• Title/Summary/Keyword: Service improvement

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The Structural Relationship of Customer Data Integration and CRM Performances (고객 데이터 통합과 CRM성과간의 구조적 관련성)

  • Kang Jae-Jung;Moon Tae-Soo
    • The Journal of Information Systems
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    • v.15 no.3
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    • pp.87-106
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    • 2006
  • The customer-focused enterprise is interested in integrating every record of an interaction with a customer. This study is to investigate the structural relationship of data integration customer analysis capability, marketing & sales capability, customer service capability, and CRM performance. 205 survey data were collected from the company which implemented the CRM package. SEM analysis shows that data integration has influence on the CRM performance through the improvement of customer analysis capability, marketing 8t sales capability, and customer service capability. The revised model for further goodness-fitting model shows that data integration has influence on the improvement of customer analysis capability, marketing & sales capability, and customer service capability. but customer analysis capability has indirect influence on CRM performance through the improvement of marketing & sales capability, customer service capability.

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A study on Service the Quality of Defence Quality Assurance Activites using Kano Model by Company Size (Kano 모델 기반의 기업규모별 국방품질보증 서비스품질에 관한 연구)

  • Kim, Sunghoon;Seo, Hyun-Soo
    • Journal of Korean Society for Quality Management
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    • v.46 no.3
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    • pp.397-410
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    • 2018
  • Purpose: A main aims to classify quality attributes for quality assurance activities of military supplies by company size, and to derive the necessity for business improvement by company size to improve customer satisfaction through customer satisfaction coeffiecient and PCSI Index. Methods: Through a survey of defense and general businesses located in Busan and South Gyeongsang Province, the quality of service elements are classified and the client satisfaction factor and PCSI is calculated for the quality assurance activities. Results: Determine the current level of customer satisfaction with the quality of the Defence quality assurance service and present operational factors that need improvement by size of the company. Conclusion: The attractive quality of service factors for quality assurance work were in common and different and the need for improvement was identified based on differences in PCSI Index by Company size.

Quality Improvement Priorities for Cosmetic Store Service Using Kano Model and Potential Customer Satisfaction Improvement Index (Kano 모델 및 잠재적 고객만족 개선 지수를 이용한 화장품 매장 서비스 품질 개선 우선순위)

  • Song, Ji-Ahn;Jang, Seong-Ho
    • The Journal of the Korea Contents Association
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    • v.20 no.6
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    • pp.342-353
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    • 2020
  • The purpose of this study is to identify priority factors for improving service quality of cosmetic stores in drug stores(DRS) and department stores(DES) and to provide basic data for improving service quality of cosmetic stores by analyzing the service quality based on the Kano model and the Potential Customer Satisfaction Improvement (PCSI) Index. As a result, most items of quality factors of cosmetic stores in both stores were evaluated as attractive quality factors. As a result of PCSI Index comparison, the quality factors of 'Reliability', 'Responsiveness', and 'Empathy' items for DRS and 'Empathy' and 'Reliability' items for DES had higher priority for improvement. That is, if these factors are improved, there is a high potential to improve customer satisfaction. Through this study, practical implications were provided by identifying service quality factor classification and priorities for customer satisfaction improvement of DRS and DES. This is expected to contribute to the guidelines for improving customer satisfaction in the future.

A Study on Web Service Performance Enhancement Using Tuning Model (튜닝 모델을 이용한 웹 서비스 성능 향상에 관한 연구)

  • Oh, Kie-Sung
    • Journal of Information Technology Services
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    • v.4 no.2
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    • pp.125-133
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    • 2005
  • Because of paradigm change to web service, numerous institutes have been suggested supporting solution about web service, and actively developed system using web service but it is hard to find out a systematic study for web service performance enhancement. Generally, there are SOAP message processing improvement and configuration optimization of server viewpoint for web service performance enhancement. Web service performance enhancement through SOAP message processing improvement have been studied related research but configuration optimization of server is hard to find out a systematic tuning model and performance criteria. In this paper, I suggested performance testing based tuning model and criteria of configuration optimization of server viewpoint. We executed practical analysis using tuning model about web service in internet. This paper show that the proposed tuning model and performance criteria is applicable to web service performance enhancement.

A Process Improvement of Reverse Engineering and Delivery Steps for Service based Software Maintenance (서비스 기반 소프트웨어 유지보수를 위한 역공학과 인도 (Delivery)단계의 프로세스 개선)

  • Park, Jin-Ho;Rhew, Sung-Yul;Kim, Jong-Bae;Chung, Suk-Kyun
    • Journal of Information Technology Services
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    • v.9 no.4
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    • pp.169-185
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    • 2010
  • According to software growth, also software maintenance has been continuously improving. In addition, the existing concept of software maintenance process demands operational management and improvement of service task. However, when we perform maintenance task, we have several constraints about applying service based requirement to system. Therefore, in order to solve these problems, we need a study of task of process for service based maintenance. In this paper, we propose a Service based Software Maintenance Process. Proposed process based on MaRMI-RE standard for software development and maintenance and compares it with the service based representative standards. In a related works, we study activity of ITIL and identify activities and tasks for maintenance. After this, identified activities and tasks compare with activities of MaRMI-RE. And then, we derive activities and tasks of a Service based Software Maintenance Process. Finally, we validate a result by comparing the proposed process with a general service operational process.

The Study about Improvement of Service Quality in Engineering Company (설계용역사의 서비스 품질 향상을 위한 연구)

  • Seok, Seong-Jae;Yoo, Yoong-Seok;Yun, Deok-Kyun
    • IE interfaces
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    • v.17 no.1
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    • pp.93-103
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    • 2004
  • Service importance has been growing increasingly as competition element of enterprises according to going on rapid softness, information and knowledge of industrial infrastructure recently. Quality management system that implemented in manufacturing sector have been spreading rapidly to service company, but the company performing pure engineering service only in construction fields performed mainly the evaluation on the operational aspect such as degree of implementation of the established system because it is difficult to objective evaluation on the activity of the established quality management system or quality assurance system. This study would like to make on offer the improvement points based on the evaluation of service quality and the itself evaluation result through the questionnaire on the service offerers and customers using the pre-qualified SERVQUAL model in establishment of the improvement goal of the company. According to the result of this study, it is analyzed a gap and required to establish a counter-plan to correct many gaps discovered between the real offered level and the expect level of custom.

A Study on the Effect of Customer-Oriented Quality Circle Activities on Business Performance for Service Firms (서비스 기업의 고객지향적 품질분임조 활동이 기업성과에 미치는 영향에 관한 연구)

  • Song, Gwangsuk
    • Journal of Korean Society for Quality Management
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    • v.45 no.4
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    • pp.903-916
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    • 2017
  • Purpose: The paper analyzes empirically the causal relationship between customer-oriented Quality circle activities and Business Performance for Korean service firms. We compare the operational characteristic behavior of the service firms and business performance. Methods: In this study, we used 3 variables, QC activities, Employee commitment and business performance. Especially, Service SME's QC Circle activities were analyzed in related with growth of company on the basis activities such as Leadership(team), improvement activity, Organizational learning, customer-focus activity and employee suggestion. Results: The result of analysis showed that employee commitment affected significantly on financial performance and non-financial performance and in turn, improvement activities, Organizational learning and customer-focus activity affected significantly on business performance (financial and non-financial). Conclusion: In the summary of the characteristics of this study based on the research results, first, segmenting the QCC activities in the service business into 5 elements can be considered to be differentiated from the existing researches in the aspect of utilizing the organization's objective-oriented variables differently from the researches utilized the variables related personal characteristics. Second, this study suggested the recent research results that suggested the problems of the QCC clearly, through which what new QC story approach was suggested has working level value in the aspect of activating the service QCC.

A Study on the Improvement of Service Quality for the Elderly in Public Libraries Using Potential Customer Satisfaction Improvement Index (PCSI Index) and Kano Model (Kano 모델과 PCSI Index를 활용한 공공도서관 노인 서비스 품질 개선에 관한 연구)

  • Jae-eun Eom;Seong-hee Kim
    • Journal of Korean Library and Information Science Society
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    • v.54 no.1
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    • pp.115-142
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    • 2023
  • The purpose of this study is to classify the quality attributes of service quality for the elderly in public libraries, derive satisfaction coefficients and dissatisfaction coefficients, and present the priority improvement of service quality. To this end, a survey was organized with 22 questions from LibQUAL+ for elderly users who use library in uiseong-gun, gyeongsangbuk-do. Quality factors for service were classified into three areas of LibQUAL+ based on the kano model, and the satisfaction index and dissatisfaction index felt by users for each service quality were calculated through timko's customer satisfaction coefficient. Based on this, a Potential Customer Satisfaction Improvement index (PCSI index) was obtained to determine how much user satisfaction can be improved when actual requirements are met. As a result of classification of quality attributes of service quality, it was classified into 9 attractive quality, 7 one-dimensional quality, 1 indifference quality, and 5 must-be quality. In the improvement ranking for service, the first place was 'making electronic resources accessible from my home or office', the second place was 'print and/or electronic journal collections I require for my work' and the third place was 'a library web site enabling me to locate information on my'. It is expected that the study results can be used to present quality factors that should be managed and improved first when providing services for the elderly.

Service Quality Improvement and the Effective Use of Women Employees in Korean Service Industries (서비스산업의 품질향상과 여성인력의 활용에 관한 연구)

  • 박재흥;박성연;홍부길
    • Journal of Korean Society for Quality Management
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    • v.27 no.4
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    • pp.1-19
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    • 1999
  • This study examines the service quality management and the use of women employees for the productivity improvement in Korean service industry. Five service industries, bank, hotel, PCS(Personal Communication Service), department store, and hospital industry were chosen for this study. The results indicate that the five industries show different characteristics. It was found that department stores made the most effort to improve service quality among the five industries and that hospitals did the least effort. In the use of women employees, the proportion of women in service industry is much higher than that in the manufacturing industry, but the proportion of women in management level is still very low. Women employees do not feel high degree of sexual discrimination. But they feel unfairness in promotion and payment, and low degree of job satisfaction.

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An Empirical Study on the Impeding Factors to Affect e-Trade Service (전자무역 서비스의 활용 저해요인에 관한 실증연구)

  • Lee, Sang-Jin;Kim, Hyoung-Cheol
    • THE INTERNATIONAL COMMERCE & LAW REVIEW
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    • v.51
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    • pp.417-439
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    • 2011
  • In order to improve e-Trade service, this paper has deduced impeding factors after review of precedent research on e-Trade and analysis of e-Trade current status. Then an empirical analysis of whether variables deduced are detrimental factors to utilization of e-Trade service has been made on the basis of a research model and relevant hypotheses. The scope of e-Trade service indicated in this paper is limited to use of uTradeHub system. Analytical results for the improvement of e-Trade service clearly indicate that the higher the impeding factor to utilization of the system integration, logistics and customs clearance, marketing and users field, the more necessary the service improvement for invigoration of e-Trade service. However, foreign exchange field does not seem to require attention because SMEs have not active will to do electronic payment through the process of electronic documents.

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