Journal of Convergence for Information Technology (융합정보논문지)

Convergence Society for SMB (중소기업융합학회)
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Factors that Influence the Sharing Intention of Vehicle and Sharing Behavior in China

중국에서의 자동차 공유의도 요인과 공유 행동에 관한 연구

  • Zhang, Ji-Yun (Graduate School of Electronic Commerce, Chonnam National University) ;
  • Lee, Sang-Joon (School of Business Administration, Chonnam National University) ;
  • Choi, Eun-Bok (Department of Smartmedia, Jeonju University)
  • 장지윤 (전남대학교 전자상거래학과) ;
  • 이상준 (전남대학교 경영학부) ;
  • 최은복 (전주대학교 스마트미디어학과)
  • Received : 2017.07.17
  • Accepted : 2017.08.20
  • Published : 2017.08.31
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Abstract

Sharing economy which is sharing and borrowing goods, space, and services as a social and economic activity based on the Internet and smart phones is a new research topic in convergence area. The most representative areas of shared economy are space sharing and vehicle sharing. This paper aims to explore the factors affecting sharing intention of vehicle. We have identified the independent variables which include economic benefit, social benefit, social influence, psychological benefit and perceived risk. We also have done how these variables affect on sharing intention. Unlike Korea, in China vehicle sharing is legally allowed and has a large scale economy. To prove the hypothesis, we performed questionnaire investigation in China and analyzed with SPSS program. The result of hypothesis is the followings: The economic benefit, psychological benefit, social influence and perceived risk are affects sharing intention, and social benefit is not affect sharing intention and sharing intention is affect sharing behavior.

인터넷과 스마트폰 기반의 사회적 경제 활동의 일종으로, 물건이나 공간, 서비스를 빌리고 나눠 쓰는 공유경제는 융합 분야의 새로운 연구 주제이다. 가장 대표적인 공유경제 영역으로 공간 공유와 자동차 공유가 있다. 본 논문은 자동차 공유의도의 선행요인과 공유행동을 미치는 요인들을 파악하고자 한다. 본 논문에서는 선행연구에 바탕으로 공유의도와 관련된 경제적 혜택, 사회적 혜택, 사회적 영향, 심리적 혜택, 지각된 위험을 연구 변수로 도출하고, 이들이 공유의도에 어떤 영향을 끼치는지 연구하였다. 한국과 달리 중국은 자동차 공유가 법적으로 허용되고 많은 활성화 되어 있다. 가설을 검증을 위해서 중국 시민한테 설문지를 수거하였고, SPSS 프로그램으로 통계분석을 실시하였다. 분석결과 경제적, 심리적 혜택, 사회적 영향, 지각된 위험은 공유의도에 영향을 미치는 것으로 나타났지만, 사회적 혜택은 가설과 다르게 공유의도에 영향을 미치지 않았다. 또한, 공유의도가 공유행동에 영향을 미치는 것으로 나타났다.

Keywords

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