• Journal of the Korea Institute of Information Security & Cryptology
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• v.18 no.2
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• pp.129-137
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• 2008

In this paper, we propose an improved Bayesian Filtering mechanism to reduce the False Positives that occurs in the existing Bayesian Filtering mechanism. In the existing Bayesian Filtering mechanism, the same Bayesian Filtering DB trained at the e-mail server is applied to each e-mail user. Also, the training method using receiving e-mails only could not provide the high quality of ham DB. Due to these problems, the existing Bayesian Filtering mechanism can produce the False Positives which misclassify the ham e-mails into the spam e-mails. In the proposed mechanism, the sending e-mails of the user are treated as the high quality of ham information, and are trained to the Bayesian ham DB automatically. In addition, by providing a different Bayesian DB to each e-mail user respectively, more efficient e-mail filtering service is possible. Our experiments show the improvement of filtering accuracy by 3.13%, compared to the existing Bayesian Filtering mechanism.

• The KIPS Transactions:PartC
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• v.12C no.5 s.101
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• pp.765-772
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• 2005

In this paper, we propose E-mail sending-server authorization method using a distance estimation algorithm between W addresses to check whether the E-mail sending server is registered in the domain of mail sending server or belongs to the domain for filtering spam mail. This method utilizes the distance between the IP address of sending server and IP addresses registered in the DNS to figure out that the E-mail sending server exists in the domain to filter spam mail. The experimental result of applying the proposed algorithm to sample E-mails gathered in a large size laboratory says that 88 percents of legitimate E-mails and only 10 percents of spam mails are sent by servers in the same domains of senders. The algorithm may be effectively used to block spam mails sent by servers outside of the domains of mail senders. It may be also hired as a temporary E-mail protecting system until the standard E-mail authorization protocol is fully deployed.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.12 no.10
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• pp.1808-1814
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• 2008

In addition to RBL function, which is used to applying for spam e-mail filtering, as an effective way to deal with the recently widespread spam types, this paper proposes how to extract URL that was comprised in the original e-mail, apply it to RBL, and expand it. The BotNet, which is used to using for sending spam mails these days, has a problem that it is not able to solve with the distributed addresses of sent mails in spam e-mails. In general, as these spam e-mails are sent from the infected Zombi PC of individual user, the sent address itself is not efficient and is meaningless to use in RBL. As an effective way to filter spam e-mail sent by BotNet, this paper analyzes URLs that contained in the original spam e-mail and proposes how to effectively improve filter rate, based on the distribution data of URL site tempting users. This paper proposes the sending mechanism of spam e-mails from BotNet and the methods to realize those types of spam e-mails. In order to gather analyzable spam e-mails, this paper also carries out an experiment by configuring trap system of spam e-mail. By analyzing spam e-mails, which have been received during the certain period of experiment, this paper shows that the expanded RBL method, using URLs that contained in spam e-mails, is effective way to improve the filter distribution of spam e-mail.

• Journal of Korean Society for Quality Management
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• v.44 no.4
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• pp.883-895
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• 2016

Purpose: The demand for ordinary mail services supplied by 'Korea POST' is decreasing due to the opening of mail service market and the growth of alternative communication media such as e-mail and SNS. To overcome this situation it is urgent to introduce new services that can be able to appeal customers and to improve existing services. Methods: A field survey is conducted to corporate customers who send ordinary mails and individual customers who receive these mails, respectively. Quality attributes of ordinary mail services are classified by two-dimensional perspectives in terms of Kano model. Decision tree model is utilized for classifying the quality attributes. Comparative analyses are done whether there are perceived differences on each quality attributes between corporate customers and individual customers. Results: Quality attributes such as 'discount postal charges', 'sending small packages by simply dropping it into a mail box', 'sending a mail of any appearance', 'delivering a mail anywhere', and 'receiving a mail at a preferred time where a customer is located ' are classified differently according to some market segments, while most of the quality attributes are classified as attractive or one-dimensional. Conclusion: Decision tree model has been found to be most effective to classify quality attributes for each market segment especially when trying to classify quality attributes belonging to 'gray areas'. Based on the perceived differences on quality attributes among customers, strategic implications are suggested to obtain potential customers and to have competitive advantages.

• Archives of design research
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• v.19 no.2 s.64
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• pp.53-62
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• 2006

E-mail has indeed developed from 'a means of instant communication' to an indispensable part of online marketing. Therefore, companies need to implement consistent customer management. Communication with customers and marketing through e-mail is a powerful way of communication and adapting one-to-one marketing strategies to customer trends, habits and taste preferences. Since setting accurate targets is especially important in the fashion industry, e-mail marketing is the most effective way to communicate with customers and one-to-one marketing constitutes a very important strategy. In this study, I will analyze this powerful one-on-one marketing tool, particularly actual e-mail messages sent by an Internet Shopping Mall from June 12 to July 30, 2005, examine the effect of these messages on sales growth and analyze actual feedback received. Regarding e-mail read rates broken down by age and gender, 1 found that females in their late twenties recorded the highest rate at 21.66% and their contribution to sales growth was recorded at 3.5% From actual sales records, found that 28.10% of total sales were attributable to people in their late twenties, showing that the age group that reads e-mails the most also buys the most. Regarding feedback by e-mail title, e-mails from the 'Casual' category seemed to be the most effective, in that most of these e-mails were read. Also, messages sent on Tuesdays were read the most, according to the feedback analysis by weekday. Section e-mails were read more often than regular e-mails. Regarding the view rate according to the time e-mails were sent, messages sent to females in their late twenties at two o'clock in the afternoon were read by 20.93% of recipients, recording the highest read rate. By offering informative content and practical tips, visitors will be attracted to the site and generate site traffic. Therefore, we can conclude that sending e-mail messages can greatly contribute to sales growth and e-mail marketing is very effective. Also, in order to make e-mail campaigns more effective and improve marketing results, we need to analyze actual results and apply our findings in future e-mail campaigns. With this, we get successful marketing results.

• Journal of Korea Multimedia Society
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• v.7 no.3
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• pp.438-449
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• 2004

More and more users are using the query e-mail according to the increment of use of internet. The operator of internet site desires the users to check the FAQ and Q＆A contents first before sending the query e-mail to the operator However the users try to get the solution for a problem easily by simply sending a query e-mail. Therefore the increment of query e-mail is inevitable, and the site operator is suffering from too heavy loads and spending too much time and cost to reply the query e-mail. In this paper, we are proposing an efficient method of classifying the query e-mail of users automatically by using a neural network. To verify the reasonability of our work, the query e-mails of KORNET are used as the test data, which is actually gathered in KT. A total of 210 learning data and 280 test data were used to test the performance of the proposed approach. From the experiments we got the encouraging result from the view point of application in real life. The proposed approach satisfied the request of users who wanted rapid response for their query e-mail.

• The Research Journal of the Costume Culture
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• v.12 no.1
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• pp.41-58
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• 2004

The purpose of this paper was to propose the efficient strategies of internet fashion shopping malls to success in the internet shopping mall market growing rapidly. Representative 5 internet fashion shopping malls - Halfclub, Fashionplus, e-Hyundai, Hansol CSClub and LGeShop - were selected and in-depth interviews were performed to analyze their marketing 4P's strategies. The results of this study are as fellows. Five shopping malls'main targets are women in twenties and early thirties. The price strategies are various according to shopping malls'character. In general, there are small amounts of discounts on new products(about 5%) which are sold by department stores. Shopping malls executed delivery of goods by cooperation with distribution companies and direct distribution of subcontract companies. Shopping malls are sending e-mails to the members as a promotion strategy. CRM(Customer Related Management) is partially implemented. Joint purchase and various events are conducted frequently. Shopping malls guarantee exchange and refund services.

• The Journal of Engineering Research
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• v.4 no.1
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• pp.5-22
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• 2002

With the rapid advance of internet service and the corresponding migration of service environment from the text-based one to WWW (World Wide Web) environment, the number of internet users is growing rapidly due to its easy usage. Accordingly, usage of internet as services for sending electronic mails to the other party over the network is becoming increasingly prevalent. Web-based electronic mailing system is comprised of a server and a client. The former provides the users with e-mail accounts and services, while the latter serves as a user interface. In other words, it enables those public users who dos not own e-mail accounts on the existing mail server to have an access to the mailing service through the web. In this paper, we designed a effective web-based electronic mailing system which is based on the internet explorer and linux operating system, which overcomes limitations of the existing e-mail systems and meets the need of a cost-efficient alternative. Our electronic mailing system also supports the convenience of users through appropriate handling of preregistered spam e-mails and multiple e-mails, and this facilitates the development of a stable e-mail system by being able to avoiding the low system performance due to the bursty characteristics of e-mail messages and the increasing number of users

• Journal of the Korea Institute of Information Security & Cryptology
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• v.13 no.2
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• pp.13-29
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• 2003

Web-mail system is worthy of note as a next generation e-mail system for its mobility and easiness. But many web-mail system does not have any kind of security mechanism. Even if web-mail system provides security services, its degree of strength is too low. Using these web-mail systems, the e-mail is tabbed, modified or forged by attacker easily. To solve these problems, we design and implement secure web-mail system based on the international e-mail security standard S/MIME in this thesis. This secure web-mail system is composed of server system and client system The server system performs basic mail functions - sending/receiving the mails, storing the mails, and management of user information, etc. And the client system performs cryptographic functions - encryption/decryption of the mails, digital signing and validation, etc. Because client system performs cryptographic functions this secure web-mail system gives its reliability and safety, and provides end-to-end security between mail users. Also, this secure web-mail system increase system efficiency by minimize server load.

• Journal of Fashion Business
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• v.12 no.4
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• pp.46-55
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• 2008

The purpose of this study is to provide the effective internet marketing communication strategy as marketing tools by analyzing the web sites of young casual fashion brands. We've selected 19 young casual fashion brands in 3 department stores and made the classification standard - advertising, promotion, public relation(PR), customer management - and analysed the young casual fashion brands according to 4 classification standard on the web sites. As a result of study, it is found that 19 young casual brands' web sites put an emphasis on activity of customer management and promotion in general. However, they did not conduct the PR and advertising actively compared with other parts. Especially, the promotion strategy occupies more parts than any other parts through the variety of membership card's services. Also they are sending e-mails or providing 1:1(FAQ/Q&A) board to the members as a customer management to be able to help to communicate with customer through the web site.