• Science of Emotion and Sensibility
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• v.6 no.4
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• pp.33-40
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• 2003

This research was conducted to propose a sensibility model for web site design. At first, we collected 100 sensibility words related to web site design through analysis of journal and questionnaires and analysis of dictionary. 16 web sites were rated according to the degree of sensibility corresponding to each words, on the basis of the Semantic Differential(SD) method. The results of assessment were analyzed by means of the factor analysis and Multidimensional Scaling(MDS) method. From this relational analysis of sensibility words, the 18 representative words were abstracted as a result of the research included unique, unusual, rich, soft, cold, warm, vivid, simple, neat, dynamic, urban, light, somber, bright, dark, fresh, masculine, and hard. Also three sensibility dimensions bright-dark, soft-hard, simple-rich were found.

• Journal of the Korean Society of Safety
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• v.23 no.5
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• pp.111-118
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• 2008

In usual safety signs are final means to transmit hazard information so that the importance of them cannot be emphasized too much. Nevertheless, in Korea, few people are interested in functions of safety signs so that evaluation of safety signs are seldom committed. This research was conducted to evaluate and compare perceptional characteristics of safety signs, especially "Fall" signs, by Semantic Differential Method and Multi-dimensional Scaling Method, with undergraduate students as well as industrial workers. According to research results on several signs evaluated high through suggested procedure, action inducibility was different for students majoring in different sciences, but it had common elements in the sense of 'openness' or 'arrangements'. Besides, perceptional images on safety signs were mainly recognized with bases of 'arrangement' for student group and 'simplicity' for industrial workers, respectively, and their maps corresponded well with each other by partial rotating so that students and workers seemed to recognize safety signs with similar factors though their name might be different. However, since perceptional characteristics including image map, comprehensibility, and action inducibility were similar for student group whereas those were not for worker group, it was concluded that the test for action inducibility would be absolutely necessary for safety signs for workers' group.

• Journal of KSNVE
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• v.10 no.2
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• pp.254-260
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• 2000

the reduction of the interior nosie level has been the main interest of NVH engineers in the development of vehicles. However, the consumer's perception on the car noise is affected largely by the psychoacoustic characteristics of the noise, as well as the sound pressure level. In this study, the quality of the vehicle interior nosie is analyzed by employing the subjective evaluations and by representing them in temrs of the objective quantities. The subjective evaluatins were performed for the seven vehicles in the range of subcompact to luxury cars. The methods of paired comparisons and semantic differential were used to study the preference, the quality of interior noise and their correlation. The linear regression models were obtained for the subjective evaluation and the sound quality metrics.

• Journal of Korean Academy of Nursing
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• v.34 no.6
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• pp.974-982
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• 2004

Purpose: This study was performed to explore the effect of senior simulation on nurses' attitudes toward the elderly. Method: Twenty-seven nurses working in various settings such as acute hospitals, community health centers, geriatric hospitals, and clinics were recruited. Among them, 25 subjects completed the whole experimental protocol. Aging Semantic Differential Scaling was utilized to evaluate attitudes toward the elderly and 'Suit for Experiencing Being Aged' from the Sakamoto Model was provided for the experiment. Before and after the experiment subjects filled out questionnaires. Result: Attitude score before experiment was 4.36, which indicates neutral attitude. Objective attitude scores were not different significantly after experiment. However subjective statements indicated attitude changes in a positive way. Conclusion: Senior simulation can affect nurses' attitude toward elderly in subjective way. That is, nurses became more empathetic and understanding to elderly's physical limitations and felt more initiative nursing approach were needed in caring elderly.

• Journal of the Korean Society of Clothing and Textiles
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• v.24 no.3
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• pp.313-322
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• 2000

The purpose of this study was to investigate the characteristic and image of oriental costume designs which represented among three countries, Korea, China and Japan. The specific objectives were: 1) to find out the positioning of oriental costume design. 2) to find out relation to oriental costume image and preference. The stimulus were 75 costume designs of contemporary costume which represented the traditional images of three countries Korea, China and Japan. The main survey of questionary consisted of their evaluation of the oriental costume image by 26 semantic differential bi-polar scales and the subjects were 99 female students majoring in clothing and textile. The data were analyzed by Multidimensional Scaling Method and Regression Analysis. The specific objective were as follows: 1. According to image positioning. The oriental costume design was classified by simple-decorative, soft-hard. 2. As result of regression analysis. The preference of oriental costume image was related to attractive factor.

• Fashion & Textile Research Journal
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• v.4 no.1
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• pp.11-18
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• 2002

The purpose of this study was to investigate the characteristic and composition factor of Japanese costume design. The stimulus were 25 contemporary costume design which represented the traditional image of Japanese. The main survey of questionary consisted of their evaluation of the Japanese costume image by 26 semantic differential bipolar scales and the subjects were 99 female students majoring in clothing and textiles. The data were analyzed by Factor analysis, Multidimensional Scaling Method and Regression Analysis. The major findings were as follows. As a result of design analysis, contemporary Japanese costume design which represented the traditional image had traditional form, color, texture, pattern, etc. Through factor analysis about Japanese costume image 7 factors were identified; Attractiveness, Attention, Cool and warm, Neatness, Activeness, Maturity, Classics. According to image positioning, Japanese costume design was classified by simple-decorative, soft-hard. As the result of regression analysis, The preference of Japanese costume image was related to attractive factor.

• The Journal of the Korea Contents Association
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• v.20 no.3
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• pp.452-461
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• 2020

The purpose of this study is to identify how learners perceive mobile technology-based learning materials. For this purpose, two methods were utilized. Using multi-dimensional scale(MDS), it was identified that how learners perceive each type of learning materials using mobile technology. Through semantic differential scale(SDS), learners' perception of the difference between mobile learning materials and existing traditional learning materials was analyzed. As a result, learning materials using mobile technology were classified into as follows : the dimension of interaction with the content; the sense of presence. Learners perceived that mobile learning materials had characteristics of 'active', 'learner-centric', 'multi-sensory', and 'stimulating interest'. The significance of this study was to empirically and comprehensively investigate learners' perception for the characteristics of various mobile learning materials.

• Journal of Korea Society of Industrial Information Systems
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• v.11 no.2
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• pp.69-78
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• 2006

This paper is concerned with analyzing the images of Korean automobiles using, so called, sensory engineering, which adapts the sensory and subjective assessment of human beings in evaluating the quality of product. The methodology of analysis is suggested in this paper according to the following steps. First, 14 pairs of adjectives, which describe the image of object cars in view of the semantic differential method, are derived from consulting with several expert panels. Nextly, factor analysis is performed in order to obtain the axises, by which the images space of the object automobiles are specified, and then the images of the object automobiles are measured by the coordinate of all the object automobiles in the image space. In this paper, a sensory estimation experiment is performed to a panel consisting with In undergraduate students residing in the region of Daegu. From the result of analysis of this paper, target images, which the automobile manufacturers are intended, are achieved by and large except one company.

• Journal of Intelligence and Information Systems
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• v.29 no.1
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• pp.397-412
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• 2023

In order for social robots to take root in human life, it is important to consider the technical implementation of social robots and human psychology toward social robots. This study aimed to derive potential social robot clusters based on the emotions consumers feel about social robot appearance design, and to identify and compare important design characteristics and emotional differences of each cluster. In our study, we established a social robot emotion framework to measure and evaluate the emotions consumers feel about social robots, and evaluated the emotions of social robot designs based on the semantic differential method, an kansei engineering approach. We classified 30 social robots into 4 clusters by conducting a multidimensional scaling method and K-means cluster analysis based on the emotion evaluation results, confirmed the characteristics of design elements for each cluster, and conducted a comparative analysis on consumer emotions. We proposed a strategic direction for successful social robot design and development from a human-centered perspective based on the design characteristics and emotional differences derived for each cluster.

• Architectural research
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• v.12 no.2
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• pp.53-62
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• 2010

The purpose of this study is to examine design preferences for the sales spaces of duty-free shops (DFSs) by conducting image evaluations. The results will help improve quality by influencing designs for the construction, extension or remodeling of these shops. An image measurement method, the semantic differential method, was used to measure cognitive structure using photos of shops. Photos were collected of the DFS at Jeju Island, as well as photos of brand stores designed by architects. Two sets of 16 photos (32 different photos in all) were selected according to photo classification standards and design concepts, both decided by reviewing previous studies and related materials. The evaluation and survey were done by two sets of subjects: sales employees, who have experience and special knowledge of the evaluation of sales space; and students majoring in architecture. To strengthen the evaluation results, I conducted a preliminary survey and a main survey, verifying and complementing findings. 116 surveys were conducted, of which 14 were of poor quality and rejected, leaving and 102 to be analyzed. The collected surveys were statistically analyzed, using SPSS 12.0 for Windows. Reliability, image profile, factor and multi-dimensional scaling analyses were conducted. As a result, image evaluation structure and characteristics were obtained for sales spaces of DFSs, confirming the difference between them and other spaces.