• The Journal of the Korea Contents Association
• /
• v.15 no.7
• /
• pp.555-566
• /
• 2015

Socially responsible activities done by the food-service companies increase corporate their competitiveness and can be used as a marketing strategy for the preparation for their future corporate image through positive word of consumer mouth. Food-service companies will lose competitiveness if they overlook socially responsible activities, which risks their long term sustainability. For one month, June 1 to June 30, 2014, after explaining the purpose and validity to staff and customers, the researcher asked them to complete a questionnaire via Self-administered Questionnaire Survey Method and gathered it.532 questionnaires out of 540 were returned and, excluding 22 insincerely replied questionnaires, 510 questionnaires were used for empirical analysis of the research material. he summary analysis for the research hypotheses are as follows :First, socially responsible activities(economic, charity and environmnetal responsibility) had a positive(+) effect on corporate image. Second, socially responsible activities had a positive(+) effect on long-term orientation. Third, socially responsible activities had a positive (+) effect on word of mouth. This study is worthwhile because it empirically confirms that food-service companies carry out socially responsible activities. his study confirms that socially responsible activities and business operations that fulfill this responsibility can be used as a marketing strategy, which reveals consumers' value of social responsibility.

• Journal of Korea Technology Innovation Society
• /
• v.21 no.4
• /
• pp.1411-1444
• /
• 2018

The shared economy has been growing rapidly in recent years, creating an innovative economic paradigm based on the growing interest in sustainable development in the environmental aspect, the development of ICT technology, and the spread of mobile, Internet and smart environments. The purpose of this study is to investigate the factors influencing of the shared economy on the intention of domestic consumers using shared economy services. Also we would like to find out if personal orientation on sustainable development actually have a valid impact on perceived values and intentions of using Shared Economy services. The result of the study shows that the factors affecting the intention to use Shared Economy service were perceived usefulness, subjective norm, perceived risk, and sustainable orientation which are characteristics of Shared Economy service. In addition the result of the indirect effect study Find that the individual felt the emotional value through the perceived usefulness and have the greatest influence on intention to use. Therefore, it implies that the marketing strategy of the Shared Economy service should take into consideration the elements that can feel emotional value through usability. In the future, We research on domestic success and failure cases of Shared Economy services and robust verification of influential factors could be continue.

• The Journal of the Convergence on Culture Technology
• /
• v.9 no.4
• /
• pp.77-83
• /
• 2023

This study aimed to analyze the personality of 141 pre-service early childhood teachers who will be in charge of the quality of education in the early childhood curriculum and to verify the differences in the career resilience according to the personality types. Career resilirnce, which measures the ability to cope with various problems and create ideas according to the work environment, was judged to be a very important factor for teacher-child interaction and successful operation of the early childhood curriculum. The results of the study showed that, among personality types, in the case of extraversion and conscientiousness, groups with average scores or higher scored higher in creativity, flexibility, challenging spirit, and future orientation than the groups below. In the case of the openness personality, higher scores in creativity, flexibility and challenging spirit, and in the case of the agreeable personality, the group showed significantly higher scores in flexibility and future orientation. In the case of the neurotic personality, on the contrary, the group with below average score received higher scores in flexibility, challenging spirit, and future orientation. The significance of this study is that it suggests the need for comprehensive programs such as various extracurricular programs, curricula, and counseling to help and promote the formation of more positive personalities of pre-service early childhood teachers.

• Journal of the Korea Safety Management & Science
• /
• v.11 no.1
• /
• pp.155-164
• /
• 2009

Recently there has been many researches of performing arts, the concepts of performance products or mechanism have been gradually established. However, compared to the research of public performance itself, the research of its consumer still stays on the basic stage and it is difficult to apply to the business. Therefore the needs of the related research has continued being insisted among the staffs. This study raises points that the recent performance business still focuses on providers. Moreover it notices the urgent needs of the consumer orientation strategies and the changes of marketing in the performance business. Therefore it needs to understand the performance consumers and to research how they can be satisfied with the performance according to their types. This dissertation, thus, is to find out the evaluation method of theatre service qualities and the relations between the theatre service qualities by size and customer satisfactions to suit for the customer oriented marketing paradigm, and to present a suggestion that requires for establishment of service marketing strategies for theatre, the place for performing arts.

• Journal of Broadcast Engineering
• /
• v.21 no.3
• /
• pp.404-411
• /
• 2016

In this paper, we investigate the radio wave radiation pattern to measure the actual field strength for the transmission antenna dipole antenna and the CP-ring antenna being used in our country as FM station, and the comparison was for field application. Compare results, If the transmitting station and the relay station which is located in the middle of a service area has been a useful CP-dipole antenna (four directions). CP-ring antenna having a directivity because the reflection effect of the tower was able to adjust the orientation to prevent the spread of menstrual another service area in the main direction was able to radiate high propagation 5~9dB. Especially, If the transmitting station and the relay station is located on one side of the service area for radiating radio waves in three directions by using the CP-ring antennas focus the orientation of the antenna in populated areas and road area can improve the broadcast reception environment.

• Journal of Digital Convergence
• /
• v.19 no.3
• /
• pp.115-125
• /
• 2021

This study aims to investigate the effects of self-service technology (SST) characteristics and consumer characteristics on consumer resistance and satisfaction with SST in restaurants. An online survey was conducted for consumers in their 20s and 50s who used SST at restaurants, and 343 data were used for analysis. As a result, convenience and tech-controllability have a negative effect on consumer resistance with SST, whereas complexity, social risk and relationship orientation have a positive effect. In addition, convenience, entertainment, and tech-controllability have a positive effect on consumer satisfaction with SST, whereas social risk and relationship orientation have a negative effect. This study contributes practically and academically in that it proposes a practical strategy to reduce consumer resistance and increase satisfaction, and identifies the determinants of consumer response to SST. In future studies, an in-depth analysis of consumers' ambivalent responses to SST is required.

• Proceedings of the Korean Society For Composite Materials Conference
• /
• 2002.10a
• /
• pp.179-182
• /
• 2002

Rapid Prototyping (RP) technologies provide the ability to fabricate initial prototypes from various model materials. Stratasys' Fused Deposition Modeling (FDM) is a typical RP process that can fabricate prototypes out of plastic materials, and the parts made from FDM were often used as load-carrying elements. Because FDM deposits materials in about $300\mutextrm{m}$ thin filament with designated orientation, parts made from FDM show anisotropic material properties. This paper proposes an analytic model to predict the tensile strength of FDM parts. Applying the Classical Lamination Theory, which was developed for laminated composite materials, a computer code was implemented. Tsai-Wu failure criterion was added to the code to predict the failure of the FDM parts. The tensile strengths predicted by the analytic model were compared with experimental data. The data and prediction agreed reasonably well to prove the validity of the model. In addition, a web-based advisory service was developed to provide to strength prediction and design rules for FDM parts.

• 한국방재학회:학술대회논문집
• /
• 2008.02a
• /
• pp.661-664
• /
• 2008

U-Eco City is promoted nation-wide by development of recent IT technology, method of effective countermeasure disasters, which real-time wire/wireless communication network, and 3D-Web GIS shall be connected that massive database, intelligent service be perceived. U&V-City is the four-dimensional future city that actualizes an intelligent daily ubiquitous computing service by embodying 3D-Virtual City, the reproduction of real world U-City while using Digital map, satellite image, VRML(Virtual Reality Modeling Language), which are presentation tool to describe city components and by efficiently catch and cope about nature and human disasters while employing EAI(External Authoring Interface) that provides HTML&JAVA, and interface for efficient removal/process of massive information/service and also by employing GPS/LBS/Navigation in support of the world-wide orientation concept, and RTLS(Real Time Location System).

• Journal of Korea Society of Industrial Information Systems
• /
• v.22 no.5
• /
• pp.113-128
• /
• 2017

This Study Examined the Effects of Disgruntled Customers' Behaviors on the Emotional Dissonance of Service Workers, the Effects of Emotional Dissonance on Emotional Exhaustion, and the Effects of Emotional Dissonance on Turnover Intention and Customer Orientation. In Addition, this Study Examined the Moderating Effects of Emotional Labor Strategies(both surface acting and deep acting), in the Relationship Between Customers' Disgruntled Behaviors and Emotional Dissonance. A Survey was Conducted on Hospital Workers and Drew the Following Results. First, Disgruntled Behavior had a Positively Significant Effect on Emotional Dissonance. Second, Emotional Dissonance had a Positively Significant Effect on Emotional Exhaustion. Third, Emotional Exhaustion had a Positively Significant Effect on Turnover Intention but Negatively Significant Effect on Customer Orientation. Finally, According to a Hierarchical Regression Analysis, Disgruntled Behavior and a Moderating Variable, Surface Acting had a Significant Interaction Effect on Dependent Variable, Emotional Dissonance, but Disgruntled Behavior and a Moderating Variable, Deep Acting did not.

• The Journal of the Korea Contents Association
• /
• v.18 no.10
• /
• pp.394-402
• /
• 2018

Recently, the domestic food service industry has grown in quantity and quality. Among them, the foodservice market in the group has grown to become infinitely competitive as well as the growth, and the role of the dietitian has been diversified. The professional self-concept refers to the feeling of self-own work as a professional person and his or her opinion, and the professional worker with a positive professional self-concept improves his / her ability to perform his or her job. The purpose of this study is to analyze the effect of dietitian's professional self-concept on job satisfaction and customer orientation. Among the subordinate factors of professional self-concept, leadership, usability, technology, and communication showed that technology and communication had a significant effect on job satisfaction. The results of this study are as follows. First, the effect of technology was found to be significant. Customer orientation is significantly influenced by communication and technology. In other words, the attitude of trying to satisfy the needs and desires of the customers as a nutritionist was found to be higher when the self-evaluating ability of the customer or other people is high.