• Title/Summary/Keyword: Service design method

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Context-based Design Methodology For Augmented Reality Contents (증강현실 콘텐츠의 맥락 기반 디자인 방법론 연구)

  • Lee, Jihye
    • The Journal of the Korea Contents Association
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    • v.17 no.2
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    • pp.249-257
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    • 2017
  • This research discusses user's context based design methodology for location-based AR contents design. A media contents regarding mobile service should be designed considering user's context in dynamic environment. In this regard, I would like to suggest user's context centered design method for augmented reality contents. There are two different research methods in conventional context-based design method. This research tries to totalize two methods. In this sense, this research investigated previous researches which make a new design method. And then, context-based design methods are compared and the pros of them are integrated so as to create a new context-based design method. This new methodology aims to be an effective design method of creating AR contents in the future.

Perceived Service Quality through Cognitive Communion of Social Live Streaming Service (SLSS) of Fashion Product and Moderating Effect of Purchasing Experience (패션 제품 소셜 라이브 스트리밍 서비스(SLSS)의 인지적 공유를 통한 서비스품질 지각과 구매경험의 조절효과)

  • Song, Yea Jin;Lee, Yuri
    • Journal of the Korean Society of Clothing and Textiles
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    • v.44 no.4
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    • pp.639-656
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    • 2020
  • Consumers' shopping experience has recently expanded to mobile and social networks; in addition, online fashion retailers started to focus on real-time interaction services as an emerging marketing tool. This study explores the consumer' shopping experience based on social live streaming services (SLSS) to investigate consumer's response behavior and effects through perceived service quality. An online survey method was conducted and a total of 186 female consumer panels were collected. The results indicate that cognitive communion of co-experience had a significant effect on perceived SLSS service quality (responsiveness, contents informativeness, playfulness, system availability). Service quality of SLSS (responsiveness, contents informativeness, and playfulness) had significant effect on trust in SLSS seller while system availability had no significant effect. Also, trust in seller showed significant effect on purchase intention. Last, it was confirmed that the moderating effect of purchasing experience of SLSS was significant in the relationship between cognitive communion and responsiveness/playfulness. There was also an additional significant moderating effect of purchasing experience between system availability and trust in seller.

The Influence of Service Quality and Relationship Benefit on Customer Voluntary Performance in Apparel store (의류점포(衣類店鋪)의 서비스품질(品質) 및 관계효익(關係效益)이 고객(顧客) 자발성(自發性)에 미치는 영향(影響) 연구(硏究))

  • Choeng, Young-Ju;Jang, Eun-Young;Lee, Sun-Jae
    • Journal of Fashion Business
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    • v.11 no.2
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    • pp.1-13
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    • 2007
  • The purpose of this study is to confirm Customer Voluntary Performance as a new strategy that contributes to Service Quality and maintains customer Relationship, and to understand how Service Quality and Relationship Benefits on Customer Voluntary Performance. To pursue the above purposes, the experimental model showing the working process was designed like this: Service quality - Relationship Benefits - Customer Satisfaction - Relationship Quality - Customer Voluntary Performance. To accomplish the experimental study, questionnaire method was chosen and targeted women living seoul. 721 questionnaires were used in last analysis. SPSS 8.0 was used in analysis of data. The results show that (1)Customer satisfaction was affected by Service Quality and Relationship Benefits affirmatively; (2)Relationship Quality was affected by Customer Satisfaction, Service Quality, Relationship Benefit; (3)Customer Voluntary Performance was affected by Relationship Quality and Customer Satisfaction; (4)Service Quality and Relationship Benefits influenced on Customer Voluntary Performance. This study has a important meaning that it provides marketing strategy on satisfied relationship maintenance and customer satisfaction creation.

Critical Factors Influencing Revisit Intention of Large Restaurant Chains in Myanmar

  • LAMAI, Gam Hpung;THAVORN, Jakkrit;KLONGTHONG, Worasak;NGAMKROECKJOTI, Chittipa
    • Journal of Distribution Science
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    • v.18 no.12
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    • pp.31-43
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    • 2020
  • Purpose: This study examined how many determinant factors (service dimensions, food quality, and price perception) affect revisit intention. This practical concept is service quality (SERVQUAL), customer satisfaction, and repeated/revisit behavioral intention based on the theory of reasoned action (TRA). Research design, data and methodology: This research applied a hybrid mixed-method comprising exploratory and explanatory sequential design by Creswell (2014). The 400 responses were collected in four townships in Myanmar. This study drilled down to exploratory factor analysis (EFA) followed by confirmatory factor analysis (CFA) prior to test the hypothesized factor structure of all the variables resulted in the form of the goodness of fit. For further data analysis, structural equation modeling (SEM) was applied to test the relationships among the variables of the proposed model. Results: The results showed that perceived service quality, food quality, and price perception have direct effects on customer satisfaction and indirect effect on revisit intention. The perceived service quality has the most significant influence while the food quality has the least influence on customer satisfaction. Conclusions: The results are useful for the restaurant managers to better understand the significant strategic choice factors to improve higher quality service amongst restaurants both domestic and international under the stiff competition.

ANALYSIS OF AN MMPP/G/1/K FINITE QUEUE WITH TWO-LEVEL THRESHOLD OVERLOAD CONTROL

  • Lee, Eye-Min;Jeon, Jong-Woo
    • Communications of the Korean Mathematical Society
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    • v.14 no.4
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    • pp.805-814
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    • 1999
  • We consider an MMPP/G/1/K finite queue with two-level threshold overload control. This model has frequently arisen in the design of the integrated communication systems which support a wide range applications having various Quality of Service(QoS) requirements. Through the supplementary variable method, se derive the queue length distribution.

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The Optimum Design of Ship Structures(1st Report) -Minimum Weight Design of Brackets- (선체구조(船體構造)의 최적설계(最適設計)(제1보)(第1報) -Bracket의 최소중량설계(最小重量設計)-)

  • Chang-Doo,Jang;Seung-Soo,Na
    • Bulletin of the Society of Naval Architects of Korea
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    • v.21 no.4
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    • pp.29-39
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    • 1984
  • In this paper, the membrane and buckling analysis of beams with various shaped brackets is performed by using the finite element method. From the viewpoint of minimum structural weight, a optimum design method to determine the optimal shapes and scantling of brackets under design load is proposed by investigating the effects of beam depth, bracket length and aspect ratio on the structural weight. Also optimal design data and charts for the brackets to support transverse girders or web frames of actual ships are provided. By the present design method, it is possible to perform optimum design of brackets used in actual ships, which could result in considerable reduction of structural weight or cost, increase of dead weight and service speed of ships.

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The Application of Simulation Method for Selection of Design Volume to reflect User Cost in Station Planning (사용자비용을 고려한 역사설계기준교통량 선정을 위한 시뮬레이션 기법의 적용)

  • 김용일
    • Proceedings of the Korea Society for Simulation Conference
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    • 1999.10a
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    • pp.93-99
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    • 1999
  • The service level of Metro stations is affected by the design criteria such as platform area, width and length of stairways, and the number of turnstile, etc. The Korean station design process utilizes peak-hour volume as design volume. Hourly volume, however, can not explicitly account for the variation of traffic and consequently the variation of the level of service within the one-hour time period. Movements in various areas inside of stations are simulated with a queueing network under various operating conditions. A discrete simulation tool called SIMUL8 was utilized. Based on the results, peak volume for 15 minutes period was recommended as a preferred base volume over the peak-hour volume for station design purpose to realistically account for user delays under. Simulation runs also confirmed that escalators have positive effects on passenger processing capacity and on securing stability of passenger flows in stations.

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Cross-layered Video Information Sharing Method and Selective Retransmission Technique for The Efficient Video Streaming Services (효율적인 영상 스트리밍 서비스를 위한 Cross-layer 영상 정보 공유 방법 및 선택적 재전송 기법)

  • Chung, Taewook;Chung, Chulho;Kim, Jaeseok
    • Journal of Korea Multimedia Society
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    • v.18 no.7
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    • pp.853-863
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    • 2015
  • In this paper, we proposed cross-layered approach of video codec and communication system for the efficient video streaming service. Conventional video streaming is served by divided system which consist of video codec layer and communication layer. Its disintegration causes the limitation of the performance of video streaming service. With the cross-layered design, each layer could share the information and the service is able to enhance the performance. And we proposed the selective retransmission method in communication system based on the cross-layered system that reflect the information of encoded video data. Selective retransmission method which consider the characteristics of video data improves the performance of video streaming services. We verified the proposed method with raw format full HD test sequence with H.264/AVC codec and MATLAB simulation. The simulation results show that the proposed method improves about 10% PSNR performance.

Bandwidth Dimensioning for High-Speed Internet Access Networks (초고속인터넷 가입자망의 대역설계)

  • Lee, Tae-Joon;Lee, Hoon
    • The Journal of Korean Institute of Communications and Information Sciences
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    • v.31 no.12B
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    • pp.1017-1027
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    • 2006
  • Recently, Internet service providers are offering triple play service which combines voice and video services with the existing high speed Internet service under the common network infrastructure of IP protocol, so that they can create more benefit from operating a single network architecture. In line with this movement in the convergence of network and services, in this work we propose a bandwidth dimensioning method for the subscriber network of the IP network at flow level. To that purpose, let us propose a series of bandwidth dimensioning methods: bandwidth for best effort service only, bandwidth dimensioning for premium services, and bandwidth dimensioning schemes for the premium Internet services as well as the best effort service which comprise the TPS. Our link dimensioning method is based on the flow level that incorporates the flow blocking probability as a measure of grade of services(GoS), and investigates the characteristics of the proposed methods via extensive numerical experiments. After that, let us carry out a simulation experiment concerning the delay and loss performance of the packet scheduling for the premium services (QoS) using the bandwidth designed by our proposed method, via which the packet level quality of service (QoS) for the proposed link dimensioning method can be observed.

Analysis of User Interface Evaluation in Map Information Service on Web (웹 기반 지도 정보 검색 서비스에서의 사용자 인터페이스 평가 요소 분석)

  • Lim, Kyung-Ran
    • The Journal of the Korea Contents Association
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    • v.7 no.2
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    • pp.202-211
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    • 2007
  • As information radically increases owing to the proliferation of Internet, users are highly interested in information design that enables them to easily approach the information desired by them and shows the unsystematic information in summarized and recognizable information by rearrangement. In the problem, general users could not easily recognize such information design, because it was not designed on the basis of understanding the situation where users actually contacted, but used the method that visualized based on the result which emphasized the aspect of system. Studying map information retrieval site for improvement of efficiency of information delivery, this research analyzed user interface design problems of map information service through evaluation list acquired by investigating user interface design principle and mutually comparing with information visualization system evaluation standard.