• Title/Summary/Keyword: Services Quality(SERVQUAL)

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Application of the SERVQUAL Scale to Health Care Services (의료서비스에서 SERVQUAL 활용에 대한 고찰)

  • 조우현;이선희;최귀선;문기태
    • Health Policy and Management
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    • v.9 no.4
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    • pp.140-156
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    • 1999
  • The purpose of this article was to review the basic concept of the SERVQUAL scale and to evaluate its usefulness in health care settings. The SERVQUAL scale was developed by Parasuraman et al. in 1988. Its purpose was to provide an instrument for measuring the quality of service that would apply across a broad range of services with minor modifications in the scale. The SERVQUAL scale is based on gap theory, which indicates the difference between consumers' expectations and their assessment of the actual performance of a specific firm. It has five dimensions to define service quality. These dimensions include: (1) tangibles' (2) reliability' (3) responsiveness' (4) assurance' (5) empathy. While the SERVQUAL scale has been tested in a number of health care settings. the findings have been mixed. So. health care marketers should be cautious in their use of the SERVQUAL scale. However, it is rare to find instruments that are as well validated as SERVQUAL appears to be. As well the SERVQUAL scale provides valuable information about the quality of health care service.

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Impact of Service Quality on Behavioural Intention to Use Fin Tech Payment Services: An Extension of SERVEQUAL Model

  • Vikas Sharma;Sanjay Taneja;Munish Gupta;KshitizJangir;Ercan Ozen
    • Asia pacific journal of information systems
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    • v.33 no.4
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    • pp.1093-1117
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    • 2023
  • The study aims to determine the impact of quality outcomes on behavior intentions in Financial Technology (FinTech) payment services. The study is focused on the development and testing of the impact of the SERVQUAL model on the TAM, i.e., Technology Acceptance Model for the measurement of the behavioral intention of users to use fintech payment services. The sample entails 578 specific survey responses from northern India from October to December 2022. The respondents were users of FinTech. The PLS-SEM technique was employed to explain the implementation process. Consequently, it discovered a significant relationship between the SERVQUAL models and the impact on behavioral intentions identified by TAM. The study will provide insight into the factors that impact the quality outcomes and adoption of Fintech payment services to the providers. The paper demystifies FinTech payment services in the range of perception of service quality outcomes and provides essential theories. The TAM model reflects the customer's sense of satisfaction, usefulness, and attitude. In contrast, the SERVQUAL model demonstrates the user's assessment of service quality outcomes such as quality, trust, security, and service quality positively affects behavioral intention in FinTech payment services.

Applying Ubi-SERVQUAL to Assessing the Quality of Ubiquitous Service Scenarios (Ubi-SERVQUAL을 활용한 시나리오상의 유비쿼터스 서비스 품질 평가)

  • Kwon, Oh-Byung;Kim, Ji-Hoon
    • Journal of the Korean Operations Research and Management Science Society
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    • v.32 no.1
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    • pp.1-13
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    • 2007
  • Nowadays, ubiquitous computing services begin to be suggested from a few domains such as supply chain, logistics, and location-based services. However, to what extent the services will be successful is hard to be estimated, mainly because a sophisticated service evaluation method focusing on the ubiquitous computing perspective has not been supplied. Hence, this paper alms to build a model to assess the quality of ubiquitous computing service. To do so, an amended model, Ubi-SERVQUAL, is applied to assess the service quality mentioned in ubiquitous computing scenarios. According to the Ubi-SERVQUAL, we found that an actual service with higher quality should consider reliability. responsiveness, assurance and empathy in order to increase customer satisfaction, computer system's intimacy with users and trust.

A Study on the evaluation of Service Quality in an Academic Library using SERVQUAL and SERVPERF (SERVQUAL과 SERVPERF를 이용한 대학도서관 서비스 품질평가에 관한 연구)

  • Lee, Too-Young;Kim, Hee-Jeon
    • Journal of the Korean Society for information Management
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    • v.20 no.2
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    • pp.73-91
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    • 2003
  • Research papers on sevice quality, which began with the manufacturing industry in many Northern Europe at the end of 1970, have been found since the companies became much concerned about the level of services they offered. Libraties can not be an exception to this situation. It is absolutely necessary to find a way to develop a competitive strategy to offer a high level of service to those who use libraries. The purpose of study is to evaluate the quality of library services by applying "SERVQUAL" and "SERVPERF" of evaluating service quality and to determine which of these 2 methods is better in terms of measuring library services. The study also investigated the relationship between the service quality an user satifaction.

A Comparative Study on Evaluating the Premier Executive Hotel Services of Seoul with SERVQUAL (SERVQUAL을 이용한 서울 특1급 호텔 서비스 평가 및 비교에 관한 연구)

  • 장대성;신충섭
    • Journal of Korean Society for Quality Management
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    • v.27 no.4
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    • pp.191-215
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    • 1999
  • This research was conducted to indentify the differences In the quality of services between the Premier Executive hotels of Kangbuk area and those of Kangnam area in Seoul utilzing "SERVQUAL" a tool designed to evaluate service quality by Parasuraman, Zeithaml and Berry research team. Based on the review of the related literature, eight variables concerning hotel services were identified. The eight variables are hotel facilities, an employee′s neatness, parking facilities, facilities of guest rooms, trust, response, assurance, location and geographic environment of hotels. And then three hypotheses were developed using eight variabies and tested to find which Premier Executive hotels provide foreign customers better services, in Seoul. Conclusively, it is identified that the Premier Executive hotels in Kangnam area provide better service quality than those of Kangbuk area.

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Measuring Customer Satisfaction for KTX(Korea Train Express) Service using SERVQUAL (SERVQUAL을 활용한 한국고속철도의 고객만족도 평가분석)

  • Yoon, Seong-Pil;Lim, Sung-Uk;Son, Eun-Il;Kim, Chang-Soo
    • Journal of the Korea Safety Management & Science
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    • v.9 no.6
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    • pp.105-112
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    • 2007
  • The era of express train in Korea has come since April in 2004. The KTX(Korea Train Express) which has introduced the technology of TGV of France is regraded as good as the ICE of Germany or Shinkansen of Japanese in its hardware aspects. However there are still many things to be improved in its software aspects such as the quality of services, since the new express railway system is in the early beginning stage. To improve the quality of services, we should first measure and analyze the current level of the service quality. Using SERVQUAL model, the service level of KTX is measured and analyzed in this paper. Issues on how to improve the service quality are discussed based on the measurement and analysis.

The structural relationships among Weblog service quality(wb-SERVQUAL), user satisfaction and loyalty (Weblog 서비스 품질(wb-SERVQUAL)과 사용자 만족도, 충성도에 관한 구조적 관계)

  • Kim, Su-Yeon;Yeo, Sang-Pyo;Hwang, Hyun-Seok
    • Journal of Korea Society of Industrial Information Systems
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    • v.11 no.5
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    • pp.67-77
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    • 2006
  • According to increasing activities in the cyberspace, various on-line services through the Internet have been offered, and many recent studies on the Internet services such as instant messenger, game, and portal site have been performed to evaluate quality of these services. However researches on weblog(blog), a personal online journal for general public consumption, have not been performed much yet. Therefore, we have conducted an empirical study on investigating the structural relationships among weblog service quality, satisfaction and loyalty in this study. After reviewing the related literatures, we have suggested a model for evaluating the service quality of weblog, wb-SERVQUAL(weblog-SERVQUAL), by modifying the conventional SERVQUAL model based on characteristics of weblog. Structural Equation Model(SEM) has been used to analyze the structural relationships among service quality of weblog, user satisfaction and customer loyalty. Managerial implications are also suggested for managing the weblog sites in conclusion.

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Evaluation of Health Care Services of Public Health Centers: SERVQUAL (SERVQUAL을 적용한 일 보건소 이용자의 보건의료서비스 질적 수준 평가)

  • Joung, Hye Young;Byeon, Do Hwa
    • Journal of Korean Public Health Nursing
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    • v.28 no.3
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    • pp.553-564
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    • 2014
  • Purpose: The aim of this study is to identify the expectations and perceptions of health center users as to the services. SERVQUAL scale was used for measurement of service quality. The purpose of this study is to offer baseline data for improving the quality of health care services. Methods: The subjects were users of a health center in S City in Kangwon-do; 170 people participated in this study. Results: Regarding service quality depending on general characteristics, the following results were obtained. First, there were statistically significant differences depending on the gender, purpose of visit, and satisfaction in the health center. Second, the services fell short of the expectations. Third, the quality of 'safe, accurate services' scored the highest, while 'empathy and friendliness' scored the lowest. Fourth, 'internal, external environment of the health center' scored the highest, while 'courtesy of staff' scored the lowest. There were no statistically significant differences. Conclusion: Based on the findings, the following are suggested. First, employee education should be provided for development of empathy and interaction with patients; those are the weakest areas in the health care services. Second, a system allowing patients to understand and participate in their treatment should be developed.

Quality Improvement in Products and Services of Coffee Shops (커피전문점 제품 및 서비스 품질개선 방안)

  • Jang, John;Choi, Eun Song;Kwak, Choonjong
    • Management & Information Systems Review
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    • v.32 no.1
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    • pp.273-287
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    • 2013
  • Increased over time are the market size of coffee shops and customer demands for coffee. This paper aims to provide solutions for quality improvement in products and services of coffee shops through a case study. SERVQUAL is adopted and modified for the given problem to identify customer requirements for services of coffee shops. Quality Function Deployment (QFD) is introduced as an effort to reflect customer requirements in engineering characteristics for products and services. This paper compares the market competitiveness of three coffee shops in a case study. This study also draws solutions for quality improvement in engineering characteristics for products and services by using QFD.

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The Continuous Service Usage Intention in the Web Analytics Services

  • Park, Jae-Seong;Jeong, Gyeong-Ho;Kim, Jae-Jeon;Jo, Geon;Go, Jun
    • Proceedings of the Korea Society for Industrial Systems Conference
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    • 2008.10b
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    • pp.301-306
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    • 2008
  • The World Wide Web (WWW) has continued to grow at very rapid speed in both the sheer volume of traffic and size and the complexity of Web sites. Web Analytics Industry also has been growing rapidly. Web Analytics is to analyze web log files to discover accessing patterns of web pages. In this paper, we identify factors which can affect the continuous usage intention of a firm using services in web analytics services and empirically validate the relationships between the identified factors. For this purpose, we analyze 174 Korea firms. The analysis results show that the satisfaction is significantly associated with service quality and switching cost and the service usage period is not significantly associated with continuous service usage intention. We measure the service quality using SERVQUAL. It turn out that two dimensions of SERVQUAL, reliability and empathy are significantly associated with satisfaction, but another dimension of SERVQUAL, responsibility, is not. Finally, satisfaction is significantly associated with continuous service usage intention.

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