• Journal of Korean Society of Industrial and Systems Engineering
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• v.28 no.1
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• pp.16-23
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• 2005

Purpose of this research wishes to present way to more safe and reliable operation way to shopping mall operation companies as well as consumerism through general utilization present condition of customers and satisfaction investigation that use internet shopping mall and establish wholesome commercial transaction order. This research draws criteria and items about success factor through each precedent research literature investigation about internet shopping mall success factor, and made up a questionnaire criteria and items that affect important internet shopping mall company's selection to college students and graduate students with learning connected with electronic commerce course. Execute pair comparison that require in AHP and analyzed priority weight about criteria and items to shopping mall company selection. As the result, Appeared that 'Credibility about internet shopping mall company's transaction' is considered most heftily by importance criteria at internet shopping mall selection. Appeared that think 'Credibility of personal information leakage prevention' most important to each criteria.

• Journal of the Korea Fashion and Costume Design Association
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• v.15 no.3
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• pp.51-67
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• 2013

This study aims to examine impacts of the Internet shopping orientation of Korean and Chinese consumers on their selection criteria of shopping malls and apparel products, frequencies and amounts of purchase, and information search in the Internet shopping mall. A survey was carried out with Korean and Chinese female consumers in their 20s and 30s who have the Internet shopping experiences. The results of this study were as follows: First, the Internet shopping orientation of Korean and Chinese respondents clearly showed factorial structures including the pleasure-conscious, fashion-conscious, price-conscious, and convenience-conscious orientation. From a result of the cluster analysis on four factors of the Internet shopping orientation, Korean and Chinese respondents were classified into three groups of the Internet shopping-unconscious, the Internet shopping-loyalty, and pleasure convenience-conscious. Second, there were significant differences in selection criteria of both the Internet shopping mall and apparel products among three groups of the Internet shopping orientation in Korea and China. Third, significant differences were identified in visiting frequencies, apparel purchase frequencies and amounts, payment methods, and information sources during the Internet shopping among three groups of the Internet shopping orientation in Korea and China.

• Journal of the Korean Society of Clothing and Textiles
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• v.32 no.2
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• pp.179-189
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• 2008

The purposes of this study were to segment surrogate internet shopping mall consumers by fashion leadership and to find the differences among the segmented groups in regard to surrogate internet shopping perceived risks, selection criteria, dissatisfactions with surrogate shopping malls, and other purchase behavior. The subjects of this study were female consumers who were users of surrogate internet shopping malls. The data were collected during October, 2005. The respondents returned the questionnaires and 283 questionnaires were finally used in the data analysis. The statistical analyses used for the study were factor analysis, ANOVA, Duncan test, and $X^2$-test. The results showed that consumers were segmented by four groups: fashion dual leaders, fashion leaders, fashion followers, and fashion laggards. These segmented groups were significantly different in regard to surrogate internet shopping mall perceived risks, selection criteria, dissatisfactions with surrogate shopping malls, and other purchase behavior. Generally, fashion dual leaders had less perceived risks, considered diverse selection criteria important, and were less dissatisfied with surrogate shopping malls. Also, the fashion dual leaders had a higher purchase frequency and paid a higher price on surrogate internet shopping malls.

• The Research Journal of the Costume Culture
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• v.13 no.5 s.58
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• pp.743-755
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• 2005

The Purpose of the study was to compare clothing shopping motives, fashion information sources, evaluation criteria of apparel products, store selection criteria, apparel buying places, and purchasing experience and country of origin place on imported clothing. The total of 371 consumers, college female students in Korea and Japan were sampled in both countries. ANOVA, factor analysis, Duncan's multiple range test, t-test, frequency, and percentage as analysis methods were used. The results of the study were as follows. According to the comparative analysis of clothing purchasing behavior by factors, the result showed that both of them had more personal motives than social ones, regarding clothing purchasing motives. The clothing purchasing motives of students in Korea was higher than it of students in Japan. In the use of information sources, the students of both countries considered the information by consumer very importantly. Next to it, they highly regarded the information by marketer. The students in Korea used all informations more than the students in Japan. In the clothing selection, both of them considered criteria esthetics very importantly. The students in Korea considered 'brand name', 'versatility', and 'pleasing to others' as important, but the students in Japan considered 'price' and 'prestige' very importantly. For store selection criteria, Korean students considered 'duality guaranteed', 'service', and 'their and other's experience' as important but Japanese students regarded 'price' and 'variety of products' as important. A department store was the most highly preferred among clothing purchasing stores. After it, for Korean students, fashion mall, renowned brand stores, discount store were considered in order of preference, for Japan, speciality stores, fashion mall, renowned brand stores are preferred. Regarding imported clothing, Korean students, in order of preference, preferred the goods of America, Italy, France, England, etc. Japan students preferred the goods of America, Italy, China, France, etc.

• Journal of Fashion Business
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• v.16 no.4
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• pp.1-12
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• 2012

This study made an analysis on the relation and influence between outdoor wear benefit, clothing selection criteria and purchasing satisfaction. Survey was conducted targeting 20s-30s males and females who have experience of purchasing outdoor wear and 335 sheets of questionnaire were used for final analysis. And statistics package SPSS16.0 was used for analysis of collected materials. A group seeking the trendy brand turned out to give considerable thought to the brand and trend and purchase less than 100,000won at the discount outlet. A group pursuing functional practicality puts an emphasis on the activity and use, and purchases at the internet shopping mall or department store. Regarding material, function, design, style and color as important, a group pursuing individuality and appearance turned out to purchase clothing at various places such as discount outlet, specialty store and internet. A group that is indifferent to clothing appeared not to care about specific elements when selecting outdoor wear. The result of study showed that consumers of outdoor wear show purchasing satisfaction in respect of design, style, color or trend.

• Journal of Digital Convergence
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• v.11 no.11
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• pp.209-217
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• 2013

This study focuses on the analysis of purchased items' relationship occurred by consumers' purchasing behavior observed in on-line shopping mall based on social network analysis. In order to find relational characteristics of each item for establishing marketing strategy, we apply three definitions of centrality in network, which are degree centrality, betweenness centrality, and closeness centrality in the purchased items' network. Thus, the research results provide the criteria for selection of market segmentation variables. Furthermore, the details of case has been introduced to validate the analyzed results in terms of marketing strategy, and supporting evidences are provided accordingly.

• Journal of the Korean Society of Clothing and Textiles
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• v.27 no.3_4
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• pp.289-297
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• 2003

The purpose of this study was to compare the concepts related to formal wear and casual wear, the expression image far formal wear and casual wear, the criteria for clothing selection, the most appropriate clothing for the specific situation, the price range, the kinds of accessories matched with clothing, the time for purchase, the patronage site, and the appropriate colors fur formal wear and casual wear. The total of 396 consumers, 20s' and 40s' female consumers in Korea and America were sampled in both countries. The sampling places were college campus, business district, department stores, and shopping mall in Seoul and Columbus, Ohio. Formal wear and casual wear were selected as survey items. The results showed that the consumers in both countries revealed emic and etic phenomena. Based on the results of this survey, the fundamental information and implications for clothing shopping behaviors in Korea and America can be provided.

• Science of Emotion and Sensibility
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• v.23 no.1
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• pp.3-16
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• 2020

Recently, as the fashion e-commerce market has expanded, the proportion of online shops that are growing rapidly has increased and with them so too has competition. Most retailers operating online shops need their own competitiveness, and accordingly, the need to develop their logistics service quality components is increasing. This study investigated the quality of the logistics services, which is a factor of the logistics service quality of the internet shop. It influences customer satisfaction and repurchase intention by collecting samples from the customers using online fashion shops. Two hundred customers who shop online were surveyed to extract the data. The sample was subjected to basic statistical analysis using the SPSS 25.0 package, and factor analysis, t-test, ANOVA, and correlation analysis were performed. The results of this study showed that the information quality of proactive return, promptness of the return process, and reliability of the return cost had a positive impact on customer satisfaction, and it had a significant influence on the customer's repurchase intention to the online store. A selection of shops showed high amounts of return reasons, high customer satisfaction, and high repurchase, whereas, in general, many others scored poorly across these criteria. This suggests that a retailer operating online should consider pages for receiving information plus sales content in addition to the quality and constituent factors of its logistics services for returns that influence repurchase and satisfaction.