• Title/Summary/Keyword: Service Innovation

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Utilization of Knowledge Intensive Services for the Innovation of Manufacturers in Korea

  • Lee, Kong-Rae
    • Journal of Technology Innovation
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    • v.12 no.2
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    • pp.209-225
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    • 2004
  • This study aims to explore and understand the role of knowledge intensive service activities in the industrial innovation of Korea. It analyzes public and private service inputs to the innovation of manufacturers. The contribution of KISs to the innovation of both service suppliers and manufacturers was analyzed by using survey questionnaire. The results of the analysis revealed that the contribution of KISs to the innovation capability of manufacturers is significant. Large manufacturers that hold internal capability to supply KISs are also active in using external KISs. The manufacturing firms that utilized KISs intensively proved to be more innovative than those did not. Heavy KISs users also entertained benefits of capability enhancement as they improved monitoring and achieved efficient application of knowledge asset into product and process innovation. The role of public KISs in the innovation of manufacturers appeared to be indirect and done mainly through education and public R&D activities. Direct input, such as public software service, was not utilized as much in service suppliers themselves. The major reason is that public KISs may not be relevant to their actual needs. Manufacturers have implemented both tighter integration of familiar KISs and loosely coupled unfamiliar KISs.

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Distribution of BehavioralIntention: Analysis of Service Innovation, Corporate Image, and Customer Satisfaction

  • Kusuma SOYTHONG;Kittipol WISAENG
    • Journal of Distribution Science
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    • v.21 no.9
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    • pp.13-22
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    • 2023
  • Purpose: This study investigates the direct effect of service innovation and corporate image on distribution of behavioral intention and the mediating effect of customer satisfaction on these relationships. Research design, and methodology: The study was conducted through using a questionnaire as a research tool. The data were collected from 444 banking customers who used mobile banking services in Thailand. The data were analyzed through using the structural equation model (SEM). Results: The results demonstrated that service innovation and corporate image had a statistically significant effect on distribution of behavioral intention. Customer satisfaction did not mediate the relationship between service innovation and distribution of behavioral intention. On the other hand, it was found to mediate the link between corporate image and distribution of behavioral intention partially. Conclusions: These results emphasize the significance of strategic marketing practices in shaping customers' perceptions of organizational image, which can subsequently influence their satisfaction with the services. Furthermore, this study highlights the role of service innovation in creating perceived values for customers, leading to a positive attitude toward the services and a higher intention to use them.

Applications of Innovation Adoption and Diffusion Theory to Demand Estimation for Communications and Media Converging (DMB) Services (혁신채택 및 확산이론의 통신방송융합(위성DMB) 서비스 수요추정 응용)

  • Sawng Yeong-Wha;Han Hyun-Soo
    • Korean Management Science Review
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    • v.22 no.1
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    • pp.179-197
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    • 2005
  • This study examines market acceptance for DMB service, one of the touted new business models in Korea's next-generation mobile communications service market, using adoption end diffusion of innovation as the theoretical framework. Market acceptance for DMB service was assessed by predicting the demand for the service using the Bass model, and the demand variability over time was then analyzed by integrating the innovation adoption model proposed by Rogers (2003). In our estimation of the Bass model, we derived the coefficient of innovation and coefficient of imitation, using actual diffusion data from the mobile telephone service market. The maximum number of subscribers was estimated based on the result of a survey on satellite DMB service. Furthermore, to test the difference in diffusion pattern between mobile phone service and satellite DMB service, we reorganized the demand data along the diffusion timeline according to Rogers' innovation adoption model, using the responses by survey subjects concerning their respective projected time of adoption. The comparison of the two demand prediction models revealed that diffusion for both took place forming a classical S-curve. Concerning variability in demand for DMB service, our findings, much in agreement with Rogers' view, indicated that demand was highly variable over time and depending on the adopter group. In distinguishing adopters into different groups by time of adoption of innovation, we found that income and lifestyle (opinion leadership, novelty seeking tendency and independent decision-making) were variables with measurable impact. Among the managerial variables, price of reception device, contents type, subscription fees were the variables resulting in statistically significant differences. This study, as an attempt to measure the market acceptance for satellite DMB service, a leading next-generation mobile communications service product, stands out from related studies in that it estimates the nature and level of acceptance for specific customer categories, using theories of innovation adoption and diffusion and based on the result of a survey conducted through one-to-one interviews. The authors of this paper believe that the theoretical framework elaborated in this study and its findings can be fruitfully reused in future attempts to predict demand for new mobile communications service products.

Services Innovation : Research Framework and Research Issues (서비스 혁신 연구 : 프레임워크와 연구이슈)

  • Kim, Kwang-Jae;Hong, Yoo-S.;Shin, Dong-Min;Cho, Nam-Wook;Jung, Jae-Yoon;Lee, Yeon-Hee;Park, Ha-Young;Hong, Jung-Wan;Kang, Wan-Mo;Shin, Ha-Yong
    • Journal of Korean Institute of Industrial Engineers
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    • v.35 no.4
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    • pp.226-247
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    • 2009
  • The competitiveness of the service sector is driven by its productivity. Services innovation is essential to enhancing service productivity. This paper first presents a framework for services innovation. The framework consists of three main phases of a service lifecycle (namely, service development, service operation, and service improvement), which are supported by IT infrastructure and service R&D management functions. This paper then identifies major research issues that should be investigated in the near future. The current issues of three representative service industries (namely, healthcare service, telecommunications service, and financial service) are also discussed.

A Study on the Influence of the Government's Innovation Promotion Policy on the Innovation Performance of the Service Industry (정부의 혁신 촉진 정책이 서비스 산업의 기술 혁신 성과에 미치는 영향에 관한 연구)

  • Woo, Jihwan;Kim, YoungJun
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.20 no.2
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    • pp.469-482
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    • 2019
  • This paper analyzes the effects of government support systems, regulation, and innovation promotion policy on technological innovation performance of companies in the service industry using 4,000 Korean service industry companies. Multiple and hierarchical multiple regression analysis were used to analyze the correlation between the individual factors and process innovation and product innovation. Government support, regulation and technology innovation in the service industry were tested. In addition, government innovation promotion policy includes government support and regulation and the technological innovation performance of service firms. As a result, the government support system affects both the process innovation and the product innovation performance in the service industry, but affects only the process innovation performance in the case of regulation. Innovation promotion policy was found to regulate the relationship between government support systems and regulation and innovation performance of the service industry. Therefore, these findings provide strategic implications for the management of enterprises in relation to government support systems and innovation policy. It is necessary to reorganize regulations that are outdated to improve the effect of innovation policies on innovation performance.

Role of Science and Technology in Service Industries and Searching for a New Service Innovation Model: Based on the Cases of Wal-Mart and Incheon International Airport Corporation (서비스 산업에서의 과학기술의 역할과 새로운 서비스 혁신 모델의 모색: 월마트와 인천국제공항공사의 사례를 중심으로)

  • Chung, Sun-Yang;Cho, Hyeong-Rye;Park, Sung-H.
    • Journal of Korea Technology Innovation Society
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    • v.13 no.3
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    • pp.471-493
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    • 2010
  • The service industry has become very important for almost every country. The same goes for Korea, as its service industry accounts for more than 60 percent of GDP. However, it is true that the competitiveness of Korea's service industry is very low compared to that of major developed countries. It is particularly true for knowledge-intensive service sectors. In this reason, Korea needs to strengthen the competitiveness of domestic service sectors. There have been many studies on service innovation models. 1his paper tries to explore how to enhance the competitiveness of Korean service industry. It argues that the science and technology will play an essential role in strengthening the competitiveness of many service sectors and technology and innovation management will be very important also for them. Therefore, based on the review on existinf models, this paper suggests a "Model of Strategic Services Innovation Management" which is composed of strategic intent, technological innovation, and organizational innovation. Based on this model this paper analyzes two cases: Wal-Mart and Incheon International Airport Co. According to our analyzes, both companies have enhanced their competitiveness significantly based on technological and organizational innovations, which have been initiated at corporate leveL Therefore, the Korean service industry should actively adopt the Strategic Services Innovation Management Model in order to enhance its competitiveness and productivity.

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Service Innovation in Digital Contents Industry: A Case of Korean Online Games (디지털컨텐츠산업의 서비스혁신 패턴 분석: 온라인게임 사례를 중심으로)

  • Nam, Young-Ho
    • Journal of Technology Innovation
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    • v.17 no.1
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    • pp.119-148
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    • 2009
  • The paper presents and empirically tests a model of the digital contents(DC) innovation systems that enables us to study interactions between users, service providers, contents developers and network providers, and to examine the relationship between manufacturing innovation and service innovation as well as patterns of innovation in the DC industry. The framework of Gallouj and Weinstein(1997) and Gallouj(2002) is modified into the DC innovation model according to characteristics of the DC industry, that is, user involvement and network externalities. The model is applied to a case analysis that traces the growth of the online game industry in Korea since its introduction. The model offers several advantages over other approaches in understanding the dynamics in the DC industry. Most importantly, it provides a single unified basis within which both service innovation resulting from users and service providers and manufacturing innovation induced by contents developers, platform holders and network providers are analyzed. The distinction between service and manufacturing innovation is important in many ways, for instance in selecting proper government policy tools for promotion or regulation of the DC industry. Second, the Korean online game industry has experienced both radical innovation during the beginning period and non-radical innovation throughout the maturation period. The model developed herein helps to illustrate several types of non-radical innovations such as recombinative innovation that are crucial to sustainable development of the DC industry. Third, the model clarifies impacts of network externalities that are characteristics of the DC industry.

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The Impacts of Hospital Information System Quality on satisfaction of system users and Service Innovation Performance (병원정보시스템 품질이 사용자 만족과 서비스혁신 성과에 미치는 영향)

  • Jeong, Ji-Na
    • Journal of the Korea Convergence Society
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    • v.9 no.10
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    • pp.441-448
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    • 2018
  • The purpose of this study was to investigate the factors affecting of hospital information system quality factors on user satisfaction and service innovation performance in general hospitals. Using 5-point Likert scale, survey was performed on 250 nurses on hospital information system quality, user satisfaction, and service innovation performance. Data were analyzed by t=test, ANOVA, correlation and regression analysis using SPSS WIN 24.0 program. The results showed that significant correlation between service innovation performance and independent variables was seen in system quality (r=0.644, p<.001), information quality (r=0.650, p<.001), service quality (r=0.629, p<0.001) and user satisfaction (r=0.831, p<.001). User satisfaction was a moderating variable between hospital information system quality and service innovation performance with explanatory power of 78.4%. Higher user satisfaction (B=0.557, p<.001) showed positive correlation with greater service innovation performance. Investigating the mediating role of user satisfaction between EMR quality and service innovation performance, it is suggested that importance of system quality, user friendly system support and service.

The Empirical Study on Relation between R&D Innovation Capability and Performance in Knowledge-Based Service Firms (R&D 혁신역량과 기업성과 간의 관계 연구)

  • Kim, Moon Sun;Kim, Soo Jung;Nam, Kyung H.
    • Journal of Korean Society for Quality Management
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    • v.40 no.4
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    • pp.631-640
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    • 2012
  • Purpose: This empirical study is focused on the relationship between innovation capability (R&D and Human Resource innovation) and performance in knowledge-based service firms. Methods: We build research model to test how each of innovation capability on technology and human resource is influenced on their financial and non-financial performance in the knowledge-based service industries. Based on the previous research, we hypothesized the factors are regarded innovation capabilities of the firms as the scale of R&D and human resources. Because this study is especially targeted to the performance of knowledge-based service firms. With the survey on 424 main knowledge-based service firms, the multi-regression analysis was performed. Results: The result showed that the scale of R&D and human resources capabilities are main factors for knowledge-based service firms' performance, which reflects the current industrial structure. Conclusion: This study empirically demonstrated that human resources are most important to the growth of knowledge-based service firms.

Global Service Innovation: A Case Study of Ajisen Ramen

  • CHO, Myungrae
    • The Journal of Asian Finance, Economics and Business
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    • v.8 no.3
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    • pp.967-976
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    • 2021
  • This study aimed to investigate the mechanism by which service companies transfer their services overseas and create new value while interacting with local characteristics. A narrative analysis method was used in a case study of Ajisen Ramen, a Japanese service company that created a Japanese-style ramen restaurant, which experienced rapid growth in China. This study analyzed the restaurant as global service innovation and constructed a causal mechanism to explain the resulting rapid growth. In the pre-entry stage, the tangible value source core service facilitated its successful overseas transfer. In the post-entry stage, value source core service standardization and value sharing were interrelated and locally accepted factors. Knowledge of the local characteristics influenced the local storefront format that allowed contact with local customers. This local front format made it possible to offer local customers new value. The global service innovation mechanism developed through this study reflects a causal diagram that correlated the theoretical concepts of these events.