• Journal of Korea Society of Digital Industry and Information Management
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• v.8 no.2
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• pp.213-227
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• 2012

Recently MVNO has been adopted to reform the monopoly structure of mobile telecommunication industry in Korea. MVNO is expected to not only enable mobile telecommunication industry more free, but also provide various welfare service with customers, in particular mobile payment system service. Based on TAM, this paper is to investigate the affecting factors of intention to use of mobile payment system service in MVNO environment. The results indicate that all system quality factors are significantly related to both perceived usefulness and perceived easy of use, but only stability of service quality factor is significantly related to the perceived usefulness. Perceived easy of use was found to be siginificantly related to the intention to use of mobile payment system in MVNO environment, but percevied usefulness was not.

• Fashion & Textile Research Journal
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• v.23 no.5
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• pp.586-597
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• 2021

Personalized product recommendation service is receiving attention as a new marketing strategy while supporting consumer information search and purchasing decisions. This study attempted to verify the effect of self-reference on service use behavior through the dual path of cognitive attitude and emotional attachment. Using convenience sampling, an online survey was conducted with 324 women who were in their 20s and 30s. After collecting and compiling the survey data, the reliability and validity of variables constituting the conceptual research model were verified through confirmatory factor analysis using AMOS 22.0. Next, the significance of sequentially mediated pathways was verified using Process 3.5 Model 80. The results showed that self-referencing not only significantly affects service use intention by simply mediating cognitive attitudes but also sequentially mediates cognitive attitudes and additional information search. Furthermore, self-referencing was significant as an indirect path to service use intention by mediating additional information search. However, in the path mediated by emotional attachment, self-referencing was considered as a simple mediated path leading to service usage intention. These results indicate a dual path in the psychological mechanism, through cognitive and emotional evaluation, that prompts consumer behavioral responses to the personalized product information provided in the shopping process.

• Journal of Digital Contents Society
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• v.18 no.5
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• pp.869-879
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• 2017

This study identifies the effects of HTML5 service quality on the use intention of smart learning and present the policy implications through empirical studies. This study select assurance, reliability, tangibles, responsiveness, empathy as independent variables of HTML5 service quality and also select perceived usefulness, degree of perceived ease of use as parameters and select use intention of smart learning as dependent variables. The control variables such as learning devices, service, learning place, use age, use times are adapted. As a result of analysis by applying the structural equation model, it was estimated that the reliability of HTML5 service quality, tangibles affect negatively on perceived ease of use, but reliability, assurance, tangibles, empathy, responsiveness of HTML5 service affect positive impacts on perceived usefulness, and also certainty, empathy, responsiveness was identified as positive impacts on the perceived ease of use. It was proven that perceived ease of use effect positive on the perceived usefulness and also usefulness or ease to use have positive effects on the usage intention of users.

• Management & Information Systems Review
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• v.31 no.2
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• pp.173-197
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• 2012

The purpose of this study is to analyse the country image, the country attitude, the medical service attitude and the use intention about international medical service market in china and how these factors are related to one another. Data were collected from 609 chinese consumers who have known international medical service. We found the country image about international medical service institute has direct relation to the country attitude, the medical service attitude and use intention. And the country attitude influences the medical service attitude and use intention. However the medical service attitude of international medical service is not related to use intention. For a successful international medical service business, marketer should recognize that it is important to formulate the policy using the country image as well as the corporation image.

• Journal of Korea Society of Digital Industry and Information Management
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• v.13 no.4
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• pp.247-261
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• 2017

O2O service that combine online with offline service has been rapidly increasing and O2O service is the new trend that merges online commerce with traditional markets in various fields. The purpose of this study is to investigate influences of University Student's Perceived O2O application characteristics on O2O services satisfaction and continuous use intention. For this purpose, questionnaires including O2O application characteristics scale, customer perceived O2O satisfaction scale and O2O use intention scale were administered to 241 college students in Seoul. Regression analysis revealed that O2O application Characteristics showed influences of O2O service satisfaction. The O2O application charac*teristics showed influences of continuous use of intention of O2O services, O2O services satisfaction showed partial influence continuous use intention of O2O service. The result of this study is expected to provide implication as an initial study O2O service which is spreading with the growth of mobile ICT. Ultimately, the results of this study provide a number of theoretical and practical implications.

• Journal of the Korean Society for Library and Information Science
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• v.55 no.1
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• pp.415-437
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• 2021

The purpose of this study is to empirically analyze the impact of library service quality on the continuous use of libraries by international students and to verify that library anxiety plays a mediator role between the two variables - 'library service quality' and 'continuous use intention'. To conduct this study, library service quality, continuous use intention, and library anxiety of 213 Chinese international students was measured and the hypothesis through structural equation modeling was verified. The result of the study suggests that library service quality has an impact on continuous use intention and that library anxiety mediates the two variables. Based on the research result, the development of library service for international students was discussed.

• Journal of Korea Society of Digital Industry and Information Management
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• v.20 no.1
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• pp.47-58
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• 2024

The serving robot is defined as a robot that carries cooked food to a customer table or collects and carries bowls after eating. This study presented a research model to find out the causal relationship between customer satisfaction and continuous use intention through the three factors of serving robot service quality. In addition, in order to empirically verify the above research model, a survey was conducted on customers using serving robots within the last 5 months. 300 copies were analyzed using SPSS 20 as the final analysis, excluding unfaithful responses. The main findings of this study are as follows. First, serving robot service quality (typical) found to have significant effect on customer satisfaction and continuous use intention. Second, it was found that serving robot service quality (reliability) had a significant effect on customer satisfaction and continuous use intention. Third, it was found that serving robot service quality (ease) did not significantly affect customer satisfaction and continuous use intention.

• Journal of Information Technology Services
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• v.14 no.2
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• pp.253-273
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• 2015

Cloud computing is provided on demand service via the internet, allowing users to pay for the service they actually use. Categorized as one kind of cloud computing, SaaS is computing resource and software sharing model with can be accessed via the internet. Based on virtualization technology, SaaS is expected to improve the efficiency and quality of the IT service level and performance in company. Therefore this research limited cloud services to SaaS especially focused on collaborative application service, and attempts to identify the factors which impact the performance of collaboration and intention to use. This study adopts technological factors of cloud SaaS services and factors of task characteristics to explore the determinants of collaborative performance and intention to use. An experimental study using student subjects with Google Apps provided empirical validation for our proposed model. Based on 337 data collected from respondents, the major findings are following. First, the characteristics of cloud computing services such as collaboration support, service reliability, and ease of use have positive effects on perceived usefulness of collaborative application while accessability, service reliability, and ease to use have positive effects on intention to use. Second, task interdependence has a positive effects on collaborative performance while task ambiguity factor has not. Third, perceived usefulness of collaborative application have positive effects on intention to use.

• Journal of Korean Academy of Nursing Administration
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• v.18 no.4
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• pp.402-413
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• 2012

Purpose: This study was done to explore factors related to amount of service use for elders with long-term care needs. Methods: A descriptive-correlation design was used. The sample included 259 elders and their primary caregivers who had cared for the elders for at least 6 months. Data on long-term care need assessment, service use and interviews with primary caregivers were analyzed. Results: There was no significant relationship between the sociodemographic characteristics and the amount of services use. Amount of service use differed significantly by Long-term care classification. The mean scores for class 1, 2 and 3 were 22.68, 21.47 and 17.87 days respectively. Primary caregiver relationship with the elders and the number of family-friend helpers were also significant. Multivariate regression analysis showed that gender, marital status, activities of daily living, cognitive impairment, and secondary caregiver support explained 17% of the total variance of service use among these elders (F=3.50, p<.001). Conclusion: The results of this study indicate that critical factors including secondary caregiver support and individual background, and other functional dependencies except for physical function should be considered in accurately predicting the amount of service use for community dwelling elders with long-term care needs.

• The Journal of Asian Finance, Economics and Business
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• v.7 no.3
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• pp.303-310
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• 2020

The study aims to evaluate the factors affecting the intention to use digital banking in Vietnam. Multivariate data analysis techniques (Cronbach's Alpha test, Confirmatory Factor Analysis, Structure equation model) are used for the survey data collected from 201 customers who have access to digital banking. The analysis results show that: (1) attitude towards the service, perceived usefulness has a positive impacts on the intention to use; (2) convenience does not affect the intention to use digital banking services; (3) perceived usefulness factor has a positive effect on the attitude towards the service; (4) The perceived risk has a negative impact on attitude towards the service; (5) trust has no effect on the attitude towards the service; (6) ease of use has a positive impact on perceived usefulness; (7) trust has a positive effect on perceived risk. From the results of this study, perceived usefulness has a positive effect on attitude and intention to use the service. Therefore, it is necessary to enhance the sense of the usefulness of customers through media advertising and consulting so that customers fully understand the benefits brought about by using digital banking services. Perceived risk has a negative impact on attitude towards the service.