• Title/Summary/Keyword: Service Utility Analysis

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A Study on Relative Importance of Service Convenience in the Convenience Store Using AHP : Gap Analysis between Consumers and Store Owners (AHP를 활용한 편의점 서비스 편의성의 상대적 중요도 연구 : 경영자와 소비자 간의 Gap Analysis)

  • Kim, Kihyung;Han, SangLin;Kim, Juyeon
    • Journal of Korean Society of Industrial and Systems Engineering
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    • v.42 no.3
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    • pp.142-156
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    • 2019
  • [Purpose] It aims to suggest the differential factors to enhance the customer satisfaction and to activate the shopping in the convenience store (CVS). [Methodology] Convenience store service convenience (CVS SERVCON) was developed at the first time and the gap of relative importance level between the owners and the consumers was assessed by AHP analysis method..[Findings] First, the importance of access convenience was assessed as the first priority in both CVS owners' group and the consumers' group, while the detailed elements showed the differences which required the improvements. Based on the consumers' assessment, the importance of location was relatively low. They assessed relatively high on 24 hours operation of CVS and personal services. Second with respect to the transaction convenience, CVS owners' group rated it as the fourth priority while the consumers' group rated as the second, which requires the improvement. Third in terms of benefit utility and value-added service of post-benefit convenience which are the sub-factors of benefit convenience, the rate on the importance from the consumers showed higher than that from the owners, which requires the improvement. [Implications] Based on this study results, CVS operating companies are anticipated to be able to satisfy the customers, moreover, to secure the loyal customers if they concentrate the resources to develop the differentiation strategy on the areas where the consumers' demands are high while performs the maintenance strategy on the areas where their demands are low. In addition, this study contributed the theoretical expansion of SERVCON upon development of CVS SERVCON to comply with its definition.

An Analysis on Gap of the Ability to Utilize Information Between In-service and Pre-service Teachers (현직교원과 예비교사간의 정보활용능력 격차 분석)

  • Kim, Hyung-Jin;Nam, Young-Ho
    • The Journal of Korean Association of Computer Education
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    • v.15 no.6
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    • pp.43-52
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    • 2012
  • The ability to utilize information of learner can do self-directed learning that increases creativity of learner. But in the middle and high schools, if 2009 revision curriculum has to be enforce, the education of information knowledge and literacy is expected to leave the education undone at schools. Therefore the ability of leaners must develop through teaching in all subjects, and so the ability of teachers in the class is very important. We examined the actual conditions about the ability of pre-service and in-service teachers, and analyzed the gap of the ability between in-service and pre-service teachers. The indexes of total ability of in-service and pre-service teachers are shown to be 74.4 points and 50.5 points out of 100. The ability of pre-service teachers is on the level about 68-percent as compared with the ability of in-service teachers. Therefor the education offices of cities and provinces and the teacher training institutes must establish for improvement of the ability of pre-service teachers.

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A Study on Classification Model Development of Industry-Efificiency XR Technology and case Analysis (XR 기술 활용 산업-효용성 분류체계 개발 및 응용 사례 분석)

  • SeungMo Yun;ChoonSeong Leem;SeungHyun Ban
    • Journal of Service Research and Studies
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    • v.12 no.4
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    • pp.50-71
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    • 2022
  • After the declaration of the Covid-19 pandemic impacted most of the industries resulting economic fallout. Firms sought for solutions of governments regulations to prevent spread of infectious diseases. This led to demand rise of digital layer and spectrums of virtual reality. Replacing the reality in to virtual and interactions with the digital contents by augmented reality, the consequences were decrement of human-to-human contact. Concerns of Covid-19 and public interests of digital solutions has led to significant amounts of research and developments of Virtual/Augment Reality resulted to driven up new terms of extended reality. However, the uses in industries and the characteristics of the extended reality are currently not defined. In this paper the goal is to define and classify the uses and characteristics of extended reality based on previous researches suggested by research institute. By developing a new classification models of extended realities core technology, uses of industries and utility to analyze trends of extended reality. Two separate classification models of uses of industries and utility will be used as a tool by creating a linkage matrix. The x-axis is divided by utiliy classification model of extended reality. The y-axis are divided into classification model of uses in industries. This matrix will be used as a tool to present a guideline for industry-utility development where extended reality can be served as a service

Hazard-Consistent Ground Displacement Estimation for Seismic Input of Underground Utility Tunnels in Korea (국내 재해도에 상응하는 공동구의 지반변위 산정)

  • Kim, Dae-Hwan;Lim, Youngwoo;Chung, Yon-Ha;Lee, Hyerin
    • Journal of the Korean Geotechnical Society
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    • v.37 no.12
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    • pp.7-23
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    • 2021
  • Underground utility tunnels, which contribute to supply of electricity, communication, water and heat, are critical lifelines of an urban area. In case service is discontinued or functional disruption happens, there will be a huge socio-economic impact. For the improved seismic design and evaluation of underground structures, this study proposes a ground displacement measure when the site is subjected to a scenario earthquake based on hazard-consistent source spectra and site amplification/attenuation. This measure provides a rational estimation of ground displacement and can be an alternative to existing response displacement methods.

A Study on Factors that Affect Intention to Use Accommodation Sharing Service (숙박공유서비스 이용의도에 영향을 미치는 요인에 관한 연구)

  • Yun, Jeong-Hwan;Lee, Sang-Joon
    • The Journal of Information Systems
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    • v.26 no.3
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    • pp.187-209
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    • 2017
  • Purpose The sharing economy is the most important keyword that is changing the paradigm of the world economy and management, and it was selected as one of 10 ideas to change the world in 2011 in Time magazine. The purpose of this study is to verify the structural relationship between perceived value and risk, network effect, usefulness, trust, and intention to use of accommodation service. In addition, the effects of utility and trust, and the experience of using accommodation service are controlled by the effect of empirical value and reciprocal value among the perceived value of sharing economic service, The purpose of this study is to propose a plan to activate the accommodation sharing service. Design/methodology/approach This study was designed to investigate the structural relationship between perceived value, perceived risk, network effect, usefulness, trust, and intention to use. Empirical analysis was done using SPSS 21.0 and AMOS 21.0 Findings Based on the results of this study, the following conclusions can be drawn. First, it was concluded that the higher the economic value of the accommodation sharing service is, the more useful and reliable the service is. Second, the higher the experiential value of the accommodation sharing service is, the higher the usefulness and reliability of the service are. Third, it was concluded that the higher the value of the mutual benefit of the accommodation sharing service is, the higher the trust level of the service is, but not the usefulness of the service. Fourth, it was concluded that the higher the perceived risk of accommodation sharing service is, the lower the service trust level is, but the service usability is not affected. Fifth, it was concluded that the larger the network effect of the accommodation sharing service is, the more useful the service is, but it does not affect the reliability of the service. Sixth, it was concluded that the higher the overall reliability of the accommodation sharing service is, the higher the usefulness of the service is. Seventh, it was concluded that the higher the overall usefulness and reliability of the accommodation sharing service are, the higher the intention to use the sharing service is. Finally, in order to test the effect of the experience on the use of trust and usefulness of the accommodation sharing service, multiple group analysis was conducted to examine the relationship between trust and usefulness, It is shown that there is a moderating effect in the path.

The Relationship between Weather and Meal choices: A Case Study of Restaurants and Cafés on Korean University Campus (날씨와 식사 선택의 관계: 한국대학 캠퍼스 내 식당과 카페의 사례연구)

  • Punyotai Thamjamrassri;Yong-Ki Lee
    • Journal of Service Research and Studies
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    • v.12 no.4
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    • pp.82-93
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    • 2022
  • The food service industry is a major driver of global sustainable food consumption. By understanding food consumption behavior, restaurant managers can forecast demands and reduce pre-consumer food waste. This study investigates the relationship between influencing factors and the number of customers at restaurants and cafés. These factors are weather-related factors, including rain and temperature, and school-related factors, including exams and the day of the week. Based on these four factors, 24 possible combinations were created. Three representtive days were chosen for each weekday combination. Besides, one representative day was chosen for each weekend combination. In total, 48 days were sampled throughout the year. Customer data were collected from six restaurants and cafes on a Korean university campus. Conjoint analysis was used to determine the relative importance of each variable to customer numbers. Following that, utility scores were standardized and mapped to determine the best condition when the number of customers was at its peak. In addition, each store's sales were compared using Pearson's Correlation Coefficient. The findings support that temperature and rain influences are correlated with the number of customers. Furthermore, we discovered that temperature was far more significant than rain in determining the number of customers. The paper discusses the implications of weather to forecast food and beverage demand and predict meal choices.

The Survey and Analysis of Public Infrastructures in Korean Rural Areas (농촌 공공기반시설 현황 조사 및 문제점 분석)

  • Heo, Hag-Young;Nam, Sang-Chae;Choi, Sang-Un;Oh, Min-Geun;Ahn, Tong-Mahn
    • Journal of Korean Society of Rural Planning
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    • v.8 no.1 s.15
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    • pp.105-113
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    • 2002
  • This investigation aims to provide basic data for rural village planning and rehabilitation planning. Public infrastructures of forty selected villages have been surveyed. Provision of facilities, user satisfaction, perceived problems, and conditions of maintenance have been surveyed for three classified types of infrastructures; 1) public utility spaces such as community hall, and parking lots, 2) public production infrastructures such as warehouses, and irrigation facilities, and 3) public infrastructures for living environments such as roads, water supply, and sewage system. All twenty smaller villages (ki-cho-ma-ul) had problems of poor conditions and insufficient spaces with community halls. Most of the smaller villages suffered from lack of public production infrastructures, or had problems of insufficient spaces and poor maintenance conditions. They also lacked good access roads with adequate right of ways. Only three villages were provided with sewage systems. In the twenty larger villages (myun-bo-ma-ul), though public utility spaces were provided for most of them (as an example, sixteen villages had welfare centers), they were not large enough and they were maintained in poor condition too. On the one hand twelve of the larger villages had farm machine service centers, only a few villages were equipped with warehouses. Many more public infrastructures for living environments were found in larger villages. However, only a few villages had pollution control facilities. Multidimensional scaling revealed groups of distinctive characteristics, in terms of public infrastructures, among smaller villages. It did not show any noticeable distinctions among larger villages.

A Study of the Make-up Behaviors and Consumers Anxiety in Purchasing Cosmetics of the Female High School Student (여고생의 화장행동과 화장품 구매불안에 관한 연구)

  • 김현희;유태순
    • Journal of the Korean Society of Clothing and Textiles
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    • v.26 no.2
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    • pp.251-262
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    • 2002
  • The purpose of this study is understanding female high school student's make-up culture by developing the recognition criteria for their make-up behavior and anxiety in purchasing cosmetics. This study targeted 524 female high school students who attended vocational and academic high school located in Daegu, Korea. SPSS WIN package was used fur statistics and MANOVA, ANOVA, LSD post-verification was conducted for data analysis. The conclusion of this study is as fellowed ; (1) Academic groups showed statistically different tendency to 6 reasons of make-up behavior ; interest in make-up was chosen most for the reason and etiquette, make-up satisfaction, aesthetics, fashion, synchronism comes next in the order. (2) In case of vocational group, it also showed different tendency to 6 reasons of make-up behavior ; interest in make-up was also most highly chosen reason as the academic group and etiquette was next and then make-up satisfaction, aesthetics, fashion were same level and synchronism was shown to be the lowest chosen reason in the order. (3) Academic group showed different level of anxiety from the 11 reasons of anxiety in purchasing cosmetics ; also anxiety of material was highly chosen reason and then fitness, price, color, quality, utility, purchasing, after service, fashion, label-trust, other people's comments comes next for the reason. (4) Vocational group also showed different level of anxiety from 11 reasons of anxiety in purchasing cosmetics; also anxiety of material was highest reason (same as the academic group) and then fitness, color, quality, price, utility, after service, label-trust, fashion, buying, other people's comments comes next for the reason.

An Empirical Study on the Clothing Merchandise Purchase Motivation and Behavior of Foreign Visitors in South Korea (방한 외래관광객의 의류상품 구매동기와 구매행동에 관한 실증적 연구)

  • Suh, Chul-Hyun;Cho, Ji-Hyun
    • Korean Journal of Human Ecology
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    • v.11 no.4
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    • pp.367-380
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    • 2002
  • This study tries to search and analyze empirically the clothing merchandise purchase motivation and behavior made by foreign visitors who bought clothes as tour memorials in South Korea. To make a empirical study we made survey research and evaluated 30 items for the survey of clothing purchase motivation and 25 items for the survey of the importance and satisfaction revealed at the time of purchase with the standard of Likert 5 point. We had chosen 614 sample participants including 176 English speakers, 211 Japanese speakers, and 277 Chinese speakers among those foreign tourists who had purchased clothing materials at the Dongdaemun Shopping Mall. The result of analysis is as follows : As the result of factor analysis about the clothing merchandise purchase, we had 6 factors. They are (1)impulse, (2)utility, (3)fashionableness, (4)tour commemoration (5)psychology (6)economy. As the result of cluster analysis based on the standard of selected 6 factors of clothing merchandise purchase motivation, we could divide three groups such as (1)the pursuit type of clothing merchandise purchase, (2)the pursuit type of recreation of feeling (3)the pursuit type of tour memorial. As the result of analysis on the items of purchased clothing merchandise, the highest frequency of purchase was made by T-shirt, then by the order of sweater, blouse, and aloha shirt, pants, and jacket. In regard to the importance of items related to clothing merchandise, the highest importance was made by design, then by the order of price, size, color and utility, and style. In regard to the items related to the service of shopping mall, the highest satisfaction was made by the convenience of business hour. Meanwhile, the lowest satisfaction was made by the inconvenience of fitting room, the speaking and by ability of foreign languages by sales agents.

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Homepage on the Purchase Attributes of Food Service Products (미니홈피를 통한 구전 커뮤니케이션이 외식상품 구매 속성에 미치는 영향)

  • Kim, Ki-Young;Kim, Ji-Eung
    • Culinary science and hospitality research
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    • v.14 no.2
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    • pp.86-98
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    • 2008
  • This study aims at examining the effect of word-of-mouth communication through mini homepage on purchase attributes and mapping out a marketing strategy based on this. For this, it made an analysis of the communication level with 302 mini homepage users. The result showed that the communication level of information exchange has a positive effect on the purchase experience of food service products significantly, showing that the higher its level is, the more frequent its experience is. And it showed that the communication level of relationship retention has a negative effect on the purchase experience of food service products significantly, showing that the higher its level is, the less frequent its experience is. These results demonstrated the utility that can increase word-of-mouth communications through information exchange and relationship retention, given that they are used with the object based on the kinship of information exchange and relationship retention as word-of-mouth communications, and that they lay stress on the connection with other people in the mini homepage.

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