• Title/Summary/Keyword: Sensibility factor

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Effect of Fabric Structural Characteristics on the Image and Sensibilities (의류소재의 구조적 특성이 감각특성 및 이미지에 미치는 영향)

  • 이윤숙;신정원;안미영;김은애
    • Journal of the Korean Society of Clothing and Textiles
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    • v.25 no.8
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    • pp.1408-1419
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    • 2001
  • The purpose of this study was to investigate the fashion trends of last three years and how the trends were imaged by the structural characteristics of the fabrics. The characteristics for 897 fabrics were analyzed from four kinds. eleven volumes of fashion trend magazines. From these magazines, three panels categorized by their frequencies as nine images such as natural, innocent, ethnic, childish, casual, classic, modern and technical, Sub-images of each image such as rustic, irregular, decorative, etc were also categorized. For the each image, fiber contents and structural characteristics of weave type, weight, density, yarn size, twist and fabric finishes were investigated in terms of frequency, range and mean, Results showed that chiffon and organza seemed to have very specific images and used to represent specifically the romantic or ethnic images; whereas voile and jersey was used to represent various images. For S/S seasons, most popular fiber type was cotton. The weave type was not the important factor to give variations in images; plan weave exclusively used irrespective of image. For the romantic, ethnic and innocent images, rather light fabrics were used. For the childish and natural, medium weights, and for the technical, modern and classic images heavy weight fabrics were used. Vaious finishes were employed to represent specific images.

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A Study on the Formative Characteristic of Dance Costume Design -Based on Korean Creative Dance- (무용의상 디자인의 조형적 특성에 관한 연구-한국창작무용을 중심으로-)

  • 윤여정;이경희
    • Journal of the Korean Society of Clothing and Textiles
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    • v.27 no.3_4
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    • pp.310-321
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    • 2003
  • The purpose of this study is clarify the formative characteristic of dance costume design and analyse stage effect based upon the formative factors. Classified design element of dance costumes by line, silhouette, color, material, lighting, and also this based on content analysis method about each formative factor of costumes that showed 10 dance performances which practically be performed and made. And individually interviewed the professional dance composers and dancers who participated in the performances fer objectivity and specialty of this study. The results were as follows; 1. Dance costume contains and harmoniously expresses theme of a dance work, formative characteristic of fashion design, movement and character of the dancers, lighting effect. 2. Korean creative dance costume is effectively expressed with formative factors of traditional costumes and modem sensibility and symbolic expression of image-centered. 3. Costume line is affected by dancer's movement and it's possible to be different effect that the atmosphere or stage effect by the original form of line and the expression method. 4. Costume color is effective to inform that dancer's character and image of a dance work. 5. Costume material is most important to consider that the dancers and the atmosphere and the image of a dance work. 6. Lighting effect can inform various feel of dancer's dance.

A study of product development with the storytelling technique as one factor of brand image reinforcement (브랜드 이미지 강화의 한 요인으로써 스토리텔링 기법을 적용한 제품 개발에 관한 연구)

  • Kyoun, Jun-Hyouk;Kim, Hyun
    • 한국HCI학회:학술대회논문집
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    • 2008.02b
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    • pp.18-23
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    • 2008
  • Enterprise's executives who believe methodologies the theories prescribe consideration of consumer as rational and reasonable behavior. However, by recent investigation, consideration of consumer can be defined behavior that is occurred by sensibility. These consideration of consumer affect to a process that purchase a product, consumer's purchase decision process. Consumer make a purchasing decision with sensible criterion, respective of quality after all rather than various rational criterion like price, efficiency and usefulness. Brand image has sensible value to thought in the mind about a product and affect to purchase products. Hence building brand image through positive sensitivity is significant point in strengthening. Research from this point of view makes a content advance with improving product process along storytelling method which kind of affective, sensible communication way as a factor of strengthening brand image.

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Texture Image and Preference of Men's Wool/Wool blend Suit Fabrics (남성 정장용 양모 직무의 질감 이미지와 선호도 분석)

  • 배현주;김은애
    • Journal of the Korean Society of Clothing and Textiles
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    • v.27 no.11
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    • pp.1318-1329
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    • 2003
  • The purpose of this study was to examine the effects of the structural characteristics of men's suit fabrics on the texture image and the preference, and to analyze the relationship between the preference and the practical sales ratio. In addition, the texture images and the preference of fabric and jackets made of the same fabrics were compared. As specimen, jackets for men's suit of 2002' S/S and their fabrics were collected. Questionnaires composed of 22 sensibility related and 21 fabric image related adjectives were developed. For the subjective evaluation of the texture image, both jackets and fabric samples were tested. Tests were performed with 100 female subjects in clothing department and apparel industry. For the objective evaluation, structural characteristics such as fiber contents, yarn twist, fabric count, thickness and weight were analyzed. Total Hand Value were calculated from mechanical properties determined by the KES-FB system. Factor analysis showed sensibilities were classified into 6 categories; "surface roughness", "weight", "density", "stiffness", "elasticity" and "wetness". Fabric images were classified into 4 categories; "classic", "original", "practical", and "stuffy". Depending on the method to show the specimen to the subjects, whether it is suit or fabric, statistically significant differences were observed with a number of adjectives for sensibilities and fabric images. The results of THV of KES did not agree with the preference of subjects, which suggests that we should be careful when using the KES system, which was developed for Japanese people. Price was considered to be another factor besides the texture image that influenced on purchase.

A Study on Clothing Shopping Orientations and Store Choice Criteria on Department stores Consumers (백화점 소비자의 의복쇼핑 성향과 점포선택기준에 관한 연구)

  • 차인숙;이경희
    • Journal of the Korean Society of Clothing and Textiles
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    • v.23 no.2
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    • pp.284-295
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    • 1999
  • The purpose of this study was to investigate characteristics on Department stores consumers and to compare consumer characteristics among shopper types and department store types. For this purpose an ethnographic approach which is a kind of qualitative analysis was performed first. And then The data were collected from 600 female consumers over twenties and residing in Pusan Finally 499 data were used for the statistical analysis. 1. The results of clothing shopping orientations study were as follows : As a result of qualitative analysis those who patronize department stores were recreational/convenience shoppers. From quantitative analysis clothing shopping orientations were factor analyzed. which resulted in eight factors ; Recreational Shopping Convenience Shopping. Sensibility Seeking Well-Known Brand Preference Fashion Seeking Economic Shopping Sel-confidence in clothing shopping Convenient store shopping. 2. The results of store choice criteria study were as follows: As a result of concentrative observation eight store choice criteria dimensions were categorized : Service Store Atmosphere Promotion/Facilities Product Convenience Advertisement VMD Traffic/Location Convenience. From quantitative analysis eight store choice criteria factors emerged; Service Store Atmosphere Promotion/Facilities Assortment Shopping Convenience Advertisement VMD Traffic/Location Convenience. 3. According to the factor scores of recreational shopping and Convenience shopping consumers were segmented into four shopper types ; High Shopping-involved Shopper Recreational Shopper Convenience Shopper and Low Shopping-involved Shopper. Department types were divided into a large enterprise department stores and local department stores. Consumer characteristics such as clothing shopping orientations store choice criteria purchase behavior variables and demographic variables were significantly different in shopper types and department store types were significantly different in clothing shopping orientations and tore choice criteria.

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A study on the property of visual perception of interior space according to eye movement - Based on the observation properly according to observation time of the design element - (시선이동에 따른 실내공간의 시지각 특성에 관한 연구 - 주시(注視)시간에 따른 디자인 요소의 주시특성을 중심으로 -)

  • Kim, Jong-Ha
    • Korean Institute of Interior Design Journal
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    • v.18 no.1
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    • pp.35-42
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    • 2009
  • In this study, the author aims to examine that the image for specific space coming through vision is to reveal how people perceive the space through vision and whether the perceived space includes the role as the catalyst that causes the following activities. It is believed that the fact which elements are remembered as the whole expression as well as the memorized images that humans have regarding the space should act as the important factor in terms of space perception. The conclusions from this study are as follow; 1) By analyzing the frequency of observation time that were obtained from the examinee, it was possible to classify the property of observation with S areas. Besides, it was possible to the meanings that the design elements have in each area. The establishment of the areas are considered as the important factor to examine which design elements have drawn the attention. 2) In case of I area which showed the most design factors that would lead examinee's vision or have interests in the examinee views, it showed that it stared the lower parts from the middle of the Image spatially, which was the most stable position from the image with strong tendency for staring at this area. 3) The most frequently stared area was the lower part of the middle, however, while the I area gazed the right side of the middle, II area faced the left side more so that it was revealed that it stared at the lower part of the middle and right side, then, moved to left. 4) Despite the frequent observation, some areas had very low or few observation data records and the area which was designed with monotonous color with relatively large size was also involved here so that it was identified that the simply treated area in design was rarely gazed.

A Study on Preference of Smoking Booth Design (흡연 부스 디자인의 선호도 조사 연구)

  • Yang, Keun-Young
    • The Journal of the Korea Contents Association
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    • v.17 no.1
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    • pp.183-192
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    • 2017
  • This study aims to suggest improved design for both non-smokers and smokers to minimize inconvenience of smoke, at the same time, allow smoking in comfortable environment. The study was researched in three categories: First, consciousness research regarding smoking booth, second, preference research regarding product design, and third, research on emotional words about smoking booth by emotion evaluation. The result of design preference research was, first of all, smoking booth for smokers should be designed in both notable and familiar shape rather than stiff and rough shape. Second, color for the booth should apply warm colors such as white, pastel, and bright tone rather than prime colors. Third, the internal circulation filter in smoking booth should be managed thoroughly. In addition, extra seats and ventilation design is necessary to prevent passive smoking. The result of emotion evaluation was that people recognized certain words in four aspects. Each image word for factor 1 was "functional emotion', factor 2 was "psychological emotion", factor 3 as "color emotion", and factor 4 as "shape emotion". User-centered service design is necessary for both smokers and non-smokers, to minimize the damage by smoke and to spend time for short break.

Generalizability of Polygraph Test Procedures using Backster ZCT: Changes in reliability as a function of the number of relevant questions, the number of repeated tests, and the number of raters (Backster ZCT를 사용한 폴리그라프 검사절차의 일반화가능도: 관련 질문의 개수, 반복측정 횟수, 채점자의 수에 따른 신뢰도의 변화)

  • Eom, Jin-Sup;Han, Yu-Hwa;Ji, Hyung-Ki;Park, Kwang-Bai
    • Science of Emotion and Sensibility
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    • v.11 no.4
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    • pp.553-564
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    • 2008
  • Generalizability theory was employed to examine how the reliability of polygraph test is affected by the number of relevant questions, the number of repeated tests (the number of of charts), and the number of raters(scorers). The data consisted of the results of the polygraph tests administered to 31 crime suspects. The sample was drawn from the real polygraph tests based on Backster ZCT and archived by the Prosecutor's Office of the Republic of Korea. The numerical scores assigned by thirteen raters to the test charts were analyzed to determine the generalizability of the scores. The largest variance component was accounted for by the examinee factor(43.97%) and the residual variance component was 16.84% of the total variance. The variance component due to the interaction between the examinee and the chart factors was 12.17% and the variance component due to the three way interaction of the examinee, the repeated test, and the relevant question factors was 10.31%. The generalizability coefficient for the current measurement procedure as practiced by the Korean Prosecutor's Office was 0.74 which suggests that the current procedure is acceptable. However, measurement procedures with the combination of more than two relevant questions, more than three repeated tests, and more than two raters were generally found to yield generalizability coefficients larger than 0.80. Therefore, such procedures need to be considered seriously in order to significantly improve the reliability of polygraph test.

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Preference of Neck-tie Pattern Designs according to Male Consumers' Fashion Life Style (남성소비자들의 패션라이프스타일에 따른 넥타이 문양디자인 선호)

  • Song, Ha-Young;Goo, Yong-Lim;Lee, Joo-Hyeon
    • Science of Emotion and Sensibility
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    • v.11 no.4
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    • pp.489-500
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    • 2008
  • The purpose of this study was to determine the preference and purchasing intention on necktie pattern designs according to male consumers' fashion lift style. Written questionnaires were handed out to 300 male consumers of the 20-40 years old in Seoul and surroundings, who were accessed by a convenience sampling method. The questionnaires were to classify male consumer groups according to the fashion life style, to examine characteristics, needs and wants of each group. The stimuli of 8 kinds of necktie patterns in black & white, and the semantic differential scale were applied to evaluate the preference and purchasing intention on necktie pattern design. A total of 265 samples were analyzed by factor analysis, cluster analysis, ANOVA, crosstabs and $X^2$-test through SPSS package program. Six factors in their fashion life style were extracted as follows: those were 'fashion-oriented', 'traditional conservative', 'brand-flaunting', 'personality-oriented', 'practicality-oriented' and 'unconcerned' life style. With these life style sub-dimensions, male consumers were segmented into five groups: these groups were 'strong personal seekers', 'practical brand seekers', 'traditional personal seekers', 'active fashion seekers', 'unconcerned group'. Each of these groups of male consumers showed significant differences in the preference and purchasing Intension of necktie pattern designs according to their fashion life style.

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The Effect of an Emotional Factor on User Experience with Smartphone Unlocking Process (스마트 폰 잠금 해제 과정에서의 감성적 UX 요소가 전반적 기기 사용 경험과 향후 사용 의도에 미치는 영향)

  • Lee, Sunhwa;Shin, Youngsoo;Im, Chaerin;Beak, Hannah;Lee, Sungho;Kim, Jinwoo
    • Science of Emotion and Sensibility
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    • v.17 no.4
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    • pp.79-88
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    • 2014
  • Smart-phones have become a vital part of our lives, paying a bill online, shopping using applications, using email and office applications. Therefore, the risk of the leakage of personal informations and the misuse of them becomes high, for the cost of loosing smart-phone. Many types of smart-phone security features such as password, slide-lock, and pattern lock have been introduced. However, those security locks make users not to easily access and use a smart-phone. There is tradeoff between security on one hand, and usability and cost on the other. This paper propose Self-Concealment to solve the tradeoff problem and demonstrate the effect through the experiment. In sum, Self-Concealment lowers smart-phone experience; however increases smart-phone use intension. This paper has implication for proposing new User Experience (UX) construct to resolve the trade-off between security and usability.