• Title/Summary/Keyword: Service orientation

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A Study on The Effective Efforts to Recover Unsatisfied Restaurant Customers An Empirical Study of the Measurement of the Customer Satisfaction in Hotel Industry In Korea (한국 특급호텔의 고객만족지수 연구)

  • Na, Yeong-Seon
    • Journal of Applied Tourism Food and Beverage Management and Research
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    • v.15 no.2
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    • pp.99-122
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    • 2004
  • The purposes of this study and to develop the model to prove the structural relationship between service orientation and customer satisfaction, to find out the mediation variables between them, to survey and analyze their roles empirically, and to prove the probability of applying the strategic frame to all hotels in Korea. For these purposes, the author developed a structural model which consists of six variables. The data were collected from 7 hotels and analyzed with AMOS program. The findings can be summarized ad follows : First, the higher customer expectation, the lower customer satisfaction. Second, the higher customer expectation, the higher customer perceived quality. Third, the higher customer perceived qualify, the higher customer satisfaction. Fourth, the higher customer perceived quality, the higher customer perceived value. Sixth, the higher customer satisfaction, the lower customer complaint. Seventh, the higher customer satisfaction, the higher customer loyalty.

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A Study on the Conscious Structure of Park & Open Space Managers and Administrators - ln the Case of Seoul - (공원녹지 관리행정주체의 의식구조 연구 -서울시를 중심으로-)

  • 박율진;김동찬
    • Journal of the Korean Institute of Landscape Architecture
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    • v.23 no.2
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    • pp.63-70
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    • 1995
  • This study is executed to find out necessities of park & open space management, its policy, its administrational structure, and personnel management. To get objective and basic materials for this study, conscious structure of practical level members in Seoul is analyzed by means of questionnaire sheet and ANOVA analysis. It is important to consider various related factors ; quality upgrading of management of park & open space, improvement of productivity, intensification of user service, and orientation of self administration. As a result, we should restructure the park system and policy in order to enhance recognition toward the necessities of park & open space. And we could suggest regional specialization of district autonomy area as an alternative strategy.

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Effects of Training Contents on the Work Effectiveness of Learning Workers in the Software field

  • Yoo, Hang-Suk;Seo, Jeong-Man
    • Journal of the Korea Society of Computer and Information
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    • v.24 no.6
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    • pp.29-35
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    • 2019
  • In this paper, the effects of educational contents on job behavior, the effects of job behavior on job effectiveness and the effects of educational contents on job effectiveness were studied when working in the Software field. For this purpose, a questionnaire survey was conducted on the learning workers who conducted the training in the IT field, and 302 valid questionnaires were used for the analysis. The research model was set up to test exploratory factor and confirmatory factor analysis and hypothesis, and the research hypothesis was tested by applying structural equation. The effects of job behavior on job effectiveness were positively related to job satisfaction, customer orientation, and organizational commitment.

Effects of Dental Personnels' Relationship Orientation on Rapport and Loyalty (치과종사자의 관계지향성이 레포와 충성도에 미치는 영향)

  • Lee, Eun-Ju
    • Journal of dental hygiene science
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    • v.9 no.3
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    • pp.265-270
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    • 2009
  • This research provides the point of view by operating SPSS(14.0) about effective management and marketing focusing on customer by comparing and analyzing the effect which affects loyalty for the dental clinic and the rapport occurring when the dental worker communicates affirmatively with customers. The data was gathered from 300 customers visiting to a private dental clinic through the self-administered questionnaire in Jinju, Gyeng-nam. The communication(.017) and value property(.006) of service provider affects the rapport significantly. Last, the trust(.000), value property(.023) and the rapport(.000) affect the loyalty-a result variable-significantly.

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A Study on the Decision-Making Styles and the Related Variables in the Apparel Purchase of Female Adolescents (여자 중.고등학생의 의복구매 의사결정 유형과 관련변인연구)

  • 목영숙
    • Journal of the Korean Home Economics Association
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    • v.35 no.1
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    • pp.357-372
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    • 1997
  • The purpose of this study was to 1) segment female adolescent consumers into consumer groups displaying different consumer decision-making styles 2) to determine the consumer characteristics(clothing involvement information search store patronage and demographic variables) that related to each consumer segment and 3) to identify the interrelationship between the consumer characteristics. Decision-making styles were measured by 32 seven-point Likert type scales adapted from Sproles & Kendall and Shim & Kot A total of 78 statements dealing with three aspects of consumer characteristics was adapted from previous research. Data were collected from 567 2nd grade female middle and high school students in Seoul via self-administered questionnaires. and were analysed by frequency factor analysis ANOVA cluster analysis χ2 -test and Duncan's multiple range test. The results of this study were as follows: As a results of cluster analysis and ANOVA on seven factors of desion-making styles(1. brand-consiousness 2. novelty/fashion-consciousness 3. recreational/hedonis-tic orientation, 4. impulsive/carelessness, 5. price-consciousness/value-for-money, 6. perfectionism/high quality orientation 7. habitual/brand-royal consciousness) three consumer groups were identified and labeled as puality-oriented/non-utlitarian shoppers price-oriented shoppers and apathetic shoppers. Quality-oriented/non-utilitarian shoppers showed the highest clothing involvement scores of all aspects the highest consumer knowledge/experience most active ongoing information search and prepurchase information search. They preferred department store and franchise store for apparel shopping and considered service/reliability atmosphere variety of goods as important store attributes, Price-oriented shoppers showed prepurchase information search and planned purchase behavior actively. They preferred factory outlet store specialty stre and considered price very important as store attributes. Apathetic shoppers showed the lowest scores of all aspects of clothing involvement and most passive behavior in information search activities except showing the highest planned purchase. They preferred regional markets.

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Situation Analysis of Work Performance on the Occupational Health Nursing Services Provided in Small Scale Enterprises of Korea (보건관리대행 산업간호사의 업무수행 실태분석)

  • Yoo, Kyung Hae;Ahn, Sung Hee;Cha, Nam Hyun;Song, Yean Ee;Kim, Jeong Ah;Yang, Su Hyung
    • Korean Journal of Occupational Health Nursing
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    • v.7 no.2
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    • pp.186-199
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    • 1998
  • Necessity for the guidebook of occupational health nursing practice has been perceived by our OH research members since the health management of small scale enterprises(SSE) was controlled by law. Mean-while, developing the OH manual, our team found that the work situation of occupational health nursing(OHN) services should be prior to the construction of the OHN manual. This procedure was regarded as helpful for producing the OH manual which is fitting to the Korean nursing circumstances. Thus, this study was planned and carried out. The study aimed to find out current situation of work performance on occupational health nursing practice perceived by nurses working for health management of SSE. Questionnaire was distributed to the OH nurses working in the 55 group occupational health service(GOHS) agencies throughout the Korea from January to March in 1997. Ninety-seven nurses of the 31 GOHS agencies responded. Descriptive statistics was used in the SAS programme. Four nurses participated to select nursing area investigated in the study. Those area were 'document', 'job orientation', 'OH reference', 'nursing theory', 'group health education', 'health examination', 'work dilemma', 'approach attitude', 'workplace visit', 'health promotion' and 'communication'. Results can be summarized as follow : Types of document were mentioned diversely depending on the GOHS agencies. Job orientation was seen to be performed by nurses in 56% among the 75.3% nurses responded. Sixty five percents of nurses agreed to apply nursing theories into the OH with lack of knowledge on them. Health screening and health education were responded as commonly provided nursing activities with various nursing obstacles as well as indicated in the area of 'work dilemma', 'approach attitude', 'workplace visit', 'health promotion'.

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Apparel Brands' Implementation and Customers' Expectation of Mass Customization (의류 브랜드의 매스 커스터마이제이션 실행 수준과 소비자의 기대 수준)

  • Yang, Hee-Soon;Lee, Yu-Ri
    • Journal of the Korean Society of Clothing and Textiles
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    • v.31 no.5 s.164
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    • pp.753-764
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    • 2007
  • Apparel goods can be customer-oriented in the extreme and the apparel industry is one of the most customer-centered industries that should maximize customers' satisfaction. Recently, mass customization, a customer-centered system is widely discussed in the apparel industry to provide consumers with new, differentiating, distinctive, yet personalized products. The purpose of this study is to provide useful insights for apparel brands' mass customization(hereafter, MC) implementation by comparing the apparel brands' current status with consumers' expectation. One hundred apparel brands' practitioners and 116 consumers were surveyed in this research. First, we found that, on the basis of the five stages of MC presented by Pine(1993), apparel brands' MC stages were identified. Then, customers' expectation levels were examined according to the five stages. When compared the gap between the customers' expectation level and the apparel brands' implementation, consumers' expectation of MC was significantly higher than the implementation level by apparel brands for the stage 2(customized products creation), the stage 5(modular production). Second, by conducting a factor analysis with the scales measuring the MC activities of the five stages, apparel brands' current MC strategies could be classified as 'mass customized strategy', 'quick response strategy', 'MOT(moment of truth) customized strategy', and 'individualized service strategy.' Apparel brands showed significant differences in mass customized strategy, quickresponse strategy, and MOT customized strategy according to their product characteristics. Finally, consumers' expectation level of MC strategies was significantly different by their characteristics such as shopping orientation.

Ultrasonic Transducer Design for the Axial Flaw Detection of Dissimilar Metal Weld (이종금속 용접부 축방향 결함 검출을 위한 초음파 탐촉자 설계)

  • Yoon, Byung-Sik;Kim, Yong-Sik;Yang, Seung-Han
    • Journal of the Korean Society for Nondestructive Testing
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    • v.31 no.5
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    • pp.536-542
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    • 2011
  • Dissimilar metal welds in nuclear power plant are known as very susceptible to PWSCC flaws, and periodically inspected by the qualified inspector and qualified procedure during in-service inspection period. According to field survey data, the majority of their DMWs are located on tapered nozzle or adjacent to a tapered component. These types of configurations restrict examination access and also limit examination volume coverage. Additionally, circumferential scan for axially oriented flaw is very difficult to detect located on tapered surface because the transducer can't receive flaw response from reflector for miss-orientation. To overcome this miss-orientation, it is necessary adapt skewed ultrasonic transducer accomodate tapered surface. The skewed refracted longitudinal ultrasonic transducer designed by modeling and manufactured from the modelling result for axial flaw detection. Experimental results showed that the skewed refracted longitudinal ultrasonic transducer get higher flaw response than non-skewed refracted longitudinal ultrasonic transducer.

Study on the university library instruction (대학도서관 이용교육에 관한 소고)

  • 김병주
    • Journal of Korean Library and Information Science Society
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    • v.9
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    • pp.33-61
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    • 1982
  • It is an established fact that the university library is an important element in the higher education system. To keep abreast with the changing social environment industrial development and explosive increase of knowledge, the university library must also find new a n.0, pproaches to better serve the users in the university community. Also, on the part of university faculty, instructional methods must be improved from text book oriented education toward assignment oriented education. To facilitate effective teaching, the role of university library and its efficient use has become more important and indispensable. The objective of this study was to review the literature, and to find out current practice among students and professional librarians on the library instruction in order to find ways to strengthen and improve it. A specially designed questionnaire was used to survey current status. Results of the survey are summarized as follows; (1) Most university students received some guidance on library utilization as part of their freshman orientation program. However, it is found that the elementary nature of the guidance program was insufficient for their subsequent actual attempt to use. Students are not familiar with library organization, search procedure, and they lack basic knowledge on library service available to them. (2) Problem areas related to library instruction are insufficient amount of time allocated for the guidance program, big size of orientation program, and lack of interest on the part of students, etc. It is therefore recommended that the above mentioned problem areas be overcome through cooperative and concerted efforts among faculty members, professional librarians, and the university administration by increasing library instruction hours, improving the contents of program in its scope and depth to be practically useful. To sum up, the lecture oriented education should be shifted toward library oriented education by improved instruction program on library use.

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Assessment of Incipient Decay of Radiata Pine Wood Using Stress-wave Technique in the Transverse Direction (횡단방향(橫斷方向) 응력파(應力波) 방법(方法)에 의(依)한 라디에타소나무의 초기부후(初期腐朽) 평가(評價))

  • Kim, Gyu-Hyeok;Jee, Woo-Guen;Ra, Jong-Bum
    • Journal of the Korean Wood Science and Technology
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    • v.24 no.3
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    • pp.18-27
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    • 1996
  • The feasibility of using stress-wave technique in the transverse direction for the assessment of early stages of decay was investigated using compression test specimens having different annual ring orientations subjected to decay by Tyromyces palustris for various time intervals. Decay detection, quantitative assessment of decay, and the prediction of residual strength of decayed wood with less than five percent weight loss can be feasible using stress-wave parameters (wave velocity, wave impedance, and stress-wave elasticity) and their percent reduction due to decay, measured by stress-wave technique in the transverse direction. The use of stress-wave technique in the transverse direction for the application of this technique to structural members in service is desirable, when considering the easiness of attachment of accelerometers of stress-wave measuring device on the surface of members and also accurate detection of localized decayed areas. In stress-wave technique in the transverse direction, stress-wave parameters measured were different according to the angles between wave propagation path and annual ring, due to the anisotropy of wood structure. Therefore, it is recommended to use percent reduction in stress-wave parameters instead of stress-wave parameters. This evaluation method using percent reduction in stress-wave parameters is ideal when it is impossible to observe annual ring orientation on the transverse surface of wood.

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