• 한국콘텐츠학회논문지
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• 제10권7호
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• pp.23-30
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• 2010

메이크업 스타일이 고객 중심으로 다변화 되어가는 생활환경 속에서 감성과 선호 정도를 파악하는 것은 화장품 판매 전략의 중요한 성공요소가 되고 있다. 본 논문에서는 사용자의 감성과 선호도를 중심으로 메이크업 스타일을 개발하는 방법의 하나로 협력적 필터링 기법을 응용하여 상황 센서정보를 이용한 감성 공학적 메이크업 추천 시스템(MakeupRS)을 제안하였다. 협력적 필터링 기법에서, 사용자들간의 유사도 가중치를 계산하기 위해서 상태 강조를 적용한 피어슨 상관계수를 사용한다. 메이크업 스타일에 따른 감성을 조사하기 위해서, 메이크업 스타일을 6가지 스타일 요소(파운데이션, 컬러렌즈, 아이섀도, 속눈썹, 볼터치, 립스틱)에 따라 분석하였다. 감성공학적 메이크업 추천 시스템을 개발하여 논리적 타당성과 유효성을 검증하기 위해 실험적인 적용을 시도하고자 한다.

• The International Journal of Costume Culture
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• 제5권1호
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• pp.58-66
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• 2002

The objectives of this study are to develope sensibility image scales for Korean traditional motifs by quantitatively measuring their images and preference and to classify them into clusters. Data were collected via a questionnaire from seven hundred twenty five Korean undergraduate students. Re experimental materials were forty eight stimuli of Korean traditional motifs with different categories, interpretation types, composition types, and application objects. The instruments consisted of 7-point polar semantic differential scales of twenty three bipolar adjectives including preference. Data were analyzed by correspondence analysis, cluster analysis, ANOVA and Duncan's multiple range test. Re major results are as follows; image scales for textile patterns and dress designs using Korean traditional motifs were constructed. The axes of sensibility image scales for both textile patterns and dress designs were defined by quality level and degree of simplicity. Second, four clusters on the scale of textile patterns and two clusters on the scale dress designs were identified. Third, in the case of textile Patterns, the preferred cluster had high-quality and classical images, while the cluster that was not preferred had a complex image. In the case of dress designs, the preferred cluster had simple and high-quality images, while the cluster that was not preferred had complex and low-quality images.

• 한국의류산업학회지
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• 제7권2호
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• pp.169-178
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• 2005

This study was aimed at investigating the relationship between the sensibility image of Dangcho pattern and the pattern composition variables(representation type, pattern arrangement, object of application, desire of purchase, ages). The results obtained are as follows: The sensibility image which is derived from Dangcho pattern was investigated in the property of five dimensions, that is, the property of fascination, elegance, high grade, uniqueness, and correctness. The sensibility image of Dangcho pattern was the significant main effect according to pattern composition variables(representation type, pattern arrangement, object of application, desire of purchase, ages), and was the significant collation effect between each of pattern composition variables. The sensibility image of the Dangcho pattern which had most an influence on degree of preference and desire of purchase was examined by the property of fascination.

• 한국의류학회지
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• 제26권5호
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• pp.594-605
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• 2002

The purpose of this study is to investigate the visual sensibility of wedding dress. There are 28 kinds of costume samples from photographs in wedding dress magazines. They were divided into simple, accent and decorative design. The Semantic Differential method was used in this study to measure them. The semantic scale was composed of 20 pairs of adjective words. The data were analyzed by factor analysis, ANOVA, MDS and regression analysis. The results are as follow; 1. Factor analysis has extracted five factors which consist of the visual sensibility of wedding dress. The factors are High quality, Cuteness, Femininity, Decoration and Modernness. 2. There were significant differences in the visual sensibility of wedding dress and demographics.3. The evaluative dimensions of the visual sensibility of wedding dress were identified by Cute-Adult and Simple-Decorative. 4. Preference was related to what are wearing-desirable, chic, cute, natural and beautiful, etc., and the wearing desire was related to what are favorite, lively, chic, special and gracious, etc. The noble sensibility was related to what are elegant, cute, feminine and chic, etc.

• 한국의류산업학회지
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• 제11권1호
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• pp.6-13
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• 2009

The purpose of this study is to analyze the sensibility of the compound fashion image of contemporary fashion. The specific objectives were to analyze 1)the structure of meaning about fashion sensibility on 2)the difference of fashion sensibility by categories on 3)the difference of fashion sensibility by demographical aspects on 4)the consumer sensibility on the compound fashion image. For collecting data 55 stimulus and questionnaire which consisted of bi-polar 21 pairs adjective scale were contributed 675. The results were summarized as following : 1. Factors of fashion sensibility consist of estheticism, activeness, personality and feminity. And the meaning of fashion sensibility is young and personalty. 2. The man/woman and the past/present are highly estimated personality, the main/subcultural is activeness and the local/global is feminity of fashion sensibilities. 3. gender and age have high difference of the compound fashion image so they are important variance for fashion sensibilities. 4. Preference, purchase and quality are highly influenced by estheticism, pleasure is influenced by personality. The results of this study will be utilized in the clothing design for accepting customers' specific fashion sensibility about compound fashion image.

• 감성과학
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• 제4권1호
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• pp.53-60
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• 2001

As a part of HMS(Human-Machine System), the car is very important thing in common life. It is also a significant part to study on the controllers of car that is intentively related with all sensibilities during driving. There are lots of controllers on seating buck of the car. However, there are few study on the sensibility analysis of them. Most of all, the foot controller could be easily overlooked because it could be invisible. This study was based on relationship that the controllers fitted to the driving posture in the drivers' sensibility difference of two transmission modes, automatic and manual transmission. The results show the driver's preference driving posture and sensibility in two kinds of transmission cars. Consequently, it should be designed the seating buck for two different types respectively to be taken comfort driving posture and improve the safety for drivers. Also, it could reduce the fatigue and discomfort in the task of driving. The design of the controllers strongly effects on the drivers' response time. hereby this study was accessed to the sensibility of Korean with analyzing the relationship, quantitative data, and sensibility difference between two kinds of transmission cars.

• 감성과학
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• 제8권3호
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• pp.253-263
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• 2005

본 연구에서는 제품의 선호도 평가를 위한 정보 탐색과정에서 영향을 미치는 요소에 대한 인지반응의 특성 파악을 기본 목적으로 하였다. 그리고 그 특성과 제품 선호도의 상관관계를 제품 사용 경험의 측면에서 고찰하였다. 이를 위하여, 휴대폰과 제안형 제품사진을 실험 자극으로 선정하여 두 단계의 실험을 진행하였다. 첫 번째 실험에서는 제시된 각 제품사진을 관찰한 후에 선호하는 순서를 정하여 배열하도록 하였다. 두 번째 실험에서는 앞에서 선정한 선호도 1순위와 10순위의 제품사진에 대하여 선호도 평가 시 최우선적으로 주목한 부분을 표시하고, 그 부분에 대하여 설명하도록 하였다. 실험 결과로부터 두 가지 결론이 도출되었다. 첫 번째, 제품의 사용 경험에 의한 경험적 기억 정보는 인지 대상의 선호도 평정(評定)에 있어, 그 인지 대상에 포함되어 있는 다양한 구성 요소에 대한 해석적 반응을 활성화한다. 두 번째, 제품의 비사용 경험은 선호도와 관계없이 인지 대상에 포함되어 있는 심미적 요소를 지각적으로 수용하는 반응을 유발한다.

• 감성과학
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• 제21권1호
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• pp.91-98
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• 2018

The purpose of this study is to reveal concrete evidence on how aesthetic preference is applied in product design by countries. Since the 19th century, the proportion has been examined various times, and the conclusions consistently showed the strong preference for the golden ratio (1:1.618). However, previous studies are mainly focused on western products that were designed by western designers, so when the same experiment conducted for the first time in Asia with the question of 'Is the Asian subjects also likes the golden ratio?', the result clearly revealed that Korean subjects have a significant preference for the root ratio (1:1.414) and perfect square (1:1). It demonstrates that proportion preference might be different by countries, and it also influences on everyday products. Moreover, there is not enough evidence of Asian product proportions. For this reason, this study will strive to expand the knowledge on Asian aesthetic preference by focusing on Japanese automobiles that were designed and produced in Japan. 55 iconic Japanese automobiles were analyzed for proportion and compared with 50 iconic German automobiles. The result shows that Japanese automobiles have a shorter length of 7:10 (1:1.414) ratio than German automobiles with 13:23 (1:1.769) ratio. This result proves that there is the difference in preference for the proportion of Japan and Germany, and it has already influenced on automobile proportions. This result has a strong value that finding the most appropriate proportion of automotive design is a major issue in new product development, so this can be adapted to various fields of the design process where strong cultural value exists.

• 복식
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• 제56권2호
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• pp.112-124
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• 2006

Globally, several ethnic groups have expressed their spirit cultures based on their ethnic identity in diverse ways. Clothing has been one of the convenient objects to express ethnic identities. Therefore, patterns and colors used in traditional costumes have worked as a means to help understanding spirit cultures of ethnic groups. Since colors help strengthening solidarity of social members based on ethnic preference and community consensus, colors have performed a crucial role as a strategic tool in the fashion business closely related to consumers' individual characteristics. In survey results, color preferences of Korean and Italian specialists showed significant differences in signboard colors and disliked colors. Many Korean fashion specialists selected pink as a preferred color, black as a clothing color, red and white as a color with high visibility, and orange as a disliked color. In case of Italy, many specialists selected red and black as highly visible colors for a signboard, and green as a disliked color. In results comparing color preference for colors between Korean and Italian fashion design specialists, there were differences in color sensibility. Since this research used data from survey conducted using a very limited and much manipulated stimuli among a wide range of color schema and patterns, the study result may not be fully generalized. In future studies, more research using diversely segmented stimuli would be needed.

• 한국의류학회지
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• 제26권6호
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• pp.833-842
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• 2002

The purpose of this study was to investigate the visual sensibility of color combination far clothing. The survey had been done for the 42 color combination for clothing with 27 semantic differential bi-polar scales. The major findings of this research were as follows. 1. There were significant differences in the visual sensibility of color combination, especially in the difference according to the area(in Seoul and in Pusan). 2. As a result of the regression analysis, preference was related to buying desirable, gorgeous, fun, cheerful, attractive, harmonious and refined and the purchasing desire was related to favorite, comfortable, harmonious, sweet, and fun. Rich impression was related to refined, harmonious, elegance and attractive and pleasant feeling was related to sort, cheerful, attractive, clean and refined. 3. According to sensibility positioning, The color combination for clothing was classified by hard-soft, simple-gorgeous.