• Proceedings of the Korean Society for Quality Management Conference
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• 2009.10a
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• pp.95-101
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• 2009

This study address the variables affecting customer satisfaction and purchase intention of discount stores and outlets, based on service quality affecting on customer satisfaction and purchase intention, aiming to help provide a service quality affecting on customer's interest, satisfaction and revisit around discount stores and outlets. Today, consumer needs are diversified, continually changing and differentiated. Under the market conditions of unlimited competition to satisfy those needs, businesses focus on relationship-building with customers, as well as on quality of Services. The present age, an age of knowledge economy, with blessed three changes: 'information', 'globalization', and 'service enablement'. The most noteworthy fact is that along with the development of technology and increase of income, the phenomenon of soft and service enablement of economy giving a great deal of weight on service has been progressively spread throughout the whole process of development, sales, consumption, and employment geared with development of technology and gains in earnings.

• Journal of KIISE:Software and Applications
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• v.34 no.5
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• pp.407-418
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• 2007

Service science is a new application area that implements services in an interdisciplinary area of management, economics, and engineering. Service systems provide functionalities of traditional software systems, moreover the functionalities are more intellectual in that they require dynamic context awareness, analysis, and decision making based on the recognized and analyzed contexts. However, conventional software development approaches do not sufficiently provide methods to model the service requirements and to design service-intensive systems. Therefore, there is a great demand on effective methodologies for developing service systems. In this paper, we compare traditional software systems with service-intensive systems in order to identify characteristics of the service systems. And, we propose a step-wise process to model service systems, in terms of architecture, components, and workflows. Then, we show a case study on an emergency handling system which is a type of living assistant systems. We believe that the proposed approach can be used in developing high-quality service systems effectively.

• Journal of Digital Contents Society
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• v.11 no.4
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• pp.537-543
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• 2010

According to software growth, also software maintenance has been continuously improving. In addition, the existing concept of correct maintenance demands operational management and improvement of service. However, we have various limitation matters to reflect the requirements of service base for maintenance accomplishment. Therefore, we need the study of the service based process for solving such a problem. In this paper, we propose a Service based Software Maintenance Process. Proposed process based on ISO12207 standard for software development and maintenance and compares it with the service based representative standards. In a related works, we study activity of $SM^{MM}$, ITSCMM, ITIL and find out activities to be concerned with and compare it with activity of ISO 12207 and distinguish the maintenance process activity of the service base from maintenance activities. And then, we propose a service management stage. It define four activities and eight artifacts. Finally, we validate the result by comparing the proposed process with a general service operational process.

• Asia Marketing Journal
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• v.7 no.2
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• pp.71-92
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• 2005

Given the rapid changes in consumer tastes, technology, and competition, companies must develop a steady stream of new products and services. To be a successful product or service and explore the available market, the target market consumers need to be fully acknowledged a new product or service's value or benefit. And at the same time, the presented benefit should satisfy the customer's needs and wants. Therefore, a firm must investigate the target consumers' needs and wants before launching the new product or service. In this paper, we suggest the marketing strategy for newly developed WiBro service in telecommunication industry. We focus on consumer-oriented marketing strategy as well as the technology development process. To explore the customer's value scheme, we employ a self-explicated approach for estimating the customer's part-worth of the different target market in the process of market development stage. And we present the marketing strategy for each market development stages as well.

• The Journal of Korean Institute of Communications and Information Sciences
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• v.36 no.6B
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• pp.631-641
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• 2011

Digital Multimedia Broadcasting (DMB) and Internet Protocol Television (IPTV) are now in commercial service, tearing down the traditional boundaries between the telecommunications and broadcasting sectors. These latest developments also hold important implications for research projects in related areas. Both telecommunications and broadcasting being fields with a strong service orientation, market demand should be the primary consideration when selecting research and development (R&D) projects in these areas. This study presents a process for selecting converged telecommunications-broadcasting technology development projects from a demand-oriented perspective, using criteria that are based on projected future demand characteristics. Aimed at increasing the efficiency of the R&D project selection process in telecommunications and broadcasting convergence, this study can point out new directions in R&D management in this field.

• Journal of Korean Institute of Industrial Engineers
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• v.31 no.1
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• pp.56-67
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• 2005

The Processes of a new product design based on ergonomics and customer satisfaction have been studied for years. However, few attempts have been made to systematically include ergonomic design concept to communication service design. Service design can be regarded as a specific type of product design in a way that the processes of product design can also be employed to those of service design. However, a few difficulties may often arise in doing so. First, services have no explicit tangible features, which implies that a customer may not properly appraise contents, quality and functionality of newly designed services with a prototype before launching into market. Second, customer demands on services change more rapidly according to advances in related technology. In the study, we examined earlier studies of product design process and identified that a service design process must alos conform ergonomic methodology, extracting innovative values for creativitybased design and subsequently evaluate its level of customer satisfaction. In this study, we proposed a customer-centered ergonomic design process for communication services. This process includes a hierarchical structure of service requirement identification, customer-centered trend analysis, service scenario development and service evaluation. To prove the practicality of the design process, a case study of communication service design was conducted according to the procedure that follows.

• Journal of Korea Multimedia Society
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• v.14 no.4
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• pp.554-566
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• 2011

Service-oriented architecture(SOA) is a paradigm where reusable units are independently executable and only accessible through outer interfaces. Standardized methodology based on SOA has not been decided yet although a lot of efforts have been made for systems using SOA. Therefore Development of system using SOA is facing many difficulties currently. In this paper, service oriented methodology of function based model for supporting legacy system is proposed. Standardized methods for function based reusability through analysing SOA methodology are proposed and guide lines for improvement of service reusability are presented.

• International Journal of Highway Engineering
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• v.16 no.4
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• pp.75-86
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• 2014

PURPOSES: The aim of this paper is developing user-oriented flexible Level Of Service (LOS) system for integrated asset management of various road facilities. It is essential to overcome limitations of general management systems which only focus on a type of assets (e.g. pavement, bridge etc.), and to serve a customizable LOS platform for smooth implementation and future improvement of the LOS considering various managerial environments of road agencies. METHODS: This study suggested a total framework of the LOS system as a process for self-development, operation and improvement of LOS system to conduct the PDCA (Plan-Do-Check-Act) in management process. In the process, we adopted user-customizable elements regarding asset definition, service index and evaluation method to match with the managerial environment of road agencies. In addition, we conducted an empirical study on the entire process of the suggested LOS system with a real road agency (Korea Express Highway) to prove applicability of the LOS system. RESULTS: From the empirical study, we confirmed that the suggested LOS system framework were suitable for development of customized LOS system. In addition, evaluation of asset conditions by LOS ratings, and quantification of vision achievement of the Korea Express Highway were successfully made. It would be the first trial in integrated management approach with LOS systems for numerous road facilities. CONCLUSIONS : It was recognized that easy application and sustainable improvement of the LOS was the most critical point in asset management. The suggested LOS system would be a powerful weapon as a managerial tool in preparing tight budget, aging infrastructures, and increased demands for more accountability both in Korea and internationally. Implementation of the LOS system needs to be expanded to the other infrastructure members to serve satisfactory level of service to taxpayers.

• Journal of the Korean Geographical Society
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• v.28 no.2
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• pp.123-136
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• 1993

The growth of radidly improving computer and information technology has a profound impact upon economical, social and cultural sectors. With the progress of information technology, information-telecommunication services are produced. This service is used in sending the information to order service-users, and search the need information. This case study considers information-telecommunication service as a consumer-innovation. Information telecommunication services are provided by firms involved in collection. HiTEL(High-Telecommunication) service represents a subset of this group in that the collection, processing and transmission is primarily in an electronic from. The purpose of this paper is concerned with examining the spatial diffusion process, the issues, and behavior to used in HiTEL service one of the information-telecommunication services in Kwangju. HiTEL service is one of the typical information-telecommunication services, and is begun in Seoul and Kwangju area from October 1991, and diffusing several cities and regions now. Diffusion process of HiTEL services in Kwangju showed the irregular pattern in major residential areas, particularly Daewei-dong, Dongun-dong present higher adoption rate than other area, and where functioned as a diffusion center, the social and economic characteristics of residential area have a critical effect on diffusion process. The major adoption areas are recently built residential area, apartment districts, and diffusion direction shows two directions according to development of residental area; one is to south, another is from northeast to southwest. In order to understand the use-behavior of HiTEL service, questionary survey was carried out. Most adopters have a concern to actual life, as HiTEL, information of telephonenumber, and Daewoo Dial-Van compared with other information service. But the actual use-frequency of service is very low. In use of Kwangju regional information service, the use-frequency of operator is very low because of the lack of advertisement, the lack of providing information, and the low-concerns for regional information. But most of adopters need the providing of various regional information as regional news, education, medical and cultural events, housing, city-transportation, and job market. Thus, in order to increase and diffuse the HiTEL service, the establishment of diffusion strategies and the scheme for solution of related issues are very important. The direct diffusion strategies are the diffusion of information-mind, establishment of diffusion and education center, providing of regional information. The scheme for solution of related issues revealed in operating process are reduction of rental fee, development of the related technology and services.

• Journal of Korean Society for Quality Management
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• v.35 no.2
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• pp.84-98
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• 2007

Six Sigma advocates rigorous application of quality management tool. Using Six Sigma program provides a mechanism for service organization to achieve organization's goal and customer satisfaction. A model on Six sigma in service organization was developed and applied for the service organization. Questionnaire was developed, and data was collected and analyzed for this study. Conclusively, 6 sigma leadership is the important drivers to process management and customer relationship management. Process management and customer relationship management are significantly related to the job performance and customer satisfaction.