• Title/Summary/Keyword: Shop

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A Study on the Marketing Strategy for Domestic Fashion Multi-shop Dealt with Imported Products Only (I) -Focusing on Product Strategy / Pricing Strategy- (국내 수입 패션 멀티샵의 마케팅 전략(I) -상품전략 / 가격전략을 중심으로-)

  • 김승은;김선화
    • Journal of the Korean Society of Costume
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    • v.54 no.3
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    • pp.53-64
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    • 2004
  • The study was done to provide domestic fashion multi-shops with basic information about the product and price strategies through an investigation the marketing strategies for domestic multi-shop dealt with imported product only. Data were collected from Interview with a buyer or a staff of marketing department of Domestic Fashion Multi-shop dealt with Imported Product only. Through the study, it was clarified that these multi-shops showed a tendency to compose of promising brands. brands set a high value on unique character or technique, and brands of promising designer noticed at the main collection. And they also extended their lines as a total life style shop dealt with accessory. shoes and home collection as well as clothing. Therefore, they had to analyze their target consumer's life style and applied this to organization of product, brands or sizing. To maintain the balance of multi-shop they bought products keeping the balance between all the brands and didn't lose variety of concept, it was demanded to develop new brands as well. Their distribution channels had to be planned by regional characteristic that could be accepted their target consumers.

A Study on the Trend of Brand Coffee Shop Interior Design applying emotional Design - Focus on the Case studies of Espresso Coffee Shops in Busan and Research Data of their Customers - (감성디자인을 적용한 브랜드 커피전문점의 인테리어다자인 성향에 관한 연구 - 부산 지역 커피전문점의 사례조사와 소비자 리서치를 중심으로 -)

  • Gong, Ji-Yeon;Lee, Chang-No
    • Korean Institute of Interior Design Journal
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    • v.19 no.5
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    • pp.148-155
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    • 2010
  • After the first-ever international espresso coffee shop Starbucks Korea opened its first branch near Ewha University in Korea, positioning of divers foreign cultures among us and changes of life style due to the gross income growth have leaded to the growth of the number of needs for espresso coffee shops and, therefore, international espresso shops have been launching their shops in Korea. While the foreign shops have been holding most of the domestic market share, domestic espresso coffee shops like Hollys and Angel-In-Us have been penetrating the market with differentiated marketing strategies that a espresso coffee shop is no longer considered as just a shop, but a cultural product to Korean. Along with the recent changes, customers have started to laying emphasis on interior and each of the domestic coffee shops has been changing its interior designs by establishing own brand identification. Base on the Starbucks' success case, the domestic coffee shops have been adopting emotional marketing which would stimulate and arouse customers' emotions. The purpose of this study is to present systematic data which would be applied in an espresso coffee shop planning by researching applied emotional design elements of the domestic coffee shops interior designs in depth and finding their characteristics.

The Study on the Effect of Experience Values of Chinese Coffee Shop on the Intent of Revisiting of Consumers: Focusing on the Mediation Effect of Emotional Responses

  • KANG, Min-Jung;WAN, Yeo-Sun;HWANG, Hee-Joong
    • Journal of Distribution Science
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    • v.17 no.11
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    • pp.47-52
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    • 2019
  • Purpose: This study specifically discusses why coffee shop customers want to revisit coffee shops. In addition, we would like to verify the mediated effect of the emotional reaction in relation to the influence of the experience values of the Chinese coffee shop on the re-visit of the coffee shop. Research design, data and methodology: Regression and reliability analyses were conducted. Simple regression was used for stock price verification, and the bootstrap method of model4 of Hayes was performed for the intermediate hypothesis verification. Results: This study confirmed that the experience values of coffee shops (entertainment, aesthetic, economic efficiency, and service excellence) have a significant influence on customers' intention to revisit coffee shops. Conclusions: Managers can check that the level of revisit by customers is increased by increasing the elements of experience value. In addition, studies have shown that the customer's emotional reactions play a significant mediating role in the relationship between the value of the experience and the customer's intention to revisit the coffee shop. This suggests that the coffee shop operator should focus on the emotional response of its customers and devise strategies to ensure that the value of the experience is connected to the intent of revisiting.

A Study on the Choice Attributes and Customer Satisfaction of a Take-out Coffee Shop (테이크아웃 커피전문점의 선택속성과 고객만족에 관한 연구)

  • 김영옥
    • Culinary science and hospitality research
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    • v.9 no.3
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    • pp.141-154
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    • 2003
  • The purpose of this study is to find customer satisfaction at take-out coffee shops by examining their choice attributes, and to find the operational suggestion of the shops by identifying relations between customer satisfaction and choice factors and by finding significant factors, in order to offer subsequential developments for take-out coffee shops. When it comes to choosing a take-out coffee shop, women are found to consider pleasantness, kindness, and warranty more than men do. By age, those in the thirties are found to think much of typicalness, pleasantness, and trust than people in any age do, while those under the twenties kindness. By job, it is found that office workers think typicalness, pleasantness to be important, while students trust The more customers are satisfied at trust and kindness, the more customers are willing to use the shop again. Thus, to make the better service of take-out coffee shops, it requires drastic, continuous training for employees, introduction of specific marketings, management of corporate brand images, manpower administration that will maximize profits with small members, continuous menu development, study of taste, stage preparation and standardized service quality techniques and know-how specific to a coffee shop that will lead customers to revisit the shop.

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Development of Versatile CAM System (PosCAM) Supporting CNC Shop Floor Operation (CNC Shop Floor 조업지원용 다능형 CAM시스템 (PosCAM) 개발)

  • 서석환;지우석;김성구;홍희동;조정훈;정대혁;김창남
    • Korean Journal of Computational Design and Engineering
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    • v.4 no.4
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    • pp.339-349
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    • 1999
  • The punose of this paper is to introduce the comprehensive CAM system (called PosCAM) supporting various function requested from shop floor operators. PosCAM is comported of two subsystems (PosCAM I and PosCAM II) which are designed to make up for the contemporary CAD/CAM systems. PosCAM I is mainly for : a) verifying the part programs written in both custom macros and standard G-codes, b) enhancing machining productivity and quality with built-in cutting conditions and feedrate optimization algorithm. PosCAM II is for : a) efficiently managing the numerous part programs and tool data stored in CNC memory, and b) integratively controlling and monitoring various CNCs from the control center through RS-422 with DNC 2 protocol. The developed systems have been tested via various experiments, and can be Applied for the industrial CNC machine shop as a means for enhancing productivity. The PosCAM system has been implemented and successfully used in the Machine Shop Department of PosCAM since march 1998.

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A study on the Expressional characteristics of minimalism style composition of interior space in the fashion shop (패션매장의 실내구성에 나타난 미니멀리즘적 표현특성에 관한 연구)

  • 강소연
    • Archives of design research
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    • v.16 no.1
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    • pp.159-168
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    • 2003
  • Modern fashion shop is changed by the changing of fashion style. And as purchasing pattern is changed to consuming pattern which has strong individuality, functions as space which reflet characteristics of products and consumers in order to present sensitive and individual image are also required, besides conventional concept as space which simply focused on sale. Meanwhile, in the 1980's, the fashion presented retro mood modernly by popularization of post-modernism and introduced minimalism that is one of the anti-cultures in the 1960's. Recently minimalistic trends which are expressed by various attempts and a new point of view are introduced to the fashion shop by interior designer. Therefore, in this study, minimalistic characteristics which appear in the composition of interior space of the modern fashion shop are researched by theoretical consideration and analysis of examples and consistent direction of fashion shop is presented.

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Genetic Algorithms based on Maintaining a diversity of the population for Job-shop Scheduling Problem (다양성유지를 기반으로 한 Job-shop Scheduling Problem의 진화적 해법)

  • 권창근;오갑석
    • Journal of the Korean Institute of Intelligent Systems
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    • v.11 no.3
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    • pp.191-199
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    • 2001
  • This paper presents a new genetic algorithm for job-shop scheduling problems. When we design a genetic algorithm for difficult ordering problems such as job-shop scheduling problems, it is important to design encoding/crossover that is excellent in characteristic preservation and to maintain a diversity of population. We used Job-based order crossover(JOX). Since the schedules generated by JOX are not always active-schedule, we proposed a method to transform them into active schedulesby using the GT method with c)laracteristic preservation. We introduce strategies for maintaining a diversity of the population by eliminating same individuals in the population. Furthermore, we are not used mutation. Experiments have been done on two examples: Fisher s and Thompson s $lO\timeslO and 20\times5$ benchmark problem.

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Job Shop Scheduling by Tabu Search Combined with Constraint Satisfaction Technique (Tabu Search와 Constraint Satisfaction Technique를 이용한 Job Shop 일정계획)

  • 윤종준;이화기
    • Journal of Korean Society of Industrial and Systems Engineering
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    • v.25 no.2
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    • pp.92-101
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    • 2002
  • The Job Shop Scheduling Problem(JSSP) is concerned with schedule of m different machines and n jobs where each job consists of a chain of operations, each of which needs to be processed during an uninterrupted time period of a given length on a given machine. The purpose of this paper is to develop the efficient heuristic method for solving the minimum makespan problem of the large scale job shop scheduling. The proposed heuristic method is based on a Tabu Search(TS) and on a Constraint Satisfaction Technique(CST). In this paper, ILOG libraries is used to embody the job shop model, and a CST is developed for this model to generate the increased solution. Then, TS is employed to overcome the increased search time of CST on the increased problem size md to refine the next-current solution. Also, this paper presents the new way of finding neighbourhood solution using TS. On applying TS, a new way of finding neighbourhood solution is presented. Computational experiments on well known sets of MT and LA problem instances show that, in several cases, our approach yields better results than the other heuristic procedures discussed In literature.

A Simulation Study on the Operation of the Painted Body Storage in an Automobile Factory (자동차 공장의 Painted Body Storage 운영에 대한 시뮬레이션 연구)

  • Moon, Dug-Hee;Song, Cheng;Ha, Jae-Hoon
    • IE interfaces
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    • v.18 no.2
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    • pp.136-147
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    • 2005
  • This paper introduces a simulation study regarding the operation of the Painted Body Storage (PBS) in an automobile factory. In the paint shop of the factory, same colored bodies are grouped together in order to increase the effectiveness of process, for example decrease the loss of cleaning the painting-gun when the color of body changes from one to another. However the production of automobiles in the assembly shop is a typical example of the mixed model assembly production. Therefore PBS locates between the paint shop and the assembly shop for control the input sequence of bodies to the assembly shop, and it enables to meet the smoothing requirement of assembly sequence. There are highly restricted constraints on the assembly sequence in a assembly shop. Those are spacing restriction and smoothing restriction. If such restrictions are violated, conveyor-stop or utility work will be necessary. Thus the major objective of PBS is to control the assembly sequence in a way to meet the two restrictions. In this paper a case study of PBS in an automotive factory is introduced. The storage/retrieval algorithms are suggested and the proposed system is verified using simulation models. Sensitivity analysis for operating factors is also conducted.

Development of a planner of processing equipments for heterarchical SFCS (Heterarchical SFCS 를 위한 가공기계의 Planner 모듈 개발)

  • Kim, Hwa-Jin;Cho, Hyun-Bo;Jung, Moo-Young
    • Journal of Korean Institute of Industrial Engineers
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    • v.22 no.4
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    • pp.719-739
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    • 1996
  • A common control model used to implement computer integrated manufacturing(CIM) is based on the hierarchical decomposition of the shop floor activities, in which supervisory controllers are responsible for all the interactions among subordinates. Although the hierarchical control philosophy provides for easy understanding of complex systems, an emerging manufacturing paradigm, agile manufacturing, requires a new control structure necessary to accommodate the rapid development of a shop floor controller. This is what is called autonomous agent-based heterarchical control. As computing resources and communication network on the shop floor become increasingly intelligent and powerful, the new control architecture is about to come true in a modern CIM system. In this paper, heterarchical control is adopted and investigated, in which a controller for a unit of device performs three main functions - planning, scheduling and execution. Attention is paid to the planning function and all the detailed planning activities for heterarchical shop floor control are identified. Interactions with other functions are also addressed. In general, planning determines tasks to be scheduled in the future. In other words, planning analyzes process plans and transforms process plans into detailed plans adequate for shop floor control. Planning is also responsible for updating a process plan and identifying/resolving replanning activities whether they come from scheduling or execution.

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