• International Journal of Advanced Culture Technology
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• 제9권1호
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• pp.22-27
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• 2021

Morphology of contemporary city streets is composed of overlapping infrastructures corresponding to the new street within the established organization, contemporary system, future circumstance, and population. As well, two overlaid organizations and morphological, historical, social and physical development lead to sharp acute algle(triangular) site, and the architecture in this site has a restriction on the availability of the internal space and the external design due to outside shape sharpness. We want to have a positive effect on the internal and external design of the architecture in the future by categorization of the shape and processing characteristics of the acute angle corner of the trilateral site. The characteristics and design categorization shown in this case study are as follows. Constitution a unique and independent form, lead streets and shape a exclusive image of the landscape, alleviate sharpness by configuring a acute angle point as a plane, use void to give reserve character, replace roundness for companionability to induce ambience in the road, embrace the characteristics of the site and create internal spaces and functions, emphasize the characteristics of each stairs, retain of uniqueness and highlight the characteristics of a vertical elements.

• Asia Marketing Journal
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• 제15권4호
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• pp.161-186
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• 2014

There are many cases of rebranding and its numbers are growing. However, rebranding is still under research in the academic field, and there is no guideline on the effective way to change brand name. The objective of this paper is to integrate two inconsistent predictions from categorization theory and schema incongruity theory: a negative linear relationship (categorization theory) versus an inverted-U-shape relationship (schema incongruity theory) between brand name incongruity and consumer evaluation into one framework. Specifically, this study examines how the effect of incongruity between an existing brand name and a new brand name (hereafter called "brand name incongruity") on the new brand name attitude differs depending on a consumer's individual characteristics (need for cognition). The experiment demonstrates that consumers with a high need for cognition show a better attitude towards a new brand name when the brand name was rebranded moderately incongruent compared to congruent or extremely incongruent. Thus, the experiment demonstrates that there is an inversed U-shape relationship between brand name incongruity and new brand name evaluation for consumers with a high need for cognition. On the contrary, consumers with a low need for cognition show a better attitude towards a new brand name when the brand name is rebranded congruently compared to incongruent conditions (moderate incongruity and extreme incongruity). This result indicates that there is a negative linear relationship between brand name incongruity and new brand name evaluation. Key theoretical and managerial implications of the present study are as follows. This study integrates two alternative views of research on incongruity evaluation into one framework by demonstrating that need for cognition moderates the relationship between brand name incongruity and consumer evaluation. This present study provides a conceptual basis for understanding consumer evaluation towards a new brand name. Next, though rebranding is a very important decision making of brand management, there is no guideline on how to change a brand name. The findings of this research can suggest which degree of change is optimal when rebranding in order to utilize and strengthen existing brand equity. More specifically, when our target customer has high need for cognition, moderately incongruent rebranding can be optimal, whereas for those with low need for cognition, rebranding in accordance with existing brand name will be optimal.

• 대한인간공학회지
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• 제25권2호
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• pp.107-118
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• 2006

Recently, Korean's 3-D foot data have been extensively collected through 5th national anthropometric survey known as 'Size Korea'. In this study, Korean foot shape was investigated and subsequently classified, based on the existing standard for foot shaping. This study analyzed and categorized Korean foot shapes through the following methods. Although the data used in this study were limited to those of Korean adults, major factors affecting the foot shape were deduced and then categorically grouped by the multivariate statistical analysis. For those whose age ranged from 14 to 70, major factors affecting the foot shape for the male were related to foot breadth, ankle thickness, 1st toe shape, malleolus height, heel to top of the foot length, the ratio between toe-side and heel-side and 5th toe shape. For the female, the ball of foot height was added to the above factors. From the factors extracted, the Korean foot shape was categorized into three groups for the male and four groups for the female. They were the ladder type, the inverted triangle type and the square type. For the female, the triangular type was added to the three types. These findings will serve as useful information for the footwear production industry in Korea.

• 한국의류학회지
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• 제47권3호
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• pp.511-530
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• 2023

This study aims to analyze middle-aged men's frontal body shape asymmetry by measuring the left and right body dimensions and angles of 388 middle-aged men aged 40 to 59 using 3D body scan data and comparing the measured values. The study also compares the measured values of width, height, and angle and their relationships using Size Korea's anthropometric measurement and posture index of the New York Posture Rating Scale. The results confirm that the asymmetric shape characteristics of the upper and lower body appear differently. In addition, the asymmetrical characteristics between the upper and lower body differed, indicating that the close parts of the body affect each other. Similar to the difference in the left and right frontal body shapes and the average angle distribution, the asymmetrical upper and lower body characteristics also are found to be dissimilar when the correlations are examined. In contrast, there is no asymmetry in the width, height, and angle considering the age and BMI groups. Finally, the study classifies three body types and identifies their asymmetric characteristics. Overall, this study contributes primary data for further research on pattern production for asymmetric and unique body types and the development of customized apparel products.

• 한국의류학회지
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• 제46권4호
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• pp.672-686
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• 2022

The study classifies and analyzes the lower-body-shape types of female adolescents aged 14 to 16 years to provide meaningful information for making ready-to-wear patterns that are suitable for various female adolescent body types. The body-size data of 830 females aged 14 to 16 years were analyzed from 6th Size Korea anthropometric study. A factor analysis of 27 measurement items related to the lower body extracted 3 factors: waist/upper legs, height of the lower body, and hip area. A cluster analysis classified the female adolescent lower-body types into four clusters: the skinny body type with the shortest lower-body length, the most obese body type with the largest girth, the normal body type with the longest hip length, and the slender body type with the longest lower-body length. The discriminant analysis determined that nine measurement items had the most influence on classifying lower-body-shape types, and discriminant functions were derived. These results are meaningful because they provide more precise information about lower-body-shape types.

• 한국의류학회지
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• 제29권6호
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• pp.793-804
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• 2005

The new paradigm of the 21st century demand an openly different world of formative ideologies in respect to art and design. The purpose of this study is focused on trying to comprehend aesthetic essence of clothing as an, with the investigation of artistic theories manifested by art philosophers. Art to Wear was categorized into style to understand its artistic meaning as well as to analyze its character. Upon the foundation of semiotics theory, the feature of Art to Wear and its analysis category were argued in the context of Charles Morris three dimension of semiotics analysis. The conclusion to the research is like so. The feature and analysis category of Art to Wear upon a semiotics perspective was divided into syntactic dimension, semantic dimension and pragmatic dimension. The analytical categorization upon the perspective of syntactic dimension fell into the category of topology, shape and color. The semantic dimension of Art to Wear was divided into categories of denotation and connotation. In addition, the pragmatic dimension of Art to Wear analytical categorization was divided into a delivering function and common function.

• 복식문화연구
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• 제18권1호
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• pp.80-92
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• 2010

This research aims at developing the dress form for the aged women based on their body shapes using the three-dimensional body scan data with the body shape categorization(according to the previous research). To accomplish this goal, the sample group of representative body shape of the 50% of median was selected by using the high frequency proportion range of each type of body shape of the aged women, and the sample group of representative body shape of each type was averaged in a three-dimensional way by using the morphing method of a three-dimension reverse-engineered software. RP in the form of torso was produced based on the shape data of the final model and the data was formed into an actual object, by which an aged women's dress form model was drawn out. The differences of the girth of the bust, hip and waist between the developed dress form model and the existing dress form model were examined. The result showed that the developed dress form had a bigger size of waist girth than that of bust and hip girth, compared to the existing dress form, which shows that it reflects the aged women's tendency of abdomen obesity, so it's expected to be more proper for the human bodies of the targeted age group than the existing dress form. These research results may help design the clothing suitable for the body shape of the aged women so that their demand for the clothing of good fit will be satisfied in the future.

• 한국실내디자인학회논문집
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• 제40호
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• pp.139-148
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• 2003

For lighting design in such diverse structures, we need lots of considerations, such as use and characteristics of the structure, harmony with its surroundings, and the function and type of lighting to be installed. The structural characteristics is determined by its shape and several vertical and horizontal factors based on the shape, which can be focused on at day time by shading, the surface structure, the quality of the surface and the color. On the other hand, they can be at night hidden in the darkness or enforced strongly by the effect of the lighting. In this paper, correlation between the ways of lighting and building facade types according to vocabularies for sensitivity is explored based upon an analysis of building facades for small-scale commerce which plays an important role in cityscape lighting design. It is considered that categorization of types of building facades, presented in this article, and the classification system of exterior lighting methods can be useful in planning lighting. And the process of the study is thought to be able to present a method about the exterior lighting planning. Furthermore, computer simulation on the bases of the correlation model of the lighting methods related to vocabularies for sensitivity about the building facade types is expected to be data and means which can be a great help for designers to predict various results quickly.

• 대한한의학회지
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• 제34권1호
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• pp.52-68
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• 2013

Objectives: Hyungsang medicine (HM) is an inspection which emphasizes the relationships between pathological patterns and one's facial or bodily shape, color and movement. The purpose of this study was to review previously published study results of the HM. Methods: The authors reviewed a total of 51 HM-related studies published from 2000 to 2012 found on PubMed and various domestic Oriental medicine journals. Each study was classified into theoretical, diagnostic, or treatment-related category. Results: Theoretical studies were mostly based on the Nei-Ching and Dong-Eui-Bo-Gam texts, and dealt with differences in form between types such as masculine and feminine, the five organ image types, the four-type categorization of body essence, vital energy (Qi), mentality, and Blood, Gallbladder and Bladder, the four-type categorization of fish, bird, horse, and turtle types, and the six meridian types. Research on diagnosis has been performed on diagnostic characteristics of HM, correlation between HM and general coordinative manipulation (GCM), and Hyungsang medicine and ante-disease pattern (未病類型). Studies on treatments could largely be classified as treatments for specific diseases using certain acupuncture or herbal prescriptions based on HM. Treatments were mostly evaluated solely through subjective symptom improvement of patients. Conclusions: Our review results suggest that HM-related studies were focused on the constitutional characteristics and clinical utility of HM. To strengthen the theoretical basis of HM and its clinical utility, clinical trials including randomized, treatment-placebo and blind methods are needed.

• Asian review of World Histories
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• 제3권1호
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• pp.113-135
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• 2015

The word 'urbanity' literally means 'quality or state of being urban' where the criterion of urban economic and civic culture is assumed despite the general celebration of cultural uniqueness of urban centers. The narratives celebrating the uniqueness of urban centers since the ancient past till recent times could not get rid of the broad categorization of the urban models depending on their contextual networks of trade, mobility and culture. This paper attempts to explore whether the urban cultures in South Asia even preceding a global phenomenon like colonialism were actually reflecting an idea of urbanity where the urban culture, including planning and architecture reflected a trans-national model. This paper particularly concentrates on the medieval period when a pattern of urbanity took shape in this subcontinent under the influence of Islam, which could be explained by its particular idea of urban model, cultural exchange and vibrant trade networks.