• 대한가정학회지
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• 제38권12호
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• pp.111-129
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• 2000

The purpose of this study is to investigate the level of consumer instantly impulse buying in cuber market user. Also this study analyzes causal effect on consumer instantly impulse purchasing by demographic and social, place and promotion, consumer emotion state, and consumer internal and psychological variables. The data had been collected from on-line research method with 1,034, as using cuber market. The major statistical methods used for data analysis are frequency, percentile, mean, factor analysis, multiple regression analysis, Pearson's correlation analysis, and path analysis. The result of causal effect analysis were as follows; First, the variables affecting possession oriented materialism were sex and age. Second, the variables affecting self-control were sex, income, account of credit card, and instantly state of mind. Third, variables directly affecting instantly impulse purchasing were serif employed, banner advertisement, experience of cuber shopping, shopping mall pattern, instantly state of mind, purpose of shopping, happiness and success oriented materialism, and self-control. Also sex, income account of credit card, and instantly state of mind emerge to indirectly effect via self-control. Especially, the variables of success oriented materialism and instantly state of mind influenced on the highest of relative variables in consumer instantly impulse purchasing.

• 복식문화연구
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• 제12권2호
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• pp.199-210
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• 2004

This study was intended to identify the differences in perception of image words and perception dimension of desired image according to sex variable for college students in a school context. Data were collected by questionnaires distributed to 443 college students from August to September of 2000. After eliminating incomplete questionnaires, 396 were analyzed. As results of factor analysis, 7 desired image factors were determined for male and female, respectively. On the basis of these results, major perception differences were identified according to sex variable. Differently-perceived image words were as fellows: For intellectual image, male relates it with sporty while female relates it with graceful; for masculine image, male relates it with mature while female relates it with sporty; and for feminine image, male relates it with sexy and graceful while female relates it modest, pure, and cute. Multidimensional scaling was employed to determine the perception dimension of desired image. Two dimensions were accepted to interpret the results for both sex, respectively. 'Feminine-masculine' and 'conspicuous-plain' were criteria for male students, while 'unnatural-natural' and 'feminine-masculine' were criteria for female students.

• 복식
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• 제59권3호
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• pp.55-56
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• 2009

The purpose of this study was to analyse body and cosmetic image according to women's sex role identity. The subjects of this study were 433 women over 20 years old. Self-administered questionnaires were used for data collection. SPSS(Ver. 15.0) was used for mean, median, frequency, percentages, factor analysis, and one-way ANOVA. The results of this study were as followed; First, women were clustered into 4 groups according to their sex role identity. 36.5% was classified as an androgynous group, 32.4% was a undifferentiated group, 16.1% was a masculine group, and 15.0% was a feminine group. Second, factors of women's body image were interest in appearance, interest in weight, and charming of appearance. Factors of cosmetic image were natural & sociable, urban & intellect, passionate, romantic, prestige & sophisticate, fashionable & splender, active, feminine, and formal. Third, Androgynous group showed much interests in appearance and charming of appearance, but undifferentiated group had low interests. Androgynous group pursued natural & sociable, urban & intellect, passionate, romantic, prestige & sophisticate, fashionable & splendor, active, feminine, and formal images most when they applied make-ups. Masculine group pursued urban & intellect and active images much and femme group pursued natural & sociable, feminine, and formal images much. However undifferentiated group pursued all factors of cosmetic images less. Forth, androgynous group applied more kinds of cosmetics, but undifferentiated group applied less.

• Nutrition Research and Practice
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• 제1권1호
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• pp.65-69
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• 2007

We examined the associations between adiponectin or leptin and serum ICAM-1 levels in seventy-six hypercholesterolemic patients (mean age 59 yrs, 25 males and 51 females, LDL-cholesterol>=130mg/dL at screening). Blood lipid profiles and HOMA-IR derived from fasting glucose and insulin concentrations were determined. Serum levels of adiponectin, leptin and ICAM-1 were analyzed using ELISA The results showed that serum levels of leptin were positively associated with serum levels of ICAM-1 independent of age, sex and BMI (r=0.392, p<0.001). Serum levels of adiponectin were negatively associated with serum levels of ICAM-1 independent of age, sex and BMI (r=-0.343, p<0.005). Stepwise multiple linear regression analysis showed that serum leptin was an independent factor to be associated with serum ICAM-1 levels after adjusting for age, sex, BMI, alcohol intake, smoking status, blood lipids such as total cholesterol, triglyceride, HDL cholesterol and LDL cholesterol and HOMA-IR (p<0.001). With respect to adiponectin, its association with serum ICAM-1 was attenuated but still significant when further adjustments were made for age, sex, BMI, alcohol intake, smoking status, blood lipids such as total cholesterol, triglyceride, HDL cholesterol and LDL cholesterol and HOMA-IR (p<0.005). In conclusion, this study suggests that adiponectin and leptin are associated with endothelial derived inflammation.

• International Journal of Human Ecology
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• 제8권2호
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• pp.141-151
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• 2007

The purpose of this study is to classify men in their 20s by their sex role attitudes, and to study their appearance management behavior and inner characteristic variables such as socio-cultural attitudes on appearance and bodily image, which are expected to influence the appearance management behavior of each classified group. For this, a survey of 393 males in the 20s in Seoul and metropolitan areas was conducted. Factor analysis, Cronbach's alpha coefficient, and F-test were conducted on the data. First, as a result of analysis on sex role attitudes, four groups were categorized: Masculinity, Femininity, Androgyny and Undifferentiation. Second, the analysis of individual variables resulted in appearance management behavior being separated into five categories: Interests in fashion, Proper choice of clothing, Importance of bodily attractiveness, Pursuit for personality and Complementation of physical weaknesses. The socio-cultural attitude on 'appearance' was sub-categorized into Internalization, and Awareness, while 'body image' was divided into Cognitive behavioral and Affective aspects. Regarding differences in socio-cultural attitudes for appearance, body image and metro-sexual lifestyle attitudes, the androgyny group produced the highest scores. Based on these results, it can be concluded that people who take care of their physical appearance, cope effectively with social and circumstantial requirements for happiness and success, and respond flexibly and affirmatively.

• 복식
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• 제60권3호
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• pp.99-109
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• 2010

The purpose of this study was to examine the differences of appearance management behavior and body exposure attitude according to sex role identity. The method of this study was a survey research method by questionnaire. The subjects were 632 college students (male: 302, female: 330) living in Seoul area. The data were analyzed by SPSS program. Analysis methods used were frequency, factor analysis, Cronbach's $\alpha$-reliability coefficient, one-way ANOVA and Duncan's multiple range test. The subjects were divided into 4 types of sex role identity: androgynous, masculine, feminine, and undifferentiated type. The female androgynous group had skin care the most, while the male androgynous type had clothing management and weight control the most among the 4 types. Both male and female androgynous groups had hairstyle care the most. Both the male and female masculine groups wore chest exposing clothes the most, while the female masculine type wore shoulder exposing and leg exposing clothes the most. The female androgynous group showed the highest appearance management expenses.

• 동아시아식생활학회지
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• 제8권4호
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• pp.399-411
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• 1998

Thinness has become a symbol for beauty, acceptance and competence for women in our society, and pressure to diet because of this unrealistic standard is one factor reponsible for the increasing incidence of eating disorder. Three hundred fifty college women in the Chonbuk area were surveyed from May to June 1998, to investigate the relationship among body image, eating disorder, dietary intakes, self esteem and sex role identity. This study identified a subgroup of women who were relatively satisfied with their body weight and who did not diet. This group was compared with subgroups of women who were dissatisfied with their bodies and either were or were not restrained eaters. The dissatisfied/dieting women had the highest BMI, binge eating disorder and night eating syndrom, had significantly lower calorie, protein, iron, vitamin B$_1$, and vitamin B$_2$ intake compared with the satisfied/non-dieting women. The dissatisfied /dieting women, who had lower self-esteem compared with the satisfied/non-dieting women, but the frequency of sex role identity was similga among the groups of women. BMI and binge eating disorder were positively correlated(r=0.157, p＜.01), but BMI and self esteem were negatively correlated(r=-0.202, p＜0.01). Especially, binge eating disorder and self esteem were negatively correlated (r=-0.126, p＜0.05).

• 여성건강간호학회지
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• 제16권4호
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• pp.399-408
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• 2010

Purpose: The purpose of this study was to investigate differences of subjective, objective knowledge and educational need about contraceptives according to sex in college students. Methods: Data were collected by a self-administered questionnaire from 84 male and 111 female college students on May, 2008. PASW 18.0 program was used for data analysis. Results: There were significant differences in age, major, grade, place of residence, and experience of sexual intercourse between male and female college students. There was a significant difference in objective knowledge about contraceptives between the two groups, but no significant difference in subjective knowledge. The positive correlation was shown between subjective and objective knowledge about contraceptives. Even when demographic variables such as age, major, grade, place of residence, and experience of sexual intercourse were controlled, sex was a significant influencing factor on subjective and objective knowledge about contraceptives. Educational need about emergency contraceptive pills was significantly different and ranking of educational need about contraceptives was also different between the two groups. Conclusion: These results suggest that different education programs according to sex are needed to maximize the effect of contraceptive education and sexual characteristics are considered to give an education to college students.

• 복식문화연구
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• 제10권1호
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• pp.49-59
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• 2002

The type of product and consumer characteristis have known to play an important role in the post-purchase behavior. The issue related to the effects of clothing type and sex on the process of consumer satisfaction formation, would be helpful to understand the past-purchase consumer behavior. Therefore, the objective of this study was to clarify differences in the process of satisfaction formation in relation to clothing type and sex. The study was conducted in three steps. Through the two steps, measurement instruments were developed. At the last step, judgement sampling method was utilized to collect the data and subjects were 614 university students. Factor analysis and path analysis were used to analyze the data. The process of consumer satisfaction formation in formal wear and casual wear showed some differences. In the case of format wear, only expressive product performance was found to play an important role in the process of consumer satisfaction formation. However in the case of casual wear, both expressive and instrumental product performances had influence upon clothing satisfaction directly or through consumption emotion. The results revealed a similar tendency in the process of satisfaction formation between male and female groups. However in the male group the consumption emotion had a greater effect on the process of consumer satisfaction formation than in the female group it did.

• 한국가정과학회지
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• 제5권1호
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• pp.28-41
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• 2002

This study investigated the effects of the high school students' self-efficacy, sex, and division of school upon their clothing fashionability and conspicuous consumption to understand a part of their clothing behaviors during adolescent period. Questionnaires were distributed to and collected from 575 male and female high school students attending academic and vocational high schools locating in Kwangju, Korea, from October 9 to October 14, 2000. The data were analyzed using descriptive statistics, factor analysis, MANOVA, and t-test. The results were as follows: 1. The main effects of the self-efficacy on the fashion interests and fashion knowledge were significant(p<.05, p<.01, respectively). 2. The main effects of the sex of respondents on the fashion interests and fashion knowledge were significant(p<.01, both). 3. The main effect of the self-efficacy on conspicuous consumption to demonstrate the economic status was significant (p<. 01). 4. The main effects of the sex of respondents on conspicuous consumption to high priced brand oriented was significant (p<. 01).