• Title/Summary/Keyword: Service Quality(SERVQUAL)

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A Study on the Measurement of Service Quality of Construction Technology Digital Library System (건설기술 디지털도서관시스템의 서비스 품질 측정에 관한 연구)

  • Jeong, Seong-Yun
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.19 no.12
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    • pp.709-716
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    • 2018
  • This study designed a research model to improve the service quality of a Construction Technology Digital Library System (CODIL), which is operated to enhance the technical competitiveness of construction and engineering companies. SERVQUAL, LibQUAL+, and DigiQUALTM are models for measuring the library service quality. This study examined the factors used in SERVQUAL, LibQUAL+, and DigiQUALTM to objectively select the measurement factors used in the research model. This study selected the factors that reflect the characteristics of CODIL among the factors investigated. Next, this study was conducted with a sample of CODIL members. The correlations between the independent variables and a dependent variable were analyzed, and the factors and influence of CODIL on the user satisfaction were examined. These results can be used as useful data to improve the service of digital libraries in other specialized fields.

Outbound Service Quality at Wan Hai Lines

  • Giao, Ha Nam Khanh;Trung, Bao;Truong, Pham Quang
    • The Journal of Asian Finance, Economics and Business
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    • v.6 no.1
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    • pp.177-185
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    • 2019
  • Service quality is still a new concept to those who works in shipping lines services since it has not been identified as a mandatory factor to increase competitiveness. Most carriers are currently offering services at the same level of price, transit time, equipment, etc. Thus offering a high quality service is the best way for a carrier to differentiate itself from its competitors in the market. The research aims to conduct an assessment on service quality at Wan Hai Lines (WHL) outbound services based on the SERVQUAL model, form of dimension-by-dimension analysis. This study was based on a survey of 135 people. The outcome is the service quality of WHL outbound services can be identified by three dimension(s): Empathy and Responsiveness, Assurance, and Reliability. It would help management to have an overall picture about the current service quality, and to find solutions to improve service quality following the recommendations. WHL managers need to recognize that "Reliability" has the strongest influence on customers' expectations, then come "Empathy and Responsiveness" and "Assurance". Therefore, board of managers should spend time looking carefully at each of the three dimensions, especially for the biggest gap between perceptions and expectations of three dimensions as well. Then the recommendations were raised.

A Comparison between Korean and Chinese Consumers in Service Quality Evaluation: Focused on the Multiplex Cinema

  • LEE, Seung-In;PARK, Yoonseo;JIN, Yanchun;ZHANG, Yan
    • Journal of Distribution Science
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    • v.18 no.8
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    • pp.89-102
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    • 2020
  • Purpose: Our purpose in this study is to compare the SERVQUAL, SERVPERF, and non-difference score measures and to find out which one is better for measuring the service quality of the multiplex cinema service. We also aim to analyze the structural relationships between service quality, customer satisfaction and customer loyalty. Methodology: For the study, we collected data from respondents who have used the multiplex cinema services and conducted an empirical test. SPSS 18.0 was used for descriptive frequency analysis, reliability analysis, and multiple regression analysis, AMOS 18.0 was used for structural equation modeling analysis of causal relationships among variables introduced in research hypotheses. Results: The main results of this study are as follows. First, we found that the non-difference score measure provided a much better model than did other service-measuring models (SERVQUAL, SERVPERF) in Korean and Chinese multiplex cinema. Second, two service-quality factors (Korea-tangibles and assurance vs. China-tangibles and empathy) between the multiplex cinema service quality factors significantly influenced customer satisfaction, which had a significant effect on customer loyalty in Korean and Chinese multiplex cinema. Conclusions: Based on the results, the authors discuss the implications and limitations of this study and future research directions at the end of the paper.

An Analysis on the Satisfaction Level of Specialty Shops for Environment-Friendly Agricultural Products (친환경농산물 전문매장의 서비스품질만족도 분석)

  • Seo, Dong-Woo;Heo, Seung-Wook
    • Korean Journal of Organic Agriculture
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    • v.18 no.3
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    • pp.315-329
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    • 2010
  • This study focused on analysis of the satisfaction level of specialty shops for environment-friendly agricultural products (EFAP). To analyze the satisfaction level of EF AP, a series of household surveys were conducted. Questionnaire was prepared on the basis of the SERVQUAL model and the structural equation modeling was made on the basis of the contents surveyed. The main results of this study are summarized as follows. Firstly, tangibles structured with store clearance, neat uniform, information and others is the factor of service quality satisfaction. Secondly, reliability structured with service practice, problem solving, and service in accurate time is the factor of service quality satisfaction. Thirdly, assurance structured with the reliability of employees, sufficient knowledge of employees, courteous and good manner is the factor of service quality satisfaction. Fourthly, responsiveness structured with prompt service, voluntary help, customer response service and the like is the factor of service quality satisfaction. Fifthly, the sympathy structured in interest for each customer, provision of service in time convenient to use, encountering the customers with genuine feeling are the factors of service quality satisfaction. And sixthly, the service satisfaction factors would influence on the consumer behavior factors.

An Exploratory Study on the Measurement of ASP Service Quality in Small Firm (ASP 서비스 품질 측정에 관한 탐색적 연구: 소기업을 중심으로)

  • Kim, Sung-Hong
    • Information Systems Review
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    • v.8 no.3
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    • pp.175-200
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    • 2006
  • Application service provider(ASP) model is emerging as a new form of application outsourcing. ASP model may be attractive for small companies and even some medium-sized companies because these companies lack appropriate resources and technical expertise to develop and operate their information system. However, studies of ASP model have so far been neglected. Service quality is argued to be a crucial success factor for ASP, but yet there is not an empirically validated instrument for measuring ASP service quality. Therefore, this paper aims to develop and test a model for measuring ASP service quality. In order to accomplish these, SERVQUAL that has developed in marketing area were adapted to the context of this study. The research sample was designed by randomly selecting 300 different companies from the database that listed up the small companies participating in "ASP based e-business project for small enterprises". 240 usable responses were received by interview. The results are that reliability and tangibility impact user performances and satisfaction more than any of the service quality dimensions.

A Study on The Relationship Among Service Quality, Service Value and Customer Satisfaction of Food Service Industries

  • Lee, Mi-Ock
    • Journal of the Korean Data and Information Science Society
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    • v.17 no.3
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    • pp.763-774
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    • 2006
  • The purpose of this study is to identify relationship among service quality, service value and customer satisfaction of food service industries. The respondents included 120 customers of K-restaurant in the survey. Data were analyzed by confirmatory factor analysis and cause-effect analysis among the constructs. After research model testing, the following results was obtained : Service Value was influenced directly and positively by the service quality. And customer satisfaction was influenced directly and positively by the service value. But customer satisfaction was not influenced directly and positively by the service quality.

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The Study about Improvement of Service Quality in Engineering Company (설계용역사의 서비스 품질 향상을 위한 연구)

  • Seok, Seong-Jae;Yoo, Yoong-Seok;Yun, Deok-Kyun
    • IE interfaces
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    • v.17 no.1
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    • pp.93-103
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    • 2004
  • Service importance has been growing increasingly as competition element of enterprises according to going on rapid softness, information and knowledge of industrial infrastructure recently. Quality management system that implemented in manufacturing sector have been spreading rapidly to service company, but the company performing pure engineering service only in construction fields performed mainly the evaluation on the operational aspect such as degree of implementation of the established system because it is difficult to objective evaluation on the activity of the established quality management system or quality assurance system. This study would like to make on offer the improvement points based on the evaluation of service quality and the itself evaluation result through the questionnaire on the service offerers and customers using the pre-qualified SERVQUAL model in establishment of the improvement goal of the company. According to the result of this study, it is analyzed a gap and required to establish a counter-plan to correct many gaps discovered between the real offered level and the expect level of custom.

Dynamic Information Service Quality Model (동태적 정보서비스 품질 관리 모델)

  • Kim, Sang-Wook;Jung, Jae-Lim;Jo, Hyun-Woong
    • Korean System Dynamics Review
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    • v.12 no.4
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    • pp.125-156
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    • 2011
  • The information service management models developed thus far have put their focuses mostly on technical dimensions of information systems (IS), finding their rationale from the goods-dominant logic (GDL) that IS as goods has value in itself. Information systems, however, is nothing more than a mechanism by which value is delivered to the users. According to the service-dominant logic (SDL), value is created and determined not at the time serve is made by the providers but at the time it is consumed by the users. The users therefore should be regarded as active value creators not as passive consumers of the value delivered by the providers. Based on the service-dominant logic, DISQM (Dynamic Information Service Quality Model) is developed. DISQM's backbone is designed in causal loop diagrams referring to and reinterpreting in systems thinking the 'Parasuraman, Zeithaml & Berry's GAP Model' and 'SERVQUAL' as an operational tool for the GAP Model, and the main IS success constructs are mapped onto the model exploiting the 'DeLone & MacLean's IS Success Model'. With VENSIM simulation software, this paper also shows how DISQM works in computer-simulation settings. After confirming DISQM's validity with the base simulation run, two scenarios are developed for the exemplary purpose and tested in terms of IS quality, service quality, and net benefits from the service for the public information service. Implications from the simulation runs are also discussed.

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The Effect of Service Quality on E-Service Value, Customer Satisfaction and Loyalty in Internet Banking (인터넷뱅킹의 서비스품질이 e-서비스가치 및 고객만족과 고객충성도에 미치는 영향)

  • Chung, Ki Han;Park, Min Young;Shin, Jae Ik
    • Journal of Korea Society of Digital Industry and Information Management
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    • v.5 no.4
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    • pp.231-247
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    • 2009
  • With the growth of e-commerce banks make the best use of internet banking which can provide all sorts of financial services in cyber space and satisfy customers beyond traditional banking services which are cash reserve and loan based on retail. For survival of internet banking high quality of service should be provided to customers. For this, the attributes of service quality in internet banking should be identified first. The studies on scale of service quality in internet banking have been divided into two ways. While traditional way has focused on SERVQUAL, several researchers have developed scale of e-service quality. However, the dimension of e-service quality is applied from the traditional dimension of service quality. In this paper five dimensions of tangibles, reliability, responsiveness, assurance, and empathy based on SERVQUAL are used as scale of service quality in internet banking through reviewing previous studies. In addition, because service value is correlated to service quality, the dimensions of service quality can affect e-service value. The positive relationship among e-service value, customer satisfaction, and customer loyalty in online or offline service has been identified by previous studies. The purpose of this study is to identify the relationship among service quality, e-service value, customer satisfaction, and customer loyalty in internet banking. SPSS 12.0 is used to test validity and reliability of questionnaire items and correlation of variables and AMOS 4.0 is used to test the hypotheses. The results of this study show that the responsiveness, assurance, and empathy factors of service quality have a positive effect on service value and that the tangible and assurance factors have a positive effect on customer satisfaction. It also shows that e-service value affects positively customer satisfaction and loyalty. Customer satisfaction affects positively customer loyalty. Therefore, to enhance customer satisfaction and loyalty, service quality and value of internet banking should be improved through reinforcing customers' trust in internet service quality.

UNDERSTANDING SERVICE QUALITY: A MULTIDIMENSIONAL SCALING APPROACH

  • Lee, Dong-Won;Kim, Youn-Sung
    • Journal of Korean Society for Quality Management
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    • v.32 no.3
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    • pp.68-80
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    • 2004
  • This paper purports to uncover the underlying attributes used by customers to gauge service quality. Data was collected by administering questionnaires to 50 respondents and then analyzed by using Multidimensional Scaling methodology. The findings indicate that there are two primary dimensions to service quality. This analysis helped determine us two alternatives to naming the dimensions. Experience properties of service and Price value of the service, or Responsiveness of service provider employees and Reliability of service providers.