• 패션비즈니스
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• 제13권6호
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• pp.20-30
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• 2009

The purpose of this study is to develop the effective customized elderly fashion marketing process based on the web site, where older customer will be able to choose various fabrics and to try them out. This aims to establish new prototype of internet shopping mall for customized elderly fashion clothing. In this study, new method of product presentation on the online shopping mall is proposed to offer product information through 3D virtual reality. With the online shopping mall(SATC Mall) as a showcase, we presented virtual mapping system so that it enable the customers to select the fabrics and to see exactly how chosen fabric will look when applied to image of clothing. As an initial test of the application of simulation to measure 3D visualization of product, mapping software Vision Easy Map Pro Version 6.0(NedGraphics) Vision Easy Map Viewer Version 5.0(NedGraphics) were chosen and applied. By using this mapping system, the fabric change of the apparel product could be made on the internet shopping web site. However, this approach has been successful applied for presenting and customizing garment products. Future research will focus on the integration of mapping coordination into SATC Mall.

• 한국환경보건학회지
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• 제42권5호
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• pp.345-351
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• 2016

Objectives: The objective of this study was to conduct risk assessment using indoor radon concentration and exposure times. Methods: The target facilities were military facilities before and after the application of radon reduction processes and underground commercial facilities in major subway stations in Seoul. Indoor radon concentrations were measured by passive sampler. Results: Radon concentrations in 13 military facilities were initially higher than the guidelines, but the levels were below guidelines after the application of radon reduction processes. Underground shopping mall radon concentrations near subway stations in Seoul satisfied the guidelines. However, indoor radon effective doses after radon reduction processes in some military facilities and those in underground shopping malls belonged to International Commission on Radiological Protection (ICRP) groups needing control management. Conclusion: Indoor radon management requires risk assessment data that takes into account working time (or residence time) in addition to management according to concentration guidelines.

• 경영과정보연구
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• 제21권
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• pp.271-297
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• 2007

Since B2C EC websites not only become a valuable channel for selling goods to customers and for communicating with the potential clients, but also offer companies an important vehicle for attaining competitive advantages in the new digital economy, the design and content of website must reflect its business goals and customers' needs. However, as little empirical evidence on the effect of B2C EC website contribution of firm performance exist, the functionality of B2C EC website has been decided voluntarily from its business experience. Hence, there has been a call for a rigorous empirical studies to examine the function level of an B2C EC website application. The purpose of this study is to examine the relationship between the function level of B2C EC website and its performance considering the characteristics of B2C EC strategy as moderating variable. 125 questionnaires from internet shopping malls which sell physical goods direct to an individual end consumer were collected. The results showed that four factors(price, product recognition, reliability enhancement, and purchase confidence) affect positive effects on the performance of shopping mall, and the characteristics of B2C EC strategy can be considered as a significant moderating variable between price factor and the performance of shopping mall.

• 디지털콘텐츠학회 논문지
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• 제18권5호
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• pp.821-829
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• 2017

인터넷의 발달과 모바일 기기의 생활화로 인하여 쇼핑 시장에 큰 변화가 일어났다. 소비자들은 직접 방문해야하는 오프라인 쇼핑보다 직접 방문할 필요 없이도 옷을 구매할 수 있는 온라인 쇼핑에 더욱 편리함을 느껴 온라인 쇼핑을 더 많이 이용하게 되었다. 온라인으로 하는 쇼핑은 편리하고 쉽게 구매할 수 있다는 장점이 있지만 자신에게 어울리는 옷인지 판단하기 힘들고 옷을 잘못 살 수가 있다는 단점이 있다. 본 논문에서는 사용자의 전신사진을 이용하거나 신체 사이즈에 맞는 모델을 제공하여, 그 모델에 옷을 입어볼 수게 하는 앱을 제안한다. 제안하는 앱은 사용자가 가상으로 자신의 몸에 옷을 코디하는 것을 볼 수 있게 함으로써, 스마트한 구매를 유도할 수 있다.

• 정보처리학회논문지B
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• 제9B권5호
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• pp.533-540
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• 2002

인터넷 전자상거래의 발달로 데스크 탑 컴퓨터만이 아니라 냉장고, 달리는 차 안, PDA 휴대 전화 등 생활 영역 곳곳에서도 전자상거래를 할 수 있다. 다양한 기기들에서 전자상거래를 하기 위해 쇼핑몰들은 여러 화질의 이미지를 제공해야 한다. 현재의 전자상거래 시스템을 같은 상품 이미지라도 쇼핑몰들이 각각 저장하고 있다. 웹 이미지 서버는 쇼핑몰이 더 이상 이미지를 저장하지 않도록 이미지를 제공하는 중앙 집중적인 이미지 저장소이다. 따라서, 웹 이미지 서버를 이용하면 여러 쇼핑몰의 저장공간을 간편화할 수 있다. 또한, 이미지를 효율적으로 사용할 수 있고 쇼핑몰의 이미지의 갱신과 관리가 쉽게 이루어질 수 있다. 본 논문에서는 기존에 구현된 웹 이미지 서버를 쇼핑몰 관리 기능, 사용자 로그 기록 기능과 이미지 카탈로그 기능을 추가하여 확장하였고, 웹 서버 성능 평가 툴인 WAS를 이용하여 웹 이미지 서버 시스템의 응답시간을 측정하여 비교하였고, 사용자를 계속 증가시켜 웹 이미지 서버의 안전성을 평가하였다.

• 한국의류산업학회지
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• 제23권5호
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• pp.611-623
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• 2021

In the era of COVID-19 and advanced ICT technology, retail technologies such as those that use virtual reality(VR) have been drawing significant attention in the fashion industry. This study investigated the impact of shopping motivation and telepresence on consumer attitude, trust, and behavioral intentions in VR fitting room application environments. An online survey was conducted on female consumers in their 20s and 30s after exploring a VR fitting room application. Overall, 225 responses were used for the analysis. The study demonstrated that usefulness had a significant effect on attitude toward product (ATP) and trust toward app (TTA), while enjoyment had a significant effect on ATP, but did not significantly affect TTA. Telepresence did not significantly affect TTA, but had a significant influence on ATP and behavioral intention. TTA had a significant influence on ATP, and both ATP and TTA had significant effects on behavioral intention. Moreover, the effects of usefulness, enjoyment, and telepresence on ATP, TTA, and behavioral intention were significant, as the self-congruity between consumers and avatars increased. The application of the motivation theory and technology acceptance model offers theoretical perspectives for understanding VR fitting room application users' attitudinal and behavioral responses in mobile shopping environments. In addition, this study provides practical implications to mobile retailers that utilize advanced technologies.

• 한국정보시스템학회지:정보시스템연구
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• 제17권2호
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• pp.27-47
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• 2008

The base of an internet shopping mall is web application system. However, this mall is a market place where selling and buying of products and services take place. Therefore, it should be considered both a commerce function and a web site design function. The commerce function and the web site design function are considered as variables that influence trust and familiarity. This trust and familiarity are considered as the main factors that influence satisfaction of shoppers of internet shopping malls. Analysis indicates that the web site design function significantly influences both trust and familiarity, but the commerce function significantly influence only familiarity negatively. Also trust and familiarity significantly influence user satisfaction.

• 통상정보연구
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• 제6권3호
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• pp.81-99
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• 2004

Research relevant to the electronic commerce tends to either overestimate or underrate the role of Information and Communication Technology (lCT). There is both technological skepticism within the social science circles and technical optimism within the engineering and computing field. Each perspective seems to have a limitation in adequately explaining the phenomenon of electronic commerce diffusion. Therefore, this research attempts to explore major characteristics of Web-based shopping systems as enablers of new business, concerning both the technical and business aspects in contemporary electronic commerce settings. On this basis, this paper addresses a configuration model of WBSS on the harmonious perspective concerning both the technical and business issues. It is our hope that both technical perspective and business perspective for exploring WBSS's configuration model presented in this paper can be an initial step towards a more balanced debate of ICT role, for electronic commerce.

• 한국전자거래학회지
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• 제3권2호
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• pp.37-55
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• 1998

This study describes the works on development of a scenario-based WBT system of electronic commerce to introduce and activate electronic commerce in our society because it is mostly required to correctly understand electronic commerce and timely educate its users and technicians for entering into global electronic commerce that binds every commercial area regardless of the borders and nationalities. This system, WBT(Web - Based Training of Electronic commerce), consists of two parts. The one part provides a general concept of EC. This is developed to meet the needs of beginner for EC. The other is a simulator for cyber shopping mall. It is designed for teaching how to shop at cyber shopping mall based on various scenarios. In addition, we can simulate ourselves for EDI, which enables trading partners to conduct routine business transaction, such as purchase orders, invoices and shopping notices with it. Our commitment to the development of this application is consistent with the objectives of being easy to learn electronic commerce and its applications in real world.

• 대한가정학회지
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• 제43권3호
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• pp.1-10
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• 2005

The purpose of this study was to investigate the enforcement strategy for Consumer Service marketing of an e-Commerce shopping mall. An e-CRM for a Cosmetic e-Commerce shopping mall, Data Warehousing(DW) component, analysis of data mining of the DW, and web applications and strategies had to developed for marketing of consumer service satisfaction. The major findings were as follows: An RFM analysis was used for consumer classification, which is a fundamental process of e-CRM application. The components of the DW were web sales data and consumer data fields. The visual process of consumer segmentations (superior consumer class) for e-CRM solutions is presented. The association analysis algorithm of data mining to up-selling and cross-selling indicates an association rule. These e-CRM results apply web DB marketing and operating principles to a shopping mall. Therefore, the system applications of e-CRM to Consumer services indicate a marketing strategy for consumer-oriented management.