• 제목/요약/키워드: Service Quality(SERVQUAL)

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Applying Ubi-SERVQUAL to Assessing the Quality of Ubiquitous Service Scenarios (Ubi-SERVQUAL을 활용한 시나리오상의 유비쿼터스 서비스 품질 평가)

  • Kwon, Oh-Byung;Kim, Ji-Hoon
    • Journal of the Korean Operations Research and Management Science Society
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    • v.32 no.1
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    • pp.1-13
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    • 2007
  • Nowadays, ubiquitous computing services begin to be suggested from a few domains such as supply chain, logistics, and location-based services. However, to what extent the services will be successful is hard to be estimated, mainly because a sophisticated service evaluation method focusing on the ubiquitous computing perspective has not been supplied. Hence, this paper alms to build a model to assess the quality of ubiquitous computing service. To do so, an amended model, Ubi-SERVQUAL, is applied to assess the service quality mentioned in ubiquitous computing scenarios. According to the Ubi-SERVQUAL, we found that an actual service with higher quality should consider reliability. responsiveness, assurance and empathy in order to increase customer satisfaction, computer system's intimacy with users and trust.

Study on the Service Quality of Small Arms using Kano-SERVQUAL Integrated Approach (Kano-SERVQUAL 통합접근법을 이용한 소구경화기의 서비스 품질에 관한 연구)

  • Lee, Ho-Jun
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.21 no.4
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    • pp.56-64
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    • 2020
  • Service quality research is being conducted actively to improve customer satisfaction in various fields, but no research has been done on the service quality of small arms in the national defense. To enhance the user satisfaction and quality of small arms, this study aimed to derive the main quality attributes, measure the current level of satisfaction, and explore the elements requiring improvement. For this, a questionnaire survey based on the Kano model and SERVQUAL model was conducted on the identified service quality factors through discussions of experts involved in the production, quality assurance, and operation. All service quality factors were classified as one-dimensional elements, and an analysis of the Kano-SERVQUAL integrated approach showed that the user's expectation and dissatisfaction coefficient had a strong positive correlation with a 1% significance level, and user's perception value and satisfaction coefficient had a negative correlation with the 1% significance level. Using the Kano-SERVQUAL integrated approach, the priority service quality attributes for small arms requiring improvement among the many areas of service quality could be identified. Overall, it is expected that service-quality-level measurements can be used to improve the quality level of munitions as well as user satisfaction.

A Study on Measurement of SERVQUAL and SERVPERF Measurement - A Sightsee- ing quality of Service to the centers - (SERVQUAL 측정과 SERVPERF 측정 이론 연구 -관광 서비스 품질을 중심으로-)

  • Kim, Chul-Jung
    • The Journal of Information Technology
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    • v.9 no.3
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    • pp.33-47
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    • 2006
  • We will can do quality of measurement of service that thing is quite abstract concept. Generally, we speak Service of quality that property of a product, usability of use, social quality requirement to a quality of service by wide meaning. A purpose of this study was comparison regarding a way to measure of service quality, and in the insufficient section there was anything, and progress of model study of service left no matter how much focus to it. There is comparative study a few progress of literature of a PZB, SERVQUAL, SERVPERF, model. Desarbo, Huff, Rolandelli, & Choi, (1994: 125-131) proposed that to solve the above model contradiction point, and Presentation called a plan based on to Conjoint analysis. There is Critical point to decide on priority order of proposed model of service measurement. This study has a lot of the pieces which are short by absence of empirical study, but will make a supplementation in next term study.

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A Comparative Study of Measuring Air Liners′ Service Quality (항공사 서비스 품질 측정방법의 비교 연구)

  • 장대성
    • Journal of Korean Society for Quality Management
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    • v.31 no.4
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    • pp.36-54
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    • 2003
  • There have been academic debates upon which measure is more desirable in measuring service qualify between SERVQUAL and SERVPERF. In addition, Korean air lines industry is rapidly growing due to the increase of Koren family income and globalization. This study tried to contribute to both academic and practical issues. This study compared SERVQUAL and SERVPERF measures to determine which is superior to measure service quality in Korean air lines industry. Data was collected from two airliners' customers of Korea. According to the results of confirmatory factor analyses, regression analyses and analyses of goodness of fit, SERVPERF appears to be better in measuring service quality in Korean air lines industry than SERVQUAL. We suggest that SERVPERF be used to measure service quality in Korean air lines industry.

A Literature Research on measuring service satisfaction with Schmenner's Service Process Matrix(Focused on Comparing Between Servqual and ServPerf) (슈메너(Schmenner)의 서비스 프로세스 메트릭스를 통한 서비스 만족도 측정에 관한 문헌연구(SERVQUAL과 SERVPERF 간의 비교를 중심으로))

  • Oh, Sun-Il;Ryu, Byung-Woo;Kang, Kyong-Sik
    • Journal of the Korea Safety Management & Science
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    • v.8 no.6
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    • pp.55-78
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    • 2006
  • In spite of the development of the service industry, research on measuring customers' service satisfaction is far insufficient. Therefore, ways to measure the service quality accurately need to be established due to the ambiguous types of service business. This research classifies the types of service business into service factory, service shop, mass service, professional service by using Schmenner's Service Process Matrix and conducts research on domestic literature that measured service satisfaction with Servqual and ServPerf. This study intends to suggest guidelines to measure customer satisfaction according to types of service business by researching ways to measure service satisfaction according to the types of service business and analysing the actual application methods based on a table that summarizes previous research on Servqual and Servperf.

Exploration and Development of SERVQUAL

  • Kim, Yong-Pil;Kim, Kye-Wan;Yun, Deok-Gyun
    • International Journal of Quality Innovation
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    • v.4 no.1
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    • pp.116-130
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    • 2003
  • The gap-based SERVQUAL model is a popular service quality determinant due to its superior diagnostic capacity over alternative explanatory frameworks. However, some researchers criticize the performance of the SERVQUAL model and propose alternative service Quality measurement constructs. Nevertheless, it is argued that the superior diagnostic capacity of SERVQUAL is its key strength; and that any criticism made of it when making comparison with alternative models does not reflect the differing nature of scales of statistical analysis. Arguably, the only limitation of a gap-based model is misinterpretation of customers' evaluation and perception of a service. In this research, the gap score is transformed into a ratio score. Also, empirical tests and implications are presented to support this alternative contribution to the body of knowledge.

A Study on the evaluation of Service Quality in an Academic Library using SERVQUAL and SERVPERF (SERVQUAL과 SERVPERF를 이용한 대학도서관 서비스 품질평가에 관한 연구)

  • Lee, Too-Young;Kim, Hee-Jeon
    • Journal of the Korean Society for information Management
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    • v.20 no.2
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    • pp.73-91
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    • 2003
  • Research papers on sevice quality, which began with the manufacturing industry in many Northern Europe at the end of 1970, have been found since the companies became much concerned about the level of services they offered. Libraties can not be an exception to this situation. It is absolutely necessary to find a way to develop a competitive strategy to offer a high level of service to those who use libraries. The purpose of study is to evaluate the quality of library services by applying "SERVQUAL" and "SERVPERF" of evaluating service quality and to determine which of these 2 methods is better in terms of measuring library services. The study also investigated the relationship between the service quality an user satifaction.

Keyword identifications on dimensions for service quality of Healthcare providers (헬스케어 서비스 리뷰를 활용한 서비스 품질 차원 별 중요 단어 파악 방안)

  • Lee, Hong Joo
    • Knowledge Management Research
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    • v.19 no.4
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    • pp.171-185
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    • 2018
  • Studies on online review have carried out analysis of the rating and topic as a whole. However, it is necessary to analyze opinions on various dimensions of service quality. This study classifies reviews of healthcare services into service quality dimensions, and proposes a method to identify words that are mainly referred to in each dimension. Service quality was based on the dimensions provided by SERVQUAL, and patient reviews have collected from NHSChoice. The 2,000 sentences sampled were classified into service quality dimension of SERVQUAL and a method of extracting important keywords from sentences by service quality dimension was suggested. The RAKE algorithm is used to extract key words from a single document and an index is considered to consider frequently used words in various documents. Since we need to identify key words in various reviews, we have considered frequency and discrimination (IDF) at the same time, rather than identifying key words based only on the RAKE score. In SERVQUAL dimension, we identified the words that patients mentioned mainly, and also identified the words that patients mainly refer to by review rating.

Measuring Customer Satisfaction for KTX(Korea Train Express) Service using SERVQUAL (SERVQUAL을 활용한 한국고속철도의 고객만족도 평가분석)

  • Yoon, Seong-Pil;Lim, Sung-Uk;Son, Eun-Il;Kim, Chang-Soo
    • Journal of the Korea Safety Management & Science
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    • v.9 no.6
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    • pp.105-112
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    • 2007
  • The era of express train in Korea has come since April in 2004. The KTX(Korea Train Express) which has introduced the technology of TGV of France is regraded as good as the ICE of Germany or Shinkansen of Japanese in its hardware aspects. However there are still many things to be improved in its software aspects such as the quality of services, since the new express railway system is in the early beginning stage. To improve the quality of services, we should first measure and analyze the current level of the service quality. Using SERVQUAL model, the service level of KTX is measured and analyzed in this paper. Issues on how to improve the service quality are discussed based on the measurement and analysis.

Micro Analysis of Gender Effect on Service Quality Determinants and Customer Satisfaction in Banking Sector: A Study of Banks in Saudi Arabia

  • Aljasser, Ibrahim Abdullah;Sasidhar, Bokkasam
    • Asia Pacific Journal of Business Review
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    • v.4 no.1
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    • pp.35-44
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    • 2019
  • Service quality is a competitive weapon in the banking industry. Better understanding of customer's perception of service quality in the banking industry and the drivers of such perceptions will be a sound basis for continuous improvement in the quality of service offered to customers, customer satisfaction and customer retention in the industry. An earlier study by the same authors (Ibrahim and Bokkasam, 2016) revealed that the six SERVQUAL determinants are significantly related to and explain about 84% of overall customer satisfaction. It was also observed that the female customers perceived higher level of positive perception towards SERVQUAL determinants. The present study carries out a micro-analysis of the influence of gender on the constituents of the service quality and customer satisfaction for all the six dimensions of the SERVQUAL: Access, Communication, Competence, Tangibility, Empathy and Reliability, in Saudi banking sector. The study also analyses gender-wise levels of satisfactions with regard to individual components constituting various factors of the constituents of SERVQUAL. It was observed that the male customers have significantly low levels of satisfactions with regard to promptness in solving conflicting issues and comfort during waiting time in the bank.