• 제목/요약/키워드: Semantic Differential Scaling

검색결과 18건 처리시간 0.018초

웹 페이지의 감성에 관한 연구 (A Study on sensibility of Web page)

  • 선지현;조경자;한광희
    • 감성과학
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    • 제6권4호
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    • pp.33-40
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    • 2003
  • 본 연구는 웹 페이지 디자인의 감성모형을 구축하기 위해 실시되었다. 감성요소를 추출하기 위하여 첫째, 감성을 표현하는 어휘를 수집하고, 둘째, 감성어휘를 의미미분법을 사용해서 분류하고 셋째, 요인분석과 다차원척도법의 통계분석을 사용하였다. 본 연구결과로 얻어진 18개의 대표 어휘는 '독특하다. 신선하다, 화려하다. 소프트하다. 차갑다, 따뜻하다. 생생하다, 간단하다, 간결하다, 이색적이다, 도회적이다, 환하다, 칙칙하다, 밝다, 어둡다. 동적이다, 남성적이다, 딱딱하다'였으며, 세 개의 '밝다-어둡다', '소프트하다-딱딱하다', '간단하다-화려하다'의 감성 공간을 얻을 수 있었다.

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국제 기준에 부합하는 효과적 안전표지의 지각 특성 (Perceptional Characteristics of Effective Safety Signs Corresponding to International Criteria)

  • 임현교;박영원;정광태
    • 한국안전학회지
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    • 제23권5호
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    • pp.111-118
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    • 2008
  • In usual safety signs are final means to transmit hazard information so that the importance of them cannot be emphasized too much. Nevertheless, in Korea, few people are interested in functions of safety signs so that evaluation of safety signs are seldom committed. This research was conducted to evaluate and compare perceptional characteristics of safety signs, especially "Fall" signs, by Semantic Differential Method and Multi-dimensional Scaling Method, with undergraduate students as well as industrial workers. According to research results on several signs evaluated high through suggested procedure, action inducibility was different for students majoring in different sciences, but it had common elements in the sense of 'openness' or 'arrangements'. Besides, perceptional images on safety signs were mainly recognized with bases of 'arrangement' for student group and 'simplicity' for industrial workers, respectively, and their maps corresponded well with each other by partial rotating so that students and workers seemed to recognize safety signs with similar factors though their name might be different. However, since perceptional characteristics including image map, comprehensibility, and action inducibility were similar for student group whereas those were not for worker group, it was concluded that the test for action inducibility would be absolutely necessary for safety signs for workers' group.

차량 실내 소음의 음질 분석 및 모델화 (Model Development and Analysis of the Car Interior Sound Quality)

  • 허덕재;조연;김희석;이근수;박태원
    • 소음진동
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    • 제10권2호
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    • pp.254-260
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    • 2000
  • the reduction of the interior nosie level has been the main interest of NVH engineers in the development of vehicles. However, the consumer's perception on the car noise is affected largely by the psychoacoustic characteristics of the noise, as well as the sound pressure level. In this study, the quality of the vehicle interior nosie is analyzed by employing the subjective evaluations and by representing them in temrs of the objective quantities. The subjective evaluatins were performed for the seven vehicles in the range of subcompact to luxury cars. The methods of paired comparisons and semantic differential were used to study the preference, the quality of interior noise and their correlation. The linear regression models were obtained for the subjective evaluation and the sound quality metrics.

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노인유사체험이 간호사의 노인에 대한 태도에 미치는 영향 (The Effect of Senior Simulation on Nurses′ Attitude Toward the Elderly)

  • 유수정;김신미;이윤정
    • 대한간호학회지
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    • 제34권6호
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    • pp.974-982
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    • 2004
  • Purpose: This study was performed to explore the effect of senior simulation on nurses' attitudes toward the elderly. Method: Twenty-seven nurses working in various settings such as acute hospitals, community health centers, geriatric hospitals, and clinics were recruited. Among them, 25 subjects completed the whole experimental protocol. Aging Semantic Differential Scaling was utilized to evaluate attitudes toward the elderly and 'Suit for Experiencing Being Aged' from the Sakamoto Model was provided for the experiment. Before and after the experiment subjects filled out questionnaires. Result: Attitude score before experiment was 4.36, which indicates neutral attitude. Objective attitude scores were not different significantly after experiment. However subjective statements indicated attitude changes in a positive way. Conclusion: Senior simulation can affect nurses' attitude toward elderly in subjective way. That is, nurses became more empathetic and understanding to elderly's physical limitations and felt more initiative nursing approach were needed in caring elderly.

동양적 복식디자인의 특성과 이미지 연구(제2보)-한국, 중국, 일본을 중심으로- (A Study on the Characteristic and Image of Oriental Costume Design:-Korea, China and Japan-)

  • 김희정;이경희
    • 한국의류학회지
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    • 제24권3호
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    • pp.313-322
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    • 2000
  • The purpose of this study was to investigate the characteristic and image of oriental costume designs which represented among three countries, Korea, China and Japan. The specific objectives were: 1) to find out the positioning of oriental costume design. 2) to find out relation to oriental costume image and preference. The stimulus were 75 costume designs of contemporary costume which represented the traditional images of three countries Korea, China and Japan. The main survey of questionary consisted of their evaluation of the oriental costume image by 26 semantic differential bi-polar scales and the subjects were 99 female students majoring in clothing and textile. The data were analyzed by Multidimensional Scaling Method and Regression Analysis. The specific objective were as follows: 1. According to image positioning. The oriental costume design was classified by simple-decorative, soft-hard. 2. As result of regression analysis. The preference of oriental costume image was related to attractive factor.

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현대 패션의 일본적 디자인 특성과 이미지 구성요인 (A Study on the Characteristic and Composition Factor of Contemporary Japanese Costume Design)

  • 김희정
    • 한국의류산업학회지
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    • 제4권1호
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    • pp.11-18
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    • 2002
  • The purpose of this study was to investigate the characteristic and composition factor of Japanese costume design. The stimulus were 25 contemporary costume design which represented the traditional image of Japanese. The main survey of questionary consisted of their evaluation of the Japanese costume image by 26 semantic differential bipolar scales and the subjects were 99 female students majoring in clothing and textiles. The data were analyzed by Factor analysis, Multidimensional Scaling Method and Regression Analysis. The major findings were as follows. As a result of design analysis, contemporary Japanese costume design which represented the traditional image had traditional form, color, texture, pattern, etc. Through factor analysis about Japanese costume image 7 factors were identified; Attractiveness, Attention, Cool and warm, Neatness, Activeness, Maturity, Classics. According to image positioning, Japanese costume design was classified by simple-decorative, soft-hard. As the result of regression analysis, The preference of Japanese costume image was related to attractive factor.

모바일 학습 자료에 대한 학습자 인식 분석 (The Analysis of Learners' Perception of Mobile Learning Materials)

  • 한형종
    • 한국콘텐츠학회논문지
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    • 제20권3호
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    • pp.452-461
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    • 2020
  • 본 연구는 모바일 테크놀로지를 통해 활용되는 학습 자료에 대해 학습자가 어떻게 인식하는지를 확인하는 목적을 지닌다. 이를 위해 다차원 척도 분석법을 활용하여 학습자가 어떻게 모바일 학습 자료의 유형을 구분하는지에 대한 인식을 탐색하였다. 또한, 의미 변별 척도법을 통해 학습자들이 기존 전통적인 학습 자료와 비교하여 볼 때, 모바일 학습 자료가 어떠한 특성을 지니고 있는지를 확인하였다. 연구 결과, 모바일 테크놀로지를 통해 활용되는 학습 자료의 유형에 대해 학습자는 '콘텐츠와의 상호작용성'과 '실재감' 차원으로 구분하는 것으로 나타났다. 학습자들은 모바일 학습 자료가 기존 전통적 학습 자료보다 '활동적', '학습자 중심적', '다 감각적', '흥미를 유발하는' 특성을 지닌 것으로 인식하고 있음을 확인하였다. 본 연구는 다양한 모바일 학습 자료의 특성을 학습자 인식을 통해 경험적이고 종합적으로 확인한 의미를 지닌다.

감성공학을 이용한 국산 승용차 이미지 분석 (Image Analysis of Korean Automobiles Using Sensory Engineering)

  • 이진춘;홍성일
    • 한국산업정보학회논문지
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    • 제11권2호
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    • pp.69-78
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    • 2006
  • 본 연구는 감성공학을 이용하여 승용차의 이미지분석을 하는데 관련된다. 본 연구에서는 감성공학적 접근법으로 제품의 이미지를 표현하는 적합한 형용사 조합을 도출한 다음 의미변별법을 이용하여 감성평가를 실시하고 그 결과를 요인분석법으로 처리하여 형용사 조합을 소수의 요인으로 축약한다. 다음으로 소수의 요인을 축으로 하여 이미지 공간을 구축하고 공간 내에서 개별 제품의 이미지 위치를 파악하는 것이다. 본 연구에서는 국산 승용차 12개 모형에 대해서 감성공학적 접근법으로 이미지 평가실험을 하였는데, 감성평가에는 127명의 패널이 참가하였으며 14개 형용사 조합에 대해서 요인분석으로 이미지 공간을 구성하는 2개의 축, 즉, 요인을 도출하고 이미지공간에서의 개별 제품의 위치를 파악하였다. 그 결과 대체로 자동차 3사가 목표하는 이미지를 달성하고 있음이 나타났다.

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소셜 로봇 외형 디자인에 대한 소비자 감성에 관한 연구: 다차원 척도법 (MDS)과 군집분석을 중심으로 (A Study on Consumer Emotion for Social Robot Appearance Design: Focusing on Multidimensional Scaling (MDS) and Cluster Analysis)

  • 유성훈;윤지찬;이준식;박도형
    • 지능정보연구
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    • 제29권1호
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    • pp.397-412
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    • 2023
  • 소셜 로봇이 인간의 일상생활에 자리매김하기 위해서는 소셜 로봇의 기술적 구현과 소셜 로봇을 바라보는 인간의 심리를 함께 고려하는 것이 중요하다. 본 연구는 소셜 로봇의 외형 디자인에 대해 소비자가 느끼는 감성에 기반하여 잠재적인 소셜 로봇 군집을 도출하고, 각 군집이 갖는 중요한 디자인적 특징 및 감성 차이를 식별 및 비교하고자 하였다. 소셜 로봇에 대해 소비자가 느끼는 감성을 측정 및 평가하기 위한 소셜 로봇 감성 프레임워크를 구축하고, 감성공학적 접근방법인 의미분별척도법에 기반해 소셜 로봇 디자인 감성을 평가하였다. 감성 평가 결과를 토대로 다차원 척도법과 K-means 군집분석을 실시하여 30개의 소셜 로봇을 4개의 군집으로 분류하였으며, 각 군집 별 디자인 요소의 특징을 확인하고, 소비자 감성을 비교 분석하였다. 각 군집 별로 도출된 디자인적 특징 및 감성 차이를 바탕으로 인간중심적 관점에서 성공적인 소셜 로봇 디자인 및 개발을 위한 전략적 방향을 제언하였다.

A Study on Design Preference for the Sales Spaces of Duty-Free Shops by the Examination of Image Evaluation - Cases of Duty-Free Shops in Jeju Special Self-governing Province -

  • Moon, Jung-Eun;Kim, Bong-Ae
    • Architectural research
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    • 제12권2호
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    • pp.53-62
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    • 2010
  • The purpose of this study is to examine design preferences for the sales spaces of duty-free shops (DFSs) by conducting image evaluations. The results will help improve quality by influencing designs for the construction, extension or remodeling of these shops. An image measurement method, the semantic differential method, was used to measure cognitive structure using photos of shops. Photos were collected of the DFS at Jeju Island, as well as photos of brand stores designed by architects. Two sets of 16 photos (32 different photos in all) were selected according to photo classification standards and design concepts, both decided by reviewing previous studies and related materials. The evaluation and survey were done by two sets of subjects: sales employees, who have experience and special knowledge of the evaluation of sales space; and students majoring in architecture. To strengthen the evaluation results, I conducted a preliminary survey and a main survey, verifying and complementing findings. 116 surveys were conducted, of which 14 were of poor quality and rejected, leaving and 102 to be analyzed. The collected surveys were statistically analyzed, using SPSS 12.0 for Windows. Reliability, image profile, factor and multi-dimensional scaling analyses were conducted. As a result, image evaluation structure and characteristics were obtained for sales spaces of DFSs, confirming the difference between them and other spaces.