• Journal of Distribution Science
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• v.18 no.1
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• pp.107-121
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• 2020

Purpose: Shared mobility services are the most notable in the shared economy; however, they have yet to be activated in Korea due to various regulations and conflicts amongst stakeholders. Nevertheless, shared mobility has become an irresistible trend of the times, as it can cause a great deal of economic and environmental benefits. In this vein, the purpose of this study is to contribute to the revitalization of shared mobility services in Korea and to provide service providers with implications for developing consumer-oriented marketing strategies. Research design, data and methodology: Based on the reasons that the users do not use shared mobility service, the factors influencing the behaviors of shared mobility users are structured and analyzed in a reliable, technical and procedural manner. To this end, the theory of reasoned action (TRA) of Ajzen and Fisbbein, the initial trust model (ITM), task technology fit (TTF) and switching cost (SC) are adopted. A total of 202 questionnaires were collected from the respondents who were aware of shared mobility. Then statistical processing of the collected data used SmartPLS(v.3.2.8), a PLS-SEM (Partial Least Squares Structural Equation Modeling) analysis program. The steps of the analysis are as follows. First, a PLS-Algorithm analysis was performed to evaluate the measurement model, and a Bootstraping and Blindfolding analysis was performed to evaluate the structural model and verify the hypotheses. Second, a multi-group analysis (PLS-MGA) was conducted to further analyze the differences depending on whether or not users experienced shared mobility service. Results: The results showed that initial trusts model (ITM) and task technology fit (TTF) have positive effects on users' behaviors through the mediation of the intention to use. As opposed to the assumption, switching costs did not have negative moderating effects in relation to the intention to use and users' behaviors. The influence of IT self-efficacy was significant, depending on the prior experience to use shared mobility services. Conclusions: This study will contribute to the revitalization of domestic shared mobility services and the formulation of service providers' marketing strategies. In future studies, there is a need to explore, reconstruct, and validate factors other than the impact factors of the shared mobility services used in this research model.

• Journal of Korea Multimedia Society
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• v.24 no.8
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• pp.1138-1148
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• 2021

In this study, we developed a 'shared-use mobility'-mounted local particulate matter monitoring terminal technology to measure the actual particulate matter concentration around me. As a mobile terminal device in the form of an IoT sensor platform, it is designed to be separated into a control module and a sensor module to minimize interference between sensors and to consider the optimal observation position of each sensor. As a result of the field test, it was confirmed that particulate matter was locally different depending on time and space even within the same area. In addition, it was confirmed that the concentration of particulate matter in the relevant section differed by up to 100 times compared to the surrounding area due to specific sources of particulate matter such as unpaved roads. In addition, we positively reviewed the applicability of the service in the real-time metaverse environment using this result. Through technological advancement and application of multiple shared-use mobilities, we expect to be able to provide new services for practical smart city air environment monitoring, such as localized particulate matter information, air pollution event information, and identification of causes of particulate matter.

• The Journal of the Convergence on Culture Technology
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• v.7 no.2
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• pp.377-388
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• 2021

With the growth of the global sharing economy market, various sharing services have recently appeared in South Korea. Seoul city unmanned public bicycle rental service, "Ttareuni" is one of the services representing the shared mobility industry in South Korea. Although many users use this service, the usability of the mobile application, which is the essential medium of utilizing the service, is not improving. In this regard, this study conducted usability testing and in-depth interviews for Ttareungi's main users in their 20s and 30s to improve the user experience of the mobile application of Ttareungi. As a result, the problems of Ttareungi mobile application were identified, and based on this, design considerations for shared mobility services having publicity like Ttareungi were proposed. This is expected to contribute to improving the user experience of shared mobility services.

• KIPS Transactions on Computer and Communication Systems
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• v.12 no.7
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• pp.217-226
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• 2023

As the use of shared electric kickboards is rapidly increasing, there are many cases of illegal parking of shared mobility. In order to solve this problem, local governments are taking measures such as towing illegally parked shared electric kickboards, but user management is not considered and the methods are inefficient. Accordingly, in this paper, we propose a blockchain-based shared electric kickboard user management model. The shared electric kickboard is equipped with a camera sensor and GPS that can check the parking status, and when the user ends the use of the shared electric kickboard, information on the parking status is collected through the installed sensors and the shared electric kickboard company You can check if the user has parked correctly. In addition, trust points are given according to the user's parking history and incentives are provided according to the trust points, inducing users to return the shared evangelism kickboard correctly. The information is shared through the consortium blockchain in which shared electric kickboard companies participate, enabling integrated user management of shared electric kickboard companies.

• The Journal of the Korea Contents Association
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• v.21 no.9
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• pp.471-476
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• 2021

Personal mobility (PM) is a new concept of transportation used by one or two people using electricity. Personal transportation aims to move quickly and conveniently over an ambiguous distance that is too close to the destination and too far to walk. In particular, as electric kickboard sharing services have become more common in recent years, they are receiving great popularity from citizens. However, it is necessary to come up with an alternative solution as it is acting as a risk not only to users but also to pedestrians and road drivers. Therefore, in order to present measures to establish and improve a safe personal mobility utilization environment, this research was conducted as follows. First, based on GPS data from shared electric kickboards, the usage status in everyday life was examined and analyzed in detail. Second, it is convenient to rent and return shared electric kickboards directly to applications regardless of time, and it is highly accessible to rent them from their location and reach their destination. Based on these findings, this study suggests that careful access to rental and return could have a more positive effect on users and pedestrians by installing a cradle in a place where there is more use than disorderly device placement and expansion.

• The Journal of The Korea Institute of Intelligent Transport Systems
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• v.11 no.5
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• pp.15-26
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• 2012

Government agencies including the national police agency have executed diverse efforts including continuous improvements of traffic facilities and operation methods, education, enforcements in order to improve traffic operation systems; nevertheless there have been continuous criticisms on irrationality in traffic signal and road facility operation. One of the reasons may be the lack of systematic preliminary evaluations on various alternatives. However, there was no appropriate tool to evaluate the mobility and safety of thus alternatives in a systematic way. Therefore, this study proposes the systematic use of microscopic traffic simulation models as a comprehensive evaluation tool. In addition, this study verified the potential of using a microscopic traffic simulation model using the case of operating an overlap phase on a shared-left-turn lane through a systematic way where the evaluation was conducted through data collection, building networks, calibrating microscopic simulation models, producing performance measures, evaluating mobility and safety, and so on. As a result, the operation of overlap phase on a shared-left-turn lane showed no big difference from other operation scenarios such as leading left-turn on exclusive left turn lane in terms of mobility. However the operation of overlap phase on a shared-left-turn lane decreased safety by increasing potential conflicts.

• The Journal of The Korea Institute of Intelligent Transport Systems
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• v.20 no.1
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• pp.40-53
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• 2021

Recently, shared dockless e-scooter usage has rapidly increased, rather than the station-based shared mobility service, because of convenience. This transition leads to new social problems in urban areas such as increased traffic accidents and hindrance of pedestrian environments. In this study, we analyze the usage characteristics of shared e-scooters in Seoul, and identify factors influencing demand for shared e-scooters by developing a negative binomial regression model. As a result, the usage characteristics show that the average trip distance, the average trip duration, and the average trip speed were 1.5km, 9.4min, and 10.3km/h, respectively. Demographic factor, transport facility factors, land use factors, and weather factors have statistically significant impacts on demand for shared e-scooters. The results of this study will be used as basic data for suggesting effective operation strategies for areas with higher shared e-scooter demand and for establishing transport policies for facilitating shared e-scooter usage.

• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.21 no.1
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• pp.175-179
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• 2021

With the recent increase in the proportion of single-person households, the demand for reasonable personal mobility has increased, and the "Personal Mobility" industry that can be used conveniently and concisely has grown rapidly. In fact, according to data from the Korea Transport Institute, the scale of the electric kickboards rental industry, one of the personal mobility industry sectors, is expected to expand to 200,000 units in 2022. Due to the characteristics of electric kickboards that are powered by electricity, stable and efficient battery supply is the most basic and important issue. According to recent reviews from users who have used the electric kickboard, there were cases where the use of the electric kickboard is attempted, but the battery is in a discharged state or the battery charge level is low and thus cannot be used. Therefore, this paper proposes a solar charging system for stable battery use of electric kickboards. When this system is applied, it is expected that it will not only be an eco-friendly charging method for electric kickboards, but also stably supply and demand batteries while driving.

• The Journal of The Korea Institute of Intelligent Transport Systems
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• v.20 no.1
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• pp.54-69
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• 2021

Policy improvement such as the revision of the Road Traffic Act are proposed for personal mobility(especially e-scooter) usage. However, there is not enough discussion to solve the problem of using shared e-scooter. In this study, we analyze the influencing factors that amount of pick-up and drop-off of shared e-scooter by dividing the Seoul into a 200m grid. we develop spatial auotcorrelation model such as spatial lag model, spatial error model, spatial durbin model, and spatial durbin error model in order to consider the characteristics of the aggregated data based on a specific space, and the spatial durbin error model is selected as the final model. As a result, demographic factor, land use factor, and transport facility factors have statistically significant impacts on usage of shared e-scooter. The result of this study will be used as basic data for suggesting efficient operation strategies considering the characteristics of weekday and weekend.

• The Journal of Information Systems
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• v.31 no.3
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• pp.47-65
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• 2022

Purpose With the recent development of Big Data and Artificial Intelligence technology, self-driving technology has developed into three stages (partial self-driving) or four stages (conditional self-driving), it is expected to bring a new paradigm to transportation in the city. Although many researchers are researching related technologies, there is no research on self-driving for disabled persons. In this study, the basic research was conducted based on the assumption that the shared self-driving car used by the disabled person is similar to the special transportation currently driving. Design In this study, data analysis and machine learning techniques were utilized to analyze the mobility patterns of disabled persons by type and to search for leading factors affecting the traffic volume of special transportation. Findings The study found that external physical disorders and developmental disorders often visit general welfare centers, internal organ disorders often visit general hospitals, and the elderly and mental disorders have various destinations. In addition, machine learning analysis showed that the main transportation routes for the disabled person use arterial roads and auxiliary arterial roads and that the ratio of building usage-related variables affecting the use of special transportation for a disabled person is high. In addition, the distance to the subway and bus stops was also mentioned as a meaningful variable. Based on these analysis results, it is expected that the necessary infrastructure for shared self-driving cars for disability person traffic will be used as meaningful research data in the future.