• Journal of Korean Society of Industrial and Systems Engineering
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• v.42 no.4
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• pp.106-115
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• 2019

A sharing economy has emerged through today's trust-building mechanisms, and a sharing economy is called a future economic model through a positive future market prospect. In this context, while the overseas sharing economic business is becoming a global trend, the domestic sharing economic business is busy following the global trend. The purpose of this study is to investigate the development direction of sharing economic business in Korea. First, the sharing economic cases of 50 oversea and domestic businesses were analyzed by time series analysis. Next, a cross-country analysis to analyze the business distribution and KCERN's sharing economic model through sharing economic cube model was conducted. Finally, profit model analysis through business case study and the relationship between the derived factors were investigated. As a result of the analysis, this study found comparative trends between overseas and domestic including differences in cultural and institutional environments and profit models. This study suggested directions for domestic sharing economy business.

• Journal of Information Technology Applications and Management
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• v.21 no.4_spc
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• pp.485-499
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• 2014

Sharing Economy is the modern main item with ICT Development. Of course sharing economic item is the old and long run mainstream, but by the ICT technological development sharing economy is the fostering and affluent factors in the world economic growth. Though, in Korea, till now sharing economy is minimal, that will growth sharply. We can track various business models of sharing economy. Sharing economy is to buy use right not ownership. With the sharing economic business model wee can make also financial sharing model. In finance model we can divide two kind models. First, we can trace small size lending model with p2p type. And second, we can make financial information transaction model. But till now sharing economic system is not activated, because of many reasons. To activate, first we have to set law and various standards, and also government actively support many sharing economy firms and institutions. To catch up developed countries in the field of sharing economy we have to make aggressive and flexible rules and standards.

• International Journal of Highway Engineering
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• v.16 no.1
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• pp.63-73
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• 2014

PURPOSES : The aim of this study is to analyze economic effect of bike-sharing after its introduction in Korea. METHODS : This study reviews current bike-sharing situations in Korea and other nations. We conduct surveys on bike-sharing system's bike usage patterns and economic benefits in Changwon and Goyang cities where public bikes are the most popular in the nation. Economic benefits are itemized after reviewing relevant previous studies. Then, the survey is implemented using the Contingent Valuation Method (CVM). Then estimated benefit is compared to the cost which is necessary for bike-sharing introduction and operation. RESULTS : Using the average WTP per household, the total economic benefit of bike-sharing is estimated as much as 1.75 billion KRW to 3.75 billion KRW in Goyang and Changwon city. Using estimated benefit, economic effect of bike-sharing are calculated as 0.69 and 1.00, respectively. CONCLUSIONS : The result of this study shows bike-sharing could be useful economic policy in Korea. However, economic effect of bike-sharing differs by city.

• The Journal of Industrial Distribution & Business
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• v.8 no.6
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• pp.75-86
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• 2017

Purpose - The purpose of this study is to grasp the concept, characteristics and application status of sharing economy, and to derive a research model based on sharing economic service, and to analyze factors and influences of consumers' intention to reuse of sharing economy. Research design, data, and methodology - The questionnaires were created to examine variables for practical and theoretical implications. After pilot survey, conducted for 24 days from March 10th to April 2st in 2017, total numbers were 377. But 330 copies were used for the analysis with IBM SPSS Statistics 23.0 and IBM SPSS AMOS 23.0. The structural equation model was applied for this. Results - First, sharing economic services remain at an early stage, but it is meaningful to identify the revenue mechanism of the business model of the sharing economic platform. Second, in this study, it is meaningful that we systematized the theoretical structure by examining existing studies on the characteristics of the sharing economic service and consumer characteristics, and by examining empirically. Third, Satisfaction and Reliability are related to the characteristics of Sharing Economic Service (Security, Convenience, Discount, Sharing, Social Interaction), Consumer Characteristics (Personal Innovation, Word-of-Mouth) It is meaningful to broaden the understanding of the factors by verifying the mediating effect. Fourth, the sharing economy business is meaningful in that it is a new consumption trend that changes the meaning of consumption to consumers. Gradually, more and more people are recalling that purchasing something is not consumption, but sharing and borrowing is also consumption. In other words, through the sharing economy, consumers can experience more products and services, have more choices, and are expected to have a positive impact on economic growth by increasing the utilization of idle resources. Conclusions - Currently, the sharing economy is growing rapidly all over the world. Therefore, in the subsequent study, it is necessary to compare Korea and China's sharing economy and study the cultural and social characteristics of Korea and China. In particular, I think that steady research is necessary for more precise and specific direction on the influence of the shared economy.

• ETRI Journal
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• v.34 no.3
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• pp.308-318
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• 2012

As mobile markets in most developed countries are rapidly coming close to saturation, it is increasingly challenging to cover the cost of providing the network, as revenues are not growing. This has driven mobile operators, thus far mostly involved in facility-based competition, to turn their attention to network sharing. There exist various types of mobile network sharing (MNS), from passive to active sharing. In this paper, we propose a model, based on the supply-demand model, for evaluating the economic effects of using six types of MNS. Our study measures the economic effects of employing these six types of MNS, using actual WiBro-related data. Considering lower service price and expenditure reduction, the total economic effect from a year's worth of MNS use is estimated to be between 513 million and 689 million USD, which is equal to three to four percent of the annual revenue of Korean mobile operators. The results of this study will be used to support the establishment of a MNS policy in Korea. In addition, the results can be used as a basic model for developing various network sharing models.

• Human Ecology Research
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• v.58 no.4
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• pp.463-481
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• 2020

This study examines the level of consumer knowledge regarding the concept and characteristics of the sharing economy along with the role of the three economic players in the sharing economy. This study develops scales for measuring a consumer's knowledge level and the knowledge level using these scales as well as analyzes the impact of knowledge levels, socio-demographic variables, social capital, and knowledge sharing on participation in the sharing economy. The scales measuring the level of knowledge in the sharing economy were composed of 22 questions for the concept, 30 questions for the characteristics, and 15 questions for the role of the economic parties. Consumer's knowledge level regarding the concept and characteristics of the sharing economy and the role of the economic players was very low. In particular, the knowledge on the concept was insufficient. Women's knowledge on the sharing economy showed higher scores than men. Consumers with higher scores in social capital and knowledge sharing showed higher scores of the knowledge level on the sharing economy than those behind in these two variables. A higher knowledge level of the sharing economy resulted in higher participation in the sharing economy. Issues and directions for future studies on the sharing economy were proposed.

• Human Ecology Research
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• v.55 no.2
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• pp.105-124
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• 2017

The recent global economic crisis has resulted in increased discussion and attention on the sharing economy, a form of economic activity where individuals share currently available products. This study investigates consumer sharing economy usage attitudes and usage intentions by applying rational choice theory. For this study, an investigation that had 400 adult consumers from across Korea answer a structured questionnaire was conducted. A statistical approach using SPSS ver. 22.0 was used to analyze the data. The study found that the consumer's sharing economy value and participation levels were higher than usual. Higher than usual consumption patterns were seen for the construct of rational behavior theory. An analysis of the relative influence of variables regarding sharing economy usage intention also found that usage intention was higher for those who had experienced using a sharing economy services rather than those who did not have experience. In addition, the sharing economy usage intention also increased along with the values for subjective norms, sharing economy usage attitudes, sharing economy participation, sharing economy emotional benefits, and increased values. This study found that fundamental materials for consumer education should be made to eliminate difficulties that consumers have when they use sharing economy services. It is also expected that economic policy will develop to stimulate the sharing economy in a stable manner, that sharing economy-related information will be provided to consumers, and that consumer policies will be prepared to prevent consumer problems before they occur.

• Journal of Distribution Science
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• v.16 no.7
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• pp.5-16
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• 2018

Purpose - This study posits that sustainable mobility of the sharing economy plays a key role to consider environment benefits. The purpose of this study is to investigate the bicycle-sharing economy as an emerging and alternative mode of transportation service and provide managerial and policy implications. The bicycle-sharing economy is still at an early stage of introduction as a transportation mode, while the governmental sector is promoting public bicycle-sharing to encourage bicycle as a substitute for private cars. Research design, data, and methodology - This study analyzed the current status of bicycle sharing programs through a survey that was distributed randomly to users and non-users across the country. Using factor analysis, satisfaction and loyalty for the existing users and intention to use and expected satisfaction for the potential users were examined in relation to utility factors. Results - The results show that economic utility affects satisfaction for user, while storage, mobility, and economic utility affects intention to use for potential users. The findings of this study indicate that in order to promote a bicycle-sharing scheme, it would be better to focus on the scheme's economic advantage to be truly effective. Conclusions - The findings of the study could be applicable to future directions of the sharing economy as a means to achieve the sustainable development of society.

• The Journal of Asian Finance, Economics and Business
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• v.8 no.8
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• pp.93-101
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• 2021

The study aims to test the model of Yang et al. (2017) for the overall assessment of the transportation sector in the sharing economy and add some new elements on the benefits of customer loyalty from some previous studies that were not mentioned in Yang's model. This study will take examples from the two big brands of car-sharing apps in the sharing economy in Vietnam - Uber, and Grab. This research focuses on customer loyalty in the sharing economy with Uber and Grab as the transport sector in Ho Chi Minh City. Based on the survey data of 380 customers in Vietnam, the research results show that two independent factors positively impact commitment and satisfaction: social benefits and economic benefits. Simultaneously, economic benefit has a positive effect on satisfaction while trust benefit has a negative effect on commitment. Finally, commitment has a positive impact on customer loyalty in the sharing economy. As a result, companies in the sharing economy can identify which are the key factors that strongly influence customer satisfaction, commitment, trust, and loyalty to help managers to devise the appropriate solutions for promoting the strengths or overcoming limitations to contribute to perfecting and improving the quality of the company's services.

• Journal of Convergence for Information Technology
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• v.7 no.4
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• pp.195-203
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• 2017

Sharing economy which is sharing and borrowing goods, space, and services as a social and economic activity based on the Internet and smart phones is a new research topic in convergence area. The most representative areas of shared economy are space sharing and vehicle sharing. This paper aims to explore the factors affecting sharing intention of vehicle. We have identified the independent variables which include economic benefit, social benefit, social influence, psychological benefit and perceived risk. We also have done how these variables affect on sharing intention. Unlike Korea, in China vehicle sharing is legally allowed and has a large scale economy. To prove the hypothesis, we performed questionnaire investigation in China and analyzed with SPSS program. The result of hypothesis is the followings: The economic benefit, psychological benefit, social influence and perceived risk are affects sharing intention, and social benefit is not affect sharing intention and sharing intention is affect sharing behavior.