• 감성과학
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• 제12권2호
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• pp.193-204
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• 2009

최근 마케팅 분야에서 기업 이미지디자인의 중요성이 부각되고 있다. 그런데 기업의 이미지를 대표하는 마크 중 로고타입은 심볼마크와 로고마크에 비해 상대적으로 소홀히 다루어져 왔다. 로고타입은 심볼마크와 함께 기업의 개성과 특성을 함축적으로 나타내는 것이어야 하고, 이를 위해서는 형태에 의한 이미지 표현이 중요시되며, 따라서 시각디자인의 조형적인 측면이 중요하게 고찰되어야 한다. 그런데 로고타입과 로고마크에 관한 조형적 측면에서의 연구, 특히 글꼴의 형태와 이에 대한 소비자의 반응에 관한 연구가 부족한 실정이다. 이에 본 연구에서는 소비자들이 선호하는 한글 로고타입의 시각적인 형태와, 기업에 따라 선호되는 로고타입의 형태에 관해 살펴보았다. 연구 결과 기업의 업종에 따라 선호되는 로고타입의 형태요소에 차이가 있었는데, 건설회사 로고타입에서는 돋음체 계열의 몸통에 줄기 굵음, 돌기 없음, 사선형 맺음, 직선곡선형 맺음이 선호되고, 은행의 로고타입에서는 돋음체 계열의 몸통에 돌기 없음, 사선형 맺음, 한쪽곡선형 돌기, 줄기는 중간이 선호되며, 연구소의 로고타입에서는 돋음체 계열의 몸통에 사선형 맺음, 줄기 굵음, 직선형 돌기가 선호되는 것으로 나타났다. 건설회사, 은행, 연구소의 로고타입 형태에 공통적으로 적용해야 할 요소는 사선형 맺음으로 나타났고, 곡선형 맺음과 줄기 얇음은 피해야 될 것으로 나타났다. 반면 돌기, 맺음, 굴림은 기업의 업종에 따라 다르게 적용해야 하는 것으로 나타났다.

• 응용통계연구
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• 제32권4호
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• pp.573-591
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• 2019

로마자 서체에 대한 수치적 분류체계는 잘 발달되어 있지만, 한글 서체 분류를 위한 기준은 수치적으로 잘 정의되어 있지 않다. 본 연구의 목표는 한글 서체 분류를 위한 수치적 기준을 세우기 위해, 서체 스타일을 구분하는 중요한 특징들을 찾는 것이다. 컨볼루션 뉴럴 네트워크(convolutional neural network)를 사용하여 명조와 고딕 스타일을 구분하는 모형을 세우고, 학습된 필터를 분석해 두 스타일의 특징을 결정하는 피처(feature)를 찾고자 한다.

• 한국콘텐츠학회논문지
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• 제16권11호
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• pp.661-674
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• 2016

최근의 스마트폰 사용 급증에 비하여 고령자의 스마트폰 사용 비율은 상대적으로 높지 않다. 노화에 의한 신체적, 인지적 능력 저하, 기존의 휴대폰에서는 볼 수 없었던 터치기반의 복잡하고 낯선 사용자 인터페이스 등의 이유로 고령자들이 자유롭게 스마트폰을 사용하는데 어려움을 겪기 때문이다. 본 연구는 스마트폰 한글 타이포그래피가 고령자의 가독성에 미치는 영향에 대해 연구하고, 고령자의 스마트폰 사용에 적합한 한글타이포그래피의 적합한 요소를 추출하고자 하였다. 65세 이상의 노인 24명을 대상으로 글자크기, 자간, 행간의 변화에 따른 판독성(Legibility) 평가결과, 서체의 종류는 나눔명조가 나눔고딕 보다 우수하였으며, 서체의 크기는 11, 12, 13pt중 13pt가 우수하였다. 반면 자간 넓이, 행간 넓이는 가독성에 영향을 미치지 않은 것으로 나타났다. 선호도 평가에서는 나눔고딕과 나눔명조는 차이를 보이지 않았다. 서체의 크기에서는 13pt, 12pt, 11pt 순으로 서체 크기가 클수록 고령자가 선호했다. 반면 자간 넓이, 행간 넓이에 따른 선호도는 차이가 없는 것으로 나타났다. 이러한 결과를 스마트폰의 한글타이포그래피에 반영한다면 고령자의 스마트폰 사용에 작게나마 도움을 줄 것으로 기대한다.

• 대한인간공학회지
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• 제32권5호
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• pp.449-457
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• 2013

Objective: The aim of this study is to investigate the effect of Hangul font on reading speed when texts are displayed on the computer screen. Background: Reading performance is influenced by fonts. However, there are few studies of Hangul font from a cognitive perspective. Fonts could affect reading performance directly and indirectly, interacting with other visual-perceptual factors such as size, word spacing, and line spacing. Method: In experiment 1, two variables were manipulated; a frame condition(square frame non-square frame) and a stroke condition(serif sans-serif). According to each condition, one of the four fonts was applied to the texts. The height of the four fonts was controlled. The participants were asked to read aloud the presented texts. In experiment 2, the non-square frame fonts were adjusted to have approximately the same size, width, letter spacing, and word spacing as the square frame fonts. The experimental design and task used in experiment 2 were identical with experiment 1. Results: In general, reading speed was faster in the square frame fonts than in the non-square frame fonts. The reading speed was not significantly different across stroke conditions. Conclusion: The frame of Hangul font significantly influenced reading speed. These results suggest that the type of Hangul font is a factor to affect reading performance. Application: The frame of fonts should be considered in designing of new fonts. The square frame fonts should be the preferred choice to enhance legibility.

• 대한가정학회지
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• 제38권5호
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• pp.15-24
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• 2000

The purpose of the study was to explore the causal relationships between delinquency and self-esteem among adolescents. The subjects of this study were 497 adolescents attending middle schools in Pusan. The data was collected by longitudinal research design of 9 month interval In first, second wave, the participants completed the delinquency scale and the multidimensional self-esteem inventory that includes home self, peer-related self, teacher-related self, academic-general serif, physical appearance self, physical competence self, and personality self, respectively The major findings of this study were as follows: these causal relationships differed among subdimensions of self-esteem, 1)the causal relationship between delinquency and home self was bidirectional, 2)the causal relationship between delinquency and peer-related self, teacher-related self, academic-general self, and personality self was unidirectional, 3)the causal relationship between delinquency and physical appearance self, physical competence self was not statistically significant.

• 대한가정학회지
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• 제38권12호
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• pp.111-129
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• 2000

The purpose of this study is to investigate the level of consumer instantly impulse buying in cuber market user. Also this study analyzes causal effect on consumer instantly impulse purchasing by demographic and social, place and promotion, consumer emotion state, and consumer internal and psychological variables. The data had been collected from on-line research method with 1,034, as using cuber market. The major statistical methods used for data analysis are frequency, percentile, mean, factor analysis, multiple regression analysis, Pearson's correlation analysis, and path analysis. The result of causal effect analysis were as follows; First, the variables affecting possession oriented materialism were sex and age. Second, the variables affecting self-control were sex, income, account of credit card, and instantly state of mind. Third, variables directly affecting instantly impulse purchasing were serif employed, banner advertisement, experience of cuber shopping, shopping mall pattern, instantly state of mind, purpose of shopping, happiness and success oriented materialism, and self-control. Also sex, income account of credit card, and instantly state of mind emerge to indirectly effect via self-control. Especially, the variables of success oriented materialism and instantly state of mind influenced on the highest of relative variables in consumer instantly impulse purchasing.

• 복식문화연구
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• 제14권5호
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• pp.790-801
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• 2006

This study analyzed features of elements that compose a logo of inner wear brands to get the following results: First, it was found that "elegance" was the most frequently used word to express the concept of inner wear brands to be followed by words like dignity, high-end and aristocratic, words emphasizing femininity, such as feminine, romantic and sexy, words emphasizing practicality, such as convenient, practical, modern, functional and reasonable, and words emphasizing hygiene, such as clean, healthy and hygienic. This suggests that consumers nowadays pursue image more than functional aspects in the shopping of inner wear and consumers' pursuit of such values is reflected in the concept of inner wear brands. Second, unlike logos for outerwear brands that generally used initials of brand name, word-type logos for inner wear brands used the full name of brands, thus suggesting that they put more emphasis on delivery of information rather than on the symbolic aspect. In case of combining characters with concrete objects, they were found generally to use objects that give an soft, elegant and feminine image, such as flowers, woman's head and ribbons. Third, colors in the series of pink and red seemed to be used to convey the concept of inner wear brands that pursue such images as romanticism, femininity, elegance and sensibility, while colors in the series of blue, black and grey for such concepts as functionality, practicality, simplicity, health, hygiene and refinement. With reference to typeface used in the design of logos, unlike outerwear brands of which 83% use sans serif typeface for logos, relatively high percentage of inner wear was found to use typefaces of serif series to stress feminine flexibility and delicacy and give the image of elegance and classical tenderness. With reference to language used in logo naming for inner wear brands, 33 brands were found to use English and only three brands used Korean among the 36 brands surveyed. Even with inner wear brand logos that have Korean name, it was found that they used English in the use of logo marks. Like the result of previous studies, the result of this study indicates that methods to design brand logos for clothing should be incessantly sought in a way to build brand power as an important component to represent concept or function of brands and reinforce brand image.

• 대한가정학회지
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• 제38권7호
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• pp.13-26
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• 2000

The purpose of this study were to identify the financial status of the home based business, and to analyze the factors effected on it. The sample consisted of 713 self-employed from data of 1998 Korea Household Panel Study, and analyzed into Frequencies, Percentile, t-test, $\varkappa$$^2$-test, and Regression Analysis. The findings showed that the household income and expenditure level of female self-employed was higher than those of male self-employed. In case of financial status of business, male self-employed's net profit was higher than female's and the net profit to total sales ratio of male self-employed was greater than female's. The factors contributing to total expenditure to total income ratio were sex, educational level, future economic expectancy, residence and home ownership of self-employed, while the factor effect on total asset to total debt ratio was only total household income. The Variables of sex, educational level of self- employed, job type of home based business and the number of employees in home based business were associated with net profit to total sales ratio, age and educational level of serif-employed, and job type of home based business was related to total sales to the number of emploees ratio(labor productivity).

• 복식
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• 제50권4호
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• pp.63-72
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• 2000

The purpose of this study was to investigate the effects of lifestyle factors on clothing purchase motives, information use, and selection criteria in male college students. The sample included 241 male college students, and an instrument was developed based on the previous studies. The statistical analyses used for this study were factor analysis and multiple regression. The result of factor analysis showed that lifestyle consisted of six factors : clothing interest, serif-confidence, social participation, planned clothing purchase, family-orientation, and conservativeness. Clothing purchase motives consisted of conspicuous consumption motives, fashion and individuality motives, and economic motives. Clothing information use consisted of four factors: paper/display, personal advice, fashion show/clothing observation, and electronic media. Finally. clothing selection criteria consisted of practicability, fashion/individuality, and conformity, Multip1e regression revealed that there were significant effects of lifestyle factors on clothing purchase motives, information use, and selection criteria. For example, self-confidence factor had a negative impact on conspicuous consumption motive, personal advice information use, and fashion/individuality criteria. The relative importance of lifestyle factors were different according to different dimensions of clothing purchase motives, information use, and selection criteria.

• 한국멀티미디어학회논문지
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• 제25권7호
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• pp.953-963
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• 2022

We suggest the development of a mobile muscular savings account application as a more effective and consistent strategy to avoid sarcopenia, one of the elderly diseases, based on the researcher's experience conducting a handwritten 'muscle saving account' in the S city of the metropolitan area. The analysis of currently existent healthcare-related applications shows that muscle strength improvement and maintenance applications are needed to improve easy use and access without burden for elderly users because there are many functions, and it can be difficult for the elderly to use the application. A survey of participants who used handwritten 'muscle savings accounts' was conducted before the design development to measure user satisfaction. Based on this, the suggested application's design is similar to the handwritten type, functionalities are modified for easy usage by the elderly, and information is intuitively comprehended and presented properly using color contrast and Sans serif font. We plan to conduct a survey of the elderly who did not participate in the project as part of follow-up research, and afterward continue the research on the development of customized applications optimized for the prevention of sarcopenia in the elderly for muscle strength improvement and maintenance based on the results.