• Journal of Korea Multimedia Society
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• v.19 no.5
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• pp.957-969
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• 2016

The corporate image is one of the key elements improving competitiveness of the business, and is conveyed to the public through a design management strategy and its activities with design identity. Therefore, it is important to enhance the corporate image through systematic design management. Recently, in the field of communication services, as a technical gap between corporations has been narrowed, and the importance of design has been magnified, more and more corporations have adopted the design management. It is, however, not easy to build and convey the corporate image to the public systematically, because not only do the corporations run a communication service, the corporations face various business areas and targets. In this study, we analyzed the relationship between the intended image of the corporate and users' visual experiences based on the surveys on the case of KT, which pioneered design management and has made outstanding design results. According to the result, KT's strategic image concepts have positive effects on users' visual experience in each subarea of its design identity. In conclusion, it is necessary to narrow the gap between users' experiences and images that a corporate intends to convey through continuous research on users' experiences and improvement in a design management system.

• Journal of the Korea Fashion and Costume Design Association
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• v.12 no.4
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• pp.183-195
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• 2010

The purpose of this study is to find out the difference of evaluation of product and service quality according to consumers' attitude toward price in internet clothing purchase. This study surveyed 400 male and female consumers in their 20s-30s for empirical analysis in August 2010 who have ever purchased clothing through internet shopping malls. For statistical analysis, descriptive statistics, factor analysis, ANOVA analysis, Duncan test and cluster analysis are carried out using SPSS for Windows 12.0. The results are as follows. First, consumers' attitude toward price dimensions in internet clothing purchase are found 6 factors of sales proneness, price-prestige, price-comparison, low price, utility value and pricequality. Second, based on the attitude toward price dimensions, consumers are categorized into utility value seeking, sales price seeking, multi-dimension price seeking, lack price consciousness, low price seeking group. Third, there are significant differences in product quality and service quality depending on attitude toward price-based consumer types. In particular, sales price seeking and multi-dimension price seeking groups have higher values on product and service quality than other groups. The results of this study will help internet fashion mall businesses to develop price strategy and manage product and service quality.

• Journal of the Korea Fashion and Costume Design Association
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• v.26 no.1
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• pp.111-126
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• 2024

The purpose of this study is to analyze the mediating effect of flow in the quality of customizing e-services and customer loyalty, with a view to providing a realistic strategy for the development of fashion customizing services. For this study, a total of 489 adult women in their 20s and older participated in a survey, and the responses were analyzed using SPSS 23.0 and AMOS 23.0 . The findings of the analysis were as follows. First, the ease of use, privacy, individual designs, order status, and accuracy of orders, which were the factors of fashion customizing e-service quality, had a significant and positive impact on flow. Second, the ease of use, order status, and order accuracy, which were the factors of fashion customizing e-service quality, had a significant and positive impact on customer loyalty. Third, the flow of the fashion customizing service had a significant and positive impact on customer loyalty. Fourth, in the relationship between fashion customizing e-service quality and customer loyalty, flow had a significant mediating effect. The findings of this study are expected to be useful data for the fashion industry providing a set of criteria for optimized customizing e-services for customers.

• Korean Journal of Computational Design and Engineering
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• v.16 no.1
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• pp.31-40
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• 2011

Product-service system (PSS) is a system of products and service, supporting networks and infrastructure that is designed to be competitive. PSSs satisfy customers' needs more effectively and have a lower environmental impact than traditional business models. Therefore, many companies and governmental institutes are eager to implement the PSSs as a new business model. In this paper, we focus on industrial practices as new business models for the company. PSS, especially, is popular in electronic industry, so one can often observe such examples as iPod, iPhone, e-Book and etc in the field. We first thoroughly investigate the current practices of PSS in Korean electronic industry. The examples are surveyed and projected directions are given. Then, non-electronic PSSs are surveyed. Especially mechanical PSSs are intensively discussed. Based on the survey results, we propose several major development strategies of Sustainable PSS (SPSS). SPSS will bring a competitive edge for company as realization of sustainable development of PSS considering economy, society, and environment.

• Journal of Information Technology Applications and Management
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• v.27 no.4
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• pp.37-48
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• 2020

This research proposes how to enhance low customer satisfaction with health screening services caused by procedural complexity and limits of health screening. The purpose of this study is to identify sub-components of the service quality provided by general health examination centers. This is a qualitative analysis of in-depth interviews of providers and consumers of medical services. The data were primarily analyzed by affinity diagram, and the data were sorted and analyzed according to the criteria suggested by Donabedian's four components. Four types of quality factors and the health screening service quality components of 39 subordinate items were assessed. Components related to the use of IT facilities comprise a significant amount of the physical factors, and there are high demands for IT facilities among customers.

• Korean Institute of Interior Design Journal
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• v.18 no.6
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• pp.211-220
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• 2009

In this study, the modifications of the interior of bank branches that caused by the banking strategy, as well as customers' behavior, since the financial crisis in the late '90s, are investigated. By selecting and analysing the aspects of remodeling of twelve(12) branches in the Chung-Cheong area, the study finds a certain pattern in the changes as follows: 1) the area of counseling, including 'private banking' is increased while conventional customer service area is substantially decreased. 2) Combined with ATM, high-counter area is functionally separated from low-counter in order to provide more expeditious service. 3) Due to the lack of space of newly furnished 'quick' service area that is located near the entrance of the bank, entering / exiting possibly becomes agitating experience for customers. More accurate estimation of traffic, and appropriate space should be allocated in planning the area.

• Journal of Information Technology and Architecture
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• v.10 no.1
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• pp.63-70
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• 2013

This paper deals with the trend analysis and the patent prior-art for wireless rechargeable technology. By this technological analysis, the corresponding service applications and the strategy upon the mobile smart phone regarding the design UX/UI and several wireless rechargeable technology have been derived. The market outlook on the wireless rechargeable technology grows rapidly so that the market size is increased about six times bigger than that of the last year, and it will grow about 18 billion dollars in 2014. Because of that, as the interest on this area outfocused, many kinds of technology and new product are being exploited in this field. So the technological guidance and the patent map for the wireless rechargeable technology will highly expected. Especially due to our analysis, research and development about service application of this technology is one of the most promising areas, and several technological suggestions are represented which include the patentability and invalidation, right strategy and licensing policy, and battery sharing with extended durability, etc.

• Proceedings of the Korea Technology Innovation Society Conference
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• 2000.05a
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• pp.301-320
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• 2000

This paper is concerned with characteristics of Internet retailing and manufacturer's product development strategy using Internet retailing. First, this paper reviews the current status of Internet retailing companies and explains some barriers to taking advantage of Internet retailing. Second, this paper gives a few suggestions for manufacturer's strategy for product innovation and development which is based on Internet retailing. The suggestions are (1) Product Innovation (2) Target Costing (3) Eliminate Design Mistakes.

• Journal of the Korea Convergence Society
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• v.13 no.1
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• pp.63-70
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• 2022

Fashion is a field in which personal taste acts as the first criterion for purchase, and it is being refined as an important strategy to increase purchase conversion on mobile. Although related studies have been conducted, there are insufficient studies to confirm this according to the detailed purchasing journey of consumers. The purpose of this study is to examine whether the evaluation of user experience factors of personalized recommendation service differs by purchase journey, and to reveal whether it affects purchase intention and satisfaction. Variety, reliability, and convenience showed a significant difference at the level of 0.001% and usefulness at the level of 0.05%. Satisfaction levels were different for each stage, such as novelty and usefulness in the cognitive and interest stage, and high reliability and diversity in the search stage. It has theoretical significance in that it enhances the understanding of the purchase journey by revealing that there is a difference in user evaluation of the personalized recommendation service, and it has practical significance in that it suggests the direction of improvement of the personalized recommendation service strategy. If research on effectiveness is conducted in the future, it will be able to contribute to an advanced strategy.

• Journal of the Korean Society of Costume
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• v.58 no.9
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• pp.99-113
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• 2008

This paper provides the foundation to settle the new paradigm in the beauty industry service quality by confirming the beauty industry service quality influence on customer satisfaction and loyalty through the actual verification. The scale of this study for measurement of beauty industry service quality is confirmed through the certification of reliability and feasibility with questionnaire investigation after confirmation of contents and preliminary feasibility. The dimensions and items for measurement of beauty industry service quality are selected with service ability(6), tangible(4), responsiveness(3), reliability(2), conveniency(2). And it is confirmed that the level of service quality is changing unlike a beauty-shop facility or cost recognized traditionally as a key factor to occupy the higher position in competition of beauty-shops. This thesis presents the important point of current issue about kinds of strategy which beauty industry should establish in providing the beauty industry service for occupying higher position in keen competition.