• Title/Summary/Keyword: Service Quality Perception

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Quality of Online and Offline Education Services of Nail Art Education Centers and Students' Satisfaction (네일미용 교육센터의 온·오프라인 교육수업의 인식과 서비스품질 및 만족도)

  • Eun-Ji, Kim
    • Journal of Advanced Technology Convergence
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    • v.1 no.2
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    • pp.83-88
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    • 2022
  • As the number of students participating in nail art with great interest rises, it has become crucial to form instructor-student ties through offline interactions and establish relationships with education through media under the Fourth Industrial Revolution. Therefore, it would be very important to check the quality of online and offline services and examine customer satisfaction. For this, this study investigated current online and offline nail art education, service quality and satisfaction with the education. A questionnaire survey was performed a total of 319 men and women in their 10-50s or older from Daejeon, Sejong, Chungnam, Chungbuk and other regions. The collected data were analyzed, using SPSS 27.0, and the results found the followings. The above results confirm that perception of online and offline nail art education is correlated with service quality and satisfaction. However, there are limitations in generalizing the results due to a difficulty in accurate measurement. It is anticipated that if a subject area is expanded, and teachers' satisfaction is added for comparison and analysis, there would be better results.

A Study on the Effect of Retail Ready Packaging (RRP) in Discount Stores on Customer Satisfaction and Repurchase Intention

  • Jung, Sung-Tae
    • KOREAN JOURNAL OF PACKAGING SCIENCE & TECHNOLOGY
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    • v.27 no.2
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    • pp.71-84
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    • 2021
  • The purpose of this study is to establish a new management strategy to meet customer needs of discount stores as customers demand higher and more diverse services in addition to low prices. An empirical analysis on consumers to explore the structural relationships between the quality, environmentally friendliness, consumer perception, service value, and emotional response of retail ready packaging (RRP) in discount stores in order to find out how they affect customer satisfaction and repurchase intention. First, it was confirmed that the RRP quality of discount stores that affects customer satisfaction is mediated by the emotional response. Second, it was found that RRP in discount stores should continue to devise strategies to improve service quality along with efforts to provide more benefits perceived by customers to increase customer satisfaction and repurchase intention. Third, it was confirmed that the RRP image of discount stores has a positive (+) effect on service value, emotional response, customer satisfaction, and repurchase intention.

A Study for the Scale of Service Quality of Bulk Terminal (벌크터미널의 서비스품질 척도에 관한 연구)

  • Yang, Han-Na;Shin, Chang-Hoon
    • Proceedings of the Korean Institute of Navigation and Port Research Conference
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    • 2016.05a
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    • pp.151-152
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    • 2016
  • Various studies on Port and Terminal have been conducted to gain the competitive advantage, but they are limited to the bulk terminal than container terminal. Therefore, the study is to analyze the service quality of bulk terminal. The study first finds attributes of bulk terminals through professional groups and brainstorm. This study analyzes the difference between the perception of the actors such as carriers, forwarders and shippers, using a bulk terminal. The result shows that all service quality factors have a significant effect on the satisfaction.

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Effects of Service-environment and Waiting Time on Customers' Quality Perception in Fast-food Type Restaurants (패스트푸드 레스토랑의 서비스 환경과 대기시간이 고객의 품질인지에 미치는 영향)

  • Chung, Hyun-Young
    • The Journal of the Korea Contents Association
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    • v.11 no.11
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    • pp.413-423
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    • 2011
  • Service environments are known to have effects on quality recognition in fine-dining and family type restaurants. The current study explores that the effects are also likely in the fast-food type ones. To verify the research method factor and reliability analysis of SPSS version 18.0 are applied. The program is also used to test the influences among variables. With multiple regression analysis the study finds that there is a significant effect of service environment on quality recognition in fast-food type restaurants. The study also finds that employees' uniform and cleanliness are more influential than waiting time which is generally known as a key factor in fast food service restaurants.

A Comparative Study of how Subjects' Characteristics and Nursing Service Quality Influence on Hospital Revisiting Intent between Patients and Nurses (환자와 간호사의 개인적 특성과 간호서비스 질이 병원 재이용 의도에 미치는 영향에 대한 비교연구)

  • Lee Mi-Aie
    • Journal of Korean Academy of Nursing
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    • v.35 no.7
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    • pp.1210-1220
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    • 2005
  • Purpose: This study was aimed to examine how subjects' characteristics and nursing service quality influence hospital revisiting intent, to compare perceptions of patients with those of nurses, Method: The questionnaire was developed and distributed to 300 patients and nurses at six general hospitals in a provincial city, Korea, For data analysis, the SPSS/PC program was used. Result: The nursing service quality's scores of patients is 3.61, that of nurses is 3.77, and there is a significant difference. The hospital revisiting intent's score of patients is 4.84, that of nurses is 4.61, and there are no significant differences. In subjects' characteristics, patients perceive that the hospital is the only different factor, and place hospital revisiting intent at $3.6\%$. Nurses perceive that education level and position are different factors, and place hospital revisiting intent at $3.3\%$. In nursing service quality, patients perceive that 2 attributes explain hospital revisiting intent at $17.8\%$ and 2 factors explain it at $16.5\%$; whereas, nurses perceive that 2 attributes explain hospital revisiting intent at $15.3\%$ and 3 factors explain it at $12.2\%$. Conclusion: There are perception gaps between consumers and providers. So nursing and hospital managers must recognize these facts and provide various marketing strategies to overcome them.

University Students's Perception about General Studies (대학생들의 교양강좌에 대한 인식조사 : 소비자교육 교양강좌 개설을 위한 기초연구)

  • Kim, Young-Sook;Lee, Kyoung-Ok
    • Journal of Families and Better Life
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    • v.26 no.4
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    • pp.149-162
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    • 2008
  • The purpose of this study is to provide a meaningful thought to professionals and administrators of Korea working for Consumer General Education development at their Universities. Also, tips for organizing and meaning Consumer General Education Curriculum effectively are provided. Finally, the study suggests essential elements to improve qualities of Consumer General Education in Korea Universities. This study's method are content analysis through web site and survey. The subjects of this survey were 257 students. The data were collected by qusetionaires developed by researcher and analyzed by frequencies, correlation Analysis, One Way Anova, Duncan Test, Factor Analysis, Multiple Regression Analysis. The major findings were as follows: University students's satisfaction level about General Education was low and the needs level about Consumer General Education was high. And the education service quality showed factors to be administrative service element, professor service element, classroom environment element, communication element. And Multiple Regression Analysis on each of the education service quality factors had been significant effects for find out the differences in the degree of satisfaction.

The Physical Environment Influence of Chinese Department Stores and Consumer's Internal Responses on Store Loyalty (중국 백화점의 물리적 환경에 따른 소비자의 내적반응이 점포충성도에 미치는 영향)

  • Zhang, Ting-Ting;Jun, Ji-Hyun;Rhee, Young-Sun
    • Journal of the Korean Society of Clothing and Textiles
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    • v.37 no.2
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    • pp.202-212
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    • 2013
  • Outstanding service quality is a crucial factor to increase customer revisits, to increase customer revisits, to create new customers through positive word-of-mouth marketing and increase profits; in conjunction, the physical environment of department stores have a firsthand impact on customer purchasing behavior. This study examines the physical environment dimensions of department stores in China and the causal relationship with the physical environment, service environment, internal responses and store loyalty. The subjects in this study were male and female adults who finished the shopping the Lotte and Wangfujing Department Store located in Beijing. All participants were over the age of 20 and a one-on-one survey was conducted to gather data from October to November 2011. Data from 424 respondents were analyzed: in addition, AMOS factor analysis and path analysis were used. The results were as follows. First, physical environment factors consist of exterior aesthetic attraction, convenience, cleanliness and an interior aesthetic attraction. Second, exterior aesthetic attraction, convenience and cleanliness affect the overall service environment perception. Third, the service environment exercised an influence on internal responses, and internal responses impacted store loyalty. Fourth, a comparative analysis was made over Korean and Chinese department stores in China to check the research model. In Wangfujing Department Store, exterior aesthetic attraction, cleanliness and convenience had a statistically significant impact on service environment perceptions. In Lotte Department Store, the perception of service environment was under the statistically significant influence of all physical factors (exterior aesthetic attraction, interior aesthetic attraction, convenience and cleanliness). The findings of this study are helpful for Korean Department stores that plan to make inroads into China to formulate efficient service environment strategies tailored to local consumer characteristics.

Service Quality Influencing Visitors' Satisfaction in Yesan Apple Festival (지역축제 서비스 품질의 방문객 만족 영향요인 -예산향토사과축제-)

  • Park, Duk-Byeong;Lee, Minsoo;Kim, So-Yun;Shin, Hyun-Bae
    • Journal of Agricultural Extension & Community Development
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    • v.24 no.3
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    • pp.185-197
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    • 2017
  • Service quality in local festivals is a crucial for visitors satisfaction. The study aims to identify the factors to influence visitors satisfaction in local festival. A field survey was used to collect data from 206 visitors to the Yesan Apple Festival in South Korea. The results showed that the program and products, staff, and landscape factors could significantly has a significant on visitors' overall satisfaction, whereas facility factor don not influence significantly. The study suggested that festival managers should allocate their marketing resources for the program and products, staff, and landscape factors to increase the visitors' perception of service quality. This study encourages festival managers to provide high level of festival quality to consider extension effects of the festival experiences from long-term perspectives.

A Study on the Determination Factors of Service QualitY for Local Nong-Hyup. (지역농협의 금융서비스 품질결정요인에 관한 연구)

  • Son, Jae-Young;Hong, Hyun-Mun;Go, Do-Young
    • Korean Business Review
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    • v.17
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    • pp.1-26
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    • 2004
  • After IMF crisis in late 1997, the environment of banking industry has become competitive. To survive in this circumstance, the Local Nong-Hyup is needed to understand the customer's needs and improve the service quality. To achive the purpose, two methods were employed in this study. The first corvered the review of related literature on service. The second adopted field survey approach for data. The study model was developed using Venkatakrishnan & Jagannathan's "An Enhanced Model for Measuring Service Quality" model and details of study as follows. 1. What is the determination factors of service quality for Local Nong-Hyup. 2. Are there differences between "service perception" and "service expectation" for Local Nong-Hyup. 3. Does banking service determination factor of Local Nong-hyup affects customer's satisfaction. 4. Does banking service determination factor of Local Nong-hyup affects customer's repurchase. 5. Does customer's satisfaction for Local Nong-hyup relates repurchase. The samples of this study were extracted at random from the customers of Local Nong-hyup. The results of the questionnaire were analyzed to do frequency analysis, factor analysis, t-test, regression analysis, cross sectional analysis using SPSS Win 10. The results are as follows, First, as determination factors of service quality for Local Nong-Hyup "Reliability, Empathy, Tangibles, Convenience" were extracted by factor analysis. Secondly, using t-test, it was found that there are factor's gap between service anticipation and service perception. Thirdly, using regression analysis, it was found that except Convenience factor, Reliability, Empathy and Tangibles factors affect customer's satisfaction. Forthly, using regression analysis, it was found that all the factors affect repurchase. Finally, using cross sectional analysis, it was found that customer's satisfaction and customer's repurchase correlate.

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The effect of self-regulated learning strategy, service quality and learning management system quality on learners' satisfaction of an e-Learning (e-Learning에서 학습자 만족에 영향을 미치는 자기조절학습전략, 서비스품질 및 학습관리시스템 품질)

  • Lee Jong-Ki
    • Proceedings of the Korea Society for Industrial Systems Conference
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    • 2006.05a
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    • pp.221-228
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    • 2006
  • With the increasing use of the Internet improved Internet technologies as well as web-based applications, the effectiveness assessment of e-Learning has become one of the most practically and theoretically important issues in both Educational Engineering and Information Systems. This study suggests a research model, based on an e-Learning success model, the relationship of the e-learner's self-regulated learning strategy and the quality perception of the e-Learning environment. This research model focuses on the learning environment and on e-learning strategy. The former consists of learning management system, learning content quality and service quality that are provided by e-Loaming. The latter refers to the learners' self-regulated learning strategy. We will show the validity of the model empirically.

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