he wood. In painting, also, simplicity and delicacy were valued, and the preferred medium was ink or light colours. The desire for simplicity was even more evidently reflected in clothing and related adornment, as public opinion was against excessive display in dress. Consequently, the clothing of the Song Dynasty was quite reserved and conservative, with fewer variations and quieter colours, thus conveying a feeling of simplicity and naturalness. Compared with the dress of Tang, the dress of the Song Dynasty had other variations. Therefore women's dress of Song was also reserved and conservative, with fewer variations and quieter colours, simplicity and naturaliness.

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FREE PROBABILITY THEORY AND ITS APPLICATION

  • Heo, Jaeseong
    • Journal of the Chungcheong Mathematical Society
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    • v.15 no.2
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    • pp.13-23
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    • 2003
  • We prove a simplicity of the $C^*$-algebra generated by some $C^*$-subalgebra and a Haar unitary in a free product of finite von Neumann algebras. Some examples and questions are given.

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A Study on the effect of simplicity of visual perception for a magazine advertising design (잡지광고 디자인에 있어 시지각 단순성이 미치는 영향)

  • 황선영
    • Proceedings of the Korea Society of Design Studies Conference
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    • 1999.05a
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    • pp.26-27
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    • 1999
  • 오늘날 디자인의 존재가치는 인간을 위해 형성되는 것으로서 충분히 평가받고 있는 분야이며, 심리학적 측면에서는 인간의 감정을 형성시키는 환경의 한 요소로서 중요하게 평가되어진다. 특히 광고디자인은 대중문화의 근간을 이루고 있는 광고에 심미적 기능을 부여하는 것으로서 대중의 시지각에 미치는 영향이 매우 크다. (중략)

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A Study on the Clothing Design through the Application of the Formative Aesthetic of Human Body (인체의 조형미를 응용한 의상디자인 연구 -인체 조각을 중심으로 -)

  • 김정신
    • Journal of the Korean Society of Costume
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    • v.51 no.3
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    • pp.111-127
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    • 2001
  • This study aims to apply the formative aesthetic of human body to the form of clothing. For this purpose I try to find the various methods of analysis used in the work of sculpture. The method of inference and the checklists of design are used to relate the sculpture with the clothing design specifically. This methodology intends to regard human body as an artistic form and use the image of sculpture to the maximum. Especially I try to derive the motives of design and recreate them in clothing design emphasizing silhouette. On this methodology, following results were developed. First, the observations on the formative characteristic of human body show that the transformed form of human body expresses more perfect image of human body than the original form. The power of simplicity heightens the total beauty of the work. Second, the image of human body expressed in simplicity heightens the total beauty of the work. Second, the image of human body expressed in simplicity and exaggeration can be variously recreated in a silhouette with the formative and cubic effect, simplicity, and activity. Third, the elegant and static image found in the analysis and synthesis of human body can be used as a motive of clothing design and the changed details lead to the transformation of silhouette. Fourth, in developing designs by the item of checklists, one motive can be variously recreated according to the methods of designs.

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The Expressive Characteristics of Modular System in Contemporary Fashion Design (현대 패션디자인에 나타난 모듈러 시스템의 표현특성)

  • Yoon, Jeong-A;Lee, Younhee
    • Journal of the Korean Society of Costume
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    • v.64 no.7
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    • pp.156-171
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    • 2014
  • This study attempted to comprehend the usage of the modular system in fields through literature review and objective research, as well as analysis of its expression characteristics in fashion. It tried to provide inspiring visual data for the fashion design of the modular system. After analyzing architecture and product-related books, Internet data and advanced research, the four expression characteristics of the modular system were obtained. Firstly, the formative expression characteristics of the modular system in fashion were simplicity, extensibility, variability and diversity. Secondly, of the formative expression characteristics expressed in modern fashion, simplicity (30%) was the highest, followed by extensibility (27%), diversity (22%) and variability (21%). Thirdly, simple silhouette and structure were used to express simplicity, usually simple geometric figures. In contrast, extensibility was expressed through the expansion and exaggeration of the area, length and volume of the clothes. In terms of variability, the typical characteristics of modules were reflected. For diversity, heterogeneous materials were used, and informality was expressed.

Structural Simplicity Examined from a Perspective of the Comparison of Architecture and Fashion (건축과 패션의 비교를 통해 고찰한 구조적 단순성)

  • Park, Seon-Ji
    • Journal of the Korea Fashion and Costume Design Association
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    • v.17 no.1
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    • pp.1-11
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    • 2015
  • Fashion and architecture essentially have structure to build space for a form of three dimensions. This study defines the form in which structure in itself becomes design as structural simplicity and investigates design paying attention to only structure. It is one of efforts in order to display new design required in the age of a flood of design and it is considered that before developing design through the fusion of architecture and fashion, understanding structure which is the most fundamental element to constitute the form of the two genres will be a groundwork to develop proper fusion design. This study elucidates similarities between architecture and fashion through literature review and investigates structure meant in architecture and fashion, and after that, collects corresponding examples through related literature and fashion information site. For structural simplicity in architecture, structure of a building in itself is a form and decoration at the same time, and it appears as a form of minimizing other elements and stressing the structure only. Structure in fashion means composition line which essentially exists to embody two dimensional materials onto three dimensional human body. As elements of geometric lines are creatively expressed by a designer in order to constitute three dimensional form from structural simplicity, they connote a variety of functions and exert decorative effects as well. And the shape of structure expressed like this is employed as a tool to show off the designer's techniques.

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A Study on the Simplicity/Complexity and Balance of Product Aesthetic Factors (제품의 심미적 영향요소인 단순/복잡, 균형에 관한 연구)

  • Cho, Kwang-Soo;Kim, Tai-Ho
    • Archives of design research
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    • v.19 no.2 s.64
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    • pp.15-30
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    • 2006
  • This research, which is quite different from previous studies, has tried to understand the relationships among aesthetic dimensions, on the basis of product aesthetic and how these consumer preferences change according to changes of these dimensions. For this research, the factors of simplicity/complexity and balance among many aesthetic elements were chosen through experiment, and products which are on the market were divided into 4 categories with the FCB Grid. Two products of each respective category were selected and a typical model was chosen for each other. These models were changed only with the factors of simplicity/complexity and balance, in order to make a show-card. The relationships between simplicity/complexity, balance, and consumer preferences has been proven with the show-card. The measured value change of consumer preferences will be provided for design development as basic data. The relationship among the various aesthetic dimensions will improve through consistent research.

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Shear strength of RC beams. Precision, accuracy, safety and simplicity using genetic programming

  • Cladera, Antoni;Perez-Ordonez, Juan L.;Martinez-Abella, Fernando
    • Computers and Concrete
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    • v.14 no.4
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    • pp.479-501
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    • 2014
  • This paper presents the improvement of the EC-2 and EHE-08 shear strength formulations for concrete beams with shear reinforcement. The employed method is based on the genetic programming (GP) technique, which is configured to generate symbolic regression from a set of experimental data by considering the interactions among precision, accuracy, safety and simplicity. The size effect and the influence of the amount of shear reinforcement are examined. To develop and verify the models, 257 experimental tests on concrete beams from the literature are used. Three expressions of considerable simplicity, which significantly improve the shear strength prediction with respect to the formulations of the different studied codes, are proposed.